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Some people love watching the Super Bowl for the game. Others love it for the commercials. If you’re in the latter group, you’ll probably have noticed that the ad spots in between commercial breaks during Super Bowl LX last night were dominated by one big theme: artificial intelligence. As noted by AdWeek, the television advertising analytics firm iSpot found that nearly a quarter of all commercials during the 2026 Super Bowl featured AI in some way. To be more precise, 15 out of the 66 commercials—or 23% of them—either used AI in their creation (like the entirely AI-generated ad from the vodka maker SVEDKA) or were spots by big tech companies directly adver…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. AI flattery drives engagement—and distorts judgment Social networks like Facebook and TikTok use a range of techniques to keep us engaged and scrolling (and ultimately viewing ads). One of the most effective is tailoring content to our tastes and preferences, a strategy that has proved highly addictive. Last month, a Los Angeles jury found that Meta’s and Google’s use of infinite scrolling and algorithmic recommendations caused a young user to become addicted, and ordered the compa…

Sometimes, you need to shake things up in your career. Maybe the job isn’t as fulfilling anymore. Maybe changing circumstances are pushing you toward a new path. Either way, figuring out what to do next can be a challenge. Increasingly, artificial intelligence is helping people explore their next steps—even when they’re unsure themselves. Chatbots like ChatGPT can offer some guidance, provided you know how to phrase your questions. But several companies have developed specialized tools that focus specifically on this issue. Google is leading the pack with its Career Dreamer. Described as “a playful way to explore career possibilities with AI,” it’s a tool that any…

Ever feel like your solo business is running you into the ground? Solopreneurs don’t have the luxury of handing off tasks to a team. Everything lands on your plate, and there’s never enough time. AI won’t run your business for you (despite what some of the big AI companies would have you believe). But it can give you back hours every week. Some tools are AI-first, meaning their primary job is to perform an AI-driven task. You can also look at adding AI features inside tools you’re already using. I rely heavily on AI in my solo business. I can get more done in less time, without sacrificing quality in any of my work. Here are a few AI tools that can make a hu…

Prediction markets Kalshi and Polymarket have roared into the public consciousness, drawing scrutiny from regulators and politicians. They’ve also captured the imagination of social media users, some of whom post outlandish claims of striking it rich by pointing AI models at prediction markets and making bank. But a new study published in the Cornell University archive arXiv suggests it’s not as easy as that. Researchers at Arcada Labs, through its Prediction Arena benchmark, tested six frontier AI models by giving each $10,000 to trade on prediction markets over 57 days earlier this year, tracking how they handled real-time information and decision-making on pla…

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, making it increasingly difficult for brands to differentiate. The underlying issue is a technological design constraint: You can either create something highly personalized or something that scales to hundreds of people simultaneously, but rarely both. A seismic change is afoot that will dwarf the previous chasm, like the shift from black and white film to color cinema. Multimodal AI is poised to eliminate the joint scaling and personalization limitation, enabling truly mu…

As Hurricane Melissa battered the Caribbean this week, social media became awash with AI-generated content that blurs the line between reality and fiction. Described by CBS News as “one of the strongest hurricanes ever recorded in the Atlantic,” Melissa reached Category 5 intensity as it made landfall in Jamaica on Tuesday. CNN reports that it has already caused seven deaths in the northern Caribbean, and is the most powerful storm to hit the basin since 2019’s Hurricane Dorian. Amid a crisis, social media is flooded Over the last few days, major social media platforms have been saturated with AI-generated videos—depicting a wide range of content supposedly re…

Imagine two interns. The first follows instructions to the letter—compiling research, scheduling social media posts, and managing your calendar. The second completes the same tasks but takes it a step further—finding additional research sources, streamlining the social media workflow, and proactively suggesting optimal meeting times based on past interactions and behaviors. These two interns, with their overlapping but distinct capabilities, capture the essence of automation versus AI. Both liberate users from tedious manual work, but only one, with its built-in autonomy, is changing the nature of how we interact with technology. At Jotform, we’ve incorporat…

