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“What?!” That single word is the most frequent reaction Aasiyah Abdulsalam gets when she tells people about her company, Renatural, which makes wigs with no lace. The surprise stems from the fact that most commercial wigs today are built with a lace base—a lightweight mesh cap that mimics the scalp but is really scratchy and only comes in a limited palette of colors. Instead of lace, Abdulsalam has designed a proprietary silicone band to anchor the wig without visible mesh. After launching the Wig Fix three years ago and selling 80,000 units in her first year, she decided to expand from simply supplying an accessory to reinventing the wig itself. Launching tod…

Don’t look now, but meme stock mania appears to be back with a vengeance this week. This time around, Beyond Meat, Inc. (Nasdaq: BYND) and Krispy Kreme, Inc. (Nasdaq: DNUT) are the two main stocks getting all the attention from meme investors. Here’s what you need to know. Beyond Meat shares skyrocket again On Monday, Fast Company reported on the surging share price of Beyond Meat, the producer of plant-based meat alternatives. The company started the trading week by enjoying a stock price surge of more than 67% in premarket trading that day. But far from any change in the company’s financial fundamentals, what seemed to be driving shares higher were short…

For many, picking up a controller at the end of a long day to neutralize some zombies or take on a side quest with a fairy is a way to unwind and escape from the demands of work. But it might also have some unexpected benefits that follow you from the character select screen and into the office. A new report from the Entertainment Software Association (ESA) finds that the motivations behind gaming go far beyond fun. While 66% of the more than 24,000 players in 21 countries surveyed say they play primarily for enjoyment, the majority credit gaming with developing real-world skills, like problem-solving, teamwork, adaptability, and critical thinking. All useful tr…

Fast-food companies, beware: Gas stations and convenience stores are coming for your customers. Fireside Market, a Wisconsin convenience store chain, announced a new store concept in Slinger, Wisconsin, designed to sell more burgers and less gas. It has a drive-through, curbside pickup area, and gourmet menu items—and it’s a model of the convenience store of the future. Fireside Market’s burger and sandwich menu is several steps up from the outdated idea of day-old taquitos spinning on a rotating food warmer at the local convenience store. Instead, its menu has items like a burger topped with bacon, pastrami, and balsamic-onion jam, and a grilled-salmon sandwich. …

Either you’ve lived it, or you’ve heard about it from friends: the endless job search, featuring hundreds of applications sent. Maybe one or two companies reply . . . that end up being bots. It can feel like your résumé has been sucked into a black hole. And in a way, it has. It’s perhaps been consumed by a “ghost job”—a job listing that looks legitimate, with a full description for a role, maybe even a starting date and a LinkedIn link. There’s a twist, though. The job isn’t real. It’s either an essentially fake listing for a job that doesn’t really exist, or the role isn’t really open. And they make up roughly 40% of job listings, according to a 2024 Resum…

The best thing I can say about Google’s Pixel Watch 4 is that I don’t think about it all that much. Whenever I wear my Apple Watch, it’s kind of a nuisance. Stand up. Breathe. How are you feeling right now? Looks like you’re on a walk. Was that an exercise you just started? Even just regular notifications for emails and text messages can get overwhelming. The Pixel Watch 4 is unintrusive by comparison. While it’s full of fitness tracking features and can put notifications on your wrist, it doesn’t ask for much of your attention in return. In a way, that’s pretty refreshing. Fitness optional My big disclaimer with this review is that I’m not big into quantif…

When Accenture announced plans to lay off 11,000 workers who it deemed could not be reskilled for AI, the tech consulting giant framed the decision as a training issue: some people simply cannot learn what they need to learn to thrive in the world of AI. But this narrative fundamentally misunderstands—and significantly underplays—the deeper challenge. Doug McMillon, the CEO of Walmart, pointed to this bigger challenge recently when he said, “AI is going to change literally every job.” Now, if this turns out to be true, every role will have to be reimagined. And when every role changes, this is more than a change in each job or even a specific field. It implies a profo…

Hannah Alsark says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI engine: They wanted more, and they wanted better. “They told us they actually needed models that understood all their products, all their brands, their creative direction,” says Alsark, Adobe’s VP of GenAI New Business Ventures. “They have characters, they have particular motion styles, and they needed us to train on that.” Firefly—which uses prompts to create assets across all Adobe’s vector, bitmap, and motion apps—couldn’t do this because it doesn’t understand bra…

The Federal Reserve’s influence on the economy is immense, and often misunderstood. President of the San Francisco Fed Mary Daly gives an exclusive, firsthand look into the central bank’s daily decision-making, explaining how the Fed’s policies, at both the regional and national level, ripple through society. From housing prices to immigration’s impact on labor, Daly weighs the major factors shaping the U.S. economy. As political and market pressures mount, she reflects on what it means to lead with discipline and data, and what every business leader can learn from the Fed’s balancing act. This is an abridged transcript of an interview from Rapid Response, hosted by t…

