What's on Your Mind?

As gaming platforms Roblox and Fortnite have exploded in popularity with Gen Alpha, it’s no surprise that more than half of children in the U.S. are putting video games high on their holiday wish lists. Entertainment Software Association (ESA) surveyed 700 children between the ages of 5 and 17 and found three in five kids are asking for video games this holiday season. However, the most highly requested gift isn’t a console or even a specific game: It’s in-game currency. The survey didn’t dig into which currency is proving most popular, but the category as a whole tops the list with a 43% request rate, followed by 39% for a console, 37% for accessories, and 37% …

Most people say they want to live to a ripe old age. But that isn’t really true. What people really want is to live to a ripe, old age in good mental and physical health. Some of us actually get to live this dream. These folks are known as super-agers and they make it well into their 80s not just in decent physical shape, but also with minds at least as sharp as people 30 years younger. How do they manage it? That’s the question Northwestern University researchers have been aiming to answer with a 25-year-long study. It examined the brains and lifestyles of almost 300 super-agers. As you’d expect, a quarter century of data shows it really helps to be born with lu…

Rachel Taylor began her career as a creative director in the advertising business, a job that gave her plenty of opportunity to micromanage the final product. “I had control of the script,” she remembers. “I could think about the intonation, and I could give the actor notes.” That was before she pivoted to helping AI companies shape the personality of their assistants. Rather than handing a digital helper a script, the best she can do is point it in the right direction: The technology “sometimes feels like a toddler that you give a permanent marker to and see what it writes on the wall,” she says. After joining DeepMind cofounder Mustafa Suleyman’s startup Inflect…

What if the chatbots we talk to every day actually felt something? What if the systems writing essays, solving problems, and planning tasks had preferences, or even something resembling suffering? And what will happen if we ignore these possibilities? Those are the questions Kyle Fish is wrestling with as Anthropic’s first in-house AI welfare researcher. His mandate is both audacious and straightforward: Determine whether models like Claude can have conscious experiences, and, if so, how the company should respond. “We’re not confident that there is anything concrete here to be worried about, especially at the moment,” Fish says, “but it does seem possible.” Earlier …

Andreessen Horowitz investors (and identical twins) Justine and Olivia Moore have been in venture capital since their undergraduate days at Stanford University, where, in 2015, they cofounded an incubator called Cardinal Ventures to help students pursue business ideas while still in school. Founding it also gave the Moores an entry point into the broader VC industry. “The thing about starting a startup incubator at Stanford is all the VCs want to meet you, even if you have no idea what you’re doing, which we did not back then,” Olivia says. At the time, the app economy was booming, and services around things like food delivery and dating proliferated, recalls Just…

Small changes in routines can create significant improvements in how much gets accomplished in a day. Here, experts share 15 practical habits that can boost productivity and lead to better results in your work and personal life. Plan Your Week Every Friday Afternoon One small habit that’s made the biggest long-term difference in my productivity is making a plan every Friday for the coming week. Most people start their Mondays feeling behind before they’ve even begun. Their inbox dictates their day, and they spend valuable energy reacting instead of leading. I used to do the same thing—until I started ending each week with a simple Friday planning ritual. Be…

Last year, OpenAI decided it had to pay more attention to its power users, the ones with a knack for discovering new uses for AI: doctors, scientists, and coders, along with companies building their own software around OpenAI’s API. And so the company turned to post-training research lead Michelle Pokrass to spin up a team to better understand them. “The AI field is moving so quickly, the power-user use cases of today are really the median-user use cases a year from now, or two years from now,” Pokrass says. “It’s really important for us to stay on the leading edge and build to where capabilities are emerging, rather than just focusing on what people are using the models…