Promoting the wrong person is expensive and happens all too frequently. Anywhere from 30% to 50% of executive hires fail within the first year and a half. Workhuman, an employee management platform, has created a new AI tool, Future Leaders, to help improve promotion decisions. The tool, which the company announced on Tuesday, can “pinpoint high-potential employees likely to become senior leaders three to five years before promotion.” CEO Eric Mosley told a crowd at Workhuman’s annual conference in Orlando, Florida, about Future Leaders, saying the company tested it by setting its data to the year 2020, “when we were all watching Tiger King.” The tool was able to…

Artificial intelligence is everywhere. It fuels boardroom debates, guides priorities, defines access to information, and nudges consumer experiences. But while AI promises sharper insights and faster action, it also accelerates blind spots leaders already struggle with. The paradox is this: AI can widen vision, but if used without the right insight, it narrows it. And when those blind spots meet the speed of AI adoption, the consequences multiply. I’ve seen this play out across industries—through my leadership roles at Google, Maersk, and Diageo, and in advising executives shaping some of the world’s largest organizations. The pattern is clear: technology does not…

Since the massive success of Spider-Man: No Way Home in 2021, fans have been eagerly awaiting the next Peter Parker-centered film in the Marvel Cinematic Universe. Five years later, the fourth MCU Spider-Man film, subtitled Brand New Day, is finally coming to theaters—but a reveal in the screenplay’s first page has some fans abandoning the hype train. Director Destin Daniel Cretton shared the first three pages of Brand New Day with Entertainment Weekly, complete with annotations from himself, stars Zendaya and Tom Holland, and other department heads. The pages reveal that the story picks up nine months after the events of No Way Home. Spoiler alert: Peter Parker, for…

Imagine this: One day, you won’t have to waste hours of your life doing your most arduous, least favorite forms of shopping. You know what I’m talking about—buying Christmas presents for distant aunts, getting supplies for your kid’s birthday, ordering groceries for dinner. In the near future, you’ll empower your AI agent to tackle the task, then off it will go, identifying the right items, comparing prices and—most impressively—making the purchase for you. Within hours, a tin of your aunt’s favorite biscuits, the correct number of Peppa Pig plates, and a bag of groceries will arrive at your doorstep. We’re not quite there yet, but experts say that this future is …

For decades, the relationship between a fan and a content franchise was defined by scarcity: You watched a movie or binged a season, then had to wait months or years for the next installment. Fans were spectators, limited to going to the concert, game, or movie, buying merch, and tweeting about their favorite moments. Scarcity trained audiences to wait. Abundance taught them not to. The greatest challenge facing intellectual property (IP) owners today is staying connected and culturally relevant in a world where content is everywhere, all the time, and limitless. While these players historically have been limited by the time and budget required to create premium c…

When a global financial services firm sought Sam’s guidance, the problem seemed familiar. The firm had deployed AI tools across its business. Adoption was uneven, and the gap between teams was growing. In some corners of the organization, people were already using AI to draft client materials, summarize research, and speed up analysis. In others, they avoided it entirely: unsure what was permitted, worried about quality, or skeptical that leadership really meant it. Managers were fielding questions they weren’t equipped to answer. If my team uses AI, what changes in our standards? What happens to accountability? The leadership team quickly realized the problem was…

Since our return from Davos, Switzerland, earlier this year, we have been dissecting the World Economic Forum’s Future of Jobs Report 2025. The WEF surveyed more than 1,000 companies from 22 different industries across 55 countries to attempt to predict and paint a picture of what work will look like in 2030. The encouraging news is that there are projected to be 170 million new jobs globally by 2030; however, 92 million jobs are expected to be eliminated due to AI automation. That is a net gain of 78 million jobs by 2030. To get a true understanding of why and how this shift will occur, here is a look at the story beneath the story. 4 factors reshaping the glo…

Over the past two years, AI has been framed as a productivity engine, a cost-cutting lever, an infrastructure race, and, on more dramatic days, as a civilizational rupture. Boards demand AI road maps. CEOs announce “AI-first” agendas. Entire divisions are reorganized around tools whose capabilities shift every quarter. But beneath the noise lies a quieter and far more consequential reality: AI does not create strategic clarity. It reveals whether you had any to begin with. I’ve argued previously that the next layer of advantage in corporate AI will not come from owning infrastructure, but from building better internal models of how your business world actually wo…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Imagine a world where marketing managers oversee AI copywriters, sales leaders direct AI-powered CRM systems, and engineers supervise code-generating agents. This is already starting to happen. By 2030, AI is projected to displace 92 million jobs while creating 170 million new ones, according to the World Economic Forum. Rather than replacing humans, AI is redefining their roles. In the near…

