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The Northern Lights, also known as aurora borealis, may be visible in more than a dozen U.S. states Tuesday, December 9, according to the National Oceanic and Atmospheric Administration’s Space Weather Prediction Center (NOAA). A full-halo coronal mass ejection (CME) is expected to reach Earth early to midday on Tuesday, potentially causing periods of “strong” G3 geomagnetic storms (on a scale of G1 to G5). The aurora borealis is the result of a geomagnetic storm that occurs when a coronal mass ejection (CME), an eruption of solar material, reaches Earth and causes swaths of purple, blue, and green in the night sky. This year’s increased solar activity (and thus, …

The Australian government has begun a public education campaign with tips on how to wean children off social media ahead of a world-first national 16-year age limit taking effect in December. Australian eSafety Commissioner Julie Inman Grant said Friday that information on her agency’s website, esafety.gov.au, explained the new laws and how to navigate them. Starting Dec. 10, platforms including Facebook, Instagram, Snapchat, TikTok, X and YouTube could be fined up to 50 million Australian dollars ($33 million) if they don’t take reasonable steps to prevent Australians younger than 16 from holding accounts. Messages raising awareness will also be shared starti…

Social media companies have revoked access to about 4.7 million accounts identified as belonging to children in Australia since the country banned use of the platforms by those under 16, officials said. “We stared down everybody who said it couldn’t be done, some of the most powerful and rich companies in the world and their supporters,” communications minister Anika Wells told reporters on Friday. “Now Australian parents can be confident that their kids can have their childhoods back.” The figures, reported to Australia’s government by 10 social media platforms, were the first to show the scale of the landmark ban since it was enacted in December over fears about…

On Wednesday morning, local time, over one million Australian children discovered their social media accounts had vanished. And it may not be long before kids in other countries find themselves in a similar predicament. Under the new law, which was approved late last year, no one under the age of 16 in Australia will be allowed to set up accounts on platforms including Instagram, YouTube, TikTok, Facebook, X, Snapchat, Twitch, and Reddit. Any accounts for people in that age category will be deactivated or removed. The law is meant to protect the mental health of children from the addictive nature of social media. Australia’s law goes three years beyond the de fact…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In a world with a constant information deluge and a labyrinth of disinformation to continually navigate through, people are exhausted. What is true? Who is honest? Who and what can I believe? Who can I trust to lead in a way where I know they understand what I need? Will anyone do what is best for me? It is no wonder that people are frustrated with those in charge—everywhere. Politic…

Autodesk, Inc. announced Thursday it plans to lay off about 1,000 employees, largely in sales roles. The announcement comes just a week after another tech company, Meta, announced it would eliminate up to 1,500 positions. Here’s what you need to know about the latest tech company layoffs. What’s happened? The plan will reduce the company’s workforce by approximately 7%. Autodesk indicated a significant number of the affected jobs would be in customer-facing sales roles. The plan will also reallocate resources to accelerate strategic priorities, The Wall Street Journal reported. CEO Andrew Anagnost assured employees in a letter that these layoffs were …

Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a rebrand? Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025, giving her unvarnished opinion on everything from Sydney Sweeney to Cracker Barrel and more. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Response f…

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (“never been done before”) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. As someone deeply invested in sustainable mass transit and supply chain automation, I’m also invested in an idea that could change the world of freight transport for us all. The global supply chain is in flux. Even before new tariffs, the nearshoring trend in North America has created an urgent demand for more innovative and efficient freight solutions. However, despite automotive a…

Low-cost carrier Avelo Airlines has reportedly signed a deal with the Department of Homeland Security’s (DHS) Immigration and Customs Enforcement agency (ICE) to start flying deportation flights from Arizona this May, a move the company’s CEO has acknowledged is controversial, according to the Associated Press. Avelo CEO Andrew Levy said, “we realize this is a sensitive and complicated topic,” but the airline’s flights would be part of a “long-term charter program” to support the DHS’ deportation plans, which would help with expansion and protect jobs. Meanwhile, some upset customers are taking to social media in protest. On Bluesky, one user posted, “Nope. They f…

The week is not off to a great start for much of the internet. In the early hours of the morning Pacific time, internet users around the world began experiencing issues with accessing various apps, websites, and platforms. Shortly after, a culprit emerged: Amazon Web Services (AWS)—or, more specifically, an outage at Amazon’s cloud computing platform. Here’s what you need to know about the AWS outage and what websites are affected. What’s happened? At around midnight Pacific time, internet users around the globe began experiencing issues accessing high-trafficked parts of the internet. Websites like Reddit, services like Lyft, and even apps from resta…

There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick pizza in the school cafeteria, the acrid stink of a locker room, and the unmistakable scent of teen boys wearing an unforgivable amount of Axe body spray. The phenomenon of teens dousing themselves in Axe has become so ubiquitous since the brand’s founding in 1983 that over the past few years it’s inspired its own subgenre of memes (see this one and this one, for example). Now Axe has its sights set on a new generation of consumers with a redesigned spray mechanism for its signature product. To mark the occas…

