What's on Your Mind?

For the past decade, the global startup playbook has been clear: grow at all costs and dominate through visibility. Sweden has played a different game, one of profitability and sustainability—and is outperforming as a result. The country now ranks among the top 10 globally for unicorn companies, and first in Europe per capita, with 46+ billion-euro startups and counting. Earlier this year, vibe coding unicorn Lovable became the fastest growing software-startup in history, reaching $100 million in subscription revenue in just eight months For a nation of just over 10 million people, that’s an astonishing concentration of innovation. Stockholm alone now hosts one of the…

You probably know filmmaker and actor Taika Waititi from directing work like the Marvel movie Thor: Ragnarok or the Oscar-award-winning film Jojo Rabbit. What you might not know is that he’s also the creative mind behind multiple Old Spice ads, a bout of early 2010s PSAs for his home country of New Zealand, and some of the most iconic Super Bowl commercials of all time. From the early days of his career, between directing short films and appearing in acting gigs, Waititi has kept up a consistent cadence of ad work, ranging from spots for local names like the New Zealand Transport Agency to bigger brands like Samsung. Even as his Hollywood work has expanded, ad work r…

I was mid-text argument with my colleague John when I caught myself, again, hovering over the “send” button, rewriting the same defensive message for the third time. It was about politics. But frankly, the content didn’t matter. What mattered was how my nervous system was lighting up like a pinball machine. I wasn’t responding. I was reacting. So I stopped. I paused the conversation, switched from text to voice note, and eventually asked if we could meet in person so that I could show up in a way that honors him. That single decision, to press pause, completely changed the tone and outcome of the conversation. By meeting in person, John and I demonstrated that we …

It’s easy to get swept up in headlines predicting the end of the design industry as we know it. It’s true: AI tools can now generate in seconds what once took days for teams of designers. So it’s no longer a question of whether these tools will be used—but how, why, and by whom. If design as we know it is being automated, what remains? And what becomes more valuable? In the 1930s, cultural critic Walter Benjamin argued that mechanical reproduction—photography, film, the printing press—was transforming not just how art was made, but how it was perceived. His concern wasn’t just about losing originality or craft; it was about losing aura—the sense of presence that comes…

Tax Day is right around the corner—an annual reminder that without the option to file jointly, singles pay more per dollar earned than married people. Tax advantages are just one of more than 1,000 legal and economic benefits married couples enjoy, a disparity worsened by marketplace and employer practices. Despite its disadvantages, single living is on the rise. While the average age of first marriage was just 21 in 1960, today it has risen to 29. Half the adults in the U.S. are unmarried, and half of them aren’t seeking a relationship. As many as a third of Zoomers may never tie the knot. But this shift is more than cultural—it’s redefining the rules of personal…

Where you work affects your risk of dying by suicide. For example, loggers, musicians and workers in the oil and gas industries have much higher rates of suicide than the rest of the population. But on the flip side, some professions have very low rates of suicide. One of them is education. National and state data shows that educators in the U.S., including teachers, professors and librarians, are among the least likely to die by suicide. We’re a team of researchers at the Center for Violence Prevention and Community Safety at Arizona State University. We manage Arizona’s Violent Death Reporting System, part of a surveillance system sponsored by the Centers for Di…

IT development has been around for more than 60 years and it has undergone radical transformations from the emergence of the first programming languages and OS development to the internet boom and the current AI era. Although programming tools and approaches are constantly changing, one thing remains constant: Only those developers who can adapt and master new knowledge and skills survive. I’m the chief software officer of a 70-strong team that designs a predictive maintenance system (PdM): A solution based on the Industrial Internet of Things (IIoT) and AI. Without continuous growth, our developers cannot remain competitive. The same is true in nearly every industry;…

Adam Becker is a science journalist and astrophysicist. He has written for The New York Times, BBC, NPR, Scientific American, New Scientist, Quanta, Undark, Aeon, and others. He also recorded a video series with the BBC, and has appeared on numerous radio shows and podcasts, including Ologies, The Story Collider, and KQED Forum. What’s the big idea? Tech billionaires like to hype up delusional doomsday fantasies in which they are the saviors and overlords of civilization. Many people may just laugh or disregard these outlandish claims, but a closer look reveals the scary truth of how seriously, specifically, and consequentially these thought leaders are committed t…

