What's on Your Mind?

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual revenue topping $1 billion; Amazon bid $1.7 billion to add it to the e-commerce giant’s home technology business. But that deal fell through, and now the Bedford, Massachusetts-based company has reported plunging revenue and steep losses, and recently warned investors of “substantial doubt” about its “ability to continue as a going concern.” With its share price down drastically, it’s now worth about $100 billion. How did the creator of the iconic round robot vacuum—which h…

It’s popular right now to talk about meritocracy and how we want the most talented people to be able to rise to the top. Yet that’s not the reality for many. Lots of people experience a workplace reality where they see a few charmed people become the darlings of leadership. These darlings get recognized for their contributions and fast-tracked for honor, opportunity, and promotions. Sometimes, that’s for good reason. If you’re feeling jealous of the office favorite, it’s worth trying to be objective. Perhaps you wanted the recognition and reward and didn’t get it, and so you’re projecting your frustration on someone who really deserves the recognition. But, there …

After six years in the game, Nuuly, the clothing rental service from Urban Outfitters, has done what few thought possible: turned a profit. In an industry full of flashy failures and billion-dollar burns, Nuuly is quietly winning with a strategy that’s shaking up fashion and business. View the full article

If the joy of seeing butterflies seems increasingly rare these days, it isn’t your imagination. From 2000 to 2020, the number of butterflies fell by 22% across the continental United States. That’s 1 in 5 butterflies lost. The findings are from an analysis just published in the journal Science by the U.S. Geological Survey’s Powell Center Status of Butterflies of the United States Working Group, which I am involved in. The endangered Karner blue butterfly has struggled with habitat loss. [Photo: USFWS/Flickr] We found declines in just about every region of the continental U.S. and across almost all butterfly species. Overall, nearly one-third of the 342 but…

Picture a packed stadium of fans in extreme weather, all clad in their favorite jerseys, cheering and cursing at their favorite American football team or European soccer club. Or a crush of screaming fans, singing and dancing in unison at a Taylor Swift or K-pop concert. Or a sea of costumed Star Wars fans, lightsabers aloft, filling up movie theaters on opening night of a new movie. Plenty of people like to watch sports, attend concerts, and go to the movies. But what about those fans—the diehard ones, if you will—whose dedication goes even further? The fans whose daily lives are deeply intertwined with their interests? Diehard fans tend to have a detailed, intri…

Sometimes, being a leader means making tough calls—ones that aren’t popular, and sometimes even get misunderstood. You’ve probably heard the saying, “If everyone likes you, you’re not really leading.” Fair enough. But what do you do when you hear that no one wants to work with you? Maybe it comes up in passing from a colleague, or maybe it hits harder in a 360 review. Either way, that kind of feedback can sting. It’s that gut-punch moment where you think, Wait . . . what? You’ve been putting in the work, prioritizing the team (at least in your mind), but somehow people aren’t seeing it. They don’t get the pressure you’re under, the decisions you’ve had to make, or why…

It doesn’t take long for Christer Collin and Ola Wihlborg to assemble the newest credenza from Ikea. Collin is a 42-year veteran of the company, specializing in product development. Wihlborg is one of the company’s most senior designers, having created dozens of pieces of furniture sold by the retailer since 2004. The two Swedes are lifting parts and turning hex wrenches in a second-floor conference room in Trnava, Slovakia, just outside the capital, Bratislava. This is where Inter Ikea Group (one of two Ikea parent companies) operates one of its more than 30 furniture and furnishings factories through its subsidiary, Ikea Industry, and where a sizable number of the retai…

Getting an idea of how much a dental visit is going to cost can be difficult, even if it’s staring you straight in the mouth. One company hopes to change that, using artificial intelligence to give patients and dentists real-time cost estimates—all while the drills are still buzzing and fluoride is flowing. Overjet, a dental AI platform, just launched the Dental Clarity Network, a collaboration of dentists and health insurance providers that aims to give more clarity into dental billing. The first initiative of the Network is the deployment of ReviewPass, a program that helps deliver real-time cost estimates and insurance coverage information related to tons of dental…

A bartender makes a Brandy Alexander, pouring equal parts of a Courvoisier V.S.O.P brandy, Marie Brizard crème de cacao, and fresh cream. He shakes it with ice, strains through a fine mesh strainer, and finishes it off with a neat pile of freshly-grated nutmeg. This imagery may seem to be out of a bartending documentary, but it’s actually a scene from an anime series, Bartender: Glass of God. It’s this unavoidable, radical attention to detail in the animation itself that tells the story of a Japanese way of life–putting extreme care into one’s craft. During scenes inside the bar, the liquor wall features an elaborate selection of spirits, the labels of which are …

For the first two-and-a-half years of the generative AI revolution, the AI arms race has been waged between competing companies seeking to make bank from the promise and potential of the technology. But things are maturing in the AI world—and with it, there’s another frontline for AI: the military. Scale AI, the company set up by Alexandr Wang, has been awarded what CNBC reports is a multimillion-dollar deal to help develop Thunderforge, which the U.S. Department of Defense calls “an initiative designed to integrate artificial intelligence into military operational and theater-level planning, and fusing cutting-edge modeling and simulation tools.” Wang told CNBC that …

Featuring Danielle Guizio, Owner and Designer, Guizio; Kat Hantas, Cofounder, 21Seeds Infused Tequila and Stacey Tank, CEO, Bespoke Beauty Brands (owner of KimChi Chic Beauty and Jason Wu Beauty). Moderated by Yasmin Gagne, Staff Editor, Fast Company What separates companies that scale from those that stall? These founders and CEOs may have the answer. In this panel, you’ll gain insight into the strategies, decisions, and challenges behind building high-growth businesses, from knowing when an acquisition or retail expansion is the right move to capitalizing on buzzy products. View the full article