E-commerce continues to eat up ever-increasing share of the U.S. retail market: Americans bought more than $3.3 billion of items online every day in the second quarter of last year, according to U.S. Census Bureau data. Online retail’s share of spending is increasing with every year that passes. Traditionally, that’s meant typing a term or phrase into a search bar and clicking through to a shopping basket. But the AI revolution is poised to swamp online retail, too, with agentic AI set to shop on behalf of customers. The e-commerce sector is rapidly preparing for what’s about to come—an influx of non-human customers acting on behalf of humans. “We avoid hype aroun…

AI is often sold as the ultimate productivity hack. Just imagine: the report you dreaded writing, drafted in seconds. The spreadsheet you didn’t want to touch, analyzed instantly. The code that once took you days, generated before lunch. For professionals who already struggle with overwhelm and the daily battle to manage their time, AI feels like salvation. At Lifehack Method, where we help clients master time management and build systems for living fulfilling, balanced lives, we see this every day. People are desperate for tools that promise to take the weight off their shoulders. AI seems like the next logical step in that search. There’s no denying the dopamine hit…

So long, nine-to-five. There’s a new work schedule that’s taking over. The grueling “996” schedule—which stands for 9 a.m. to 9 p.m., six days a week—is gaining momentum across the U.S., especially in certain industries. If a 72-hour work week sounds all-consuming, that’s precisely the point. The 996 schedule—which became popularized in China, eventually leading to protests and even claims that it led to a handful of worker deaths—is meant to foster a eat-sleep-work lifestyle. Keith Spencer, a career expert at FlexJobs, told Fast Company that the trend is most commonly being seen across AI startups that “are embracing this approach to accelerate growth and remain comp…

When AI wearable company Friend blanketed New York City with ads last month, there was significant backlash. Many of the company’s ads (which included rage-baiting copy like, “I’ll never bail on our dinner plans”) ended up defaced with graffiti that called the product “AI trash,” “surveillance capitalism,” and a tool to “profit off of loneliness.” Despite the campaign running in New York, it struck a national nerve as it became a lightening rod for people’s feelings around AI. It was only a matter of time before the brands got in on the debate. A couple weeks after the campaign’s debut, beer giant Heineken joined the chat, posting on Instagram: “The best way to ma…

While most teams have managers and team leads, many also have something less official, but just as recognizable: the “workplace parent.” They’re the go-to for advice . . . even for things that may not even be related to work. They remember birthdays, organize celebrations, and somehow have everything you might need. Paper clip? No problem. Jumper cables? Of course. The phone number for the receptionist you’re too scared to call—don’t worry, they did it for you. But what does it really mean to be the caretaker of your workplace? And can that caring nature sometimes hold you back professionally? Here are four signs that you’re the workplace parent, plus the r…

The structural DNA of the newest statement lamp from Ikea is hidden inside its glowing, basket-like construction, but it will be familiar to almost anyone who’s ever assembled a piece of Ikea furniture. Named Ödleblad, the spherical lamp is made up of 60 snap-together pieces that were inspired by the shape of the Allen key wrench, the most essential tool in the Ikea pantheon. But in a twist, the Allen key that inspired the lamp’s design isn’t even needed to put it together. Instead, the Allen key shaped components are flat pieces of birch veneer that use precisely placed notches to slot together, forming pentagon-shaped rings that patch together like an oversize socce…

This drone is so small that it can sneak anywhere. Flying with the stability and agility of a normal quadcopter, its design is unlike anything you’ve seen before. The tiny aircraft, which could fly comfortably through a Pringles can, also has a built-in camera. Imagine the Death Star’s trench-run-like possibilities. “I wanted to build the world’s smallest FPV drone,” declares its creator in his how-to video. While there are other commercial drones that are almost as small, I couldn’t find a true first-person-view drone—a remote-controlled aircraft you can maneuver with VR glasses on—that could approach the diminutive size of this thingamajig. To create the dro…

When someone opens the door and enters a hospital room, wearing a stethoscope is a telltale sign that they’re a clinician. This medical device has been around for over 200 years and remains a staple in the clinic despite significant advances in medical diagnostics and technologies. The stethoscope is a medical instrument used to listen to and amplify the internal sounds produced by the body. Physicians still use the sounds they hear through stethoscopes as initial indicators of heart or lung diseases. For example, a heart murmur or crackling lungs often signify an issue is present. Although there have been significant advances in imaging and monitoring technologies, t…

Many news outlets have reported an increase—or surge—in attention-deficit/hyperactivity disorder, or ADHD, diagnoses in both children and adults. At the same time, health care providers, teachers, and school systems have reported an uptick in requests for ADHD assessments. These reports have led some experts and parents to wonder whether ADHD is being overdiagnosed and overtreated. As researchers who have spent our careers studying neurodevelopmental disorders like ADHD, we are concerned that fears about widespread overdiagnosis are misplaced, perhaps based on a fundamental misunderstanding of the condition. Understanding ADHD as one end of a spectrum Discu…

As tech companies shell out millions for top AI talent—even reportedly billions—regular rank-and-file employees are left wondering how to get in on the action and land a job in artificial intelligence. One report found that job postings that mention needing at least one AI skill had salaries 28% higher than other jobs, which translates to $18,000 more. Jobs that required two AI skills had a 43% salary jump. To begin with, it’s worth considering where the AI jobs are and how this intersects with your interests and existing skills. Many jobs in AI can roughly be divided into five different categories: researchers engineers business strategists doma…