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Welcome to the first Fast Company’s Plugged In of 2026, and Happy New Year to you. More than 18 years ago, as the internet was transforming how we consume everything from news to music, someone called books “the last bastion of analog.” That someone happened to be Jeff Bezos. And he made the observation in a Steven Levy Newsweek article about Amazon’s original Kindle e-reader, a device designed to drag books into the digital age. Bezos’s comment resurfaced in my consciousness last week, as I read a New York Times article by Elizabeth A. Harris and Alexandra Alter on how the book publishing business fared in 2025. The upshot: It did pretty well overall, and remains…

Remote work is going mobile. Starting today, the Florida-based high-speed rail service Brightline is launching a partnership with the shared workspace provider Industrious to turn parts of its stations—and even entire train cars—into coworking spaces. Industrious coworking spaces are now open in Brightline’s stations in Miami, Fort Lauderdale, West Palm Beach, and Orlando, as well as a bookable train car for business meetings or private events on the move. “If people can work from anywhere, then anywhere can be a workplace,” says Jamie Hodari, cofounder and CEO of Industrious. “I think that’s something that’s been underdeveloped.” Brightline sees the addit…

Brigitte Bardot, the French 1960s sex symbol who became one of the greatest screen sirens of the 20th century and later a militant animal rights activist and far-right supporter, has died. She was 91. Bardot died Sunday at her home in southern France, according to Bruno Jacquelin, of the Brigitte Bardot Foundation for the protection of animals. Speaking to The Associated Press, he gave no cause of death, and said that no arrangements had been made for funeral or memorial services. She had been hospitalized last month. Bardot became an international celebrity as a sexualized teen bride in the 1956 movie “And God Created Woman.” Directed by then husband Roger Vadim, it tr…

Behind the curtain of generative AI breakthroughs and GPU hype, a quieter transformation is taking place. Data center architecture and its prowess have become a fierce battleground as AI models expand in size and demand ever-greater compute power. Today, AI’s performance, scalability and cost are all tied to the choice of network fabric. Broadcom, once known for its dominance in networking and semiconductors, is back on the rise as one of the most consequential players in AI’s infrastructure revolution. “There’s a shift happening in the market. Today, real AI innovation isn’t just limited to models or the infrastructure—it’s in what connects them,” Ram Velaga, senior …

Brothers Jake Paul and Logan Paul made social media announcements Tuesday that suggested their next fight will be against each other and aired on HBO Max. Calling it the “moment you’ve waited a decade for,” the posts featured a head-to-head shot of the brothers with a March 27 date and the HBO Max logo. Further details were not included in the posts. Jake Paul, 28, and Logan Paul, 29, are both YouTube stars who know how to create a buzz. Their exhibitions have drawn the interest of the biggest names in combat sports. Jake Paul defeated Mike Tyson in November in an eight-round unanimous decision. Logan Paul went the distance in an exhibition against Floyd Mayweathe…

Bitcoin investors are bracing for “Witching Friday” tomorrow, December 18, when billions of options are due to expire—making for what could be a highly volatile, roller-coaster ride at the end of the week for the markets. Some $23 billion in contracts are set to expire just on Deribit, the largest Bitcoin exchange, according to Bloomberg. Here’s what to know. What is ‘Witching Friday’? “Witching Friday,” also known as “triple witching” or “the triple witching hour,” refers to the last hour of the stock market trading session on the third Friday of March, June, September, and December, when three kinds of securities expire simultaneously, often leading to i…

It is a relatively rare phenomenon: While the stock market continues to experience record gains (the S&P 500 is up over 16% this year), Bitcoin and other cryptocurrencies continue to struggle, making it the first time the crypto and stock markets have split since 2014, Bloomberg reported. That split, with Bitcoin down while stock markets soar, is somewhat unusual. On midday Friday, at the time of this writing, the digital cryptocurrency (BTC) was trading down over 4%, hovering around $88,945—far below its record high of over $125,000, but still above a recent low of $85,000 (down almost 30% from the high). Here’s what to know. Why is the split between cryp…

