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As tech companies race to build more AI data centers, your electric bill is probably going up. And while some companies are prioritizing adding clean energy to accommodate their intensive demands, climate pollution is also climbing as utilities turn to gas or even coal to support our chatbot habits. But there might be another way for new data centers to get the enormous amount of energy they plan to use. A recent report from the nonprofit Rewiring America suggests that instead of building new power plants, hyperscalers—the Big Tech companies whose data centers provide the backbone to cloud computing—could help homeowners install new solar panels, batteries, and heat p…

Hiring an executive assistant (EA) to delegate work tasks and life admin to has long been something reserved for celebrities and Fortune 500 executives. But that belief might now be changing, as rank-and-file workers decide they, too, want a taste of the EA experience. As Callum Borchers wrote earlier this month in The Wall Street Journal, more workers outside the C-suite are finding assistants—virtual, in person, or AI, and sometimes just for a couple of hours a month—to help with everything from booking bouncy castles to managing work calendars. Nowadays, everyone’s schedules are packed right down to the last minute. Plus, labor has never been easier to offload…

YouTube will offer creators a way to rejoin the streaming platform if they were banned for violating COVID-19 and election misinformation policies that are no longer in effect, its parent company Alphabet said Tuesday. In a letter submitted in response to subpoenas from the House Judiciary Committee, attorneys for Alphabet said the decision to bring back banned accounts reflected the company’s commitment to free speech. It said the company values conservative voices on its platform and recognizes their reach and important role in civic discourse. “No matter the political atmosphere, YouTube will continue to enable free expression on its platform, particularly as i…

Kroger is celebrating National Chocolate Milk Day—which, by the way, is a real holiday that falls on September 27—in the best way. The supermarket chain is giving away free chocolate milk to loyal customers—or, at least, to customers who log on and grab the coupon in time. The Kroger Co., which serves more than 11 million customers daily through its e-commerce and retail food stores, is offering free half-gallons of Kroger’s chocolate milk over two days this month. “Chocolate milk may be the original after-school treat, but Kroger-brand chocolate milk has grown into so much more—it’s a top-rated favorite among customers of all ages,” said Ann Reed, group vice presiden…

In recent months, major tech companies have lured top talent from rival companies with multimillion-dollar salaries and rumors of unprecedented sign-on bonuses. Big firms are fighting for talent from Apple, OpenAI, Microsoft, Google, and beyond, reportedly offering pay packages that resemble those of NBA stars. Meta has been aggressively poaching talent from its competitors in the race to dominate AI, luring Apple’s robotics chief earlier this month in a move that made headlines. It’s news like this that makes workers ask themselves: “How can I get that to happen to me? (Even if I’m not a Silicon Valley CEO?)” Luckily, career experts say anyone can make themselves mor…

Business travel is often seen as glamorous—whether that’s new destinations, exciting opportunities, or packed itineraries of fun and adventure. I was certainly looking forward to all of these things when I began working with national and international companies. Unfortunately, once we actually start to go on these trips, the reality looks different. It’s long flights, disrupted sleep, constant stimulation, and very little space to recharge. Over time, this can leave us running on empty. As a result, decision-making, creativity, and well-being all suffer. Rest and recovery on work trips aren’t luxuries. They’re necessities if you want to stay at the top of your game. W…

When I was a leader in corporate America at a large regional bank, I held the assumption that once I was promoted, and received my new title and salary, then I would finally feel confident and successful. I was wrong. The allure of a new title and office wore off quickly, and my persistent worries about whether I was cut out for leadership, or even a good leader at all, continued to persist. A decade later, even after I submitted the first draft of my book, Closing the Confidence Gap, I was overwhelmed with self-doubt. I felt completely stuck: Unable to move forward with marketing, I was paralyzed by many of the same old fears of “What if people think I’m no good and this…

Chick-fil-A says it’s testing out a stand-alone drinks-focused restaurant concept. Called Daybright, the new concept will open this fall outside Atlanta, Chick-fil-A tells Fast Company. It’s being brought to life by Red Wagon Ventures, a Chick-fil-A subsidiary and business incubator named after founder Truett Cathy’s first business selling Coca-Cola out of a red wagon when he was 6 years old. “We look forward to sharing more details in the future,” Chick-fil-A says about the concept. Though there’s not yet a public menu for Daybright, it’s expected to serve coffee, smoothies, and cold-pressed juice alongside a limited selection of food. But sorry, peach milksh…

