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As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not actually on some magnificent tropical beach. Instead, the sounds of the sea are being generated by my Mac. Yet, more than just being pleasing to the ear, this sound, and others the Mac can generate, have helped boost my focus in recent months when I’m under deadline and trying to get work done. The feature is called “Background Sounds.” Here are some of the benefits I’ve gotten from it and how you can use it, too. The pandemic made me realize background sounds help me focus I know some writers who need absolute silence when they are workin…

On the surface, Apple’s announcement on Tuesday of a subscription service called Apple Creator Studio does not demand a whole lot of explanation or analysis. The Mac/iPad/iPhone offering, which bundles the Final Cut Pro video editor, Logic Pro audio editor, Pixelmator Pro image editor, and other apps for making and manipulating media for $13 a month or $129 a year, is exactly the sort of thing you’d expect the company to get around to introducing. After all, its strategy of expanding the portion of its revenue that comes from services has already resulted in offerings such as Apple TV, Apple Music, Apple Arcade, and Apple News+. It would have been weird if Apple hadn’t p…

Formula 1 announced a five-year deal Friday with Apple, which will be the global motorsports series’ U.S. broadcast partner beginning next season. ESPN had been the broadcast partner since 2018 and through the explosion of popularity of F1 in the United States, but notified the series at the start of this year it would not be extending its deal. At the same time, Apple was working with the series on “F1 The Movie,” an original film released internationally in cinemas and IMAX in June. It will make its global streaming debut on Apple TV in December, has already grossed nearly $630 million globally as both the most successful sports movie in history and most lucrati…

In Apple’s new holiday ad, “A Critter Carol,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from the puppets to the set and even the ad’s typography, was rendered using practical effects. The ad was directed by TBWA\Media Arts Lab (MAL)—a bespoke global agency that partners only with Apple—and shot on an iPhone 17 Pro. It appears to be building on a larger marketing theme for Apple. Just this November, MAL worked with the company to create a new visual identity for Apple TV using real glass props and colorful lighting. This kind of work stands out in a marketi…

Apple just announced new accessibility features coming to its operating systems. There’s a redesigned braille input experience, and a new reader that allows you to customize your text so it’s more legible. But there’s one that will be great for anyone attending any lecture or presentation: Magnifier for Mac. The iPhone and iPad got their Magnifier apps back in 2016. It worked pretty much like the iOS camera: You point your device anywhere you want and zoom in to the desired level. It also allows you to apply real-time filters to enhance readability depending on your vision’s condition, like turning a book’s black text over white page into white text over blue, as well as …

Phones have always been fashion statements. What started as simple cases to protect your phone has evolved into decking out the devices with every accessory imaginable: dangling charms and key chains, PopSockets, phone wallets, straps, and now . . . pockets? Apple just launched a new product called the iPhone Pocket, and it’s effectively a knitted bag for your iPhone. Apple designed the pouch in collaboration with high-end Japanese fashion brand Issey Miyake, whose relationship with Apple stretches back to the Steve Jobs era. (Jobs’s signature turtlenecks were designed by Miyake, who retired the iconic shirts following Jobs’s death in 2011.) The tech giant say…

Shares in AppLovin Corp were up slightly in premarket trading today after falling by double digits on Monday. The volatile movement follows a Monday report about a rumored probe by the Securities and Exchange Commission (SEC), which reversed the fortunes of what had been a high-growth tech stock for much of 2025. Here’s the latest on AppLovin and what to know: What was reported about AppLoving? On Monday, Bloomberg reported that the SEC was looking into the ad tech company’s data collection practices in response to a whistleblower complaint and multiple short-seller reports published earlier this year. Specifically, the regulatory agency is looking into whethe…

Fast Company is now accepting applications for our annual Best Workplaces for Innovators awards. This marks the eighth year we will be recognizing companies and organizations around the world that most effectively empower employees at all levels to improve processes, create new products, or invent whole new ways of doing business. In addition to honoring the world’s overall Best Workplaces for Innovators, we will recognize companies in 19 categories, including a brand-new category, Skilled Labor, singling out companies that depend heavily on talented employees with the kinds of increasingly coveted technical expertise acquired through votech training and trade sch…

The skies over New York City may soon get even more crowded as electric air taxi company Archer Aviation is planning to launch a network that connects the city’s major and regional airports with vertiports in Manhattan. The company, which is teaming up with United Airlines for the effort, announced the plans on Thursday. It hopes to connect Manhattan with six airports in the area—LaGuardia, JFK, Newark, and regional airports, Republic, Teterboro, and Westchester—with flights as short as five minutes. Archer’s “Midnight” aircraft could save passengers hours when trying to get between those airports or the three vertiports in Manhattan, according to the company. An…

Bellevue, Washington, is the home of thousands of Microsoft employees. Its AI-powered traffic monitoring system lives up to such expectations. Using existing traffic cameras capable of reading signs and lights, it tracks not just crashes but also near misses. And it suggests solutions to managers, like rethinking a turn lane or moving a stop line. But this AI technology wasn’t born out of Microsoft and its big OpenAI partnership. It was developed by a startup called Archetype AI. You might think of the company as OpenAI for the physical world. [Image: Archetype AI]“A city will report an accident after an accident happens. But what they want to know is, like, where are the…

