What's on Your Mind?

For years, B2B marketers have chased a familiar formula: more leads equal more opportunities. Build the list, blast the message, and chase the pipeline. Yet despite better data, smarter tools, and growing investment in performance marketing, many organizations are still challenged when it comes to driving measurable revenue impact. The problem isn’t reach—it’s relevance. Most performance strategies were built for individuals, not buying groups. Modern B2B decisions are made by large, diverse groups of stakeholders spanning departments, seniority levels, priorities, and generations. And while most marketers now acknowledge this reality in theory, their engageme…

For years, baby boomers have been “aging in place” and keeping home turnover low. And now, not only are boomers holding onto their homes, they’re also the generation buying the most property—boxing out millennial homebuyers for only the second year since 2013. Millennials, who range from 26 to 44 years old, have largely dominated the housing market for the past decade. The only exceptions to this rule have occurred in 2023 and 2024, according to data from the National Association of Realtors (NAR). Between July 2023 and July 2024, the share of millennial homebuyers dropped to 29%, down from 38% a year ago. Meanwhile, boomers (ages 60 to 78) accounted for 42% of home …

From the outside, it looks like a generational standoff. Baby boomers are retiring earlier than expected, frustrated by workplace change, technology shifts, and growing tension with younger colleagues. At the same time, Gen Z talks openly about quitting jobs that feel misaligned or draining. Many leaders interpret this as a clash of values. Older workers cannot adapt. Younger workers lack commitment. The data tells a more complicated story. New research from Clari and Salesloft, conducted in partnership with Workplace Intelligence, surveyed 2,000 U.S. sellers and sales leaders across industries. The study found that 19% of baby boomers are planning to retire early…

Featuring Ben Lamm, Founder and CEO, Colossal Biosciences and Joe Manganiello, Actor, Producer. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company Since Colossal Biosciences launched in 2021, it’s skyrocketed to a $10.2 billion valuation to fund its mission of de-extinction. For Colossal, it’s more than the buzzy headlines that its resurrecting the woolly mammoth or the dodo—the company’s aim is to combat biodiversity loss and regenerate ecosystems and climates that have degraded over time. Hear from Colossal CEO Ben Lamm on how he’s making science fiction a reality—and how it could benefit us all. View the full article

When plastic entered the design world in the 20th century, it was hailed as a wonder material—something strong, durable, lightweight, affordable, and malleable enough to sculpt into expressive, futuristic-looking forms. But the material lost its halo as the environmental consequences became apparent, plastic waste being one of them. The design industry has been figuring out what to do about this for years. It’s tried recycling, reducing the amount of material in a product, developing bio-based compostable alternatives, or switching to something else entirely. But not all companies are able to easily switch up their production lines or find alternatives. Now, a growing bo…

Don’t tune into the Super Bowl hoping for a break from the tumultuous politics gripping the U.S. The NFL is facing pressure ahead of Sunday’s game between the Seattle Seahawks and the New England Patriots to take a more explicit stance against the The President administration’s aggressive immigration enforcement. More than 184,000 people have signed a petition calling on the league to denounce the potential presence of Immigration and Customs Enforcement at the Super Bowl, which is being held at Levi’s Stadium in the San Francisco Bay Area. The liberal group MoveOn plans to deliver the petition to the NFL’s New York City headquarters on Tuesday. Meanwhile, anticipation …

The legacy of Bad Bunny’s Super Bowl halftime show continues. Streams of his catalog jumped 175% in the U.S. on Monday, the day after the Super Bowl, when compared to the previous Monday, Feb. 2. That’s according to Luminate, an industry data and analytics company that provides insight into changing behaviors across music listenership. Bad Bunny received nearly 100 million streams on Monday in the U.S. — that’s 99.6 million in one day — compared to 36.2 million streams the previous Monday. That’s noteworthy, too, because Monday, Feb. 2 was the day after the 2026 Grammys, when the artist born Benito Antonio Martínez Ocasio won album of the year. It marked the f…