These days, tech bros keep talking about “taste”— the ability to exercise human judgment and determine unique responses while guiding a machine. It’s a rare skillset, as some AI-made media automates content in the form of generic slop. And now tech professionals are the very people worried that technology will rob society of any real taste. The New Yorker’s Kyle Chayka, who broke down tech bros’ obsession with taste last month, coined the term “taste-washing” as the act of giving “anti-humanist technologies a veneer of liberal humanism.” In other words: giving AI properties human-like qualities and letting them run with it. When machines do all the creating, what are …

As tech companies race to build more AI data centers, your electric bill is probably going up. And while some companies are prioritizing adding clean energy to accommodate their intensive demands, climate pollution is also climbing as utilities turn to gas or even coal to support our chatbot habits. But there might be another way for new data centers to get the enormous amount of energy they plan to use. A recent report from the nonprofit Rewiring America suggests that instead of building new power plants, hyperscalers—the Big Tech companies whose data centers provide the backbone to cloud computing—could help homeowners install new solar panels, batteries, and heat p…

If I were to grade the five boxes across every Strategy Choice Cascade that I have ever seen, the How-to-Win (HTW) box would get the lowest grade—even lower than Enabling Management Systems, which is the least understood box. To remedy the weakness, I am dedicating this Playing to Win/Practitioner Insights (PTW/PI) to Why the How-to-Win Strategy Choice is So Hard: How to Overcome the Challenge. And as always, you can find all the previous PTW/PI here. Key feature of weak HTW choices I have talked extensively about the key weakness of HTW choices both in a previous piece in this series, From Laudable List to How to Really Win, and in my viral video, A Plan is Not a …

The first Mission: Impossible film came out in 1996 when star Tom Cruise was 34 years old. Fast-forward to Memorial Day weekend 2025: Cruise is 62 and there’s speculation that Mission: Impossible – The Final Reckoning could be the last movie in the franchise. Is this just a marketing ploy to get fans in theaters to kick off the summer blockbuster season? Who knows. Let’s take a look at the history of these films, their box-office earning power, and what Cruise himself has said about the movies over the years. A brief history of the Mission: Impossible franchise The Mission: Impossible films are based on the 1966 TV series of the same name, which was created by…

In the Star Trek universe, the audience occasionally gets a glimpse inside schools on the planet Vulcan. Young children stand alone in pods surrounded by 360-degree digital screens. Adults wander among the pods but do not talk to the students. Instead, each child interacts only with a sophisticated artificial intelligence, which peppers them with questions about everything from mathematics to philosophy. This is not the reality in today’s classrooms on Earth. For many technology leaders building modern AI, however, a vision of AI-driven personalized learning holds considerable appeal. Outspoken venture capitalist Marc Andreessen, for example, imagines that “the AI tut…

In 2013, when Meredith O’Connor was 16, the music video for her debut single “Celebrity” went viral. Afterward, she channeled her own stardom into championing childhood mental health: As a hyperactive kid, O’Connor says she was often the subject of bullying, and when her music career gave her a platform, she was eager to use it to advocate on behalf of other victims. “I knew my fan base was younger, but I didn’t know how many people would resonate with mental health challenges,” she says. “I realized there were millions of gifted people that are being marginalized, and that’s when I really wanted to start the mental health study.” Since blowing up YouTube over a…

Anyone who has spent time in a workplace knows the “go-to” person. They are the colleague who can figure things out when others cannot, and who steps in when something complicated needs to get done. Early in your career, becoming that person feels like success. In many ways, it is. Being capable accelerates opportunity. Leaders notice you, people trust you, and your reputation grows. But over time, something subtle happens. The more capable you prove yourself to be, the more people rely on you. I call this the capability curse. The capability curse occurs when someone’s proven ability to solve problems leads others to depend on them for nearly every challe…

