What's on Your Mind?

Growing up in rural Northern California and later serving in the military, stationed in Mississippi, I experienced firsthand the stark disparities in access to quality goods. Even finding fresh, local produce often meant bypassing the grocery store for a farm stand because the desired options simply weren’t stocked. In many communities I lived in and visited, the available choices were severely limited, creating a significant market gap that persists today. This isn’t just a social issue I observed; it’s a massive missed revenue opportunity for retailers who are overly focused on saturated urban markets while overlooking the immense potential waiting in rural and Middle A…

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human creativity, but in expanding the sensory dimensions of brand expression. At the bread and butter, a global brand consultancy, we believe branding should never be superficial. It should touch. Move. Resonate. That’s why we built our practice around “Betterment Branding”—a philosophy that connects long-term brand growth to emotional, sensory, and social resonance. Today, the intersection of A…

Ordinarily, we think of procrastination as something to avoid or correct, but in reality, it can have some legitimate benefits. From giving us time to reflect and collect new information to creating urgency for the work, procrastination comes with some surprising advantages. We’re wise to consider how we can perform our best. With so much to do and so little time, reconsidering our efficiency is smart. Our most ingrained habits may not actually be the best strategies for our success. Rethinking procrastination may be one of the most unexpected ways to reset our work habits, and one of the most effective. Rethinking why we procrastinate If you procrastinate, you…

Streetwear used to be about rebellion, community, and self-expression but now it’s walking down luxury runways with $2,000 price tags. Fast Company hit the streets of New York at the iconic Jeff Staple store launch to ask real streetwear fans: Is streetwear still streetwear? Is the culture still alive? Or has luxury killed the vibe? View the full article

Violent tornado outbreaks, like the storms that tore through parts of St. Louis and London, Kentucky, on May 16, have made 2025 seem like an especially active, deadly and destructive year for tornadoes. The U.S. has had more reported tornadoes than normal—more than 960 as of May 22, according to the National Weather Service’s preliminary count. That’s well above the national average of around 660 tornadoes reported by that point over the past 15 years, and it’s similar to 2024—the second-most-active year over that same period. NOAA National Storm Prediction CenterI’m an atmospheric scientist who studies natural hazards. What stands out about 2025 so far isn’t just the num…

Air traffic controllers have been in the news a lot lately. A spate of airplane crashes and near misses have highlighted the ongoing shortage of air traffic workers, leading more Americans to question the safety of air travel. The shortage, as well as aging computer systems, have also led to massive flight disruptions at airports across the country, particularly at Newark Liberty International Airport. The staffing shortage is also likely at the center of an investigation of a deadly crash between a commercial plane and an Army helicopter over Washington, D.C., in January 2025. One reason for the air traffic controller shortage relates to the demands of the jo…

The recent exposé Careless People, by former Facebook (now Meta) executive Sarah Wynn-Williams, has received significant attention for its jaw-dropping revelations about the social media company and its CEO, Mark Zuckerberg. According to the author, company decisions enabled the Chinese Communist Party to suppress dissent, undermined the mental health of teenage girls, and led to genocide in Myanmar and election interference in the U.S. While there has been much attention to details showing the moral bankruptcy of Zuckerberg and former COO Sheryl Sandberg, there has been less discussion of how financial pressures shaped executives’ decisions. Are Meta’s leaders just “…

One of the world’s most distinctive new buildings is now poking out of the center of a small village in the Swiss Alps. The structure, a cylinder of bone-white columns topped by a dome, wasn’t built in the traditional sense. It was 3D-printed. It’s now the tallest 3D-printed tower in the world, and it could offer a technique for other 3D-printed buildings to rise even higher. Standing on the base of an existing building, the tower rises to a height of 98 feet, with four floors connected by a central staircase. The tower itself is all structure, with 32 tree-inspired concrete columns forming a cage-like shell that’s open to the air. Gradually widening as it rises, the …

There’s nothing spooky about ghostworking, apart from how popular it may be right now. The newly coined term describes a set of behaviors meant to create a façade of productivity at the office, like walking around carrying a notebook as a prop or typing random words just to generate the sound of a clacking keyboard. (Some might call this Costanza-ing, after Jason Alexander’s example on a memorable episode of Seinfeld.) Pretending to be busy at the office is not something workers recently invented, of course, but it appears to be reaching critical mass. According to a new survey, more than half of all U.S. employees now admit to regularly ghostworking. That statistic …

Norman Foster has always treated technology as a form of expression. As one of the pioneers of high-tech architecture (along with his friend and colleague Richard Rogers), his buildings celebrate exposed structure, advanced engineering, and machine-age style. Think of the flashy steel trusses and tension rods of the Hong Kong and Shanghai Bank headquarters, the transparent spirals of the Reichstag dome in Berlin, or the diagonal frame of the elliptical Gherkin in London. His latest project, dubbed the Gateway to Venice’s Waterway, recently unveiled at the 2025 Venice Architecture Biennale, extends that tradition into electric mobility. Developed with Porsche and the …

