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Apple stock just soared to an all-time high, and it might be thanks to the new iPhone 17. On October 20, Apple shares (NASDAQ: AAPL) surged to more than $264 apiece, topping out their last peak at $258.10 in December 2024. As of this writing, the company is trading up 8% since the start of the year and more than 11% year-over-year. The spike appears to be a reaction to a study published today by the technology market research firm Counterpoint. According to the report, the iPhone 17 series has outsold the iPhone 16 series by 14% in its first 10 days of availability in the U.S. and China. While the numbers are not yet official (Apple is expected to share more d…

Apple has successfully blocked its opponents in India, Tinder-owner Match and a group of startups, from accessing its commercially sensitive information which was part of antitrust findings against the U.S. firm, a confidential order shows. An investigation by the Competition Commission of India (CCI) last year found Apple exploited its dominant position in the market for app stores on its iOS operating system to the detriment of app developers, users and other payment processors. Apple has denied wrongdoing and said it is a small player in India where phones using Google’s operating system are dominant. The investigation process has concluded but CCI’s senior…

Apple suppliers Skyworks Solutions and Qorvo will merge in a cash-and-stock deal to create a radio chip company with an enterprise value of $22 billion. Qorvo shareholders will receive $32.50 in cash and 0.96 of a Skyworks common share for each Qorvo share held at the close of the transaction, which is expected in early 2027, pending shareholder and regulatory approvals. Activist investor Starboard Value, which owns about 8% of Qorvo, has already signed off on the deal. On a conference call with investors Tuesday, Skyworks said its biggest customers also expressed approval of the merger. After closing, Skyworks shareholders will own roughly 63% of the combined…

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of colorful studio lights. Using just practical effects, they created a new animated logo for the brand that will roll out at the beginning of Apple TV’s shows and films, on its app, and in marketing campaigns over the coming months. Apple TV+ becomes Apple TV Apple TV’s updated branding, which includes a fresh static logo and two animated mnemonics, comes less than a month after the company announced that it would be changing its name from “Apple TV+” to just “Apple TV.…

Apple TV+ is dead. Long live Apple TV. On October 13, in a press release about F1: The Movie, Apple TV+ nonchalantly slipped in a line that from here on out it will be known simply as “Apple TV, with a vibrant new identity.” The streaming service’s new name is the same as Apple’s connected smart TV device product and app—effectively merging all of the brand’s TV-centric products under one moniker. Anyone who enjoys a bit of time winding down in front of the television knows about the plus sign. It’s come to represent nearly every streaming service out there: Disney+, ESPN+, BET+, Discovery+, even NASA+. Many streamers that don’t have the “Plus” now once did (we’r…

The tech industry has endured another turbulent year, buffeted by the continued rise of artificial intelligence and the economic threats posed by President Donald The President’s tariffs. Even the most prominent companies encountered challenges they never imagined they’d have to face. As 2025 comes to a close, here are Apple’s biggest wins and greatest failures of the year. Apple’s biggest wins of 2025 iPhone 17 series Without a doubt, Apple’s biggest win of 2025 is the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Myriad reports suggest that iPhone 17 series sales have exceeded both Apple’s and investors’ expectations. …

Apple’s AI boss, John Giannandrea, is stepping down after seven years on the job. Apple’s stock price got a slight boost on the news, as some investors saw Apple signaling a new urgency to bring AI to its devices. Following a transition period, Giannandrea will “retire” next spring, Apple said in a press release Monday. Most of Giannandrea’s AI group will now be tucked into Craig Fedherigi’s software development group, which owns development of the various operating systems in Apple devices. While the reasons for Giannandrea’s departure are no doubt complicated, it’s a wonder he lasted so long. For years, he’s been linked to Apple’s failure to seize on generative…

Apple is launching its first major holistic health study in five years to determine how Apple products, including iPhones, Apple Watches, and AirPods, can “play a role in advancing and improving physical health, mental health, and overall well-being.” It may be Apple’s most ambitious study yet. Starting Tuesday, Apple customers in the United States can opt in to participate in the Apple Health Study by downloading Apple’s Research app, version 6.0 (more on that below). The sweeping study, a collaboration with Brigham and Women’s Hospital—a preeminent research hospital in Boston, affiliated with Harvard Medical School—takes a complete approach to understanding how…

