What's on Your Mind?

Small businesses are planning to hire fewer recent college graduates than they did in 2025, making it likely harder for this cohort to find entry-level jobs. In our recent national survey, we found that small businesses are 30% more likely than larger employers to say they are not hiring recent college graduates in 2026. About 1 in 5 small-business employers said they do not plan to hire college graduates or expect to hire fewer than they did last year. This would be the largest anticipated decrease in small businesses hiring new graduates in more than a decade. Small businesses are generally those with fewer than 500 employees, based on standards from the U.S…

A few blocks from my home sits a small Japanese grocery store that has been in the neighborhood for years. It’s the kind of place that once felt irreplaceable—carefully sourced ingredients, shelves stocked with items I couldn’t find in mainstream supermarkets, and an owner who knows her regulars. But much as I love this store, it has been in steady decline for a few years now. Whole Foods opened up nearby and it now stocks all the basics—miso paste, kombu, dashi packets, nori—that I, or anyone else, could want for weeknight Japanese cooking. Suddenly, the extra trip to the specialty shop felt unnecessary most of the time. The big chain became “good enough,” and in a w…

The biggest new restaurant trend is small. Special menus with petite, less expensive portions are popping up all over, from large chains like Olive Garden and The Cheesecake Factory to trendy urban eateries and farm-to-fork dining rooms. Restaurants hope that offering smaller servings beyond the children’s menu will meet many different diners’ needs. Some people want to spend less when they go out. Others are looking for healthier options or trying to lose weight. Younger consumers tend to snack more throughout the day and eat smaller meals, said Maeve Webster, the president of culinary consulting firm Menu Matters. “These are really driven by, I think, change…

If you’re having a farewell party for a beloved colleague, don’t cry too hard into your cake. There’s a decent chance they’ll be back. According to a Harvard Business Review study, 28% of “new hires” were “boomerang hires,” the term for someone who’d resigned within the last three years only to return. Mindi Cox, chief people officer for O.C. Tanner, provider of employee recognition and reward solutions, falls into the boomerang employee category herself. As a hiring manager, she’s also done her fair share of hiring former employees, too. “People often leave a job because there’s an opportunity that’s too good to turn down, or they have a life season, like I had, …

If you ask New Yorkers on the street what they think about the giant, controversial print ad campaign in the NYC subway system, their initial response might be, “Which one?” In the past two months alone, not one, but two ad campaigns fitting that description have appeared on the subway. The first debuted in late September, when Friend, an AI company billed as a portable “companion,” ran a $1 million print campaign featuring a variety of servile messages like, “I’ll never leave dirty dishes in the sink.” The campaign received massive criticism, to the point that the MTA was forced to continuously remove Friend’s vandalized ads. In an interview with Fast Company, Frien…

One of the wonderful things about watching AppleTV’s Severance is seeing the variety of “employee appreciation events” they throw. Each one worse than the last, but they provide wonderful satire of the flat attempts many companies make to demonstrate to their employees that they are valued. The truth is that employee appreciation is not shown by any event. It turns out that if you want the people who work in an organization to feel appreciated, you need to show that they are respected and valued every day. Managers should not wait for special occasions to say nice things about their employees’ performance. Instead, leaders need to be looking for chances to complim…

The meme coin boom has made some Web3 bros incredibly rich. But a new study published on Cornell University’s arXiv suggests the ecosystem is better understood as a place of extreme churn, flimsy infrastructure, and a surprising number of scammy projects that disappear quickly. Researchers Alberto Maria Mongardini at the Technical University of Denmark and Alessandro Mei at the Sapienza University of Rome built MemeChain, an open-source, cross-chain dataset of 34,988 meme coins across Ethereum, BNB Smart Chain (BSC), Solana, and Base. The system combines on-chain records with off-chain “legitimacy” signals such as token logos, social links, and archived website HTML. …

Is all hope lost for the future of the news media in the U.S.? There’s reason to be optimistic, two experts say, though new models for disseminating factual information are sorely needed and it’s worth paying attention to how younger Americans consume news. “We have to do something radically different,” said Chris Licht, founding partner and CEO of CLC Partners and a former executive at CNN and other TV networks, speaking at the Fast Company Grill at SXSW. “Millions of people get their news and information from people that are actually giving opinion.” “[We’ve] got to focus on, in this modern media world, separating those two things again,” he added. Whi…

