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Usually, all-nighters are for college students and people worried about losing their jobs if they don’t deliver. And if there’s one thing that Ryan Coogler—writer, director, and producer of Sinners—has demonstrated over his career, it’s that he delivers. Yet on this February afternoon—a day before his blood-soaked Southern Gothic blockbuster would become the most Oscar-nominated project in cinema history—he’s sitting across from me in a knit monochrome tracksuit and thick-rimmed glasses, looking rather sleepy. “My bad, bro,” he tells me after briefly losing his train of thought in the middle of a sentence. “I just pulled an all-nighter trying to get a draft in.” …
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The most frequent mistake companies make when applying? They fail to focus on a single, representative example of internally grown innovation. Here’s some advice on how to produce a more compelling application for Fast Company’s Best Workplaces for Innovators in 2026. Get real Jargon won’t win you any awards. Applications that read as if they were written to appeal primarily to an internal audience are not likely to earn high marks from our judges. Use clear language to describe your innovation programs. We’re looking for companies that do more than just talk the talk. Be current Focus on a recent or ongoing example. We’re looking for current hotbeds of inno…
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There’s a brand new hook to Nespresso’s upcoming global advertising campaign: Dua Lipa. The coffee brand, created by Nestlé in 1986, is teasing that the pop star will be featured in a new ad push called “Vertuo World,” which will debut on April 14 and promises to shepherd a new creative direction. Millennial Dua Lipa will star alongside Oscar-winning actor (and baby boomer) George Clooney, who has been an ambassador for Nespresso since 2006. A new face for a new generation Adding Dua Lipa to the mix builds on Nespresso’s efforts to lure a coveted demographic, Gen Z. There are around 70 million of them in the U.S. today, a generation that’s still aging into …
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During the final weeks of his battle with ALS, the late actor Eric Dane teamed up with ElevenLabs to restore his voice with the use of artificial intelligence technology—creating an emotional moment for his family, friends, and nurses when they heard how authentic it was. “The final version of Eric’s voice sounded exactly like him,” Rebecca Gayheart Dane, his widow, said during a recent discussion at the Fast Company Grill at SXSW. “If you are familiar with him at all, you know he had a very distinct voice and he had a distinct way of telling his stories—he was witty, acerbic, he just had a lot of personality—and this voice captured that so perfectly. It sounded so re…
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Nearly every major policy paper, and the wannabe thought leaders that quote them, says that university enrollment and programming skills are the winning combination for the next Industrial Revolution. My analysis of 11 million professional programmers at Gild completely disagreed. This is not the Industrial Revolution. Don’t believe me? Try this thought experiment . . . and be honest. You are the CEO of a multinational company with 100,000 employees. Rate all of their jobs on a scale from ‘lowest’ to ‘highest’ skill. Now consider a near future in which AI and automation have disrupted the bottom 80% of those jobs by skill-level. Those 80,000 jobs are not needed anymor…
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Nike and U.S. Soccer just revealed the official team jerseys for the 2026 FIFA World Cup, and they’re the perfect blend of something old and something new. The U.S. men’s national team (USMNT) kits include two distinct home and away jersey designs that take visual inspiration from the American flag. The home “stripes kit” features classic rippling red and white waves; the away “stars kit” highlights subtle shining stars on a dark navy backdrop. The designs will be worn across all 27 U.S. Soccer national teams (including men’s and women’s, youth, and senior teams) in the lead-up to the 2026 World Cup, which will conclude with a final match on home soil at New Y…
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The housing market is about to step out of its prolonged slump. And, according to a new report from Realtor.com, selling conditions are about to become favorable. According to the real estate destination’s 2026 Best TIme to Sell report released today, the market is set for a major spring turn around. That’s because, in addition to warmer spring weather, mortgage rates have also been on the downslide, dropping to their lowest rate in at least three and a half years. That, coupled with the typical springtime surge, is likely to inspire more home shoppers to begin their spring time search. The best week for listing, the report says, will be the week of April 12 throu…