Gen Z isn’t “quiet quitting”—they’re rejecting outdated leadership. That’s the conversation my recent Fast Company article sparked, and the response has been overwhelming. Leaders, managers, and employees from across industries have reached out, confirming what many of us have seen firsthand. Workplace culture is changing fast, and leadership needs to evolve with it. But as the dust settles on this conversation, I’ve been thinking about a different question: If leadership needs to evolve, what role does Gen Z play in shaping the change they want? It’s easy to say leadership is broken—and in many cases, it is. But just as bad leadership creates disengaged employees, di…

Japanese automaker Nissan’s chief executive, Makoto Uchida, is stepping down after the company reported dismal financial results. Nissan Motor Corp. said in a statement Tuesday that Ivan Espinosa, who is now the company’s chief planning officer, will take Uchida’s place, effective April 1. Espinosa, who joined Nissan in 2003, has spent much of his Nissan career in Mexico and Southeast Asia, overseeing product planning including the drive toward electric vehicles. “I sincerely believe that Nissan has so much more potential than what we’re seeing today,” Espinosa told reporters, while stressing that he needs time to come up with details for a turnaround. He stressed his…

Macy’s announced in its fourth-quarter and fiscal-year 2024 earnings report on Thursday that it expects another year of declining sales as the department store chain continues reshaping its footprint to focus on better-performing locations. The retailer projected fiscal 2025 sales between $21 billion and $21.4 billion, down from $22.3 billion last year—closely aligning with analyst expectations of $21.34 billion, according to the Wall Street Journal. Macy’s net sales in the latest quarter fell 4.3% to $7.8 billion. Across the company’s brands—Macy’s, Bloomingdale’s, and Bluemercury—comparable sales in the fourth quarter declined 1.1%. However, in owned and license…

When artificial intelligence-backed tractors became available to vineyards, Tom Gamble wanted to be an early adopter. He knew there would be a learning curve, but Gamble decided the technology was worth figuring out. The third-generation farmer bought one autonomous tractor. He plans on deploying its self-driving feature this spring and is currently using the tractor’s AI sensor to map his Napa Valley vineyard. As it learns each row, the tractor will know where to go once it is used autonomously. The AI within the machine will then process the data it collects and help Gamble make better-informed decisions about his crops — what he calls “precision farming.” “It’s not g…

The financial services industry is facing an era of unparalleled fragmentation. Consumers are no longer limited to a single bank or financial provider in an increasingly nomadic digital environment. Instead, consumers can move seamlessly between services and products across multiple platforms. This creates a highly competitive marketplace while still maintaining some degree of segmentation. As fintech disruptors and traditional financial institutions compete for consumers, creating brand differentiation and customer loyalty has become one of the hardest and most critical aspects of growing a business. Adding to this challenge, banks and financial service providers fac…

Feeling burned out? It could be costing your company millions of dollars each year in lost productivity and employee turnover. A new study in the American Journal of Preventive Medicine estimates that employee burnout in the U.S. costs somewhere between $4,000 and $21,000 per worker per year. Do the numbers, and that adds up to about $5 million per year for a company with 1,000 employees. (Another way to look at it: Employee disengagement, or burnout, can cost 0.2 to 2.9 times the average cost of health insurance, and 3.3 to 17.1 times the cost of training per employee.) The research is based on a computational simulation model developed by the Public Health Infor…

Twelve people were taken to hospitals after an American Airlines plane landed at Denver International Airport on Thursday and caught fire, prompting slides to be deployed so passengers could evacuate quickly. All of the people transported to hospitals had minor injuries, according to a post on the social platform X by Denver International Airport. Flight 1006, which was headed from the Colorado Springs Airport to Dallas Fort Worth, diverted to Denver and landed safely around 5:15 p.m. after the crew reported engine vibrations, the Federal Aviation Administration said in a statement. While taxiing to the gate, an engine on the Boeing 737-800 caught fire, the FAA added. …

Green tears were flowing when Lencia Kebede made history this week on Broadway, becoming the first Black actor to assume the role of Elphaba full time in the Broadway company of “Wicked.” “It’s hard to even pinpoint a single emotion because I feel that it changes like every five minutes,” she told The Associated Press, still buzzing a day after her debut. “I woke up and I still sort of felt in the world of Oz.” Kebede, a first-generation Ethiopian American from Los Angeles, spent five years touring with “Hamilton,” most recently in the role of Angelica Schuyler. Stepping into “Wicked” on Tuesday marked her Broadway debut. “Defying Gravity” Kebede had alread…

Workplace stress reached an all-time high in 2022, according to a Gallup report. And a 2022 Work and Well-Being Survey from the American Psychological Association found that workers appreciate and seek mental health support in the workplace. That’s why it’s important for employees to learn and practice techniques that will help them lower their stress during moments when stress levels are high. One way to do this is by creating positive experiences during highly stressful situations, such as recalling times when we were confident, calm, and in control. These serve as emotional anchors that we can trigger at will. In my book, Emotional Intelligence Game Changers: 101 S…

It turns out 2025 isn’t the year for legalized sports betting in Georgia. Efforts to send a state constitutional amendment to voters failed Thursday in the state legislature, as neither the amendment nor a bill laying out details ever came to a vote in the House. Voters in Missouri narrowly approved sports betting in a 2024 referendum, making it the 39th state to legalize the practice. But like in Georgia, legalization faces high hurdles in the 10 remaining states that bar sports gambling. Thursday was the deadline for each Georgia chamber to pass its own legislation to the opposite chamber. The measures still could be revived in the last month of the session, but it m…