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Macy’s announced in its fourth-quarter and fiscal-year 2024 earnings report on Thursday that it expects another year of declining sales as the department store chain continues reshaping its footprint to focus on better-performing locations. The retailer projected fiscal 2025 sales between $21 billion and $21.4 billion, down from $22.3 billion last year—closely aligning with analyst expectations of $21.34 billion, according to the Wall Street Journal. Macy’s net sales in the latest quarter fell 4.3% to $7.8 billion. Across the company’s brands—Macy’s, Bloomingdale’s, and Bluemercury—comparable sales in the fourth quarter declined 1.1%. However, in owned and license…

In 2034, Salt Lake City will join a short list of cities that have hosted a Winter Olympic Games twice, joining the likes of Turin and Innsbruck. But unlike in any Olympics of the past, skiers and bobsledders may glimpse a surreal sight overhead as they compete—flying air taxis. Though still nine years away from the Opening Ceremony, aviation company Beta Technologies sees the state of Utah as a proving ground for its electric planes. As competitors focus on major cities like New York and Los Angeles, Beta has inked a deal with Utah to start exploring transportation solutions across the very rural state. The Beehive State had a confluence of benefits for Beta, inc…

One of the most effective factors in containing the spread of HIV has been the widespread availability of preexposure prophylaxis (PrEP). A PrEP regimen—which has grown to include daily pills or injections every few months—can decrease the chances of HIV infection by up to 99%. To build on those gains, in 2021, the federal government, under the Affordable Care Act, mandated that health insurers fully cover PrEP, as well as clinical visits and the labs required every three months. But an upcoming hearing before the Supreme Court could upend that mandate. The case—brought by six individuals and two companies—is focused on whether mandating coverage of PrEP violates the …

Most of us know the general (albeit simplified) story: Russian physiologist Ivan Pavlov used a stimulus—like a metronome—around the dogs he was studying, and soon, the hounds would start to salivate. They had learned that the sound meant food was coming. The phenomenon, now known as classical conditioning, became one of modern psychology’s foundational discoveries. It’s an unconscious process where a neutral stimulus becomes associated with a naturally occurring stimulus, eventually leading to a connection between the two. The dogs, seeing the researcher who often brings them food or hearing the noise of the cart on its way, would immediately know they were about to h…

On Saturday evening, a group of Yosemite National Park employees hung an upside-down American flag 3,000 feet in the air, at the top of El Capitan summit. The display was absolutely not missed. It happened in the midst of this year’s Firefall at Horsetail Fall, a popular event at the Mariposa County, California, national park, when between mid- to late February, the waterfall begins to light up 5 to 15 minutes before sunset, looking almost like molten lava. Hundreds of photographers and observers were in the park when the upside-down flag, known as a “distress flag,” according to American flag code—a sign that something is desperately wrong—hung from the mountain top.…

Well over a decade on from its initial launch, it’s safe to say that Google Glass was not a success. While the product had some forward-thinking ideas, it’s generally not a good sign when your product leads to the coinage of a brand-new insult. The design was off-putting and the technology wasn’t ready—and neither was society. Today, things are a little different. Meta and Ray-Ban’s smart glasses are a hit, despite offering the same camera capabilities that turned so many off Google Glass in the first place. It helps, of course, that they just look like normal Ray-Bans. So for Google’s second swing at the product category, it’s focusing on design and functionality…

Starting today, if you call an Uber in Austin you can match with a self-driving Waymo vehicle. The launch in the Texas capital is part of an expanded partnership between the two tech companies. Waymo’s autonomous vehicles are already available on the Uber platform in Phoenix, and the companies plan to launch next in Atlanta. “With Waymo’s technology and Uber’s proven platform, we’re excited to introduce our customers to a future of transportation that is increasingly electric and autonomous,” Uber CEO Dara Khosrowshahi said in a statement. Austin riders who request an UberX, Uber Green, Uber Comfort or Uber Comfort Electric can be matched with a Waymo all-e…

Thermal pools, hammams, banyas, onsens, shvitzes, cold plunges, steam rooms, and saunas: Hot and cold water, and the communal experience of steam and sweat, has been a pillar of social and wellness cultures across millennia. Now a new crop of brighter and busier spaces known as social bathhouses seek to re-create the benefits of communal bathing with a callout to today’s overstressed, always-connected culture. As one bathhouse owner says, “You’re half naked, your phone’s in the locker, everyone’s going through something together.” There isn’t a comprehensive count of social bathhouse openings, but there’s a sense that it’s a nascent category in American fitness c…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. This week, Zillow economists published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will fall by 0.9% between April 2025 and April 2026. After a series of downward revisions—beginning in January, when Zillow’s 12-month national home price forecast was +2.9%, and subsequently lowered each month until reaching -1.7% last month—Zillow has finally stopped downgrading its outlook. That said, it’s fair to call the Zillow economist bearish, given that for this forecast to be correct, 2025 …

The internet posts and side projects of Department of Government Efficiency (DOGE) worker Jordan Wick could give some clues for how Musk’s efficiency group might attempt to use AI to downsize and retool the government. During the last half of February, Wick, who has a DOGE email account associated with the Executive Office of the President and now is embedded in the General Services Administration (GSA), posted to his GitHub page the code for several tools that appeared to be related to DOGE’s work. The page was discovered by political reporter Roger Sollenberger at the end of last month. Wick posted the code for a tool that automatically downloads DMs from Twitt…

