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This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the branding news we’re keeping up with. [Image: Kiehl’s] Kiehl’s gets in on the custom type craze The news: The skincare brand Kiehl’s just unveiled a new custom font made from an unexpected material: pubic hair. Big picture: The font comes as a response to the backlash that Kiehl’s received in August for an ad campaign for a new product line targeting ingrown pubic hairs. Those initial ads featured fully covered models with just a glimpse of hair peeking out from th…

Leading a team has never been simple, but today’s challenges demand something extra. With deep divisions in America spilling over into our workplaces, simply carrying on “business as usual” won’t cut it. Employees are craving authenticity, transparency, and leaders who genuinely care. So, how can you step up, even when the path forward seems uncertain? Through conversations with leaders at Fortune 500s and fast-growing startups, we discovered three actions that can help you navigate this moment with courage and empathy. Cultivate trust through transparency & curiosity In an era marked by mass layoffs, arbitrary return-to-office mandates, and eroding faith i…

Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. “Being in the now and being just locked-in to how I feel and the energy I have now, that’s the L.A. energy for me,” he said Thursday at a press conference hosted by Apple Music. “That’s something I wanted to carry over to New Orleans and for the world to see. This is me. This is Kendrick Lamar, 37 years old, and I still feel like I’m elevating, I’m still on a journey.” The rap megastar will take the Super Bowl stage fresh off a Grammy triumph, where he claimed two of the night’s biggest awards —…

Some 10,000 grocery store workers across the greater Denver area went on strike Thursday, claiming unfair and illegal negotiating practices by King Soopers while their union has been negotiating a new contract with the store chain. Striking workers at 77 King Soopers stores in Denver and its suburbs, plus those in nearby Boulder and Louisville, Colorado, urged customers not to cross picket lines that began taking shape before dawn. “Stand together. Stay strong,” United Food and Commercial Workers International Union Local 7 President Kim Cordova wrote union members in a Monday letter announcing the strike. UFCW Local 7 members voted by 96% last week to authori…

Roblox shares dropped as much as 20% on Thursday after the gaming company reported disappointing fourth quarter results in bookings and daily active user figures, creating fear that the growth in the gaming platform is slowing after years of progress. Roblox reported bookings of $1.36 billion for the fourth quarter, missing the expected $1.37 billion that was predicted by analysts polled by LSEG. Daily active users fell to 85.3 million in the fourth quarter, compared with 88.9 million in the third quarter. Hours totaled on the platform also fell in the fourth quarter, to 18.7 billion from 20.7 billion in the previous quarter. The company did report revenue up 32% …

Flashes, a photo-sharing app that’s linked to X-alternative Bluesky, launched in beta this week before disappearing from the test store due to what its developer said was technical difficulties. Flashes developer Sebastian Vogelsang said in a Bluesky post that Apple’s engineering team is working on a fix. Apple didn’t immediately respond to Fast Company‘s request for comment. Flashes, which was revealed last month, supports photo posts of up to four images and videos up to one minute long. Items posted on Flashes will also appear on Bluesky. Comments from Bluesky users on the posts will appear back on Flashes. Flashes could be attractive to users who want to …

Going global has been good business for Max. Since the video streamer’s debut in 39 Latin American and Caribbean countries a year ago, it has expanded to more than 70 markets globally, including Europe and Asia. These new audiences have helped grow its user base. In its most recently reported quarter, Max added 7.2 million global subscribers, bringing its total subscriber count to 110 million. As its audience grows, Max is also focusing on premium content and cracking down on password-sharing. JB Perrette, president and CEO of Warner Bros. Discovery global streaming and games, appeared on Fast Company‘s Most Innovative Companies podcast to talk Max’s international exp…

