What's on Your Mind?

In 1990, my mother discovered a four-year-old startup called American Girl, and she liked what she saw: Books about different eras in American history, told through the eyes of a girl roughly her daughter’s age, with an 18-inch doll based on each character. It was more educational and wholesome than Barbie, so she was happy to buy them for me. My favorite character was Molly McIntire, a 9-year-old living through World War II in Illinois, whose father had been sent to the front lines and hadn’t written home in months. What I loved about the books was that they trusted children to process difficult things—slavery, mortality, war—that adults typically shielded us from. …

Some Buc-ee’s customers are complaining of pain at the pump—and it’s not the surge in gas prices that’s to blame, but rather the chain’s pay-at-the-pump policy. While it’s common practice for gas stations to require customers paying for gas with cash to prepay with a cashier, Buc-ee’s instituted a new policy in March that affects customers paying with credit or debit cards. Customers paying with credit or debit cards are now required to pay at the pump, and can no longer pay at the register, as reported by the Austin American-Statesman. The new policy is intended to speed up transactions and prevent people from shopping while their car sits at the gas pump. But wh…

The spring bloom of cherry blossoms is a stunning sight. Across Japan, Korea, and places like Washington, D.C., the trees burst with dense, pink flowers for just one or two weeks, bringing millions of tourists. But climate change is threatening these blooms. As the planet warms, our winters are getting milder. And those mild winters can delay the flowering of cherry blossom trees by up to 32 days, according to a new study by researchers at the Forestry and Forest Products Research Institute in Kyushu, Japan, and at Boston University. Without enough cold weather, the trees don’t know that winter has passed, and so they don’t know to come out of their winter do…

If you bought Tom’s of Maine toothpaste in the last six years, you could be eligible for a cash payout stemming from a recent $2.9 million settlement. The class-action lawsuit filed against Tom’s parent company, Colgate-Palmolive Company, “alleged deceptive and misleading business practices with respect to the manufacturing, marketing, and sale” of certain toothpaste products.” Tom’s is best known for its natural products. The toothpaste products were produced at its manufacturing facility in Sanford, Maine, where the company also makes deodorant and bar soap, and sold to consumers through third-party retailers. What’s the issue in the class-action lawsuit? …

While we are a tech company focused on financial services, we’ve realized a hard truth: in the high-stakes world of regulated AI, your model is only as good as the person who built it. While the rest of the industry is obsessed with “GPU-first” strategies, we are betting on a “human-first” approach to technology. In our newly released white paper, The Making of the Brillianeers, we outline a strategy, inspired by Toyota’s “just-in-time” manufacturing philosophy, that treats engineering talent not as an operating expense, but as a strategic, investor-level asset. THE TOYOTA PARALLEL Toyota revolutionized the automotive industry by moving away from massive, ineff…

One of the biggest barriers people face to their productivity is an inability to focus. Most people are highly distracted and distractable, which makes it hard to sustain the level of attention required to complete complex tasks and to think through difficult problems. Chances are at least part of your problem is self-inflicted. We have created environments with lots of attention-grabbing information. You have learned to seek out that information regularly. Indeed, your brain has timing mechanisms in it, and the desire to check your phone or your web browser may interrupt you at regular intervals, even when you’re trying your best to get something else done. Here …

I started working as a remote employee back in 2006, long before it was common. I talked to my colleagues during the day, sure, but they were all in an office with cubicles. I worked alone. Later in my career, I was part of an executive team at a software company, making decisions about budget and strategy. So when I started my own business in 2022, many aspects felt like a natural extension of the way I’d always worked. Most advice about leaving corporate life focuses on the financial safety net: savings, pricing your services, and side hustles. But money isn’t the only reason people leave solopreneur life and go back to a nine-to-five. Some people are gen…

Below, Nir Eyal shares five key insights from his new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. Eyal is a best-selling author, former Stanford lecturer, and one of the world’s foremost experts on behavioral design. His previous books, Hooked and Indistractable, have sold more than a million copies and been translated into 30-plus languages. Next Big Idea Club readers can get an exclusive free download of Eyal’s 5-Minute Belief Change Guide at: NirAndFar.com/beyond-belief-live/. What’s the big idea? The best beliefs are both practical and provisional. They offer just enough certainty to act, yet e…