What can viewers expect from Bad Bunny’s highly anticipated Super Bowl halftime performance? So far, all we know is that he’s expected to perform solely in Spanish, bringing Latin identity at the center of America’s most-watched television event. But Bad Bunny could reveal more details Thursday in San Francisco when the Grammy winner speaks ahead of Sunday’s game. Apple Music’s Zane Lowe and Ebro Darden will interview Bad Bunny and pregame performers beginning at 10 a.m. Pacific time on Thursday. The Puerto Rican superstar has become one of the world’s most streamed artists with albums such as “Un Verano Sin Ti” and “Debí Tirar Más Fotos,” which won album of year at Gra…

Many people enjoy sleeping with their pets. Who wouldn’t? After a hard day of work, cuddling up with a cute animal that shows you unconditional love is just the thing many people need. But sadly, after digging into a newly released study, they may start to think twice before letting their furry friends into bed at night. The Conversation recently published an article highlighting the major findings of a study by the American Academy of Sleep Medicine that examined the pros and cons of having pets sleep in bed with them—something that 46% of respondents do. Though the research suggests that sleeping with your pet in bed may have psychological benefits, it may actually …

Olive Garden parent company Darden Restaurants has announced that it will shut down its Bahama Breeze restaurant chain for good. But in an unusual move, some current Bahama Breeze locations will live on as a different brand, while the remaining stores will close. Here’s what you need to know. What’s happened? On Tuesday, Darden Restaurants revealed the fate of one of its restaurant chains. The restaurant group, which is based in Orlando, Florida, owns LongHorn Steakhouse, Olive Garden, and Ruth’s Chris Steak House, and others. In a news release, it announced the closure and conversion of all of its Bahama Breeze restaurants. That Darden is jettisoning Baham…

Life is full of bittersweet moments, such as when children leave a happy home to strike out on their own. Big Bear bald eaglets Sunny and Gizmo, the offspring of California’s internet-famous eagles Jackie and Shadow, are getting ready to do just that. And the eagle family’s one-million-plus social media followers can watch them fly from the nest for the first time. This act is known as fledging and can happen anytime between 10-14 weeks old. The official fledge window for the eaglets started on Tuesday, and fans who love watching the eagles on the live nest web camera operated by the nonprofit Friends of Big Bear Valley (FOBBV) hope the eaglets take their sweet t…

Baltimore, known for being a leader in medicine and technology as well as for its fiercely community-driven residents, is one of many cities trying to determine how to grapple with some of AI’s most pressing issues. And recently, the city has been sounding the alarm. Artificial intelligence is changing the way we live and work. In many ways, the tools are wildly helpful—solving business problems, advancing medicine, and even helping solopreneurs thrive without a team. However, the technology comes with some worrisome drawbacks and, given the lack of federal oversight, the risks are beginning to reshape local politics. That seems especially true in Baltimo…

Banana Republic wants you to be ready for check in at whichever balmy, poolside escape you might venture to after months of clutching hot toddies and sloughing on heavy duty night creams. [Photo: Banana Republic] Its new White Lotus collection, made in collaboration with the hit HBO show, is a resort collection that’s about allowing its wearers to enjoy an uncomplicated spritz and shvitz in options they can pull from their suitcase while using their PTO. Banana Republic designed the mens and women’s capsule collection, available in 26 stores and online beginning March 6, with weighty high quality and ethically sourced fabrics. Prices range from $40 to $300. But mor…

The MrBeast burger. MrBeast toys. Rumors of a MrBeast phone company. Could a MrBeast bank next? The world’s most-subscribed-to YouTuber, with 446 million subscribers, has filed an application with the U.S. Trademark and Patent Office for a service called MrBeast Financial. The recent trademark application for the latest venture from MrBeast — whose real name is Jimmy Donaldson — lists plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.” The venture has not yet been approved and the full details remain unclear. However, the trademark application, which was filed on Oct. 13, aligns with …

