What's on Your Mind?

In a new holiday ad for Starbucks, set to the tune of I’m Gonna Be (500 Miles) by The Proclaimers, two adorable animated figures traipse across Starbucks’s red holiday cups to reunite. It’s a sweet video that highlights Starbucks’s transition into the winter holidays, one of the biggest sales moments of the year for the company. But while the iconic red cups are starring in Starbucks’s early holiday promotion, they’ve also become the center of an ongoing dispute with Starbucks Workers United—and a potential strike. On November 6, Starbucks released its holiday menu in stores, including seasonal beverages, treats, and cups. The rollout heralds the arrival of …

For decades now, we have been told that artificial intelligence systems will soon replace human workers. Sixty years ago, for example, Herbert Simon, who received a Nobel Prize in economics and a Turing Award in computing, predicted that “machines will be capable, within 20 years, of doing any work a man can do.” More recently, we have Daniel Susskind’s 2020 award-winning book with the title that says it all: A World Without Work. Are these bleak predictions finally coming true? ChatGPT turns 3 years old this month, and many think large language models will finally deliver on the promise of AI replacing human workers. LLMs can be used to write emails and reports, summ…

The debate around AI ROI has gotten loud—and, frankly, a little cyclical. One moment, we’re hearing that AI is the key to exponential growth; the next, that 95% of AI pilots fail. At Addi, we’ve been able to leverage AI to grow 4x faster while operating at ~2x the profitability of BNPL peers. This year alone, we’ve saved more than $500,000 from our AI initiatives. But how have we accomplished such strong AI ROI? The difference between performative AI and AI with returns isn’t in which model or tool you’re using; it’s how your team is using them. Here’s how we’ve driven genuine AI-native team adoption and built a workflow/data pipeline that actually makes sens…

When corporate crises hit, the public looks to the CEO. From product recalls to workplace discrimination to customer mistreatment scandals, CEOs are often thrust into the spotlight and forced to apologize. But do the exact words they choose really matter? I’m a professor of marketing, and my preliminary research suggests the answer is yes. In fact, they can even move stock prices. A tale of 2 apologies Consider two examples from the not-too-distant past. When Samsung Electronics had to recall 2.5 million smartphones in 2016 due to battery fires, the company ran full-page ads in major American newspapers that said, “We are truly sorry.” Despite the apology, …

The value of higher education has been on a steady decline for Americans over the past 15 years. According to a September Gallup poll, only 35% of U.S. adults said a college education is “very important,” compared to 75% in 2010. This is what a marketer would call a brand problem. The University of North Carolina is unveiling a refreshed brand identity and reorganizing its marketing structure to meet these 21st-century challenges. The centuries-old university has a storied history as a top-ranked academic institution and a legendary sports brand (thank you Michael Jordan). Chancellor Lee Roberts says that awareness isn’t UNC’s problem. Everyone in North Carolina…

Amid the mass layoffs in tech and retail in the past month, YouTube’s CEO Neal Mohan sent out a recent internal memo that he’s also looking to lay off employees—who volunteer. Mohan details how YouTube is undergoing a major AI-focused reorganization and introduces a “Voluntary Exit Program” with a severance package to eligible YouTube employees. This voluntary exit deal has been couched as an opportunity for employees, but it’s really just a buyout. Companies have long used this strategy as a way to reduce headcount, usually to avert traditional layoffs. For employees approaching retirement, voluntary severance may be a great opportunity, a wonderful deus ex machina l…

Dole invented a new fruit. The Dole Colada Royale Pineapple is sweet and tangy with notes of coconut and, as the name suggests, piña colada. Unlike its golden yellow counterpart, the Colada Royale has a cream-colored pulp with a green-to-golden shell. It also took more than 15 years to get it just right. The suggested recipes the company released with the new fruit include snacks like a pineapple and coconut carpaccio and a basil-wrapped pineapple with pine zest. Clearly this is meant to be a luxury pineapple experience. The fruit, which is now available in select grocery stores in the U.S. and Canada, is 100% non-GMO and naturally bred. The company didn’t share i…

“Get laid off with me.” So read the closed captions of a recent TikTok post. “My boss just put a 15 minute sink on my calendar,” creator @mbraindump said in the now-viral post. “I can’t believe this is really happening. Getting laid off, okay, here we go.” It is a sinking feeling that’s sadly familiar to myriad workers. In just the past week, thousands have fallen victim to mass layoffs at Amazon, Target, Paramount, CBS, and other large companies. After Amazon laid off 14,000 corporate employees last week, or 4% of its white-collar workforce, a number of workers started cropping up on social media to document their experiences. The trend of documenting be…

You may have seen warnings that Google is telling all of its users to change their Gmail passwords due to a breach. That’s only partly true. Google is telling users to change their passwords, but not because of a breach that exposed them. In fact, Google’s real advice is to stop using your password altogether. Here’s what I mean. The breach traces back to Salesforce, whose systems were compromised by the hacker group known as ShinyHunters (also tracked as UNC6040). Attackers obtained business-related Gmail data, including contact lists, company associations, and email metadata. No actual Gmail account credentials were stolen, but the nature of the stolen data makes ph…

If one founder is good, then more must be better, right? Not necessarily. New research shows that the benefits of cofounding a startup with strangers can be eclipsed by the risks. Yes, cofounders can bring their own perspectives, along with “access to wider networks, greater capacity, and access to funding,” says Monique Boddington, a management practice associate professor at the University of Cambridge’s Judge Business School, whose research includes early-stage venture formation and startup strategy development. And yet: “An increasing number of individuals have been setting up businesses with no intention of taking on employees,” she explains. That’s beca…