We talk a lot about visionary leadership. You know, the ability to see around corners, spot emerging patterns, and imagine futures that don’t yet exist. These are all very important activities for strategic work. But something we rarely consider is what happens when the physical instrument of vision itself is under siege. Said more bluntly, what happens when our eyes succumb to the daily assault of screen time? I recently spoke with Dr. Valerie Sheety-Pilon, SVP of clinical and medical affairs at VSP Vision Care, whose organization has spent three years tracking the state of vision health in the American workforce. The data she shared stopped me cold—and it reframed h…

When companies rolled out return-to-office mandates starting in late 2024 and early 2025, labor force participation among mothers of young children fell from roughly 80% in 2023 to 77% by August 2025, reversing years of hard-won gains. Yet if you’re pregnant or postpartum, you have more rights than you may realize, including some that can help you keep your job while growing your family in a way that works for you. For all things working and mom-ing, we always turn to Daphne Delvaux, an employment attorney who represents working mothers, founder of the Mamattorney, and author of the new book Moms in Labor: An Employment Lawyer’s Secrets to Protect Your Baby and Your C…

Let’s get one thing straight: I love my 2015 Toyota Sienna minivan. But after a decade of navigating dirty dog paws, diaper changes, puking toddlers, cross-country road trips, dystopian Maritime Canadian winters, and more, it might be time to consider a succession plan. So, like reportedly half of American consumers using LLM search today, I recently opened up a chatbot and asked it to help me find a new car. My opening prompt was simple: What is the best vehicle for a family of four, that has to deal with daily commutes, winter weather, all in the $50,000 price range? According to ChatGPT: Best overall: Mazda CX-90 Hybrid Best for reliability and resale:…

This new outdoor fireplace—called the Totem Chiminea—would be at home in an art museum. It stands 5 feet tall, has a bulbous base that tapers into a slender flue, and is coated in porcelain enamel that comes in earthy colors such as sage green and burnt red. When you light a fire inside it, it emits warmth as well as a glow. At $4,500, it is not a casual purchase. But Neighbor, the 5-year-old brand that creates it, has found that many consumers are looking to invest in outdoor furniture that is as beautiful and thoughtfully designed as the pieces within their home. Neighbor was founded in 2020 in Phoenix by three friends—Nick Arambula, Chris Lee, and Mike Fretto—…

America’s housing market is finally starting to tip in favor of aspiring homeowners. A new analysis from Realtor.com reveals that nearly two-thirds of the biggest housing markets in the U.S. have now moved into “balanced” or “buyer-friendly” status, while only a quarter of the major markets still favor sellers. That’s in sharp contrast to 2021, when low interest rates and a buying frenzy gave sellers the upper hand in 98% of the top U.S. housing markets. Out of the top metros, only 26% qualify as seller’s markets right now, with a relatively large ratio of home shoppers to housing stock. Of those cities, 46% are in what Realtor.com calls a “balanced-loosening” pha…

Google’s Chrome is taking browser tabs vertical. The company announced this week that it’s beginning to roll out an option for users to stack their tabs in a panel on the left side of the browser instead of horizontally at the top. For tab hoarders like me—who get lost in a million tabs while trying to remember which favicon went with which website, or who have multiple websites open with the same favicon—vertical tabs will give us more information to determine which tab is where. It even works when you have so many open that you have to scroll to reach the end. The vertical tab interface has two modes: a collapsed version with just the favicons, and an expand…

The title cards for British actor Riz Ahmed’s new dramedy, Bait, are a colorful explosion of letters and numbers. If you look a little closer, each one reads like a code hidden in plain sight for you, the viewer, to unravel. Bait is a six-episode series that debuted on Prime Video on March 25. It stars Ahmed (who also created and cowrote the show) as Shah Latif, a struggling actor whose leaked audition to play James Bond incites a media frenzy. Each episode tracks Shah’s exponential spiral as his private life is made public, forcing him to contend with his own identity, belonging, self-worth, and the cultural narratives mapped onto him as a British-Pakistani actor com…