Welcome to Pressing Questions, Fast Company’s workplace advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer your biggest and most pressing workplace questions. Q: What should I do if I think my coworkers are gossiping about me? A: In past columns I’ve said that much of office life can feel like high school, and this is the ultimate example. This is a situation that feels awful but that you have little control over. So while you can’t control other people, you can control your own actions and reactions. Here are a few things you can do: Don’t engage in negative gossip yourself “Gossip is an important pa…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Last month, in an address to investors, D.R. Horton CEO Paul Romanowski said the spring 2025 selling season is getting off to a slower-than-usual start for the nation’s largest homebuilder. “This year’s spring selling season started slower than expected as potential homebuyers have been more cautious due to continued affordability constraints and declining consumer confidence,” Romanowski said on the company’s earnings call. It isn’t just D.R. Horton. “Demand at the start of this spring’s selling season was more muted than what we have seen…

In my twenties, I was the kind of employee managers loved and therapists worried about. I worked late without being asked. I answered emails during vacation and treated 11 p.m. messages like asteroid-headed-for-Earth emergencies. My identity was stitched to my output, and I wore burnout like a badge of honor. Somewhere along the way, many of us signed this invisible contract stating that success demands sacrifice. For us, time, health, and relationships were all fair game in the pursuit of professional validation. But now, more people are realizing it’s a contract they want to break: According to Gallup’s most recent global report, employee engagement is down two …

Shares in America’s publicly traded movie theater chains surged yesterday, the first day of trading after the Memorial Day holiday. It’s a holiday weekend that saw moviegoers flock to theaters in droves, snapping up tickets and leading to the best Memorial Day weekend box office in history. Here’s what you need to know about the Memorial Day box office and its impact on shares in movie theater companies. Memorial Day box office was the best on record Movies generated a record $326 million at the Memorial Day box office this weekend, a period that ran from Friday, May 23, to Monday, May 26. That four-day haul record was largely fueled by two films. The first was…

Chris Rogers, Instacart’s current chief business officer, is taking over as the delivery giant’s next CEO, the company announced on Wednesday. Rogers, who has worked at Instacart since 2019, will take the helm from Fidji Simo on August 15. Simo, who ushered the company through a successful market debut (stock prices are up 53% since its 2023 IPO) after taking the top spot in 2021, will become CEO of applications at OpenAI. “We chose Chris because the company needs a leader who understands all our partners deeply, has immense operational experience, and can mobilize teams around our vision,” Simo wrote in a note to employees. “Chris knows this company. He helped sh…

After back-to-back explosions, SpaceX launched its mega rocket Starship again on Tuesday evening, but fell short of the main objectives when the spacecraft tumbled out of control and broke apart. The 403-foot (123-meter) rocket blasted off on its ninth demo from Starbase, SpaceX’s launch site at the southern tip of Texas. Residents voted this month to organize as an official city. CEO Elon Musk’s SpaceX hoped to release a series of mock satellites following liftoff, but that got nixed because the door failed to open all the way. Then the spacecraft began spinning as it skimmed space toward an uncontrolled landing in the Indian Ocean. SpaceX later confirmed that the spa…

Two romantasy authors have publicly defended their use of artificial intelligence after being caught with AI-generated prompts left in their published works. While their readers are far from impressed, the writers insist that it does not take away from their craft. Excerpts from novels published by K.C. Crowne and Lena McDonald have been spreading across Reddit, Goodreads, and Bluesky, after readers discovered revision notes that read like ChatGPT and cues that reference the style of other authors embedded in the copy. “I’ve rewritten the passage to align more with J. Bree’s style, which features more tension, gritty undertones, and raw emotional subtext beneath …

According to new research from Whop, a marketplace for digital products, one in three Gen Z consumers now make purchasing decisions based on recommendations from AI-generated influencers. The report gathered survey data from 2,001 Americans 12-to-27 years old and found the trend particularly strong among college-aged consumers. Nearly half of 19-to-21 year olds follow AI influencers, with 47% of young men following these accounts, compared to under 40% of women. While many have argued that AI influencers lack the authenticity needed to sell products, that might not matter—especially to Gen Z. Authenticity vs reach Previous research backs this up. Nearly h…

COVID-19 cases are rising again as a new variant begins to circulate in some parts of the world. The World Health Organization said Wednesday the rise in cases is primarily in the eastern Mediterranean, Southeast Asia and western Pacific regions. Airport screening in the United States has detected the new variant in travelers arriving from those regions to destinations in California, Washington state, Virginia and New York. The new variant is called NB.1.8.1. It arrives as the United States’ official stance on COVID-19 vaccination is changing. On Tuesday, Health Secretary Robert F. Kennedy Jr. announced that COVID-19 shots are no longer recommended for healthy chi…

Meta has spent 15 years shunning the iPad. Now, it seems they’re finally ready to embrace the tablet lovers. WhatsApp users can finally text from the big screen. On Tuesday, Meta announced that the popular messaging app is finally available on iPadOS devices, including expanded features for multitasking. Meanwhile, reports indicate that Meta is finally building Instagram for the iPad as well. It’s a curious time to embrace tablets. While still a high-volume sales item, the iPad is losing its popularity. The device has endured a yearslong backslide in growth, comprising only 6.8% of Apple’s revenue in 2024 compared to the boom of more than 15% in the early 2010s.…