Some common business models can be described as B2C and B2B, which are “business-to-consumer,” and “business-to-business,” respectively. But now, get ready for “B2AI,” or “business-to-AI.” That’s one of the potential disruptions on the horizon, identified in a new report from Visa and the Institute for the Future. The report digs into the numerous ways that AI will transform commerce, and to some degree personal finance, including how consumers will likely lasso AI for their own means—and how businesses will, in turn, develop AI agents to communicate and correspond with consumers’ AIs. While many people likely haven’t adopted “personal” AI tools yet, they’re on th…

For years, baby boomers have been “aging in place” and keeping home turnover low. And now, not only are boomers holding onto their homes, they’re also the generation buying the most property—boxing out millennial homebuyers for only the second year since 2013. Millennials, who range from 26 to 44 years old, have largely dominated the housing market for the past decade. The only exceptions to this rule have occurred in 2023 and 2024, according to data from the National Association of Realtors (NAR). Between July 2023 and July 2024, the share of millennial homebuyers dropped to 29%, down from 38% a year ago. Meanwhile, boomers (ages 60 to 78) accounted for 42% of home …

From the outside, it looks like a generational standoff. Baby boomers are retiring earlier than expected, frustrated by workplace change, technology shifts, and growing tension with younger colleagues. At the same time, Gen Z talks openly about quitting jobs that feel misaligned or draining. Many leaders interpret this as a clash of values. Older workers cannot adapt. Younger workers lack commitment. The data tells a more complicated story. New research from Clari and Salesloft, conducted in partnership with Workplace Intelligence, surveyed 2,000 U.S. sellers and sales leaders across industries. The study found that 19% of baby boomers are planning to retire early…

Featuring Ben Lamm, Founder and CEO, Colossal Biosciences and Joe Manganiello, Actor, Producer. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company Since Colossal Biosciences launched in 2021, it’s skyrocketed to a $10.2 billion valuation to fund its mission of de-extinction. For Colossal, it’s more than the buzzy headlines that its resurrecting the woolly mammoth or the dodo—the company’s aim is to combat biodiversity loss and regenerate ecosystems and climates that have degraded over time. Hear from Colossal CEO Ben Lamm on how he’s making science fiction a reality—and how it could benefit us all. View the full article

When plastic entered the design world in the 20th century, it was hailed as a wonder material—something strong, durable, lightweight, affordable, and malleable enough to sculpt into expressive, futuristic-looking forms. But the material lost its halo as the environmental consequences became apparent, plastic waste being one of them. The design industry has been figuring out what to do about this for years. It’s tried recycling, reducing the amount of material in a product, developing bio-based compostable alternatives, or switching to something else entirely. But not all companies are able to easily switch up their production lines or find alternatives. Now, a growing bo…

Don’t tune into the Super Bowl hoping for a break from the tumultuous politics gripping the U.S. The NFL is facing pressure ahead of Sunday’s game between the Seattle Seahawks and the New England Patriots to take a more explicit stance against the The President administration’s aggressive immigration enforcement. More than 184,000 people have signed a petition calling on the league to denounce the potential presence of Immigration and Customs Enforcement at the Super Bowl, which is being held at Levi’s Stadium in the San Francisco Bay Area. The liberal group MoveOn plans to deliver the petition to the NFL’s New York City headquarters on Tuesday. Meanwhile, anticipation …

The legacy of Bad Bunny’s Super Bowl halftime show continues. Streams of his catalog jumped 175% in the U.S. on Monday, the day after the Super Bowl, when compared to the previous Monday, Feb. 2. That’s according to Luminate, an industry data and analytics company that provides insight into changing behaviors across music listenership. Bad Bunny received nearly 100 million streams on Monday in the U.S. — that’s 99.6 million in one day — compared to 36.2 million streams the previous Monday. That’s noteworthy, too, because Monday, Feb. 2 was the day after the 2026 Grammys, when the artist born Benito Antonio Martínez Ocasio won album of the year. It marked the f…

What can viewers expect from Bad Bunny’s highly anticipated Super Bowl halftime performance? So far, all we know is that he’s expected to perform solely in Spanish, bringing Latin identity at the center of America’s most-watched television event. But Bad Bunny could reveal more details Thursday in San Francisco when the Grammy winner speaks ahead of Sunday’s game. Apple Music’s Zane Lowe and Ebro Darden will interview Bad Bunny and pregame performers beginning at 10 a.m. Pacific time on Thursday. The Puerto Rican superstar has become one of the world’s most streamed artists with albums such as “Un Verano Sin Ti” and “Debí Tirar Más Fotos,” which won album of year at Gra…