What's on Your Mind?

The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s cofounder and CEO, Aaron Levie, helps decipher between fact and fiction, breaking down the fast-paced evolution of agents and their impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace and what it takes to legitimately build an AI-first organization. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating r…

There’s a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a living. And as soon as they say advertising, that person immediately begins to tell them how good they’d be at working in advertising, how they should make this or that ad campaign better, or why that ad they saw during an NFL game is terrible. This probably doesn’t happen to engineers and doctors. The discipline of advertising, and the process behind it has always been up for debate and question. Well, starting on September 30th, NBC’s new show On Brand with Jimmy Fallon …

British oil giant BP just announced a new CEO, marking its fourth chief executive shake-up in the last six years alone. The company named Meg O’Neill, who previously led Australia’s top oil and gas company Woodside Energy for the role. O’Neill will become the first woman to hold the top executive spot at one of the world’s biggest oil companies. She said that she looks forward to working to “accelerate performance” at BP and plans to prioritize shareholder growth and reestablishing BP—now a possible takeover target—as a market leader in the oil and gas industry. O’Neill will take over from Murray Auchincloss, a longtime BP employee who was first appointed as inte…

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools. Innovative marketers are increasingly investing in content and experiences that attract and engage audiences rather than interrupt and annoy them. And the shift is driving results. Brands of all stripes talk about “brand entertainment,” but it’s the exceptions that truly create actual entertainment. I’ve spent a lot of time this past year writing and talking on the Brand New World podcast abou…

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company if you look beyond the logo. In a recent conversation for FC Live, Fast Company‘s design editors Liz Stinson and Mark Wilson explored the true impact of branding through the lens of some of the biggest branding moments from the past year. If you missed the subscriber-only event, you’re in luck. You can catch the whole conversation in the video above. View the full article

Ren Barrus was just an intern at Cotopaxi, an outdoor gear and apparel company, when he noticed piles of used backpacks and jackets sitting in boxes at the warehouse. The company was only 3 years old—still a startup—but already, customers were eagerly using its 61-year warranty. One broken zipper and the brand would send a completely new backpack, no questions asked. It wasn’t that consumers were gaming the system; they just expected durability. Two years later, by then a team lead, Barrus launched a guerrilla repair program: When customers sent in their broken gear, he’d drive it to his mom’s house in Utah where she would fix it up on her sewing machine, and ship it…

AI is bringing voice to the forefront of brand interactions. Smarter AI means we can talk to our technology—LLMs, software, phones, cars, fridges, and even banking apps. The novel part is this: Our technology is now talking back, and convincingly so. Brands are catching on, and the smart ones know that voice isn’t just functional, it will form a core part of the brand identity itself. Voice will be the next frontier of branding. And not metaphorically. A brand’s literal voice—the voice(s) used for advertising, on their website, and now, in interactive AI-based conversations with customers—is becoming just as ownable as elements of a visual identity. But standing out …

Brands matter now more than ever. You don’t have to say it, I know what you’re thinking: the CEO of a brand agency arguing for brands? How surprising. But this isn’t for me. This is for every CMO looking to secure their seat at the table and fighting to keep brand investment alive. This is for every CEO and CFO balancing the pull of GenAI and the flood of new tools that promise optimization, automation, personalization, and agentic transformation. And yes, dare I say it, this is for my competitors, who I know are on their own crusade to prove that brand still matters. Because brands are quietly under attack, through budget cuts, short-termism, and the …

I didn’t set out to found a tech company, much less a brand that would redefine the standard for outdoor cellular cameras. Tactacam started with a simple passion for capturing and sharing outdoor moments, and that same passion drives us today. Throughout the years, I’ve found that success, growth, and customer loyalty come down to staying true to who you are. The brands that thrive lead with purpose and values, using them as guiding principles to earn trust, influence decisions, and create lasting loyalty, even during change. When brands drift from their core, they risk disrupting the very foundation of trust they’ve built. We’ve seen the consequences of brand dri…

In the run-up to the annual U.N. climate conference, set to take place in Brazil’s Amazon in November, the construction of a road is drawing attention, with critics arguing it will lead to environmental degradation. Before the talks, called COP30, the state government of Para is building a 13-kilometer (8-mile) avenue designed to ease traffic on a major highway that runs parallel. The road was planned long before Belem, a metropolitan area of 2.5 million people that sits on the edge of the Amazon, was chosen as conference host. That hasn’t spared it sharp criticism, however, because the road is expected to cut across the last remnants of rainforest in Belem. R…

Brazilian meat giant JBS came a step closer Friday to its long-held goal of trading its shares on the New York Stock Exchange. The company’s minority shareholders voted to approve the company’s plan to list its shares both in Sao Paulo and New York, casting aside opposition from environmental groups, U.S. lawmakers and others who noted JBS’ record of corruption, monopolistic behavior and environmental destruction. JBS Global CEO Gilberto Tomazoni said the outcome showed shareholders were confident in the benefits a dual listing would bring. The company said before the vote that listing shares in the U.S. would boost its global profile and attract new investors. …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. PFAS contamination is everywhere: clothing, household products, even the water we drink. Per- and polyfluoroalkyl substances (PFAS), aka “forever chemicals,” are engineered to last, making them commonplace in manufacturing but devastating to human health and the environment. While regulators scramble to set new limits, traditional water treatment methods aren’t keeping up. For industry, th…