Whiskey has always carried weight. Think crystal tumblers, low-lit bars, Don Draper pouring a glass after a big win, or Sinatra crooning with a dram in hand. These rituals and symbols have long defined the category, but in 2025 they may also have held it back. While other “dusty” drinks made surprising comebacks this summer (see Bacardi’s Breezer relaunch, Smirnoff Ice chasing Gen Z, even cask ale enjoying a 50% surge among 18–24-year-old pub-goers), whiskey didn’t seize the moment. The idea of making whiskey more appealing to younger drinkers isn’t exactly breaking news. But it matters now more than ever, thanks to a new opportunity with this demographic. According t…

It had begun nearly two years prior, with a miscarriage, and then another. I was compiling a list of fertility clinics when he made an appearance on the ultrasound monitor, a flickering response to my quietly brewing despair. I spent the long months of pregnancy that followed feeling like a cartoon character with a me-size thunderstorm threatening at every turn. Though my pregnancy was healthy, I was convinced I had to remain vigilant until my son was in my arms. When my husband and I visited my obstetrician nine days past my son’s due date, I wasn’t surprised to see an irregularity in his heartbeat. Less than an hour later, we were checking into the hospital to start…

Fast Company’s Most Innovative Companies is our flagship franchise and one of our most eagerly awaited editorial projects each year. To determine honorees, our editorial team spends months evaluating organizations that are driving progress across industries and around the world. We track their performance, compare them to competitors, and assess their impact within broader industry and societal trends. The final list serves as both a definitive snapshot of innovation today and a road map for what’s next. Here’s what we’re looking for: Fresh innovation Most Innovative Companies is not a lifetime achievement award. We’re interested in what’s new. Tell us about produc…

Many of the office buildings emptied by the pandemic are still sitting vacant. A recent report from Moody’s Analytics found that in the second quarter of 2025 office vacancy rates were still above 20% nationwide, and cities across the country are still trying to figure out what, if anything, to do about it. One startup has an unconventional solution. It wants to fill that empty space with crops. Area 2 Farms is a three-year-old company based in Arlington, Virginia, that’s taking the concept of indoor farming to unusual spaces. Its first farm, in Arlington, grows dozens of varieties of crops in a low-slung brick building tucked between a dog day care and a car repair s…

There’s no clearer sign of anime’s cultural ascendance than the box office haul of Demon Slayer: Kimetsu no Yaiba — Infinity Castle. The film, which hit U.S. theaters two weeks ago, has pulled in more than $555 million globally, including more than $104 million in North America, making it a bonafide hit for Sony Pictures, which distributed it outside of Japan through its anime streaming arm, Crunchyroll. The movie’s success reflects audiences’ growing interest in anime. A survey from market research firm Dentsu found that, 31% of people worldwide said they consumed anime at least weekly, with a full 50% of Gen Z reporting they watch it. That’s translated into a boom i…

The risk of a partial U.S. government shutdown beginning next week is rising as congressional Democrats and Republicans hit an impasse over how to continue to fund the federal government. A shutdown could affect financial markets by limiting the operations of financial regulators and delaying the publication of key economic data. How might markets react? Historically, markets have tended to shrug off shutdowns. However, this time could be different. A prolonged shutdown risks delaying or canceling key economic data releases investors use to assess macroeconomic trends, such as the monthly employment and inflation reports, analysts at Nomura said in a note t…

As the rise of artificial intelligence continues, companies operating in this space or relying on the technology are finding that they have two inextricable needs: data centers that can run and process the AI, and access to ample energy to power those vast data centers. One new company, Fermi America, aims to offer solutions for both these needs. And this week, Fermi announced its plans for an upcoming initial public offering and dual stock listings. Here’s what you need to know about Fermi America and its planned IPO. What is Fermi America? Fermi America is a very young company. It was only founded this year, just nine months ago in January 2025. The company i…

Did you buy a new pink dress to watch the Barbie movie, only to never wear it again? An Oura ring because your favorite TikTok influencer had it? A new pair of baggy jeans because ’90s fashion is making a comeback? Niche trends fueled by social media can influence your shopping decisions. Participating often brings some happiness and a sense of community, but the problem comes when you do it so often that you’re not using your money to achieve your financial goals, or worse, you get into debt, said Erika Rasure, chief financial wellness advisor for Beyond Finance, a financial services company. Whether it’s coastal grandma or clean girl aesthetic, microtrends can take a …

Remember when former Try Guy Ned Fulmer was caught in a public cheating scandal that broke the internet? He’s back, this time with a new podcast called Rock Bottom with Ned Fulmer. Or as one commenter called it: “One of the most painful watches in YouTube history.” The podcast is meant to explore, “people’s lowest, most embarrassing, and challenging moments.” Fulmer’s first guest: his wife, Ariel. The first question many have asked is why would they do this? “Was this a humiliation ritual for him?” one TikTok user asked. According to Ariel, it was mostly for their children, aged 7 and 5, who they are currently coparenting, and as a way to move on and put the past…