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Marcus Hoed, a Dutch immigrant who founded the New York-based shipping company DutchX in 2013, was always intrigued by the possibilities of biking—specifically cargo bikes—to fill in the same-day shipping gap in urban logistics. For the last few years, the company has billed itself as a zero-emissions shipper: a fleet of electric-powered vans that traverse roadways and bridges while cargo bikes handle the last few miles of a package’s journey. But starting last December, DutchX found a way to dramatically cut delivery times. Typically, shipping from its Brooklyn Marine Terminal sorting facility to Midtown West would take about 75 minutes, after navigating over a brid…
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Nvidia has unveiled DLSS 5, a new PC gaming technology that uses AI to re-render video games in real time. It’s basically a make-it-realistic filter, affecting characters, foliage, textures, and lighting. It’s but another example of how in the age of AI, the world may never be the same. And the gaming community doesn’t quite know what to think yet. While the previous versions of DLSS simply upscaled a game’s resolution using AI, this version turns a tree that looks like a 3D model into a tree that looks like a real tree. It’s a monumental change. And a bold move. Unsurprisingly, the gaming community is fiercely divided. While some embrace the leap in visual fidel…
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On a hot day, most clothing traps heat. But fabric coated with nanodiamonds—tiny diamond particles—can instead release heat, helping cut energy use for air-conditioning. The diamond nanoparticles, each less than one-thousandth of the width of a human hair, have the same carbon crystal structure as larger diamonds. But since they don’t have to be perfectly formed and can be made from carbon waste such as plastic, they are relatively inexpensive to make. The structure means that they’re especially effective at moving heat. “Because carbon has exceptional thermal properties, it can absorb energy and heat quickly, and it can dispense it quickly through that system,” s…
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Whether you’re a devoted college basketball junkie or you just pay attention for a few weeks each spring, you’ll get a lot more out of the Division I men’s tournament if you know the storylines behind the matchups. Here are some of the biggest narratives to follow from work, home, and wherever you watch the games. The year of the freshmen From February 2021 until the start of the 2025-26 college basketball season, there were exactly three 40-point games by freshmen. On January 24, 2026, three freshmen achieved that milestone on a single day. Two of them were playing against then-top-12-ranked teams, on the road. Kingston Flemings of Houston scored 42 point…
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Parents make “deals” with their kids everyday. Mow the lawn and get your allowance. Finish your dinner, and you’ll get some ice cream. When Corey Scholibo was eight, his mother made him an offer: if he stopped sucking his thumb, he’d earn $20. He stopped in a week, and she made good on the promise. Now 47, Scholibo has a business designed around these childhood “deals.” In January, he launched an app-based service, Dayo Deals, that enables parents to strike bargains with their teenage children—specifically to help them reduce their screen time and social media use. Together, both parties work together to establish time limits and a monetary reward. If the te…
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I still remember the thrill I felt in 2013 when I got the chance to interview IBM’s Watson team. Two years earlier, it had competed on the popular game show Jeopardy! and beaten human champions Brad Rutter and Ken Jennings. After that interview, I wrote an article for Forbes arguing that Watson would inaugurate a new era of cognitive collaboration. As I look back now, more than a decade later, the article holds up remarkably well. I compared learning to collaborate with AI to pilots learning to “fly by wire,” using automated rather than manual controls. We still have pilots, of course, but they don’t actually fly planes anymore. They manage the systems that fly the p…
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As a graduate of Harvard Law School and Harvard Business School I believed full-time roles were the only way to succeed, until an unexpected Bollywood acting opportunity opened my eyes to freelance-forward careers. Since then, I have toggled between holding full-time executive roles and fractional ones. If you’re not familiar with the phrase, you can think of fractional work as the executive version of freelancing. Fractional leaders work in a C-suite or other senior role part-time, usually for multiple companies simultaneously. Landing a fractional role I landed my first fractional General Counsel role when I attended an industry conference in the hopes of…
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AI-generated content is making it harder to trust what we see and hear. But at the South by Southwest (SXSW) festival, a new installation is using the same tech to place people inside history’s most defining moments. “The Great Dictator,” which premiered this week in Austin, flips the script on what deepfakes have come to represent. Instead of using generative AI to create misinformation, it uses AI video and voice tools to blend participants into archival footage to experience history through their own voice and likeness. It’s the latest project from filmmaker and artist Gabo Arora, who wanted to show how emerging tech can be used for something other than profit…
