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Headlines about a shredded cheese recall affecting more than a quarter of a million cases of various products have been making the rounds for the last few days, understandably alarming consumers. Yet the recall itself is not new, despite only being widely publicized at this time. Here’s what you need to know. What’s happened? Back in early October, a company called Great Lakes Cheese Co of Hiram, Ohio, reportedly issued a large-scale recall that impacted a range of shredded cheese products. The recall was initiated after Great Lakes Cheese was informed by one of its suppliers that some of its “Low-Moisture Part-Skim Mozzarella” may have been contaminated …

Artificial intelligence is radically changing how healthcare providers tackle vision loss, with tools that can be used from diagnosis to treatment and even follow-up care. One such example is Visilan, which uses smartphone imaging, telemedicine, and AI to screen, diagnose, and monitor patients for vision care. And with this technology, more of the 1 billion-plus patients who live with vision loss can be treated, Jordan Shuff, executive director and founder of Visilan, said at last month’s World Changing Ideas Summit, cohosted by Fast Company and Johns Hopkins University in Washington, D.C. But in this race to expand care, it’s also important to have guardrail…

Small changes in routines can create significant improvements in how much gets accomplished in a day. Here, experts share 15 practical habits that can boost productivity and lead to better results in your work and personal life. Plan Your Week Every Friday Afternoon One small habit that’s made the biggest long-term difference in my productivity is making a plan every Friday for the coming week. Most people start their Mondays feeling behind before they’ve even begun. Their inbox dictates their day, and they spend valuable energy reacting instead of leading. I used to do the same thing—until I started ending each week with a simple Friday planning ritual. Be…

Hershey’s has finally jumped on the Dubai chocolate trend, and it typifies the intentional approach the company is taking to viral candy. The Hershey’s Company announced it’s releasing a limited-edition Hershey’s Dubai-Inspired Chocolate Bar that adds green pistachio filling and kadayif pastry to a classic break-apart Hershey’s chocolate. They’re treating the release like a sneaker drop: only 10,000 bars are being released. “We don’t chase every trend, but this one was big enough, and there was an opportunity to do it in a Hershey way,” Dan Mohnshine, Hershey’s vice president of demand creation strategy and brand development, tells Fast Company. To make th…

Yes, it’s that time of year again: when we don’t just wrap up one chapter but start anticipating the next, determined to begin with something that resembles a clean slate. The ritual is familiar: a little reflection, a little optimism, and a list of promises to our future selves. New Year’s resolutions are extremely popular, particularly relative to their low execution rate. According to a recent 2025 YouGov survey, 31% of U.S. adults can be expected to set at least one resolution for the new year–with the highest participation among younger adults (under 30), of whom 58% say they will make a resolution. Saving money emerges as the single most common New Year’s re…

Changing prices for what the market will bear has long been a staple of pricing for everything from airplane seats to a gallon of gas to hotel rooms. Indeed, an entire field of so-called “dynamic pricing” exists to figure out how to extract the most profit from the most willing customers has now emerged. But we’re at an inflection point now in which such practices are going from the exception, and for relatively few items, to the norm. The regulatory framework is at the moment right in the midst of figuring out what the guardrails will be. The Intermediary Industrial Complex Remember when a gallon of milk cost the same for everyone who walked into the store? That …

Just before Friday’s draw for the FIFA men’s World Cup 2026 group stage, Visa is launching an artistic update to its sponsorship of the tournament. The brand just announced a new partnership with Pharrell Williams’ Joopiter auction and e-commerce platform, on a new World Cup-themed art collection, featuring 20 different artists from six continents. The collection aims to show how creativity drives commerce—and how artists are the entrepreneurs shaping communities and culture around the world. Visa has unveiled the first five pieces in the collection at an exclusive Miami showcase called “The Art of the Draw,” hosted by multidisciplinary creator KidSuper. The showcase …

What if the chatbots we talk to every day actually felt something? What if the systems writing essays, solving problems, and planning tasks had preferences, or even something resembling suffering? And what will happen if we ignore these possibilities? Those are the questions Kyle Fish is wrestling with as Anthropic’s first in-house AI welfare researcher. His mandate is both audacious and straightforward: Determine whether models like Claude can have conscious experiences, and, if so, how the company should respond. “We’re not confident that there is anything concrete here to be worried about, especially at the moment,” Fish says, “but it does seem possible.” Earlier …

The biggest story in tech is AI’s increasing capacity to take on tasks once reserved for human beings. But the agents driving that change aren’t machines. They’re humans—inventive, ambitious, enterprising ones. Our third annual roundup of some of the field’s most intriguing players includes scientists and ethicists, CEOs and investors, big-tech veterans and first-time founders. These 20 innovators are tackling challenges from training tomorrow’s AI models to speeding drug discovery to reimagining everyday productivity tools. Household names they’re not. Yet, they’re already changing our world, with much more to come. Oriana Fenwick Michelle Pokrass Technical…