Starbucks will end the year with fewer stores and fewer employees. But the brand maintains that it’s all part of a greater turnaround still in the mix. Today, the company announced that its North American store locations will be reduced by 1% for fiscal 2025—landing the coffee chain at 18,300 stores total. And it will be eliminating 900 jobs outside of its coffee houses (in other words, corporate and other functions). The company claims it will attempt to place affected baristas into new stores, but Starbucks says, “For those we can’t immediately place, we’re focused on partner care including comprehensive severance packages. We also hope to welcome many of …

The H&M group is entering the fall season with style. On Wednesday, September 24, the retailer released its third-quarter earnings and reported an operating profit of 4.9 billion Swedish krona ($521 million). The H&M group owns brands including H&M, COS, Monki, and Arket. Its operating profit marked a 40% increase year-over-year (YOY) and beat analysts’ predicted 3.7 billion Swedish krona ($393 million), according to consensus estimates cited by CNBC. The figures also marked consecutive quarterly successes for the H&M group, which also beat estimated operating profits in quarter-two. However, the H&M group now predicts that 2025’s quarter-four…

The crash of a small plane in southwestern Brazil killed four people including Chinese landscape architect and urban planner Yu Kongjian, Brazilian authorities said Wednesday. The accident happened late Tuesday during a landing attempt at a large farm about 100 kilometers (60 miles) from the municipality of Aquidauana in Mato Grosso do Sul state, firefighters said. Yu, who was known for promoting ecologically sound development, was traveling with two Brazilian documentary makers, Luiz Fernando Feres da Cunha Ferraz and Rubens Crispim Jr., who were making a film about the Pantanal wetlands. All three were killed along with pilot Marcelo Pereira de Barros, authorities sai…

European automakers will save around 500-600 million euros ($585-700 million) a month dating back to Aug. 1 after the The President administration implemented the U.S. end of its trade deal with the European Union, the EU’s top trade negotiator said Thursday. Trade Commissioner Maros Sefcovic said that the deal establishing a 15% tariff on most EU goods took effect with publication in the U.S. Federal Register instructing customs officials what to charge. That would reduce the tariff from a painfully high 27.5% rate set earlier by The President. The reduction eases a major burden on EU automakers and is a chief selling point for the deal as presented by European C…

The Barclays Center is taking its dressing rooms for touring artists to the next level, and they looked to local inspiration to decorate them. The Brooklyn venue, which hosts concerts and is home to the NBA’s Brooklyn Nets and WNBA’s New York Liberty, has upgraded six dressing rooms that now resemble Brooklyn brownstone apartments, complete with moody tones, soft-glow lighting, and high-end fixtures and finishes. The makeover is part of Barclays Center parent company BSE Global’s $100 million, five-year upgrade of the venue that’s still set to include improvements like a new fan zone and a new premium membership club. Laurie Jacoby, BSE Global’s chief entertai…

There’s no clearer sign of anime’s cultural ascendance than the box office haul of Demon Slayer: Kimetsu no Yaiba — Infinity Castle. The film, which hit U.S. theaters two weeks ago, has pulled in more than $555 million globally, including more than $104 million in North America, making it a bonafide hit for Sony Pictures, which distributed it outside of Japan through its anime streaming arm, Crunchyroll. The movie’s success reflects audiences’ growing interest in anime. A survey from market research firm Dentsu found that, 31% of people worldwide said they consumed anime at least weekly, with a full 50% of Gen Z reporting they watch it. That’s translated into a boom i…

In part three of How YouTube Ate TV, Fast Company’s oral history of YouTube, new parent Google confronts the messy issues standing in the way of the video streamer’s long-term viability. As Viacom sues over YouTube users’ unauthorized uploading of intellectual property, Google and YouTube engineers simultaneously build technology that will save the business. Called ContentID, it lets copyright holders remove their work—or, better yet, leave it up and benefit from its monetization. YouTube also sets viewership goals that are even more wildly audacious than the ones it’s already achieved. First, though, Google has to convince even its own employees that buying the video…

Apollo, the humanoid robot, stands nearly 6 feet tall. It can lift up to 55 pounds and operate 22 hours a day, seven days a week. Apptronik’s design is meant to fit into preexisting workspaces, which means Apollo can help with everything from warehouse labor to household chores. Mercedes-Benz and electronics manufacturer Jabil have already deployed it alongside their human employees—and your workplace may be next. The Apollo is a winner of Fast Company’s 2025 Innovation by Design Awards. View the full article