When I first started my freelance writing business, I assumed I should find clients who would put me on retainer. The appeal seemed obvious: steady income for me, predictable working relationship for the client. I even knew how to structure retainer agreements based on my prior roles at marketing agencies. But a few months into a solo career, I was willing to take any work that came my way. Which was primarily project-based work, not retainers. I quickly built a business based on ad hoc assignments from many clients, rather than relying on a few. The conventional wisdom would say that I was “doing it wrong.” Every solopreneur forum, coach, and freelancer communi…

As I write this my 6-and-a-half-month-old daughter is sitting on my lap in my home office, where she spends an hour or two each day. Despite all the toys I’ve laid out for her, the thing she typically reaches for is my keyboard, occasionally leading to the odd typo. I’ve been a freelance journalist for about 12 years, but never has this work-from-home, choose-your-own schedule arrangement been so valuable. Last year I was able to be with my wife at almost every doctor’s appointment, ultrasound, and blood test before we became parents in April. Since our daughter was born, I have enjoyed the flexibility not only to make it to every pediatrician appointment and give…

Below, Jay Belsky shares five key insights from his new book, The Nature of Nurture: Rethinking Why and How Childhood Adversity Shapes Development. Belsky is emeritus professor of human development at the University of California, Davis. What’s the big idea? Seen through an evolutionary lens, early adversity can shape development in adaptive ways. And because children differ in their sensitivity to their environments, early experiences may matter a lot for some and much less for others. Listen to the audio version of this Book Bite—read by Belsky himself—in the Next Big Idea app. 1. A radically transformed understanding of development It is beyon…

If you’ve been thinking about skipping that Target run this weekend, you’re not alone. A grassroots group called The People’s Union USA is asking shoppers to sit out spending money at major retailers, restaurants, and banks from midnight on Good Friday through Easter Sunday. “No shopping, no spending, no fueling the corporate machine that has been bleeding us dry,” organizer John Schwarz said in a video posted to Instagram. The goal? Hit big brands where it hurts—their bottom line. The boycott follows weeks of frustration over corporate DEI rollbacks and rising political tension, especially with companies such as Target, which has been the focus of a separate 40-d…

When Rare Beauty, Bogg, and Goodles arrived in stores, they had to vie for shelf space with well-established brands making beauty products or beach bags or boxes of macaroni and cheese. But these brands quickly amassed cult-like followings by being very intentional with their missions to foster a sense of loyalty with customers. Although her legions of fans might have lined up to try the beauty products in Selena Gomez’s line, Rare Beauty, the company was founded with a bigger mission baked in: To support youth mental health by donating 1% sales to the Rare Impact Fund. While the company has found that customers will come for the products, they stay for the mission, E…

With the high career costs associated with motherhood, and in a challenging economy, more young women are choosing to put work ahead of love and family. According to a recent survey of 1,000 American working mothers by online resume builder Zety, 76% have been explicitly advised to delay having children until they’re more established in their careers, and 57% postponed motherhood for that reason. “I hate that advice, because we should be living in a world where no matter what you’re doing outside of work, you should be able to achieve your career goals,” says Zety career expert Jasmine Escalera. “Yes, it is sound advice, but it’s advice people feel they need to g…

Work has a way of waking up parts of us we thought we’d outgrown. You can move forward professionally, take on more visible roles, and be widely regarded as capable—and still find yourself unsettled by moments that seem, on the surface, fairly ordinary. A comment lingers longer than expected. A meeting leaves you tense for days. A role you worked hard to earn suddenly feels exposing rather than energizing. When that happens, it’s tempting to assume something is wrong now: that you’re underprepared, out of your depth, or simply not built for this level of responsibility. But often, what’s being stirred up has less to do with the present moment than with experiences…

Jefferson Early Learning Center bears little resemblance to elementary schools many adults recall attending in their earliest years. The classrooms have child-size boats and construction vehicles children can play on, and ceilings painted to resemble outer space. There are no desks—all space is devoted to learning through play. Windows are low to the ground so children can easily look outside. The gym floor is made of “pre-K friendly” layered vinyl, rather than hardwood, to cushion inevitable trips and falls. Hallways are lined with a corrugated plastic for wiggly fingers to touch as children transition to other locations. Children love coming to the building, said te…

