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From fake “apologies” that spread like wildfire on social media (as was the case during the Astronomer CEO scandal) to companies facing backlash for using generative AI without safeguards, recent crises have shown how quickly brand reputations can unravel in the digital age. The rapid spread of misinformation online, combined with new risks tied to emerging technologies, has left organizations more vulnerable than ever. Companies that are not ready to deal with a crisis are putting their brands, reputations, and future at risk. There are three warning signs that your workplace is unprepared for the next disaster, scandal, or other corporate emergency. 1. There’s N…

Marketers are setting the cultural conversation — with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a rebrand? Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025, giving her unvarnished opinion on everything from Sydney Sweeney to Cracker Barrel and more. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Response f…

Speaking multiple languages may protect both your brain and body by slowing down the biological aging process, increasing resilience as you get older, according to a new international study. Published in Nature Aging journal, the paper, titled “Multilingualism protects against accelerated aging in cross-sectional and longitudinal analyses of 27 European countries,” looked at data from 86,149 Europeans and found that those who spoke multiple languages experienced slower biobehavioral aging compared with those who only spoke one language. It concluded that speaking multiple languages may slow the biological processes of aging and protect against age-related decline.…

A regional supermarket chain is offering to buy pennies in a two-for-one deal. Sound like pennies from heaven? Too good to be true? The news comes a day after the U.S. Mint pressed its final penny on November 12 in Philadelphia, following an order from President Donald The President to stop making the one-cent coins back in February. Market 32 and Price Chopper grocery stores are inviting customers to double the value of their spare change by bringing in their pennies this Sunday, November 16, for “Double Exchange Day.” The only catch is that customers will receive a gift card instead of cold hard cash for their trouble, according to a statement on the company’s w…

A grocery store is offering to buy pennies in a 2-for-1 deal. Sound like pennies from heaven? Too good to be true? The news comes a day after the U.S. Mint pressed its final penny on November 12 in Philadelphia, following an order from President Donald The President to stop making the one-cent coins back in February. Market 32 and Price Chopper stores are inviting customers to double the value of their spare change by bringing in their pennies this Sunday, November 16 for “Double Exchange Day.” The only catch is that customers will receive a gift card instead of cold hard cash for their trouble, according to a statement on the company’s website. Market 32 is a…

While a deal to make Grok available across the federal government is now in place, the agency facilitating the partnership with Elon Musk’s controversial chatbot has yet to incorporate it into its own flagship AI platform due to ongoing internal safety testing. Both lawmakers and advocacy groups have criticized the The President administration’s interest in Grok, over concerns about Musk’s deepening relationship with the US government and the chatbot’s antisemitic and otherwise offensive rants, from back in July. After the company said it fixed the apparent glitch causing the bot to call itself “MechaHitler,” the General Services Administration in September unveiled that…

The headache of planning a ski trip stands in sharp contrast to the freedom of effortlessly slicing down the slopes once you actually get up the mountain. If you’re tired of worrying about squeezing all of that gear into your car or wrestling with chains in the cold, Uber’s latest option for getting you to the slopes is one way to go. The company continues to broaden the services you can book through its app, and now Uber wants you to not only hail one of its rides up the mountain, but also book your ski pass on the way. Through a partnership with Vail Resorts, Uber is offering an option to buy an Epic Pass through the app. The Epic Pass, sold by Colorado ski gia…

Verizon is planning to cut about 15,000 jobs in the telecommunications company’s largest-ever layoffs as part of a restructuring under its new CEO, a person familiar with the matter told Reuters on Thursday. The layoffs, affecting about 15% of its workforce, are set to take place as soon as next week, the person said. Verizon’s shares rose about 1.4% on the news. They have largely stagnated over the last three years, with a gain of 8% compared with the S&P 500’s near-70% rise. A Verizon spokesperson declined to comment. The cuts, following the appointment of former PayPal boss Dan Schulman as CEO in early October, are aimed at its non-union management …

For decades, Adobe’s software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists, and brands build the modern creative world. As artificial intelligence transforms the nature of work and how we define productivity, the 42-year-old creative tech company is reinventing itself once again, transforming the world’s creative supply chains through its AI ecosystem. Designers and marketers globally are using Adobe Firefly for generative image creation, Substance 3D for photorealistic modeling and digital twins, Express for rapid on-brand content production, and Experience Manager for…