Every day, people are constantly learning and forming new memories. When you pick up a new hobby, try a recipe a friend recommended, or read the latest world news, your brain stores many of these memories for years or decades. But how does your brain achieve this incredible feat? In our newly published research in the journal Science, we have identified some of the “rules” the brain uses to learn. Learning in the brain The human brain is made up of billions of nerve cells. These neurons conduct electrical pulses that carry information, much like how computers use binary code to carry data. These electrical pulses are communicated with other neurons thro…

“Before The Whale, I had everything to prove. And now, to be honest, not so much,” Oscar winner Brendan Fraser, 57, told AARP The Magazine in an interview last month. The 50-and-older segment is the fastest-growing demographic in the world, according to Myechia Minter-Jordan, AARP’s CEO. And three years ago, Fraser—a Hollywood mainstay for 35 years whose career has been marked by challenges like depression and work drought—was nominated for (and won) his first Academy Award for playing the lead in director Darren Aronofsky’s prestige drama The Whale. In his acceptance speech, Fraser thanked Aronofsky “for throwing me a creative lifeline.” In the interview with AA…

How can you tell if someone is a great leader? They always want to know more. They’re interested in mastery of a subject or skill. They ask great questions. And, as they find out more, they sometimes change their mind. They’re a “learner.” But these days, most CEOs and other leaders take the opposite approach. They think of themselves as “knowers.” They appear to have all the answers. That’s bad for them, their direct reports, and the organizations they lead. That insight comes from researcher and author Brené Brown and Wharton professor and author Adam Grant. The two behavior experts had an open-ended discussion about the nature of courageous leadership during a rece…

Welcome to the first Fast Company’s Plugged In of 2026, and Happy New Year to you. More than 18 years ago, as the internet was transforming how we consume everything from news to music, someone called books “the last bastion of analog.” That someone happened to be Jeff Bezos. And he made the observation in a Steven Levy Newsweek article about Amazon’s original Kindle e-reader, a device designed to drag books into the digital age. Bezos’s comment resurfaced in my consciousness last week, as I read a New York Times article by Elizabeth A. Harris and Alexandra Alter on how the book publishing business fared in 2025. The upshot: It did pretty well overall, and remains…

Dearest gentle reader, Netflix humble requests your presence on your couch this today Thursday, January 29, 2026 to binge part one of the fourth season of its hit series Bridgerton. It is up to you whether or not to don your finest gowns, tiaras, and petticoats — or simply leave that to the actors gracing your screens. While Lady Whistledown’s identity is now common knowledge, society still has its eyes and judgement on you. So here are some facts you should know going into this next chapter so you are not the laughing stock of the season. Don’t say we didn’t try to help. What is the basic premise of Bridgerton? Netflix’s Bridgerton is based on a series of romance …

Remote work is going mobile. Starting today, the Florida-based high-speed rail service Brightline is launching a partnership with the shared workspace provider Industrious to turn parts of its stations—and even entire train cars—into coworking spaces. Industrious coworking spaces are now open in Brightline’s stations in Miami, Fort Lauderdale, West Palm Beach, and Orlando, as well as a bookable train car for business meetings or private events on the move. “If people can work from anywhere, then anywhere can be a workplace,” says Jamie Hodari, cofounder and CEO of Industrious. “I think that’s something that’s been underdeveloped.” Brightline sees the addit…

Brigitte Bardot, the French 1960s sex symbol who became one of the greatest screen sirens of the 20th century and later a militant animal rights activist and far-right supporter, has died. She was 91. Bardot died Sunday at her home in southern France, according to Bruno Jacquelin, of the Brigitte Bardot Foundation for the protection of animals. Speaking to The Associated Press, he gave no cause of death, and said that no arrangements had been made for funeral or memorial services. She had been hospitalized last month. Bardot became an international celebrity as a sexualized teen bride in the 1956 movie “And God Created Woman.” Directed by then husband Roger Vadim, it tr…

Behind the curtain of generative AI breakthroughs and GPU hype, a quieter transformation is taking place. Data center architecture and its prowess have become a fierce battleground as AI models expand in size and demand ever-greater compute power. Today, AI’s performance, scalability and cost are all tied to the choice of network fabric. Broadcom, once known for its dominance in networking and semiconductors, is back on the rise as one of the most consequential players in AI’s infrastructure revolution. “There’s a shift happening in the market. Today, real AI innovation isn’t just limited to models or the infrastructure—it’s in what connects them,” Ram Velaga, senior …

Brothers Jake Paul and Logan Paul made social media announcements Tuesday that suggested their next fight will be against each other and aired on HBO Max. Calling it the “moment you’ve waited a decade for,” the posts featured a head-to-head shot of the brothers with a March 27 date and the HBO Max logo. Further details were not included in the posts. Jake Paul, 28, and Logan Paul, 29, are both YouTube stars who know how to create a buzz. Their exhibitions have drawn the interest of the biggest names in combat sports. Jake Paul defeated Mike Tyson in November in an eight-round unanimous decision. Logan Paul went the distance in an exhibition against Floyd Mayweathe…