You can learn a lot about an app before you download it from Apple’s App Store, such as what other users think of it, the access it has to your personal data, and how much storage it occupies. Starting soon, listings will also include a section on something critically important to millions of people: the accessibility features an app supports. Designed to help users with disabilities make more informed decisions about which apps to try, these new “nutrition labels” are part of a bevy of announcements Apple is making to mark this Thursday’s Global Accessibility Awareness Day. The company says they’ll all be available later this year. The new accessibility-details featu…

2025 was a fairly humdrum year for Apple from a hardware perspective. While the company’s software—including the “26” versions of iOS, macOS, tvOS, and watchOS—got a major visual overhaul, Apple’s hardware lineup included just one brand new product: the iPhone Air. But that is set to change in 2026. This year, Apple is expected to release a number of brand-new hardware products, along with some updates to existing ones. And yes, AI will be a focus, too. Here’s what—and when—to expect from Apple in 2026. iPhone Fold The most anticipated device Apple is expected to release this year is a foldable iPhone. Colloquially known as the “iPhone Fold,” this device will b…

Earlier this week, Apple made its biggest announcement of the year, and no, it wasn’t about a new iPhone. The company announced that longtime CEO Tim Cook would be stepping down as chief executive, to be succeeded by hardware chief John Ternus in September. While the timing of the announcement on Monday was unexpected, nearly everything else about the development was not. In fact, Apple’s leadership transition is turning out to be one of the most carefully choreographed CEO shakeups in corporate history. Here’s why, and what comes next. Apple isn’t just any company, it’s a $4 trillion industry leader Any time a CEO changes, uncertainty is introduced—not just at…

As the 30th season of Major League Soccer (MLS) kicked off last month, the league unveiled an interesting new design addition: Each of its 30 teams sported a custom Apple TV logo on the left sleeve of its uniform featuring the colors and graphic elements of the team’s identity incorporated within the familiar Apple icon. For example, the Chicago Fire version includes the six-pointed star from the city’s flag and the team’s crest, while Atlanta United’s is filled with the characteristic five red and black stripes that adorn the club’s shirt. This effort, part of MLS’s 10-year deal with Apple to stream the league’s matches, represents an innovative step forward in its appro…

As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not actually on some magnificent tropical beach. Instead, the sounds of the sea are being generated by my Mac. Yet, more than just being pleasing to the ear, this sound, and others the Mac can generate, have helped boost my focus in recent months when I’m under deadline and trying to get work done. The feature is called “Background Sounds.” Here are some of the benefits I’ve gotten from it and how you can use it, too. The pandemic made me realize background sounds help me focus I know some writers who need absolute silence when they are workin…

Flipbook feels less like just another AI product launch and more like a small revolt against the dead, rectangular boredom of the prototypical prompt-based AI interface. The project describes itself as an infinite visual browser generated on demand, in real time, where every page is an image and every click opens a deeper visual exploration of whatever caught your eye. Rather than writing a prompt and receiving a torrent of text, with Flipbook you get information from a large language model turned into a beautifully illustrated “book” page that you can click on to drill deeper into a topic. And oh boy, it feels fantastic to me. The idea is both fresh and familiar…

Apple’s iPhone sales soared to a new quarterly record during the holiday season, despite artificial intelligence blunders that prompted the technology trendsetter to get a helping hand from Google. The October-December results announced Thursday reflect the allegiance of Apple’s fans, who eagerly snapped up the latest iPhone 17 models even though the company still hasn’t delivered on its 2024 promise to smarten up the device’s Siri assistance with AI. Apple tried to offset its AI miscues with a new “liquid glass” design for the iPhone 17 and older models installed by way of a free software upgrade released last September. That formula helped produce iPhone sales of $85.…