The healthcare industry faces major challenges in creating new drugs that can improve outcomes in the treatment of all kinds of diseases. New generative AI models could play a major role in breaking through existing barriers, from lab research to successful clinical trials. Eventually, even AI-powered robots could help in the cause. Nvidia VP of healthcare Kimberly Powell, one of Fast Company’s AI 20 honorees, has led the company’s health efforts for 17 years, giving her a big head start on understanding how to turn AI’s potential to improve our well-being into reality. Since it’s likely that everything from drug-discovery models to robotic healthcare aides would be …

A few years ago, Tara Feener’s career took an unexpected pivot. She’s spent nearly two decades working on creative tools for companies like Adobe, FiftyThree, WeTransfer, and Vimeo, and was content to keep working in that domain. But then the Browser Company came along, and Feener saw an opportunity to build something even more ambitious. Feener—one of Fast Company’s AI 20 honorees for 2025—is now the company’s head of engineering, overseeing its AI-focused Dia browser and its earlier Arc browser. The browser is suddenly an area of intense interest for AI companies, and Feener understands why: It’s the first stop for looking up information, and it’s already connec…

We Googled “Labubus.” We searched for “beaded sardine bags,” and recipes like “cabbage boil” and “hot honey cottage cheese sweet potato beef bowl.” We wanted information about Charlie Kirk and Zohran Mamdani, about Sinners, Weapons, and KPop Demon Hunters. We desperately needed to know why kids kept saying “6-7.” Together, these queries defined 2025. The 24th edition of Google’s Year in Search, the company’s annual top 10 lists of users’ most-searched items, debuted today. These hundreds of lists both validate our own obsessions and take us out of our own bubbles and echo chambers, offering insights into what our fellow humans are interested in. …

Headlines about a shredded cheese recall affecting more than a quarter of a million cases of various products have been making the rounds for the last few days, understandably alarming consumers. Yet the recall itself is not new, despite only being widely publicized at this time. Here’s what you need to know. What’s happened? Back in early October, a company called Great Lakes Cheese Co of Hiram, Ohio, reportedly issued a large-scale recall that impacted a range of shredded cheese products. The recall was initiated after Great Lakes Cheese was informed by one of its suppliers that some of its “Low-Moisture Part-Skim Mozzarella” may have been contaminated …

Artificial intelligence is radically changing how healthcare providers tackle vision loss, with tools that can be used from diagnosis to treatment and even follow-up care. One such example is Visilan, which uses smartphone imaging, telemedicine, and AI to screen, diagnose, and monitor patients for vision care. And with this technology, more of the 1 billion-plus patients who live with vision loss can be treated, Jordan Shuff, executive director and founder of Visilan, said at last month’s World Changing Ideas Summit, cohosted by Fast Company and Johns Hopkins University in Washington, D.C. But in this race to expand care, it’s also important to have guardrail…

If you combine the NYSE and TBPN, do you get a BFD? Apparently. The New York Stock Exchange (NYSE) is announcing that it has inked a partnership with the live video podcast TBPN, becoming the show’s exclusive exchange partner. The deal marks another feather in the cap for TBPN, which has become one of the most-talked-about financial and tech-focused media startups in only 11 months, and also marks a further cross-generational shift into new media by the NYSE, which itself is 233 years old. TBPN (“Technology Business Programming Network”) will continue to record and broadcast from its home base in Los Angeles. The show will now have access to the NYSE—similar …

As Americans grapple with $1.23 trillion in credit card balances, Klarna Group is introducing a new way to access premium rewards—one that doesn’t require a credit card at all. The Swedish fintech company launched its Premium ($19.99/month) and Max ($44.99/month) membership tiers in the United States on Thursday, expanding upon its existing Core and Plus offerings and mirroring successful rollouts in the UK and EU. The move positions Klarna squarely in the territory long dominated by high-end credit cards like the Amex Platinum and Chase Sapphire Reserve, but with none of the spending thresholds, APRs, or annual fees that usually define that segment. The timi…