As we enter the 2025 home stretch, Bitcoin is once again down, and dipped below $90,000 on Thursday, following the Federal Reserve’s highly anticipated interest rate cut by 25 basis points on December 10. So why are the markets up, but crypto is taking a hit? Why Bitcoin is faltering One reason for Bitcoin’s drop after the rate cut is that traders had already fully priced in the cut ahead of the Fed’s announcement. “Unlike stocks, bitcoin is already in a bear market, where bad news gets accentuated and good news ignored,” Michael Terpin, author of Bitcoin Supercycle, told Fast Company. “Since the 25 basis point cut was already built in, bitcoin traders – p…

Artificial intelligence is reshaping the global workforce and rapidly expanding the expectations placed on today’s learners. The World Economic Forum predicts that technological advancements like AI, alongside economic and demographic factors, will lead to a net increase of 78 million global jobs this decade. Educational institutions now face a pivotal moment. They must evolve how students learn, how instructors teach, and how technology supports each step of that journey. For decades, the education sector adopted new technologies cautiously. However, the profound impact of AI on the workforce has accelerated interest and experimentation. Our latest research at Cengag…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Since the pandemic housing boom fizzled out, the number of unsold completed U.S. new single-family homes has been rising. Here’s a look at the recent historical numbers for January: January 2018: 63,000 January 2019: 76,000 January 2020: 76,000 January 2021: 40,000 January 2022: 32,000 January 2023: 68,000 January 2024: 83,000 January 2025: 115,000 The January figure (115,000 unsold completed new homes) that recently published is the highest level since July 2009 (126,000). Let’s take a closer look at the data to bett…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking to investors earlier this month, D.R. Horton CEO Paul Romanowski said that the spring 2025 selling season for America’s-largest homebuilder is off to a slower-than-normal start. “This year’s spring selling season started slower than expected as potential homebuyers have been more cautious due to continued affordability constraints and declining consumer confidence,” Romanowski said on the company’s earnings call. It isn’t just D.R. Horton. “We do not see the seasonal pickup typically associated with the beginning of the spring sell…

Christine Renauld, CEO and Co-founder of Braindate, discusses how her app is revolutionizing networking by turning it into purposeful, meaningful conversations. View the full article

You’ve probably heard of House of Highlights—even if you’re not a sports fan, it’s hard to miss, whether on YouTube or scrolling through your social feeds. What started as a college dorm Instagram account has grown over 11 years into the #1 sports media brand on the platform, boasting 100 million followers and billions of monthly views. Today, House of Highlights is a multi-platform sports media powerhouse, producing creator-led content and original series that rival traditional TV. Drew Muller, vice president and general manager at House of Highlights, spoke with Yasmin Gagne and Joshua Christensen on the Most Innovative Companies podcast about growth strategies,…

Building a high-growth business is all about timing and making the right moves at the right moments. Whether it’s knowing when to expand into new retail spaces or recognizing a buzzy product that can skyrocket your brand, the journey is full of strategic decisions and challenges. As founders scale their businesses, they must navigate everything from cash flow management to mastering social media. Each of these elements plays a crucial role in determining how a business can not only grow but thrive in a competitive market. This past weekend at the Fast Company Grill at SXSW, Danielle Guizio, owner and designer of Guizio; Kat Hantas, cofounder of tequila brand 21Seeds;…

Featuring Danielle Guizio, Owner and Designer, Guizio; Kat Hantas, Cofounder, 21Seeds Infused Tequila and Stacey Tank, CEO, Bespoke Beauty Brands (owner of KimChi Chic Beauty and Jason Wu Beauty). Moderated by Yasmin Gagne, Staff Editor, Fast Company What separates companies that scale from those that stall? These founders and CEOs may have the answer. In this panel, you’ll gain insight into the strategies, decisions, and challenges behind building high-growth businesses, from knowing when an acquisition or retail expansion is the right move to capitalizing on buzzy products. View the full article