A U.S. House committee on Tuesday asked 23andMe’s co-founder to testify next month as it launched an investigation into the risk of genetic data being transferred to potential buyers amid the DNA testing company’s bankruptcy. James Comer, a Republican from Kentucky and the chairman of the House Committee on Oversight and Government Reform, sent a letter to 23andMe’s Anne Wojcicki, seeking her testimony on May 6 as well as documents and information from the genomics firm. The genomics firm filed for bankruptcy protection last month after struggling with weak demand for its ancestry testing kits. Wojcicki made multiple failed takeover bids for the company and re…

A painting by street artist Banksy with an environmental message and an estimate of up to 5 million pounds ($6.3 million) is going up for auction, with some of the proceeds helping victims of the Los Angeles wildfires. Sotheby’s auction house said Tuesday that “Crude Oil (Vettriano)” is being sold in London next month from the collection of Mark Hoppus, bassist with California skate-punk band Blink-182, who sees Banksy as a kindred spirit. Hoppus said he was drawn to the subversion, humor and intelligence of Banksy’s work and the similarities between “skateboarding, punk rock and art.” “I feel like street art and punk rock have the same core,” Hoppus said. “Th…

Elusive street artist Banksy appeared to confirm Monday that a new mural in London, depicting two children lying down and pointing up at the sky, is his latest work. The artist posted two photos of the artwork on his official Instagram account Monday, hours after its appearance on a wall on the side of a building in Bayswater, west London sparked speculation over whether Banksy was behind it. The black and white mural, painted above a garage, depicts two figures dressed in winter hats and boots lying on the ground, with one of them pointing a finger upwards. An identical image appeared at the foot of a tower in central London on Monday, but the graffiti artist…

The main reason Shark Tank star Barbara Corcoran fires people? Having a bad attitude. On a recent podcast episode of The Burnouts, Corcoran shared that after hiring her first salesperson from another firm and training her “like crazy for a year-and-a-half,” there was one thing training couldn’t fix: her attitude. That experience taught her a straightforward, non-negotiable hiring principle. While skills can be taught, a good attitude cannot. “I learned a very valuable lesson: [if you] have somebody who has a bad attitude, they’re going to suck up other people into their attitude,” Corcoran said in the podcast episode. One person’s negative outlook c…

Barbara Corcoran is one of Shark Tank’s longest-running sharks, with an estimated net worth of approximately $100 million. But she’s also one of 10 kids from a working-class family. By age 23, she’d held more than 20 jobs. By 52, she sold her real estate company for $66 million. Corcoran knows how to build wealth. Her financial strategies are bold and unconventional. They buck traditional financial wisdom and—full disclosure—they can be also risky. But could they help you build wealth? 1. Don’t Bother Saving Money “I’ve never saved a dime my whole life,” Corcoran told CNBC Make It in 2023. Rather than letting her money sit idly in a bank account, Cor…

Tres Xemeneies (Three Chimneys) is a former coal-fired power plant in Sant Adrià de Besòs. Think of it as Barcelona’s own Battersea Power Station, London’s iconic power station that has been redeveloped into a technological hub (and Apple’s new London digs). Like Battersea, Barcelona’s plant is set to undergo a radical transformation into the new Catalunya Media City—a cutting-edge hub for digital arts, technology, and education. The winning design is called E la nave va, a nod to Federico Fellini’s film of the same name, which translates to “And the Ship Sails On,” a reference to how this long-dead structure that resembles a three-mast ship will keep cruising histor…

It’s been a rough few years for brick-and-mortar retailers. In 2024, numerous big-name companies shuttered or announced their intentions to shutter locations across the country, including Big Lots, Macy’s, CVS, LL Flooring, Walgreens, and Family Dollar. Now a discount retail chain with nearly a hundred stores has announced that it will close all of its locations. That retailer is Bargain Hunt, which filed for Chapter 11 bankruptcy protection earlier this month. Here’s what you need to know about its bankruptcy and store closings: Why did Bargain Hunt file for bankruptcy? Interestingly, Bargain Hunt has not revealed specific reasons for filing for bankruptcy. No…