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The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere segment or target consumer, but a brand seeking vendors to help create their unique identity. Companies must now redefine their value propositions to meet thes…

A first-of-its-kind project will use a swarm of small, independent submersibles to monitor, protect and provide data on offshore artificial reefs whose purpose is to attract new marine life in otherwise barren sections of sea, officials said Monday. The small, autonomous underwater vehicles, or AUVs, hailed as the “future of underwater surveillance” will be equipped with sensors and high-definition cameras to give scientists at the Cyprus Marine and Maritime Institute a clear picture on the effectiveness of their intricate artificial reefs designed and built using 3D printing. Made of an environmentally friendly cement mixture, the artificial reefs will be embedde…

Cryptocurrency exchange Bybit said last week hackers had stolen digital tokens worth around $1.5 billion, in what researchers called the biggest crypto heist of all time. Bybit CEO Ben Zhou said the crypto was taken from a “cold wallet” – a digital wallet usually stored offline and so supposedly more secure – that was used for ether tokens. Blockchain research firm Elliptic said the hack was more than double the last-biggest crypto heist and “is almost certainly the single largest known theft of any kind in all time.” The crypto industry has suffered a series of thefts, prompting questions about the security of customer funds, with hacking hauls totalling more…

The ubiquitous food delivery app DoorDash will pay almost $17 million to settle claims that it unfairly used customer tips to subsidize the wages of its delivery workers in New York City, rather than letting drivers keep the tips on top of their guaranteed pay, Attorney General Letitia James said Monday. James said DoorDash used the wage model between May 2017 and September 2019. The company would guarantee workers a base payment for each delivery but was factoring tips into that equation, only paying workers for whatever the tips didn’t cover, according to the attorney general. DoorDash also did not make it clear to customers that their tips were being used to of…

On Saturday evening, a group of Yosemite National Park employees hung an upside-down American flag 3,000 feet in the air, at the top of El Capitan summit. The display was absolutely not missed. It happened in the midst of this year’s Firefall at Horsetail Fall, a popular event at the Mariposa County, California, national park, when between mid- to late February, the waterfall begins to light up 5 to 15 minutes before sunset, looking almost like molten lava. Hundreds of photographers and observers were in the park when the upside-down flag, known as a “distress flag,” according to American flag code—a sign that something is desperately wrong—hung from the mountain top.…

Starbucks plans to lay off 1,100 corporate employees and eliminate hundreds of open and unfilled positions, CEO Brian Niccol said on Monday. In a memo, Niccol said the cuts will remove duplication “to create smaller, more nimble teams,” and the company will inform employees who are being laid off by midday Tuesday. Starbucks, which has 16,000 corporate employees, said the cuts will not affect staff at cafés. “We believe it’s a necessary change to position Starbucks for future success,” Niccol said in the statement. “Our intent is to operate more efficiently, increase accountability, reduce complexity, and drive better integration.” Shares of the coffee giant (…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National home prices have risen by 2.6% year-over-year from January 2024 to January 2025, according to the Zillow Home Value Index, a slightly decelerated rate from the 4.6% year-over-year rate last spring. However, not every housing market is seeing rising home prices. Among the 300 largest metro area housing markets, 31 markets are seeing falling home prices on a year-over-year basis. While home prices continue to rise in regions with tight inventory—such as much of the Northeast, Midwest, and Southern California—some housing markets in states like…

After nearly 40 years providing decor for countless birthdays across the United States, Party City is entering its final days of operations. And as the company’s last storefronts close their doors, competitors including Five Below and Dollar Tree are vying to move in for majorly discounted prices. Party City filed for bankruptcy twice—first in 2023 and again this past December—before ultimately announcing at the end of 2024 that it could not recover its losses and would be permanently shutting down its 800 locations. In a memo sent to employees at the time, the company listed February 28 as its last day of operations (though, since then, some Redditors have noted exte…

Anthropic released on Monday its Claude 3.7 Sonnet model, which it says returns results faster and can show the user the “chain of thought” it follows to reach an answer. This latest model also powers a new coding tool called Claude Code that can perform some development tasks autonomously. Claude 3.7 Sonnet offers an “extended thinking” mode that engages in a more detailed “chain of thought” reasoning but takes longer to generate a response. For simpler questions it eschews this mode and instead focuses on speed. Other models offer their own versions of “thinking” mode, but typically the user has to select that feature for harder problems; Anthropic says Claude 3.7 …

In 2024, Amazon introduced its AI-powered HR assistant, which helps managers with performance reviews and workforce planning. Similarly, Tesla deployed AI personas to assist in real-time production monitoring and supply chain optimization. These advancements showcase how AI personas are becoming essential in business operations, streamlining processes, and enhancing decision-making. As artificial intelligence evolves, we’re witnessing two interrelated phenomena shaping our future: AI personas and agentic AI. These developments bring both opportunities and challenges. Understanding AI Personas AI personas are collections of digital elements that combine to form …

A year before Elon Musk helped start OpenAI in San Francisco, philanthropist and Microsoft cofounder Paul Allen already had established his own nonprofit artificial intelligence research laboratory in Seattle. Their mission was to advance AI for humanity’s benefit. More than a decade later, the Allen Institute for Artificial Intelligence, or Ai2, isn’t nearly as well-known as the ChatGPT maker but is still pursuing the “high-impact” AI sought by Allen, who died in 2018. One of its latest AI models, Tulu 3 405B, rivals OpenAI and China’s DeepSeek on several benchmarks. But unlike OpenAI, it says it’s developing AI systems that are “truly open” for others to build upon. …

Fabric and craft retailer Joann Inc. is officially shutting down all of its stores following a turbulent bankruptcy process. The company filed for Chapter 11 bankruptcy protection in January for the second time in less than a year, initially saying it would keep its stores open while restructuring its debt. However, just weeks after the filing, Joann reversed course and announced it would close 500 of its roughly 800 locations, as Fast Company reported. The closure of those stores was just the beginning. As part of the ongoing bankruptcy proceedings, Joann held an auction on February 21 to sell off its assets. A limited liability company called GA Joann Retail P…

If you’ve ever felt frustrated by job listings that seem too good to be true or lead nowhere at all, you’re not alone. The truth is, the job market is full of fake postings and ghost jobs that can waste your time or even put you at risk. To help you navigate this confusing landscape, nine experienced experts have shared their advice on red flags to watch out for, so you can differentiate between legitimate opportunities and scams designed to exploit job seekers. Look for salary transparency In my experience, the biggest red flag has nothing to do with the job description or the company website. The real issue shows up when a listing has zero mention of salary—or wo…

More than a dozen frozen supplemental shake products are being recalled over fears that they may be contaminated with a deadly strain of Listeria monocytogenes. The outbreak is so far believed to have hospitalized 37 people and led to the deaths of 11 individuals. Here’s what you need to know about the frozen shake recall. What’s happened? On February 21, food distributor Lyons Magnus issued a voluntary recall of certain ReadyCare and Sysco Imperial Frozen Supplemental Shakes due to fears that they were contaminated with a strain of Listeria monocytogenes. The shakes were manufactured by a Prairie Farms Dairy, Inc. facility in Fort Wayne, Indiana. Lyons Magnus …