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About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to establish a company-wide OKR—the goal-setting framework it uses, short for “objectives and key results,”—that focused on storytelling. Tecovas brought on more creative types who experimented with different messaging, including long-form commercials, and things started to click, Lafitte said during a discussion at the Fast Company Grill at SXSW. “I think everyone embraced this storytelling concept because we have to talk …
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Earlier this month, photos depicting Zendaya and Tom Holland’s wedding just about broke the internet. Images of the celebrity power couple standing at the altar, popping champagne, and posing with a Spider-Man mask quickly racked up more than 10 million likes on Instagram. The only catch? They weren’t real. The collection of AI-generated images, first shared in a since-deleted Instagram post from AI creator Juan Regueira Rodríguez, went so viral that they reached Zendaya herself, as the Emmy-winning actress revealed in a new interview. On the latest episode of Jimmy Kimmel Live, Zendaya discussed her upcoming film The Drama, which centers on her character’s…
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Walking down the street to scavenge for creatures like Snorlax and Squirtle was a regular 2016 activity, as the world was introduced to augmented reality (AR) games thanks to Pokémon Go. But now, 10 years later, images captured by players looking to “catch them all” are helping Niantic Spatial—a spinout of Niantic, the San Francisco–based company behind the game—teach robots to navigate the world more effectively by building a highly accurate Visual Positioning System. “It turns out that getting Pikachu to realistically run around and getting Coco’s robot to safely and accurately move through the world is actually the same problem,” John Hanke, CEO of Niantic Spat…
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Finally, some good news for renters: Housing rental market concessions are at their highest level in over a decade, as lower demand and higher supply drive landlords to compete for prospective tenants by offering all sorts of incentives and freebies. Let’s take a look at the numbers. In January, 16.6% of stabilized apartments in the U.S. were offering some type of concession, one point higher than the previous month, and the highest since over a decade ago in 2014, according to RealPage Market Analytics as reported by CNBC. What is a rent concession? Rent concessions are generally one-time incentives, freebies, or perks, such as free rent for a few months, free…
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Students using AI to cheat on homework or tests is a source of much discussion. But some scholars argue the greater risk of students using AI is that they will simply not learn. Approximately 90% of 1,100 U.S. students surveyed at two-year and four-year colleges in 2025 reported using generative AI for everything from drafting assignments to clarifying complex concepts. But when students use AI as a tutor or study partner, not as an immediate answer generator, does it make it easier or harder for them to learn? We are economists who tried to answer this question by designing an AI tool using ChatGPT’s custom GPT feature, with the web access of the chatbot disa…
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A year ago, Buffy the Vampire Slayer fans were rejoicing. The beloved ‘90s series was finally getting a follow-up, thanks to the announcement of a sequel series coming to Hulu. But that excitement has turned to outrage as of March 14, when star Sarah Michelle Gellar announced on social media that Buffy wasn’t coming back from the dead after all. The reboot series, titled Buffy: New Sunnydale, would see Gellar reprise her role as the titular teenage vampire hunter, now all grown up and mentoring a new slayer, played by Ryan Kiera Armstrong. Oscar winner Chloé Zhao was set to direct and executive produce after pitching the project to Gellar four years ago. The team had …
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America’s leading public storage provider, Public Storage (NYSE: PSA), has announced plans to acquire one of its main competitors, National Storage Affiliates Trust (NYSE: NSA), further solidifying its position as the dominant storage provider in the country. Here’s what you need to know about the proposed merger, and how the news is affecting the companies’ stock prices. What’s happened? Yesterday, Public Storage announced plans to acquire one of its main competitors, National Storage Affiliates. As of December 31, Public Storage operated 3,533 self-storage facilities across 40 states. As of the same date, National Storage Affiliates Trust operated 1,063 …
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