Ann Hummond knew the office software like the back of her hand. Based in Yorkshire, England, she could untangle any spreadsheet snafu in her sleep. Over the past 23 years, she had worked her way up from a data entry clerk to her finance company’s administrative director, quietly becoming the person everyone relied on when things went sideways. She was, in short, indispensable. And then, one Tuesday morning last year, during a quarterly team meeting attended by directors, colleagues, and a team leader, her boss—who is nearly 10 years her senior—told her publicly, in a roomful of people: “You’re too old to do this job.” “I must have looked like a goldfish…

If it’s one thing that can consistently break the internet, it’s pets. Take Pancho the diva: The 1-year-old English cream mini dachshund started his career early in the fame-hungry world of LA, and is now a celebrity with 148,000 followers on Instagram. “We created this personality of this dog that is a diva and a brat who loves the lavish, luxury lifestyle—but his poor little parents can’t afford it,” says his owner, Felix Levine, entrepreneur and host of the popular podcast Unlike Me. He and Serena Kerrigan, founder of the dating game Let’s F**ing Date, are seasoned content creators, so when friends joked about giving their new dog an online persona, the idea st…

Leaders learn to say things with confidence. You may assume that people will be more prone to listen to you when you speak forcefully and with a sense of belief. Despite your best efforts, though, you’re going to say something incorrect every now and again. You might get out ahead of a story only to find out that things were not as they seemed initially. You might just have your facts wrong. Regardless of why you erred, you still have to be willing to admit that you were wrong. Happily, there is an easy way to do this, though you may find it hard to do at first. You have to admit you were wrong. Yup. That’s right. You just have to come out and say it. There is…

We are living in turbulent times and there is no reason to expect that things will become less so in the future. During such moments our emotions become strained and pushed to their limits. Stress increases as emotions are stretched, making it increasingly important that we are able to recognize the effects of it in ourselves as well as others in our environment. Becoming acutely aware of ourselves and others we are interacting with in this type of environment is paramount to building healthy relationships in the workplace and all areas of our lives. In my book, Emotional Intelligence Game Changers, I delve into how to navigate difficult times. Here are four ways…

As the founder, chair, and CEO of the Exceptional Women Alliance, I am fortunate to be surrounded by extraordinary female business leaders. Our purpose is to empower each other through peer mentorship that provides personal and professional fulfillment within this unique sisterhood. This month, I’m pleased to introduce Sammie Dabbs. Sammie is passionate about building and scaling high-performing commercial organizations. As chief commercial officer, she oversees revenue strategy, sales, and marketing alignment—driving growth through a combination of operational rigor and customer-centric innovation. With a proven track record of leading teams, entering new markets, an…

Shares in language learning platform Duolingo, Inc. (Nasdaq: DUOL) are plummeting this morning. As of this writing, the stock is down a staggering 25% in premarket trading. That cliff edge comes after the company reported strong Q3 numbers yesterday. So what’s the reason for today’s fall? Here’s what you need to know. Duolingo reports a strong Q3 2025 By nearly every metric, Duolingo had a strong third quarter, which ended on September 30, 2025. Here are the key metrics the company reported for its Q3: Daily Active Users: 50.5 million (up 36% year over year) Monthly Active Users: 135.3 million (up 20% YOY) Paid Subscribers: 11.5 million (up 34% YOY)…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on a new court filing that sheds more light on the reasons for Sam Altman’s ouster from OpenAI two years ago. I also look at Amazon’s kerfuffle with Perplexity over AI shopping agents, and at another court ruling that using copyrighted data for AI training is fair use. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastco…

New York City has elected a democratic socialist as its next mayor. Across the internet, progressive internet users are hopescrolling for the first time in years and proudly declaring: “woke is back.” With his victory, Mayor-elect Zohran Mamdani will become the city’s first Muslim mayor, the first of South Asian heritage, the first born in Africa, and the youngest in more than a century. During his victory speech, Mamdani reaffirmed his support for workers’ rights, immigrants’ rights, and the rights of all vulnerable New Yorkers, including LGBTQ people. “BREAKING: WOKE IS BACK!,” one X user posted. “THERE ARE 25 GENDERS. WE’RE GOING TO TRANS THE ECONOMY. DEI F…

Tech is shifting faster than the models we built our impact on. And that means even thriving nonprofits face a choice: Keep optimizing what works—or rebuild for what’s coming. Back in June, our leadership team made a decision that felt both risky and obvious: Change a strategy that was still working to accommodate an AI future. We’d been writing and speaking for years about the need for the social sector to stop talking and start doing—and we realized it was time to take our own advice. For the last five years, our organization has helped nonprofits worldwide build tech solutions in partnership with leading tech companies. It worked. It made a difference. But by 2…

Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. That’s why the only competitive moat left is the human story. For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. It’s a strategic business imperative—the only reliable engine for changing minds and shifting behaviors. If your brand’s narrative isn’t uniquely human and demonstrably ownable, it will vanish in the churn. Here’s how to find th…

There was a moment when Snapchat looked like it was destined to be a relic in social media history, losing users and missing its own revenue forecasts. Not today. Snap, the app’s parent company, announced $1.51 billion in revenue as part of its third-quarter earnings on Wednesday, November 5. That figure was a 10% jump year-over-year (YOY) and beat Wall Street’s prediction of $1.49 billion, according to consensus estimates cited by CNBC. Snapchat beat Wall Street’s expected global daily active users (477 million versus 476 million) and global average revenue per user ($3.16 versus $3.13). Both figures were also an improvement YOY. Snap also announced a stock…