AI can do a lot of things. It can write your emails. It can make your grocery list. It can even interview you for a job. But now, more and more people are depending on AI for things that require real human qualities: life coaching, therapy, even companionship. Scott Galloway, best-selling author and professor of marketing at New York University’s Stern School of Business, says the real problem with synthetic relationships is what they lack: any kind of struggle or challenge that comes with maintaining real relationships. Leaning on AI In a recent social media post, Galloway calls AI “a rabbit hole” that is “sequestering us from each other”—and while it may…

Disney reported $22.46 billion in revenue for the quarter, which just missed analyst expectations and resulted in a 5% drop in premarket trading on Thursday. The entertainment division—which includes the company’s streaming, linear networks, and theatrical business—saw a 6% drop in revenue. Streaming did see some gains: Disney+ and Hulu ended the quarter with 196 million subscriptions, an increase of 12.4 million subscribers from the previous quarter. However, Disney’s linear networks dropped 16% to $107 million, compared to this time last year, while operating income fell 21%. The company’s theatrical releases also saw declines with both the drop in linear …

After years of living on the street and crashing on friends’ couches, Quantavia Smith was given the keys to a studio apartment in Los Angeles that came with an important perk—easy access to public transit. The 38-year-old feels like she went from a life where “no one cares” to one where she has a safe place to begin rebuilding her life. And the metro station the apartment complex was literally built upon is a lifeline as she searches for work without a car. “It is more a sense of relief, a sense of independence,” said Smith, who moved in July. She receives some government assistance and pays 30% of her income for rent — just $19 a month for an efficiency with a fu…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on what AI pioneer Yann LeCun’s new company will likely build after he departs from Meta. I also look at Marc Andreessen’s jab at the Pope on X, and at “Fei-Fei Li’s” view of the AI world since 2012. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X @thesullivan. Yann LeCun’s departur…

Last June, LinkedIn CEO Ryan Roslansky took on a second job. Microsoft, the social network for business professionals’ owner since 2016, expanded his responsibilities to include Microsoft 365—the suite still better known by its former name, Microsoft Office—and its Copilot AI assistant. The role charges him with making AI useful in a productivity context, a goal that’s still very much a work in progress. But Roslansky also remains in charge of LinkedIn, a place whose entire reason for being springs from the network effect of its billion-plus members. Their unique connections, learnings, and willingness to help other people can’t be fed into an LLM and reprocessed into the…

Online betting is more accessible than ever, with 14% of U.S. adults saying they bet on professional or college sports online either frequently or occasionally, according to a February poll by The Associated Press-NORC Center for Public Affairs Research. It’s also in the news, with a growing list of sports betting scandals making headlines. Public health advocates and personal finance advisers say it’s important to know the risks if you’re going to gamble online. “Gambling and ‘responsibly’ seem to be oxymoronic, because if you’re gambling it’s all about risk,” said Caleb Silver, editor in chief of personal finance site Investopedia. “But people still do it. Online gamb…

Americans have long ogled the rich, but the country’s widening wealth gap—and the billionaires fueling it—have been facing growing scrutiny. The news that Elon Musk is on track to be the world’s first trillionaire came the same week that a judge ordered the The President administration to fully fund food stamps, as 42 million Americans were left without the benefits they need to buy food. (The The President administration appealed that ruling.) New York City Mayor-elect Zohran Mamdani, a Democratic Socialist, made national headlines throughout his campaign for highlighting the affordability crisis in the city. Mamdani received support from figures like former lab…

Some of my best ideas come to me when I’m exercising. At least I think they’re some of my best ideas; by the time I actually get a chance to write them down, I’ve often forgotten them. While you could argue that something I was unable to remember for an hour or so can’t be that great, still: we’ve all had things we wanted to remember, but couldn’t. So what can you do if you need to remember something important? Most memory-improvement techniques—like mnemonics, chunking, and building memory palaces—involve a fair amount of effort. But these simple strategies to improve your short-term memory and recall require almost no effort—and very little time. 1. Say…