Natural disasters—from tornadoes across the South and Midwest, to the fires in Los Angeles to Hurricane Helene’s devastation in North Carolina—have upended communities, with small businesses among the hardest hit. As extreme weather events become more frequent, these businesses have emerged as vital anchors of community recovery. While urban enterprises navigate complex rebuilding amid dense infrastructure, rural businesses face distinct challenges in disaster response. Yet across geographies, small businesses play a critical role in stabilizing and revitalizing their communities after catastrophe. Rural small businesses, in particular, serve a dual role: They’re not …

Now that the last pint of green beer has been poured, it’s time to move on to the next reason to celebrate March: college basketball. The National Collegiate Athletic Association’s (NCAA) annual single-elimination tournament, more commonly known as March Madness, kicked things off over the weekend with Selection Sunday. Here’s what you need to know heading into the First Four games and how to tune in. A very brief history of March Madness On the men’s side, the tournament dates back to 1939. Eight teams competed for the Division 1 Championship title, with Oregon taking home the inaugural trophy. The women got in on the action in 1982. Since then, the Tennessee…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Digital wallets have fast become part of daily life. By 2027, they’re expected to account for half of all retail sales—around $25 trillion worldwide. It’s easy to see why. Paying with a digital wallet is easy, secure, and requires nothing more than a phone. But there’s potential for wallets to do so much more, beyond payments. Digital wallets started as payment tools. Now, they’re becoming…

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco chair Hamilton “Tony” James caused a bit of a stir this week when, in an interview, he mentioned a retail category that’s done surprisingly well for the big-box chain: luxury goods. “Rolex watches, Dom Pérignon, 10-carat diamonds,” James offered as examples of high-end products and brands that have fit into a discount-club model more typically associated with buying staples in bulk. “Affluent people,” he explained, “love a good deal.” Courting that group may be particularly timely right now—and not just for Costco. According to a recent report from research f…

Did everyone get the Microsoft 365 rate-hike notice? The personal plan is going from $70 a year to $100 a year. According to the email, my financial commitment is getting me “secure cloud storage, advanced security for your data and devices, and cutting-edge AI-powered features,” among other goodies. But the real reason I subscribe? Microsoft Word. We’ve all used it and many of us rely on it. But many people even aren’t using all the bells and whistles that come with Word and the larger Microsoft 365 package. So as Microsoft hits us with a price hike to go along with all the other price hikes consumers have been facing in the past year, now might be the perfec…

As millions of new graduates enter the job market this spring and summer, many may encounter a potentially frustrating paradox: They need experience to get hired, but they need a job or internship to gain that experience. This paradox is deepening in today’s labor market. At Deloitte, we recently released a Global Human Capital Trends report that found that 66% of hiring managers say most recent hires are not fully prepared for their roles, most often due to a lack of experience. Meanwhile, research has shown that a majority of employers have increased experience requirements over the past three years, and many “entry-level” roles today often require two to five years of…

Some directors are known for their typographic flair—from the ultrawide tracking of Christopher Nolan’s film titles to Quentin Tarantino’s genre vernacular font and lettering selections. But last week, as we reported on Sean Baker’s extensive use of Aguafina Script across his past four movies, we wondered: How many other directors have firmly embraced a single, singular typeface—and what does that typeface say about their films? The first part is easier to answer. “It is rare,” says title designer and Art of the Title editor-in-chief Lola Landekic. “It’s a very interesting choice. As a creator, you have to sort of commit to a specific aesthetic. And I think yo…

The ubiquitous food delivery app DoorDash will pay almost $17 million to settle claims that it unfairly used customer tips to subsidize the wages of its delivery workers in New York City, rather than letting drivers keep the tips on top of their guaranteed pay, Attorney General Letitia James said Monday. James said DoorDash used the wage model between May 2017 and September 2019. The company would guarantee workers a base payment for each delivery but was factoring tips into that equation, only paying workers for whatever the tips didn’t cover, according to the attorney general. DoorDash also did not make it clear to customers that their tips were being used to of…

Google released its new Gemini 2.5 Pro Experimental AI model late last month, and it’s quickly stacked up top marks on a number of coding, math, and reasoning benchmark tests—making it a contender for the world’s best model right now. becoming apparent that the new reasoning model may be the best model in the world, at least for now. Gemini 2.5 Pro is a “reasoning” model, meaning its answers derive from a mix of training data and real-time reasoning performed in response to the user prompt or question. Like other newer models, Gemini 2.5 Pro can consult the web, but it also contains a fairly recent snapshot of the world’s knowledge: Its training data cuts off at the e…

Countless hours, days—perhaps even weeks—of my life have been spent creating Sims characters, building them houses, marrying them off, and making babies. Now, there’s a new life-simulation game on the block hoping to expand beyond the American market. inZOI debuted on March 28 at $40 and quickly climbed to the top of Steam’s most wishlisted and bestseller charts. The game’s appeal lies in its hyper-detailed character customization, free expansions, and immersive, realism-focused world. Unlike The Sims, which embraces cartoonish characters and lightheartedness, inZOI opts for lifelike graphics and a slower-paced gameplay experience centered on everyday interactions. …