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Twitter/X has a unique problem. After the departure of users following Elon Musk’s takeover of the social media site (and again following his short stint with the The President administration), the site has a surplus of unused user names. Now it’s looking to capitalize on that. The company has opened a waitlist for what it’s calling the “handle marketplace,” where it will sell abandoned and inactive usernames. But there’s a slight catch: To make a bid for one, you’ll likely need to be a Premium+ or Premium Business subscriber to the site. Some handles will be effectively free, included in the cost of the subscription. But for “rare” handles, X is warning users…

On a scorching hot Saturday in San Antonio, dozens of teachers traded a day off for a glimpse of the future. The topic of the day’s workshop: enhancing instruction with artificial intelligence. After marveling as AI graded classwork instantly and turned lesson plans into podcasts or online storybooks, one high school English teacher raised a concern that was on the minds of many: “Are we going to be replaced with AI?” That remains to be seen. But for the nation’s 4 million teachers to stay relevant and help students use the technology wisely, teachers unions have forged an unlikely partnership with the world’s largest technology companies. The two groups don’t always se…

SpaceX has settled a lawsuit filed by the maker of the popular party game Cards Against Humanity over accusations that Elon Musk’s rocket company trespassed and damaged a plot of land the card company owns in Texas. Texas court records show a settlement was reached in the case last month, just weeks before a jury trial was scheduled to begin on Nov. 3. The card maker said in a statement Monday that it could not disclose the terms, and SpaceX did not return email and telephone messages left with the company and its Texas lawyer seeking comment. Cards Against Humanity, which is headquartered in Chicago, originally purchased the plot of land in 2017 as part of what i…

Warner Bros. Discovery, the parent company of CNN and HBO, announced Tuesday that it is up for sale after receiving unsolicited interest from multiple potential buyers. The news adds a new wrinkle to an already-planned shakeup at the media giant. In June, WBD announced plans to cleave the company into two separate publicly traded companies. The company’s streaming and studio brands—which include HBO, HBO Max, Warner Bros. Pictures, and New Line Cinema—would be part of Warner Bros., while Discovery Global would oversee its cable networks that include CNN, TNT Sports, and Discovery. Though it’s not abandoning plans to split the company, WBD indicated in its announce…

Raising your prices takes courage, but it’s often the only way to grow revenue when you’re a freelancer, solopreneur, or running a small service business. But it’s possible to do it without losing your clients–here’s exactly how. View the full article

Yesterday, Target Corporation announced news that no one wants to hear—especially just before the holidays. The Minneapolis-based retail giant informed employees that it is gearing up to eliminate 1,800 corporate roles at the company. Here’s when the layoffs will happen and what it means for the company and its employees. Target to cull its corporate workforce by 8% On Thursday, Target’s chief operating officer, Michael Fiddelke, who is set to become the company’s new CEO in February, reportedly sent a memo to employees at the 440,000-strong company. According to numerous media reports, Fiddelke’s memo didn’t beat around the bush: the company has decided …

Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. Apple is legendary for figuring out what people want before they realize they want it. But since 2021, its MacBook Pro hasn’t been like that at all. Instead, this venerable laptop’s recent design has reflected Apple’s willingness to trust its customers’ judgment—even when it’s been at odds with the company’s own instincts. In part, that’s because of a 2016 reimagining of the MacBook Pro that didn’t stick. Atypically, Apple then went on to reverse many of the changes it had made. The fancy function-key replacement known as the Touch Bar went bye-bye. And several mundane-but-use…

“Welcome to the future!” David Arena, head of global corporate real estate for JPMorganChase, is standing on a sweeping staircase in a soaring travertine-clad lobby addressing a crowd. He’s there to welcome visitors to the ribbon cutting of 270 Park Ave., the banking behemoth’s new global headquarters in Manhattan. Behind him, an American flag hitched to a fluted bronze mast flies vigorously (it’s propelled by an artificial breeze that required a remarkable amount of fine-tuning). Standing next to him are the people who helped design and build the $3 billion, 2.5 million-square-foot supertall: JPMC CEO Jamie Dimon, British architect Norman Foster, developer Rob …

What if the women leaders who were long overlooked are the ones we can’t afford to ignore today. The proverbial career ladder has long been the dominant metaphor for success. For many, it works: a clear, linear climb, one predictable rung at a time. For others, it doesn’t, because the ladder was never built to hold the weight of multiple roles and ambitions. Women, in particular, have mastered a multi-hyphenate model of leadership out of necessity: mother and manager, founder and caregiver, mentor and innovator. What looked “nonlinear” was simply a different kind of training ground, one that creates resilience, adaptability, and perspective. Today’s multi-hyphenat…

