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Hannah Alsark says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI engine: They wanted more, and they wanted better. “They told us they actually needed models that understood all their products, all their brands, their creative direction,” says Alsark, Adobe’s VP of GenAI New Business Ventures. “They have characters, they have particular motion styles, and they needed us to train on that.” Firefly—which uses prompts to create assets across all Adobe’s vector, bitmap, and motion apps—couldn’t do this because it doesn’t understand bra…

The Federal Reserve’s influence on the economy is immense, and often misunderstood. President of the San Francisco Fed Mary Daly gives an exclusive, firsthand look into the central bank’s daily decision-making, explaining how the Fed’s policies, at both the regional and national level, ripple through society. From housing prices to immigration’s impact on labor, Daly weighs the major factors shaping the U.S. economy. As political and market pressures mount, she reflects on what it means to lead with discipline and data, and what every business leader can learn from the Fed’s balancing act. This is an abridged transcript of an interview from Rapid Response, hosted by t…

E-commerce continues to eat up ever-increasing share of the U.S. retail market: Americans bought more than $3.3 billion of items online every day in the second quarter of last year, according to U.S. Census Bureau data. Online retail’s share of spending is increasing with every year that passes. Traditionally, that’s meant typing a term or phrase into a search bar and clicking through to a shopping basket. But the AI revolution is poised to swamp online retail, too, with agentic AI set to shop on behalf of customers. The e-commerce sector is rapidly preparing for what’s about to come—an influx of non-human customers acting on behalf of humans. “We avoid hype aroun…

AI is often sold as the ultimate productivity hack. Just imagine: the report you dreaded writing, drafted in seconds. The spreadsheet you didn’t want to touch, analyzed instantly. The code that once took you days, generated before lunch. For professionals who already struggle with overwhelm and the daily battle to manage their time, AI feels like salvation. At Lifehack Method, where we help clients master time management and build systems for living fulfilling, balanced lives, we see this every day. People are desperate for tools that promise to take the weight off their shoulders. AI seems like the next logical step in that search. There’s no denying the dopamine hit…

So long, nine-to-five. There’s a new work schedule that’s taking over. The grueling “996” schedule—which stands for 9 a.m. to 9 p.m., six days a week—is gaining momentum across the U.S., especially in certain industries. If a 72-hour work week sounds all-consuming, that’s precisely the point. The 996 schedule—which became popularized in China, eventually leading to protests and even claims that it led to a handful of worker deaths—is meant to foster a eat-sleep-work lifestyle. Keith Spencer, a career expert at FlexJobs, told Fast Company that the trend is most commonly being seen across AI startups that “are embracing this approach to accelerate growth and remain comp…

When Accenture announced plans to lay off 11,000 workers who it deemed could not be reskilled for AI, the tech consulting giant framed the decision as a training issue: some people simply cannot learn what they need to learn to thrive in the world of AI. But this narrative fundamentally misunderstands—and significantly underplays—the deeper challenge. Doug McMillon, the CEO of Walmart, pointed to this bigger challenge recently when he said, “AI is going to change literally every job.” Now, if this turns out to be true, every role will have to be reimagined. And when every role changes, this is more than a change in each job or even a specific field. It implies a profo…

Many news outlets have reported an increase—or surge—in attention-deficit/hyperactivity disorder, or ADHD, diagnoses in both children and adults. At the same time, health care providers, teachers, and school systems have reported an uptick in requests for ADHD assessments. These reports have led some experts and parents to wonder whether ADHD is being overdiagnosed and overtreated. As researchers who have spent our careers studying neurodevelopmental disorders like ADHD, we are concerned that fears about widespread overdiagnosis are misplaced, perhaps based on a fundamental misunderstanding of the condition. Understanding ADHD as one end of a spectrum Discu…

When someone opens the door and enters a hospital room, wearing a stethoscope is a telltale sign that they’re a clinician. This medical device has been around for over 200 years and remains a staple in the clinic despite significant advances in medical diagnostics and technologies. The stethoscope is a medical instrument used to listen to and amplify the internal sounds produced by the body. Physicians still use the sounds they hear through stethoscopes as initial indicators of heart or lung diseases. For example, a heart murmur or crackling lungs often signify an issue is present. Although there have been significant advances in imaging and monitoring technologies, t…

As tech companies shell out millions for top AI talent—even reportedly billions—regular rank-and-file employees are left wondering how to get in on the action and land a job in artificial intelligence. One report found that job postings that mention needing at least one AI skill had salaries 28% higher than other jobs, which translates to $18,000 more. Jobs that required two AI skills had a 43% salary jump. To begin with, it’s worth considering where the AI jobs are and how this intersects with your interests and existing skills. Many jobs in AI can roughly be divided into five different categories: researchers engineers business strategists doma…

When AI wearable company Friend blanketed New York City with ads last month, there was significant backlash. Many of the company’s ads (which included rage-baiting copy like, “I’ll never bail on our dinner plans”) ended up defaced with graffiti that called the product “AI trash,” “surveillance capitalism,” and a tool to “profit off of loneliness.” Despite the campaign running in New York, it struck a national nerve as it became a lightening rod for people’s feelings around AI. It was only a matter of time before the brands got in on the debate. A couple weeks after the campaign’s debut, beer giant Heineken joined the chat, posting on Instagram: “The best way to ma…