As 2026 takes shape, the most successful leaders will adopt new tools with responsibility and vision while keeping the human side of shopping alive. These 10 tech trends in retail tech and AI are evolving, transforming how brands design, distribute, and deliver experiences. These are not distant forecasts, but happening in real time across retailers, marketplaces, and consumer ecosystems. 1. Predictive intent engines Reactive personalization is being replaced by predictive intent engines. Instead of waiting for a customer to browse, AI anticipates the customer’s next wants based on contextual data like weather, life events, and even local cultural moments. For …

On any day during her eight years as First Lady of the United States, Michelle Obama said she could go from giving a speech to meeting with a counterpart from another country to digging in her vegetable garden with groups of schoolchildren. And her clothes had to be ready for that. There was too much else to do, including raising daughters Sasha and Malia, and she said she didn’t have time to obsess over what she was wearing. “I was concerned about, ‘Can I hug somebody in it? Will it get dirty?'” she said Wednesday night during a moderated conversation about her style choices dating back to growing up on the South Side of Chicago to when she found herself in the nationa…

Flight reductions at 40 major U.S. airports will remain at 6% instead of rising to 10% by the end of the week because more air traffic controllers are coming to work, officials said Wednesday. The announcement was made as Congress took steps to end the longest government shutdown in history. Not long after, President Donald The President signed a government funding bill to end the closure. The flight cuts were implemented last week as more air traffic controllers were calling out of work, citing stress and the need to take on second jobs — leaving more control towers and facilities short-staffed. Air traffic controllers missed two paychecks during the impasse. The Depa…

Forty-three days later, the U.S. government shutdown has come to an end. While it wreaked havoc on government services, flights, and paychecks for federal workers, stock market appears to have come through it unscathed. In fact, by some measures, it improved. The Dow Jones Industrial Average reached 46,441.10 on the first day of the shutdown. Since October 1, it has grown over 4%, reaching over 48,000 for the first time on Wednesday, November 12. While the record number came as the shutdown’s end became a sure thing, the Dow had continued to rise throughout the period. The S&P 500 also followed a mostly upward trajectory throughout the shutdown. It …

As electric bills keep soaring, The President has tried to blame clean energy for the higher prices. But new research suggests the public isn’t buying it—and that clean energy could soon own the affordability argument. A new briefing from the nonprofit Potential Energy Coalition looks at how to talk about clean energy in the middle of a cost-of-living crisis, when some advocates have suggested talking less about climate change as a reason to move away from fossil fuels. Renewable energy is, however, the cheapest form of power—and many people recognize this. In a survey of more than 15,000 Americans, the nonprofit found that 38% already recognize that clean energy …

Visitors to dozens of Starbucks stores across more than 40 cities may be greeted with picket lines today as Starbucks baristas go on strike. And it’s a strike that couldn’t come at a worse time for Starbucks, as today is the company’s annual Red Cup Day, which kicks off the Seattle coffee giant’s holiday sales season. Here’s what to know: What’s happened? Today, unionized Starbucks baristas went on strike at more than 65 Starbucks locations across 42 cities. The baristas are members of the Starbucks Workers Union (SBWU), a collective that says it includes over 12,000 Starbucks workers across 550 unionized stores. The union says it has been in stalled negoti…

President Donald The President signed a government funding bill Wednesday night, ending a record 43-day shutdown that caused financial stress for federal workers who went without paychecks, stranded scores of travelers at airports and generated long lines at some food banks. The shutdown magnified partisan divisions in Washington as The President took unprecedented unilateral actions — including canceling projects and trying to fire federal workers — to pressure Democrats into relenting on their demands. The Republican president blamed the situation on Democrats and suggested voters shouldn’t reward the party during next year’s midterm elections. “So I just want to tel…

Your pennies are now collector’s items. The last penny was minted Wednesday at the U.S. Mint in Philadelphia, spelling the end of America’s longest-running coin design. More than Andy Warhol’s Marilyn Monroe or Leonardo da Vinci’s Mona Lisa, it’s sculptor and medalist Victor David Brenner’s profile of Abraham Lincoln on the humble penny that’s actually believed to be the most-reproduced piece of art in the history of the world: the U.S. Mint estimates some 300 billion pennies remain in circulation. And even though no new pennies will be minted, the coin will remain legal tender—good news for those inclined to give a penny, take a penny at their local gas station. …