Those AI tools are being trained on our trade secrets. We’ll lose all of our customers if they find out our teams use AI. Our employees will no longer be able to think critically because of the brain rot caused by overreliance on AI. These are not irrational fears. As AI continues to dominate the headlines, questions about data privacy and security, intellectual property, and work quality are legitimate and important. So, what do we do now? The temptation to just say “No” is strong. It feels straightforward and safe. However, this “safe” route is actually the riskiest of all. An outright ban on AI is a losing strategy that creates more problems than it solves. It fost…

Meta is working to make its apps better for boomers. This week the company announced new UX features designed to deter scammers and make Meta’s apps safer for older adults. Scammers today use all kinds of tricks to part people from their money, like soliciting personal information under the guise of fake government benefits, brazenly pretending to be customer service support, and chatting up unwitting people in the comments section of a real business’s social media page to lure them to another page. New features for older users Meta says its new in-app warnings are meant to combat that type of behavior, and will be triggered by suspicious activity. On t…

NASA just handed Elon Musk a very public reality check—and virtually threw its own moon plans into the trashcan, although the U.S. space agency won’t be admitting that. SpaceX isn’t necessarily the shoo-in to land the first Americans on the moon since the Apollo 17 mission 52 years ago. Instead, NASA is opening the contract to other companies, like Jeff Bezos’s Blue Origin and Lockheed Martin. While this doesn’t mean that SpaceX won’t get it, it’s the agency’s way of slamming SpaceX for its delays and lack of focus on the lunar program. Reopening the marquee Artemis crewed landing contract to competition is an admission that the Starship won’t be ready on time. Americ…

I slip on a pair of Nike running shoes. I clip a chunk of metal to the heel, which wraps around my lower leg like a shin guard. The battery goes on last, hugging it all like a high ankle bracelet. In all of 30 seconds, I’ve turned my legs into robots. I’m wearing Nike’s new exoskeleton footwear, dubbed Project Amplify. My legs feel heavier for sure. But with each step, there’s a little kick in my heel. Like a cherry bomb exploding underfoot. And when it launches next year under a new name for an undisclosed price, Project Amplify will power runs up to 10 kilometers long on a single charge, increasing your energy output by 15% to 20% along the way. “Think of i…

Bethenny Frankel is a marketing maven. She’s best known for starring in the Real Housewives of New York City, and for launching the Skinnygirl lifestyle brand, starting with the now-famous “skinny girl” margarita. She then found a partner to help her manufacture the cocktail, which launched in 2009. In 2011, Frankel sold Skinnygirl for an estimated $100 million, but kept the rights to use the name. Since then, she’s launched Skinnygirl salad dressing, shapewear, and popcorn, among other items. Frankel has 4 million-plus followers on Instagram and 3.3 million on TikTok, where she sounds off on everything from coffee to handbags. Frankel is also the queen of affiliate a…

As Nvidia’s value has soared—becoming the first public company to hit $4 trillion in market capitalization earlier this year—it’s been pouring money into AI startups. Its venture arm, NVentures, is also backing less expected bets. The latest: Redwood Materials, the EV battery recycling company, which just raised $350 million in a new funding round. Redwood launched in 2017 with the aim to build a U.S. supply chain for critical metals by pulling materials like cobalt and lithium from used EV batteries. But the company spun up another major business this year—using secondhand EV batteries as a low-cost form of energy storage at data centers. “I think people misn…

When Ben Stiller goes out to dinner, he drinks between one and three Shirley Temples. But a fully-grown adult ordering a classic child’s beverage can elicit funny looks. So, to help cut the stigma, and the sugar, the actor, director, and producer launched his own soda company last month—called Stiller’s Soda—with a grown-up version of a Shirley Temple as one of its three flavors. He simply wanted a version “that he could feel good about drinking himself,” says Stiller’s Soda cofounder Alexander Doman, a serial food and beverage entrepreneur. Stiller’s isn’t the only soda company suddenly flirting with the Shirley Temple. In the past year, soda powerhouses and…

Halloween is a fun, scary time for children and adults alike—but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October. Today, in my neighborhood near where I grew up in Massachusetts, Halloween decorations start appearing in the middle of summer. What’s changed isn’t just when we celebrate but how: Halloween has evolved from a simple folk tradition to a massive commercial event. As a business school professor who has studied the economics of holidays for years, I’m astounded by how the business of Halloween has grown. And understanding why …

You may not realize you’re still clinging to the corporate world’s measures of success, but they can undermine your solo efforts. View the full article

Clippy, the animated paper clip that annoyed Microsoft Office users nearly three decades ago, might have just been ahead of its time. Microsoft introduced a new artificial intelligence character called Mico (pronounced MEE’koh) on Thursday, a floating cartoon face shaped like a blob or flame that will embody the software giant’s Copilot virtual assistant and marks the latest attempt by tech companies to imbue their AI chatbots with more of a personality. Copilot’s cute new emoji-like exterior comes as AI developers face a crossroads in how they present their increasingly capable chatbots to consumers without causing harm or backlash. Some have opted for faceless s…