You may be loyal to United, but the airline really wants you to show your loyalty by carrying around a United MileagePlus credit card or debit card. Chicago-based United Airlines announced a major overhaul to its frequent flyer program on Thursday, with better benefits arriving soon for its cardholders. While the airline cheerily billed the changes as giving travelers “new reasons” to have one of its credit or debit cards, the changes mean that non-cardholders will soon accrue fewer rewards than they currently do. The biggest change is that starting on April 2, United MileagePlus cardholders can earn up to four times more miles on travel booked with the airline th…

Spotify’s most senior engineers don’t type code anymore. In fact, they have not written a single line of code since December, co-CEO Gustav Söderström revealed during a recent earnings call. It’s not that they’ve stopped working. Instead, through a combination of Claude Code and Spotify’s specialized internal system Honk, engineers can now develop new features simply through Slack. “As a concrete example, an engineer at Spotify on their morning commute from Slack on their cell phone can tell Claude to fix a bug or add a new feature to the iOS app,” Söderström told analysts on the company’s Feb.10 earnings call. “And once Claude finishes that work, the engineer…

Starbucks in South Korea has barred customers from using the names of South Korea’s six presidential candidates in their orders ahead of next month’s presidential election. A Starbucks Korea spokesperson told NBC News the policy was introduced “in order to prevent inappropriate and abusive use of the names.” The decision comes as South Koreans have increasingly used their Starbucks’ orders to make a political statement—ordering via app under presidential candidates’ names, and using phrases in support of or to oppose them, forcing baristas to call them out for pickup, per NBC. Some examples of those orders include: “arrest Yoon Suk Yeol” and “[opposition leader] …

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots — prioritizing human connection and a local coffeehouse feel in the hopes of restoring the brand’s position in U.S. culture. Also, Niccol gives an inside look at the company’s subtle name change, which aligns with this new strategy. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with t…

Everything is bigger in Texas, they say—including an economic boom there in recent years. Austin, in particular, consistently ranks among the fastest-growing metro areas in the country, and is vying to become one of the top startup hubs. Meanwhile, the state has successfully lured hundreds of companies to relocate to Texas in recent years. In 2024, Texas surpassed New York as the top employer of workers in the financial services industry, and it will up the ante with the opening of the Texas Stock Exchange later this year. This is the latest sign that the state, the eighth-largest economy in the world, is becoming a global financial and business powerhouse. “E…

Below, Gene Ludwig shares five key insights from his new book, The Mismeasurement of America: How Outdated Government Statistics Mask the Economic Struggle of Everyday Americans. Gene is the former Comptroller of the Currency and founder of the Ludwig Institute for Shared Economic Prosperity (LISEP), a nonprofit dedicated to uncovering the truths that official statistics too often obscure. His writing has appeared in The New York Times, The Wall Street Journal, The Atlantic, Politico, The Financial Times, and TIME. What’s the big idea? Americans keep hearing that the economy is strong. Unemployment is low. Wages are rising. Growth is steady. But for millions of…

At one point in my life, I managed a team of seven. My days consisted of 1:1 calls, performance reviews, and running interference between the team, other departments, and customers. I thought that’s what I wanted: the perceived power and responsibility of being a manager. But in reality, it was very stressful. Today, I have been a solopreneur for three years. The assumption is that solo businesses are a starting point. You launch alone, build momentum, hire employees, and scale. That’s the entrepreneur’s playbook, right? But over 80% of small businesses in the U.S. have no employees, according to the U.S. Small Business Administration. For many of us, tha…

When leaders lose credibility, the explanation usually sounds simple: · “I should have phrased that better.” · “I didn’t say the right thing.” It is easy to point to a sentence or word choice and assume that is where things went pear-shaped. But what most leaders label as a content problem is actually a presence problem. This is the core misunderstanding I see repeatedly in my executive coaching work. Leaders often assume credibility rises and falls based on wording alone. In reality, credibility is shaped by executive presence, which reflects the signals leaders send about confidence, clarity, and authority before their ideas are fully heard. W…