“Sean,” the CEO of a health technology startup, invited Garry to join what he called a strategy offsite. By mid-morning, it had become something else. Six people, a whiteboard, a Series A closing in ninety days. The question on the table: where do we invest next? More engineers? A bigger sales team? Another content hire? Garry set down his coffee and asked a different question. “What if we stopped asking what we can afford to build, and started asking what we can now imagine building—that we genuinely couldn’t have a year ago?” The room shifted. So did the conversation. And that reframe—from resource allocation to possibility expansion—is the strategic inflection …

If you work in an office, your next coworker might not be human at all. Workers are already well-acquainted with artificial intelligence in the office, using AI tools to take notes, automate tasks, and assist with workflow. Now, Microsoft is working on a new kind of AI agent that doesn’t just assist, but acts as an employee. These “Agentic Users” will soon have their own email, Teams account, and company ID, just like a regular coworker. “Each embodied agent has its own identity, dedicated access to organizational systems and applications, and the ability to collaborate with humans and other agents,” states a Microsoft product roadmap document. “These agents ca…

Will artificial intelligence enable an even higher level of creativity, or turn us into cognitively deflated Sims spitting out chatbot responses? This question has polarized much of the internet. On one hand, you have the ardent defenders who believe that AI writing speeds up their process, allowing them to quickly transform bullets of information into elegant and typo-free copy. On the other hand, there are the critics who contend that AI writing seems to violate something sacred, and that by using a large language model (LLM) to write, you’re not only degrading the craft, but also yourself. AI, in its ideal form, is a technology that allows us to off-load or c…

When AI systems started spitting out working code, many teams welcomed them as productivity boosters. Developers turned to AI to speed up routine tasks. Leaders celebrated productivity gains. But weeks later, companies faced security breaches traced back to that code. The question is: Who should be held responsible? This isn’t hypothetical. In a survey of 450 security leaders, engineers, and developers across the U.S. and Europe, 1 in 5 organizations said they had already suffered a serious cybersecurity incident tied to AI-generated code, and more than two-thirds (69%) had uncovered flaws created by AI. Mistakes made by a machine, rather than by a human, are directl…

As a kid of the 1970s, I was fascinated by a short-lived art movement known as photorealism. The painters who practiced it created works that weren’t merely realistic. They were borderline indistinguishable from photographs—an extraordinary feat to pull off with oil on canvas. If the genre hadn’t involved so much painstaking effort, it might have gained more momentum. Thanks to generative AI tools such as DALL-E and Midjourney, which can turn a written prompt into a photo-like image in seconds, we now live in an era of point-and-click photorealism. The results often don’t amount to anything more than internet chum. I certainly didn’t consider any of it to be art—until…

When teachers rely on commonly used artificial intelligence chatbots to devise lesson plans, it does not result in more engaging, immersive, or effective learning experiences compared with existing techniques, we found in our recent study. The AI-generated civics lesson plans we analyzed also left out opportunities for students to explore the stories and experiences of traditionally marginalized people. The allure of generative AI as a teaching aid has caught the attention of educators. A Gallup survey from September 2025 found that 60% of K-12 teachers are already using AI in their work, with the most common reported use being teaching preparation and lesson planning…

Health tech gadgets displayed at the annual CES trade show make a lot of promises. A smart scale promoted a healthier lifestyle by scanning your feet to track your heart health, and an egg-shaped hormone tracker uses AI to help you figure out the best time to conceive. Tech and health experts, however, question the accuracy of products like these and warn of data privacy issues — especially as the federal government eases up on regulation. The Food and Drug Administration announced during the show in Las Vegas that it will relax regulations on “low-risk” general wellness products such as heart monitors and wheelchairs. It’s the latest step President Donald The President…

​​​​​The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. More people will require surgery this year than ever before. ​​​​And next year, that number will rise again. By 2030, more than 313 million surgical procedures will done annually. This is a demand the current healthcare system can’t keep up with. The result will be longer wait times, more complications, and a system stretched far beyond its limits. For decades, surgical innovation has …