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Apple stock just soared to an all-time high, and it might be thanks to the new iPhone 17. On October 20, Apple shares (NASDAQ: AAPL) surged to more than $264 apiece, topping out their last peak at $258.10 in December 2024. As of this writing, the company is trading up 8% since the start of the year and more than 11% year-over-year. The spike appears to be a reaction to a study published today by the technology market research firm Counterpoint. According to the report, the iPhone 17 series has outsold the iPhone 16 series by 14% in its first 10 days of availability in the U.S. and China. While the numbers are not yet official (Apple is expected to share more d…

Apple has successfully blocked its opponents in India, Tinder-owner Match and a group of startups, from accessing its commercially sensitive information which was part of antitrust findings against the U.S. firm, a confidential order shows. An investigation by the Competition Commission of India (CCI) last year found Apple exploited its dominant position in the market for app stores on its iOS operating system to the detriment of app developers, users and other payment processors. Apple has denied wrongdoing and said it is a small player in India where phones using Google’s operating system are dominant. The investigation process has concluded but CCI’s senior…

Apple suppliers Skyworks Solutions and Qorvo will merge in a cash-and-stock deal to create a radio chip company with an enterprise value of $22 billion. Qorvo shareholders will receive $32.50 in cash and 0.96 of a Skyworks common share for each Qorvo share held at the close of the transaction, which is expected in early 2027, pending shareholder and regulatory approvals. Activist investor Starboard Value, which owns about 8% of Qorvo, has already signed off on the deal. On a conference call with investors Tuesday, Skyworks said its biggest customers also expressed approval of the merger. After closing, Skyworks shareholders will own roughly 63% of the combined…

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of colorful studio lights. Using just practical effects, they created a new animated logo for the brand that will roll out at the beginning of Apple TV’s shows and films, on its app, and in marketing campaigns over the coming months. Apple TV+ becomes Apple TV Apple TV’s updated branding, which includes a fresh static logo and two animated mnemonics, comes less than a month after the company announced that it would be changing its name from “Apple TV+” to just “Apple TV.…

Apple TV+ is dead. Long live Apple TV. On October 13, in a press release about F1: The Movie, Apple TV+ nonchalantly slipped in a line that from here on out it will be known simply as “Apple TV, with a vibrant new identity.” The streaming service’s new name is the same as Apple’s connected smart TV device product and app—effectively merging all of the brand’s TV-centric products under one moniker. Anyone who enjoys a bit of time winding down in front of the television knows about the plus sign. It’s come to represent nearly every streaming service out there: Disney+, ESPN+, BET+, Discovery+, even NASA+. Many streamers that don’t have the “Plus” now once did (we’r…

The tech industry has endured another turbulent year, buffeted by the continued rise of artificial intelligence and the economic threats posed by President Donald The President’s tariffs. Even the most prominent companies encountered challenges they never imagined they’d have to face. As 2025 comes to a close, here are Apple’s biggest wins and greatest failures of the year. Apple’s biggest wins of 2025 iPhone 17 series Without a doubt, Apple’s biggest win of 2025 is the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Myriad reports suggest that iPhone 17 series sales have exceeded both Apple’s and investors’ expectations. …

Apple’s AI boss, John Giannandrea, is stepping down after seven years on the job. Apple’s stock price got a slight boost on the news, as some investors saw Apple signaling a new urgency to bring AI to its devices. Following a transition period, Giannandrea will “retire” next spring, Apple said in a press release Monday. Most of Giannandrea’s AI group will now be tucked into Craig Fedherigi’s software development group, which owns development of the various operating systems in Apple devices. While the reasons for Giannandrea’s departure are no doubt complicated, it’s a wonder he lasted so long. For years, he’s been linked to Apple’s failure to seize on generative…

Apple is launching its first major holistic health study in five years to determine how Apple products, including iPhones, Apple Watches, and AirPods, can “play a role in advancing and improving physical health, mental health, and overall well-being.” It may be Apple’s most ambitious study yet. Starting Tuesday, Apple customers in the United States can opt in to participate in the Apple Health Study by downloading Apple’s Research app, version 6.0 (more on that below). The sweeping study, a collaboration with Brigham and Women’s Hospital—a preeminent research hospital in Boston, affiliated with Harvard Medical School—takes a complete approach to understanding how…