In the English countryside, a new project has emerged from the landscape—quite literally. Rammed Earth House, a residential estate by London-based Tuckey Design Studio, combines renovated brick buildings with new rammed earth structures, harnessing the clay soil of the very land it sits on. “The material is already under your feet, and it doesn’t come with all the carbon baggage that other [building] materials come with,” says studio founder Jonathan Tuckey. As a building technique, rammed earth—which combines clay soil with aggregate such as gravel into tightly compressed layers—traces back thousands of years. It was widely used in ancient China, but appears globall…

Some office buildings are simply not blessed with natural light. Maybe they’re standing in the shadows of something taller. Or perhaps their windows are mostly oriented to the dark north instead of the sunny southwest. Or maybe they’re so big and wide that sunlight can’t find its way into their murky depths. Whatever the reason, the lack of natural light presents problems ranging from additional energy usage to diminished human well-being and productivity. CBT, an architecture firm based in Boston, has been exploring unique ways of solving these problems. Using passive design approaches that require no additional energy, the firm is finding innovative ways to bring mo…

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you. This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might naturally lead you to think that colors are subjective. That, unlike features such as length and temperature, colors are not objective features. Either nothing has a true color, or colors are relative to observers and their viewing conditions. But perceptual variation has misled you. We are philosophers who study colors, objectivity, and science, and we argue …

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of Ancient Egypt. The ads business changed a lot since we were writing notices on papyrus, but one thing that—until recently—remained the same was that it was a deeply intentional business. The advertiser had to think about the language they used, the imagery they employed, the types of people they sought to reach, and how they would go about doing that. Whether the advertiser was touting a weaving shop on the banks of the Nile during the days of the Pharaohs, or selling…

Between July and September, electric vehicle sales in the U.S. hit a record high. Americans bought more than 430,000 EVs, up 40% from the previous quarter, as they race to qualify for federal tax credits before they expire. That EV boom wasn’t just limited to the U.S., though: Global EV sales hit an all-time high of 2.1 million in September. Two-thirds of those sales were in China, the world’s largest EV market. And yet, there’s still talk of an “EV retreat,” both in the U.S. and abroad. Automakers have expressed concerns about their EV profits, and policymakers in Canada and the European Union are pausing, or adjusting, their EV mandates. There’s an “inherent…

There is an all-out global race for AI dominance. The largest and most powerful companies in the world are investing billions in unprecedented computing power. The most powerful countries are dedicating vast energy resources to assist them. And the race is centered on one idea: transformer-based architecture with large language models are the key to winning the AI race. What if they are wrong? What we call intelligence evolved in biological life over hundreds of millions of years starting with simple single-celled organisms like bacteria interacting with their environment. Life gradually developed into multi-cell organisms learning to seek what they needed and to avoi…

People are fascinated with leadership, and rightly so. After all, most of the “big things” that happen in the world (both good and bad) can be directly traced to decisions, behaviors, or choices of those who are in charge: presidents, prime ministers, CEOs, executives, and anyone tasked with turning a group of people into a high-performing unit, coordinating human activity, and shaping the impact institutions have on society, all the way down to individuals. In line, scientific research shows that up to 40% of the variability in team and organizational performance can be accounted for by the leader—in other words, who we put in charge, or who emerges as leaders, drast…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. OpenAI will acquire the AI device startup co-founded by Apple veteran Jony Ive and Sam Altman, called “io,” for nearly $6.5 billion, Bloomberg reported Wednesday. This almost certainly will put OpenAI in the consumer hardware business, and it seems like it will soon release a dedicated personal AI device. Ive is a pedigreed design guru with a track record of creating iconic tech products like the iPhone and the Apple Watch. Ive, a close friend of Steve Jobs, left Apple in 2019. “I hav…

Last month, the U.S. Congress passed the Epstein Files Transparency Act, which was subsequently signed into law by President Donald The President. The act mandates that the Department of Justice (DOJ) publish all unclassified information it has on the late convicted sex offender Jeffrey Epstein by Friday, December 19. That’s today. Here is what to know about what will likely be included in the trove of documents, as well as where and when you can view them. What documents will be included in the disclosure? When Congress passed the Epstein Files Transparency Act, it mandated that the DOJ must publish its unclassified material on Jeffrey Epstein. But what …

Putting yourself out there is difficult. Rejection is tough. And feeling like you’ve gotten the rug pulled out from under you is the worst. When you’re in charge of business development, where you’re responsible for growing your revenue within your current client portfolio as well as seeking out new potential opportunities, you can easily vacillate from feeling like a hero to feeling like a zero, depending on what kind of results you’re getting from your efforts. As a time management coach for 17 years, I’ve learned how to summon the inner resolve to continue forward with business development even when it feels difficult, and I’ve coached many clients on how to do the…