It’s the end of an era for surf-and-skate-inspired clothing enthusiasts, as some once-beloved stores close their doors. Liberated Brands, which owns Billabong, Quicksilver, Volcom, Roxy, and other brands, filed for Chapter 11 bankruptcy in Delaware this week. As a result, 120 stores across the U.S. owned by the company will close. The company will also close its international offices, and has laid off 1,400 employees. In a declaration filed along with the Chapter 11 petition, CEO Todd Hymel blamed the rise of fast fashion brands, as well as high interest rates and inflation, for the brand’s demise. “The average consumer has shifted their spending away from dis…

Entrepreneurial couples and co-founding duos share a unique bond – whether they’re bound by marriage or business. Their synergy often stems from shared passions, complementary skills, and the drive to build something meaningful. But the reality is that co-founding a business with someone – romantic partner or not – isn’t always easy. From aligning strategic visions to juggling multiple responsibilities, the pressures of scaling a company can wear on even the strongest partnerships. Yet, entrepreneurial couples offer a blueprint for success precisely because their personal and professional lives are deeply intertwined. As such, they have to adapt, compromise, and communica…

Are you suffering from “Zoom fatigue?” Exhausted from being on video calls multiple times a week, or even every day? Well, it may be because you’re sick of looking at your own face, according to a new study. That study, from researchers at Michigan State University and published in the journal PLOS One, discovered that “facial appearance dissatisfaction” could explain the weariness people are experiencing when using videoconferencing technology. Our increased reliance on virtual meetings in the workplace, especially with the rise of remote work, means we are spending a lot more time on camera, which has significant implications for workplace productivity and indiv…

The Brannock device—that sliding metal gadget used in shoe stores to measure the dimensions of your feet—was invented 100 years ago this year. But footwear fitting hasn’t really gotten more advanced since, says Dan Cataldi, founder and CEO of custom insole maker Groov. For most people, it still comes down to finding shoes by style and size, taking a few steps in them, and hoping for the best. And when it comes to insoles, the part of the shoe that you actually walk on, people with medical issues and professional athletes might get custom orthotic inserts fitted by a doctor, while most people make do with what comes in their shoes or, in a pinch, a cushioning insert from …

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. OpenAI’s “deep research” gives a preview of the AI agents of the future OpenAI announced this week its AI research assistant, which it calls “deep research.” Powered by OpenAI’s o3-mini model (which was trained to use trial and error to find answers to complex questions), deep research is one of OpenAI’s first attempts at a real “agent” that’s capable of following instructions and working on its own. OpenAI says deep research is built for people in fields like finance, science, policy, …

When you think about ChatGPT, what do you see? A box. A prompt. A lot of text. OpenAI’s flagship product is defined by typography—it’s the way users communicate their queries, and the way the model responds in kind. Typography is “the first thing people interact with when meeting AI for the first time,” says OpenAI design director Shannon Jager. [Image: OpenAI]Which is why for its first rebrand ever, OpenAI put typography squarely at the center of its new look. OpenAI’s refreshed brand includes a tweaked “blossom” logo with lines that are thicker and all the same width, a new “point” mark, and a fresh wordmark set in its new typeface OpenAI Sans. [Image: OpenAI]Designed …

Honeywell, one of the last remaining U.S. industrial conglomerates, will split into three independent companies, following in the footsteps of manufacturing giants like General Electric and Alcoa. The company said Thursday that it will separate from its automation and aerospace technologies businesses. Including plans announced earlier to spin off its advanced materials business, Honeywell will consist of three smaller entities in hopes that they will each be more agile. “The formation of three independent, industry-leading companies builds on the powerful foundation we have created, positioning each to pursue tailored growth strategies, and unlock significant value for…

Gucci announced on Thursday that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show, and that the new collection would be created by the design team. The abrupt announcement of De Sarno’s departure comes as Gucci prepares to open Milan Fashion Week with a combined womenswear and menswear collection on February 25. His replacement will be announced “in due time,” the statement said. Gucci’s new CEO, Stefano Cantino, expressed gratitude for De Sarno’s focus on “Gucci’s craftsmanship and heritage,” while Kering deputy CEO Francesca Bellettini said he had “further strengthened Gucci’s fundam…