You can learn a lot about an app before you download it from Apple’s App Store, such as what other users think of it, the access it has to your personal data, and how much storage it occupies. Starting soon, listings will also include a section on something critically important to millions of people: the accessibility features an app supports. Designed to help users with disabilities make more informed decisions about which apps to try, these new “nutrition labels” are part of a bevy of announcements Apple is making to mark this Thursday’s Global Accessibility Awareness Day. The company says they’ll all be available later this year. The new accessibility-details featu…

2025 was a fairly humdrum year for Apple from a hardware perspective. While the company’s software—including the “26” versions of iOS, macOS, tvOS, and watchOS—got a major visual overhaul, Apple’s hardware lineup included just one brand new product: the iPhone Air. But that is set to change in 2026. This year, Apple is expected to release a number of brand-new hardware products, along with some updates to existing ones. And yes, AI will be a focus, too. Here’s what—and when—to expect from Apple in 2026. iPhone Fold The most anticipated device Apple is expected to release this year is a foldable iPhone. Colloquially known as the “iPhone Fold,” this device will b…

As the 30th season of Major League Soccer (MLS) kicked off last month, the league unveiled an interesting new design addition: Each of its 30 teams sported a custom Apple TV logo on the left sleeve of its uniform featuring the colors and graphic elements of the team’s identity incorporated within the familiar Apple icon. For example, the Chicago Fire version includes the six-pointed star from the city’s flag and the team’s crest, while Atlanta United’s is filled with the characteristic five red and black stripes that adorn the club’s shirt. This effort, part of MLS’s 10-year deal with Apple to stream the league’s matches, represents an innovative step forward in its appro…

As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not actually on some magnificent tropical beach. Instead, the sounds of the sea are being generated by my Mac. Yet, more than just being pleasing to the ear, this sound, and others the Mac can generate, have helped boost my focus in recent months when I’m under deadline and trying to get work done. The feature is called “Background Sounds.” Here are some of the benefits I’ve gotten from it and how you can use it, too. The pandemic made me realize background sounds help me focus I know some writers who need absolute silence when they are workin…

Apple’s iPhone sales soared to a new quarterly record during the holiday season, despite artificial intelligence blunders that prompted the technology trendsetter to get a helping hand from Google. The October-December results announced Thursday reflect the allegiance of Apple’s fans, who eagerly snapped up the latest iPhone 17 models even though the company still hasn’t delivered on its 2024 promise to smarten up the device’s Siri assistance with AI. Apple tried to offset its AI miscues with a new “liquid glass” design for the iPhone 17 and older models installed by way of a free software upgrade released last September. That formula helped produce iPhone sales of $85.…

On the surface, Apple’s announcement on Tuesday of a subscription service called Apple Creator Studio does not demand a whole lot of explanation or analysis. The Mac/iPad/iPhone offering, which bundles the Final Cut Pro video editor, Logic Pro audio editor, Pixelmator Pro image editor, and other apps for making and manipulating media for $13 a month or $129 a year, is exactly the sort of thing you’d expect the company to get around to introducing. After all, its strategy of expanding the portion of its revenue that comes from services has already resulted in offerings such as Apple TV, Apple Music, Apple Arcade, and Apple News+. It would have been weird if Apple hadn’t p…

Formula 1 announced a five-year deal Friday with Apple, which will be the global motorsports series’ U.S. broadcast partner beginning next season. ESPN had been the broadcast partner since 2018 and through the explosion of popularity of F1 in the United States, but notified the series at the start of this year it would not be extending its deal. At the same time, Apple was working with the series on “F1 The Movie,” an original film released internationally in cinemas and IMAX in June. It will make its global streaming debut on Apple TV in December, has already grossed nearly $630 million globally as both the most successful sports movie in history and most lucrati…