When Apple removed the headphone jack from the iPhone 7 in 2016, the backlash was immediate and fierce. Tech reviewers called it “user-hostile and stupid.” Customers created petitions. Competitors ran ads mocking the decision. Yet today, wireless earbuds are ubiquitous, and the decision looks prescient rather than foolish. What Apple understood—and what most future-ready leaders eventually learn—is that meaningful innovation requires disappointing people strategically. This isn’t the leadership advice you typically hear. We’re told to inspire, to build consensus, to bring everyone along. But an uncomfortable truth lurks beneath these platitudes: as your impact gro…

Remember that scene in The Devil Wears Prada when Miranda Priestly silences Andy Sachs with a perfectly delivered monologue about a cerulean blue sweater? Andy had dismissed it as trivial—just another fashion detail. But Miranda’s lesson wasn’t about the sweater. It was about power: When you think you’re outside the system, you’re actually reinforcing it. You can’t opt out of the fashion system. You can only choose whether you’re aware of it. In an era obsessed with authenticity, what we wear is the first language we speak. Yet most leaders remain unconscious of this language’s strategic power. They treat their closets like personal decisions rather than professional …

Picture a jazz quartet mid-performance. The bassist anchors the rhythm with meticulous precision—years of practice evident in every note. The saxophonist, meanwhile, closes her eyes and ventures into uncharted melodic territory, responding to something she heard in the drummer’s improvised fill three bars ago. What you’re witnessing isn’t chaos, nor is it rigid execution. It’s something far more valuable: the dynamic interplay between discipline and imagination that produces work no one has ever heard before. This is exactly the capability that distinguishes organizations that merely survive disruption from those that shape it. In an era defined by the rapid-fire …

One of the great tales from basketball lore is how coach Phil Jackson led teams like the Bulls and the Lakers to dynasty status. Working with legends like Michael Jordan and Kobe Bryant, he might have let the all-stars run the show. Instead, his success hinged on transparency. Jackson gave players clear, constructive feedback. For example, he urged Jordan to cut back on scoring and involve his teammates more, recognizing that team success required more than a scoring leader. It’s a valuable lesson for business leaders today. Feedback can be tough to give. It can be uncomfortable. But withholding honest feedback is a disservice—to employees and to the company. As C…

Waking up in the middle of the night used to spike my anxiety. I’d panic about losing sleep, which would only lead to more lost sleep, and more panic, until I wore myself out or the sun came up. But over time, I realized that those wakeups weren’t always bad. Some of my thoughts during those half-asleep moments turned out to be surprisingly useful. They helped me generate article ideas or navigate complex, ambiguous problems. Eventually, I saw that this altered state of wakefulness let me engage with life’s challenges in ways I couldn’t during the day. It turns out that I wasn’t alone. Your mind in the middle of the night In a well-known study from 2022 tit…

Thinking forward is an automatic process. Cause, then effect. Input, then output. A to B. It feels logical—and normal to start with a conclusion, then find justification around it. But we can always take our thinking a step further. Sometimes, the best way to get the answers you want is to think backwards. It’s called mental inversion. Turn the whole thinking process upside down. As the great algebraist Carl Jacobi said, “Invert, always invert.” Put another way, “What would guarantee I fail at X?” is a better question than “How do I achieve X?” Most people focus on the obvious process because the brain doesn’t like to think through ugly pitfalls. Starting from B to …

A few years ago, Tara Feener’s career took an unexpected pivot. She’s spent nearly two decades working on creative tools for companies like Adobe, FiftyThree, WeTransfer, and Vimeo, and was content to keep working in that domain. But then the Browser Company came along, and Feener saw an opportunity to build something even more ambitious. Feener—one of Fast Company’s AI 20 honorees for 2025—is now the company’s head of engineering, overseeing its AI-focused Dia browser and its earlier Arc browser. The browser is suddenly an area of intense interest for AI companies, and Feener understands why: It’s the first stop for looking up information, and it’s already connec…