GoPro’s announcement that it plans to cut 23% of its workforce this week didn’t come as a complete shock to anyone who’s been following the wearable camera maker over the past few years. Once a leader in the action camera market, the company has seen its stock fall from highs of more than $93 in 2014 to just 80 cents today. The $10 billion valuation it once boasted is a distant memory. (GoPro’s current market cap is just under $122 million.) Now it’s betting on an ongoing turnaround plan to stabilize the business. Part of that plan involves becoming an even leaner operation. GoPro will lay off 145 of its 631 employees starting in the second fiscal quarter. That wi…

Pedestrians wearing headphones who are unaware of their surroundings pose an accident risk for cyclists—especially if those pedestrians are blasting their favorite tunes in noise-canceling headphones that block out the rest of the world. A new bike bell is designed to pierce that bubble. Škoda, a Czech automaker, calls its new DuoBell an analog solution to a digital problem. It’s a mechanical bell, but the company says its the first to engineer a sound that specifically tricks a headphone’s algorithm. The Active Noise Cancellation (ANC) technology employed in headphones works by detecting outside sound and playing back an inverted signal that cancels it out. The D…

Leadership and management lessons aren’t always figured out off the bat. Making some mistakes and realizing that what works for you doesn’t work for everyone else is valuable. It’s impossible to go back and change the past, but you can think through how you manage now and see if it’s still effective. We asked our Fast Company Impact Council members about their staff management lessons and how their approach has evolved. Their insights can help you lead your staff better without having to make those same mistakes yourself. Here’s what nine Impact Council members shared—hard earned pearls of wisdom. 1. ALIGN ON GOALS Earlier in my career, I sometimes moved so quickly…

What should you do if you wake up in the middle of the night and can’t fall back asleep? This is one of the most common—and frustrating—forms of insomnia. It turns out there’s a biological reason for it. And there are things you can do that may help you drop off again quickly. If you’re an entrepreneur or business leader, this may have happened to you more than once. Starting a business and being responsible for a team of employees means you may have a lot to worry about. In the middle of the night, those worries seem to grow more powerful and harder to set aside or ignore. You find yourself stuck going round and round in an endless cycle of negativity. Pretty soon, i…

One of our favorite meme stocks is up more than 9%, but this time it’s for legit business reasons. BlackBerry Limited (NYSE: BB) saw its shares sharply rise Thursday morning following the release of its 2026 fourth-quarter and fiscal year results. The stock has previously been volatile due to BlackBerry’s place in the meme stock craze a few years ago. The Canadian company, once a leader in the mobile phone industry, reported $156 million in revenue for quarter four, a 10% increase year-over-year (YOY). Its adjusted net income also rose by a whopping 92% YOY. On a year-long scale, BlackBerry saw its revenue reach $549.1 million, a 3% jump YOY. “We are no …

April is off to a bruising start for people working in Hollywood. Since the month began, two major studios and one of Hollywood’s most high-profile production companies have announced layoffs totaling more than 1,000 jobs combined. The job cuts come at a time of great volatility in the movie and television industry, which is facing disruption from AI while also experiencing a rapidly changing business landscape and consolidation. Here’s what you need to know. Bad Robot to cut jobs as it leaves L.A. for New York The April layoffs began with an unexpected announcement from one of Hollywood’s most successful and high-profile production companies. On April 2, Vari…

For years, AI companies gave users unfettered access to the candy store, encouraging them to think of tokens, the chunks of text AI reads and writes, as effectively infinite. Tokens were bundled into subscriptions, hidden behind generous caps, or priced low enough that people stopped counting them. But as the cost of serving models eats into revenue, and as chip shortages, helium disruption, and data center bottlenecks constrain how much compute can come online, the big model makers are starting to ration access more aggressively. All-you-can-eat AI is disappearing. Now companies are in a contest to see who can keep subsidising demand the longest, and whether the last…