In Apple’s new holiday ad, “A Critter Carol,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from the puppets to the set and even the ad’s typography, was rendered using practical effects. The ad was directed by TBWA\Media Arts Lab (MAL)—a bespoke global agency that partners only with Apple—and shot on an iPhone 17 Pro. It appears to be building on a larger marketing theme for Apple. Just this November, MAL worked with the company to create a new visual identity for Apple TV using real glass props and colorful lighting. This kind of work stands out in a marketi…

Apple just announced new accessibility features coming to its operating systems. There’s a redesigned braille input experience, and a new reader that allows you to customize your text so it’s more legible. But there’s one that will be great for anyone attending any lecture or presentation: Magnifier for Mac. The iPhone and iPad got their Magnifier apps back in 2016. It worked pretty much like the iOS camera: You point your device anywhere you want and zoom in to the desired level. It also allows you to apply real-time filters to enhance readability depending on your vision’s condition, like turning a book’s black text over white page into white text over blue, as well as …

Phones have always been fashion statements. What started as simple cases to protect your phone has evolved into decking out the devices with every accessory imaginable: dangling charms and key chains, PopSockets, phone wallets, straps, and now . . . pockets? Apple just launched a new product called the iPhone Pocket, and it’s effectively a knitted bag for your iPhone. Apple designed the pouch in collaboration with high-end Japanese fashion brand Issey Miyake, whose relationship with Apple stretches back to the Steve Jobs era. (Jobs’s signature turtlenecks were designed by Miyake, who retired the iconic shirts following Jobs’s death in 2011.) The tech giant say…

Shares in AppLovin Corp were up slightly in premarket trading today after falling by double digits on Monday. The volatile movement follows a Monday report about a rumored probe by the Securities and Exchange Commission (SEC), which reversed the fortunes of what had been a high-growth tech stock for much of 2025. Here’s the latest on AppLovin and what to know: What was reported about AppLoving? On Monday, Bloomberg reported that the SEC was looking into the ad tech company’s data collection practices in response to a whistleblower complaint and multiple short-seller reports published earlier this year. Specifically, the regulatory agency is looking into whethe…

Fast Company is now accepting applications for our annual Best Workplaces for Innovators awards. This marks the eighth year we will be recognizing companies and organizations around the world that most effectively empower employees at all levels to improve processes, create new products, or invent whole new ways of doing business. In addition to honoring the world’s overall Best Workplaces for Innovators, we will recognize companies in 19 categories, including a brand-new category, Skilled Labor, singling out companies that depend heavily on talented employees with the kinds of increasingly coveted technical expertise acquired through votech training and trade sch…

The deadline to claim the early-bird rate for Fast Company’s Best Workplaces for Innovators is quickly approaching—Friday, February 20, at 11:59 p.m. Pacific time. This marks the eighth year Fast Company will be recognizing companies and organizations from around the world that most effectively empower employees at all levels to improve processes, create new products, or invent whole new ways of doing business. In addition to ranking the world’s Best Workplaces for Innovators, we will also recognize companies in 19 categories, including a brand new category that focuses on “skilled labor”—companies that depend heavily on talented employees with the kinds of incre…

Archer Aviation is installing Starlink on its Midnight electric air taxis, the company announced on February 27. The move, an industry first, will bring “stable, reliable, and high-speed connectivity” to Archer’s vehicles courtesy of Starlink’s low-Earth-orbit satellite internet systems. Starlink capabilities will allow passengers to access the internet in-flight while also enabling better communication between individual aircraft, pilots, and engineers on the ground to create a more integrated and connected infrastructure. The two companies will also work on developing connectivity technology for Archer’s future autonomous aircraft, Archer said. “Connecti…

The skies over New York City may soon get even more crowded as electric air taxi company Archer Aviation is planning to launch a network that connects the city’s major and regional airports with vertiports in Manhattan. The company, which is teaming up with United Airlines for the effort, announced the plans on Thursday. It hopes to connect Manhattan with six airports in the area—LaGuardia, JFK, Newark, and regional airports, Republic, Teterboro, and Westchester—with flights as short as five minutes. Archer’s “Midnight” aircraft could save passengers hours when trying to get between those airports or the three vertiports in Manhattan, according to the company. An…