Wednesday, April 1, marks 50 years since Apple was founded. Over the next week, you’ll no doubt see countless articles examining the company’s influence, with many likely focusing on which single Apple product had the most consequential impact on the tech industry and society as a whole. To be sure, there are myriad options to choose from, most notably, the original Macintosh, the iMac, the iPod, and the iPhone. Yet to me, Apple’s most important contribution over the past fifty years isn’t a physical product. Rather, it’s a policy—one asserting that privacy is a fundamental human right, and, to protect that right, products must be designed with privacy in mind. It…

When Tim Cook’s tenure as CEO of Apple was still young, tech-industry pundits obsessed over one aspect of his new gig above all others. After returning to the company he cofounded, Jobs presided over an incredible run of epoch-shifting products: the iMac, iPod, iTunes Music Store, iPhone, iPhone App Store, and iPad. If Cook didn’t extend that streak, conventional wisdom went, Apple’s glory days would be over. That was always a silly way to look at the situation. In 2013, two years into the Cook era, I wrote that even the Jobs years were marked as much by relentless incremental progress as by sudden breakthroughs. Cook was a logistics wizard, not a product mastermind like…

On the surface, Apple’s announcement on Tuesday of a subscription service called Apple Creator Studio does not demand a whole lot of explanation or analysis. The Mac/iPad/iPhone offering, which bundles the Final Cut Pro video editor, Logic Pro audio editor, Pixelmator Pro image editor, and other apps for making and manipulating media for $13 a month or $129 a year, is exactly the sort of thing you’d expect the company to get around to introducing. After all, its strategy of expanding the portion of its revenue that comes from services has already resulted in offerings such as Apple TV, Apple Music, Apple Arcade, and Apple News+. It would have been weird if Apple hadn’t p…

Formula 1 announced a five-year deal Friday with Apple, which will be the global motorsports series’ U.S. broadcast partner beginning next season. ESPN had been the broadcast partner since 2018 and through the explosion of popularity of F1 in the United States, but notified the series at the start of this year it would not be extending its deal. At the same time, Apple was working with the series on “F1 The Movie,” an original film released internationally in cinemas and IMAX in June. It will make its global streaming debut on Apple TV in December, has already grossed nearly $630 million globally as both the most successful sports movie in history and most lucrati…

In Apple’s new holiday ad, “A Critter Carol,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from the puppets to the set and even the ad’s typography, was rendered using practical effects. The ad was directed by TBWA\Media Arts Lab (MAL)—a bespoke global agency that partners only with Apple—and shot on an iPhone 17 Pro. It appears to be building on a larger marketing theme for Apple. Just this November, MAL worked with the company to create a new visual identity for Apple TV using real glass props and colorful lighting. This kind of work stands out in a marketi…

Apple just announced new accessibility features coming to its operating systems. There’s a redesigned braille input experience, and a new reader that allows you to customize your text so it’s more legible. But there’s one that will be great for anyone attending any lecture or presentation: Magnifier for Mac. The iPhone and iPad got their Magnifier apps back in 2016. It worked pretty much like the iOS camera: You point your device anywhere you want and zoom in to the desired level. It also allows you to apply real-time filters to enhance readability depending on your vision’s condition, like turning a book’s black text over white page into white text over blue, as well as …

Phones have always been fashion statements. What started as simple cases to protect your phone has evolved into decking out the devices with every accessory imaginable: dangling charms and key chains, PopSockets, phone wallets, straps, and now . . . pockets? Apple just launched a new product called the iPhone Pocket, and it’s effectively a knitted bag for your iPhone. Apple designed the pouch in collaboration with high-end Japanese fashion brand Issey Miyake, whose relationship with Apple stretches back to the Steve Jobs era. (Jobs’s signature turtlenecks were designed by Miyake, who retired the iconic shirts following Jobs’s death in 2011.) The tech giant say…

It’s understandable that following the announcement that John Ternus will succeed Tim Cook as Apple CEO, people will pore over his résumé for signs of how the company might change. Cook was famously an operations and logistics wizard, handpicked by Steve Jobs to manage Apple with his trademark efficiency. But his successor is more of a mystery. Ternus has been a senior vice president of hardware engineering at Apple for five years, and a VP since 2013, but beyond that he hasn’t been credited with steering the company in a particular direction. All anyone can really say for now is that Apple will be led by someone who is strongly experienced in hardware, which sounds …