Bulgaria is a step closer toward becoming the 21st country to adopt the euro and join the euro zone. On June 3, the European Commission announced that the Balkan nation now fulfills the four nominal convergence criteria requirements to adopt the single currency and enter the euro zone, and it may transition as soon as January 1, 2026. “The euro is a tangible symbol of European strength and unity,” European Commission President Ursula von der Leyen said in a statement. “Bulgaria’s economy will become stronger, with more trade with euro area partners, foreign direct investment, access to finance, quality jobs and real incomes. Bulgaria will take its rightful place i…

Bumble rolled out a handful of new safety features on Monday, including ID verification, in an attempt to draw in a new class of users who are focused on safety. ID verification requests a government-issued ID to authenticate the user’s age and name and then adds a badge indicating they are who they say they are on their profile. Users can then filter profiles by both photo verification and ID verification. ID verification is now available in 11 markets, including the U.S., Canada, and Mexico, with plans to expand further. Another safety-focused feature, “Review Before You Send,” addresses the messaging section, where users often receive inappropriate content. Or…

Hollywood loves a sequel. And it turns out, Burger King loves them too. For the third consecutive year, the fast-food operator is debuting a limited-time menu tied to a big box film, this time How to Train Your Dragon, ahead of the live-action film based on Universal Pictures film that will be released in June. Beginning May 27, Burger King will start selling a new red-and-orange marble colored Whopper and Dragon-inspired mozzarella fries, strawberry lemonade, and a chocolate sundae, all taking inspiration from a franchise that has grossed more than $1.6 billion at the global box office and earned four Academy Award nominations. Burger King says the partnersh…

I think these hiring managers are playing in my face. I’ve been on the hunt for a new gig for a large chunk of this year, and it feels like I’ve seen it all. I’ve watched some appealing job listings be pulled down within hours, while others sit stagnantly for months. I’ve heard tales of scammers trying to dupe job seekers; legit employers advertising phantom roles to collect talent data and present an illusion of company growth. These days, the job market is feeling like the wild wild west out here — and there’s no catchy Will Smith bop to dance along to. Navigating that treachery is hard enough. But I’ve managed on a few occasions to escape the black hole of app…

Burnout has quietly become the norm in today’s workplace, rising at alarming levels. Yet most organizations still assume burnout as an individual issue that could be solved with resilience workshops, wellness apps, or additional resources such as PTO/vacation time. In my experience as an HR leader and culture change strategist in workplace mental health, adding additional resources can be part of the broader strategy to support employee burnout; however, they do not proactively prevent it from happening in the first place. The truth is that burnout is an operations workflow flaw, not an individual issue. Collectively, we should look to fix the bottlenecks where burnou…

A popular frozen food producer has recalled nearly 92,000 pounds of breakfast burrito and breakfast wrap products that contain eggs due to a risk of contamination with Listeria monocytogenes. The ready-to-eat burritos and wraps were recalled after the producer, M.C.I. Foods, discovered a positive Listeria result while doing routine testing on scrambled eggs from external suppliers, according to a recall notice posted by the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS). The recall impacts multiple brands supplied by M.C.I. Foods, including some that contain branding from the popular Minions animated franchise. The California-base…

The rumors are true: Anheuser-Busch confirmed on Tuesday that its viral sensation Busch Light Apple will be back in stores in May for the first time since 2022. That’s welcome news to the legions of diehard fans who have been appealing the St. Louis-based beer maker to bring the apple-flavored lager back to stores for the past three years. “Before Busch Light Apple was taken off shelves, our fans chased down trucks to get their hands on it,” Krystyn Stowe, head of marketing at Busch Family & Natural Family at Anheuser-Busch, said in a statement to Fast Company. “They created Facebook groups with thousands of members to mourn the loss of their favorite beer, a…

This year delivered whiplash: geopolitics, tariffs, and technology all shifting at once. And heading into 2026, the disruption isn’t easing up. Bob Safian distills hard-won lessons from his Rapid Response podcast this year on how to lead when the ground won’t stop moving—featuring standout moments from Airbnb’s Brian Chesky, Runway’s Cristóbal Valenzuela, Meta’s Clara Shih, LinkedIn’s Aneesh Raman, Planned Parenthood’s Alexis McGill Johnson, and the NWSL’s Jessica Berman, with practical takeaways for turning uncertainty into advantage. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. F…