This drone is so small that it can sneak anywhere. Flying with the stability and agility of a normal quadcopter, its design is unlike anything you’ve seen before. The tiny aircraft, which could fly comfortably through a Pringles can, also has a built-in camera. Imagine the Death Star’s trench-run-like possibilities. “I wanted to build the world’s smallest FPV drone,” declares its creator in his how-to video. While there are other commercial drones that are almost as small, I couldn’t find a true first-person-view drone—a remote-controlled aircraft you can maneuver with VR glasses on—that could approach the diminutive size of this thingamajig. To create the dro…

The structural DNA of the newest statement lamp from Ikea is hidden inside its glowing, basket-like construction, but it will be familiar to almost anyone who’s ever assembled a piece of Ikea furniture. Named Ödleblad, the spherical lamp is made up of 60 snap-together pieces that were inspired by the shape of the Allen key wrench, the most essential tool in the Ikea pantheon. But in a twist, the Allen key that inspired the lamp’s design isn’t even needed to put it together. Instead, the Allen key shaped components are flat pieces of birch veneer that use precisely placed notches to slot together, forming pentagon-shaped rings that patch together like an oversize socce…

While most teams have managers and team leads, many also have something less official, but just as recognizable: the “workplace parent.” They’re the go-to for advice . . . even for things that may not even be related to work. They remember birthdays, organize celebrations, and somehow have everything you might need. Paper clip? No problem. Jumper cables? Of course. The phone number for the receptionist you’re too scared to call—don’t worry, they did it for you. But what does it really mean to be the caretaker of your workplace? And can that caring nature sometimes hold you back professionally? Here are four signs that you’re the workplace parent, plus the r…

The Coca-Cola Co. said sales of premium beverages and mini cans helped boost its third-quarter results despite tepid demand in the U.S. and elsewhere. The Atlanta beverage giant said Tuesday it continues to see a divergence among consumers in North America and Europe, with higher-income buyers opting for its more expensive brands like Smartwater, Topo Chico, and Fairlife, while middle- and lower-income consumers are under more pressure. Henrique Braun, Coke’s chief operating officer, said the company has focused on affordability by shrinking package sizes and leaning into sales of mini cans. Earlier this month, Coke announced it will sell individual, 7.5-ounce min…

My friend turned to me the other day with a sly smirk and whispered, “Are you also part of Group 7?” I shook my head, unsure of what she meant—feeling left out of whatever secret club she was referring to. It didn’t take long for the algorithm to catch up with me. Within a few hours, my For You Page on TikTok was flooded, and before I knew it, I, too, was officially part of the internet’s newest inside joke. “Group 7” began as a simple experiment by musician Sophia James, who wanted to promote her new song So Unfair—and experiment with the quirky nature of TikTok’s algorithm. TikTok’s For You Page, or FYP, described by the Guardian as “uncannily good at predi…

OpenAI has released a new web browser, the company’s latest bid to become consumers’ chief gateway to the web. The new browser, called ChatGPT Atlas, will initially be available on macOS on the desktop. Versions for Windows, iOS, and Android are coming soon, OpenAI says. OpenAI worked hard to build as many AI-driven features into Atlas as possible. For example, Atlas learns the user’s browsing history and, in some cases, can make content suggestions proactively. OpenAI CEO Sam Altman suggested that this first version of the browser is just the start, pledging to add “way more stuff that we will tell you about later” and adding that the company “can take thi…

Taylor Swift is an economic force all on her own. The superstar’s relationship with Kansas City Chiefs tight end Travis Kelce brought not only eyeballs to his games but a monetary boost to the city overall. Thanks to her Eras tour, Swifties spent an estimated $5 billion across the country. And most recently, she spurred fans to give more than $2 million in donations to the Monterey Bay Aquarium’s sea otter program—just by wearing an old t-shirt. Earlier this month, Swift launched her “The Official Release Party of a Showgirl” movie, an 89-minute film tied to the release of her latest album. It was only shown in theaters for three days. Eagle-eyed fans notice…

JPMorgan Chase unveiled its new 60-story headquarters to the public on Monday, one of the first major office buildings to be constructed after the COVID-19 pandemic and one that will remake the New York City skyline for decades. The bronze and steel tower at 270 Park, which reportedly cost $3 billion, replaced the Union Carbide Building, which sat on a full city block at 48th Street and Park Avenue for nearly 60 years. JPMorgan expects to house roughly 10,000 of its 24,000 New York-based employees in the new building, with employees starting their first workday at the tower at the same time as the company holds its ribbon cutting ceremony. “For 225 years, JPMorgan…

Warner Bros. Discovery, the parent company of CNN and HBO, announced Tuesday that it is up for sale after receiving unsolicited interest from multiple potential buyers. The news adds a new wrinkle to an already-planned shakeup at the media giant. In June, WBD announced plans to cleave the company into two separate publicly traded companies. The company’s streaming and studio brands—which include HBO, HBO Max, Warner Bros. Pictures, and New Line Cinema—would be part of Warner Bros., while Discovery Global would oversee its cable networks that include CNN, TNT Sports, and Discovery. Though it’s not abandoning plans to split the company, WBD indicated in its announce…

Netflix missed Wall Street’s third-quarter earnings targets because of an unexpected expense from a dispute with Brazilian tax authorities, while it offered a forecast a touch ahead of Wall Street projections for the rest of the year. The report failed to impress investors accustomed to fast-paced growth from the streaming video pioneer. Shares of Netflix, which had risen 39% this year ahead of the earnings report, fell 6.3%, to $1,163.80, in after-hours trading on Tuesday. Netflix posted net income of $2.5 billion and diluted earnings per share of $5.87 for July through September, a period when the animated K-Pop Demon Hunters became the most-watched movie in Net…