Fifty-two-year-old Dinam Bigny sank into debt and had to get a roommate this year, in part because of health insurance premiums that cost him nearly $900 per month. Next year, those monthly fees will rise by $200 — a significant enough increase that the program manager in Aldie, Virginia, has resigned himself to finding cheaper coverage. “I won’t be able to pay it, because I really drained out any savings that I have right now,” he said. “Emergency fund is still draining out — that’s the scary part.” Bigny is among the many Americans dependent on Affordable Care Act marketplace health insurance plans who are already struggling with the high cost of health care, accordi…

Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow, three variations of purple, blue, and turquoise, and four distinct takes on orange. But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka Cloud Dancer. Pantone—which operates somewhere between a trend forecaster and social psychologist—argues that Cloud Dancer is part of a great cultural reboot. In the era of AI, everything feels like it’s changing on a daily basis, and the overstimulation of the internet is only…

Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere. After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient. The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday. Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas: Retail chatbots Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerc…

Jeff Bezos last month went public with his new AI firm, which is currently being called Project Prometheus. The effort had been in development for a while, but is still relatively secretive. There’s no website and only a sparse LinkedIn page describing itself as “AI for the physical economy.” The $6.2-billion startup may be facing lots of competition from other AI companies, including giants like Microsoft and OpenAI. At the same time, it may also have to contend with another mysterious and more modest effort that happens to have already filed a trademark application for an AI company with the exact same name. On November 17 — the same day the New York Times ran a…

The longest government shutdown on record cost Delta Air Lines an estimated $200 million, CEO Ed Bastian said Wednesday in the first disclosure by a U.S. airline regarding the shutdown’s financial impact. Bastian told investors that refunds “grew significantly” while bookings slowed amid the uncertainty in air travel caused by the 43-day shutdown, contributing to Delta’s loss of about 25 cents per share. The shutdown, which began Oct. 1, led to long delays at major airports and historic flight cancellations at 40 of the country’s busiest airports as more unpaid air traffic controllers missed work, citing additional stress and the need to take on side jobs. As the shutdo…

When Jon LaMantia, a Long Island-based business reporter, was in journalism school, his professor drilled one rule into his students: you get two exclamation points a year and no more. “So if you use them in January,” LaMantia recalls being told, “you better hope there’s nothing to exclaim for the rest of the year.” The rule stuck. LaMantia still thinks about that rigid quota today. “I use exclamation points all the time in texts and emails. If you don’t, the message sounds more stern,” he says. “But I can’t remember the last time I used one in a business article.” Strong feelings about the exclamation point aren’t uncommon. People tend to either love it or l…

Twenty years ago, not too long after Youtube itself launched, Ian Hecox and Anthony Padilla started uploading videos to the platform. What started as two teenagers trying to make each other laugh turned into the biggest channel on YouTube. It was the first ever to reach 10 million subscribers. Eventually Smosh was acquired by a company called Defy Media. The company would expand rapidly–more videos, more cast members, even a movie–but then came turmoil and uncertainty for Smosh. Padilla left the company in 2017, largely due to creative differences with Smosh’s parent company. He returned to the business in 2023, when he and Hecox purchased Smosh from YouTuber-led med…

It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consumer habits, and the constant flip between “wartime” and “peacetime” leadership. Tony Spring, Macy’s Inc. chairman and CEO, shares why his team is now on “version 27 of the plan,” and what it really means to court the next generation of shoppers. This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you ge…

Shares of Meta Platforms, Inc. (META) rose on Thursday after Bloomberg reported the technology company was planning to cut spending across its division by 10%, with as much as 30% cuts to its virtual reality group, which includes the so-called metaverse. This could potentially include layoffs, which could come as early as January, and are part of the company’s 2026 budget, according to the article. Meta—the owner of Facebook, Instagram, Threads, Messenger, and WhatsApp—develops metaverse technologies, such as the Horizon Worlds platform. Fast Company has reached out to Meta for comment. Meta stock rose 5.7% in early trading Thursday, before settling up a…