Up in the Cascade Mountains, 90 miles east of Seattle, a group of high-ranking Amazon engineers gather for a private off-site. They hail from the company’s North America Stores division, and they’re here at this Hyatt resort on a crisp September morning to brainstorm new ways to power Amazon’s retail experiences. Passing the hotel lobby’s IMAX-like mountain views, they filter into windowless meeting rooms. Down the hall, the off-site’s keynote speaker—Byron Cook, vice president and distinguished scientist at Amazon—slips into an empty conference room to have some breakfast before his presentation. Cook is 6-foot-6, but with sloping shoulders that make his otherwi…

Over the past decade, Figma has transformed how people within companies collaborate to turn software ideas into polished products. Now the company is itself being transformed by AI. The technology is beginning to show its potential to take on much of the detail work that has required human attention in design, coding, and other domains. But the end game involves far more than typing chatbot-style prompts and waiting for the results. I spoke with Figma’s head of AI, David Kossnick—one of Fast Company’s AI 20 honorees for 2025—about what the company has accomplished so far and where he’s trying to steer it. “We’re still in chapter one, maybe the start of chapter two,” he t…

You might not spend a lot of time thinking about your web browser, whether it’s Safari, Chrome, or something else. But the decades-old piece of software remains a pretty important canvas for getting things done. That’s why Tara Feener, who spent years developing creative tools with companies such as Adobe, WeTransfer, and Vimeo, decided to join the Browser Company and within two years became head of engineering, overseeing its AI-forward Dia browser. “This is more ambitious than any of the other things I’ve done, because it’s where you live your life, and where you create within,” she says. Whereas a conventional browser presents you with a search box on its home scre…

Bringing a new drug to market usually requires a decade-long, multibillion-dollar journey, with a high failure rate in the clinical trial phase. Nvidia’s Kimberly Powell is at the center of a major industry effort to apply AI to the challenge. “If you look at the history of drug discovery, we’ve been kind of circling around the same targets for a long time, and we’ve largely exhausted the drugs for those targets,” she says. A “target” is a biological molecule, often a protein, that’s causing a disease. But human biology is extraordinarily complex, and many diseases are likely caused by multiple targets. “That’s why cancer is so hard,” says Powell. “Because it’s many …

As gaming platforms Roblox and Fortnite have exploded in popularity with Gen Alpha, it’s no surprise that more than half of children in the U.S. are putting video games high on their holiday wish lists. Entertainment Software Association (ESA) surveyed 700 children between the ages of 5 and 17 and found three in five kids are asking for video games this holiday season. However, the most highly requested gift isn’t a console or even a specific game: It’s in-game currency. The survey didn’t dig into which currency is proving most popular, but the category as a whole tops the list with a 43% request rate, followed by 39% for a console, 37% for accessories, and 37% …

We Googled “Labubus.” We searched for “beaded sardine bags,” and recipes like “cabbage boil” and “hot honey cottage cheese sweet potato beef bowl.” We wanted information about Charlie Kirk and Zohran Mamdani, about Sinners, Weapons, and KPop Demon Hunters. We desperately needed to know why kids kept saying “6-7.” Together, these queries defined 2025. The 24th edition of Google’s Year in Search, the company’s annual top 10 lists of users’ most-searched items, debuted today. These hundreds of lists both validate our own obsessions and take us out of our own bubbles and echo chambers, offering insights into what our fellow humans are interested in. …

A few years ago, Tara Feener’s career took an unexpected pivot. She’s spent nearly two decades working on creative tools for companies like Adobe, FiftyThree, WeTransfer, and Vimeo, and was content to keep working in that domain. But then the Browser Company came along, and Feener saw an opportunity to build something even more ambitious. Feener—one of Fast Company’s AI 20 honorees for 2025—is now the company’s head of engineering, overseeing its AI-focused Dia browser and its earlier Arc browser. The browser is suddenly an area of intense interest for AI companies, and Feener understands why: It’s the first stop for looking up information, and it’s already connec…

The healthcare industry faces major challenges in creating new drugs that can improve outcomes in the treatment of all kinds of diseases. New generative AI models could play a major role in breaking through existing barriers, from lab research to successful clinical trials. Eventually, even AI-powered robots could help in the cause. Nvidia VP of healthcare Kimberly Powell, one of Fast Company’s AI 20 honorees, has led the company’s health efforts for 17 years, giving her a big head start on understanding how to turn AI’s potential to improve our well-being into reality. Since it’s likely that everything from drug-discovery models to robotic healthcare aides would be …

Last year, OpenAI decided it had to pay more attention to its power users, the ones with a knack for discovering new uses for AI: doctors, scientists, and coders, along with companies building their own software around OpenAI’s API. And so the company turned to post-training research lead Michelle Pokrass to spin up a team to better understand them. “The AI field is moving so quickly, the power-user use cases of today are really the median-user use cases a year from now, or two years from now,” Pokrass says. “It’s really important for us to stay on the leading edge and build to where capabilities are emerging, rather than just focusing on what people are using the models…

Rachel Taylor began her career as a creative director in the advertising business, a job that gave her plenty of opportunity to micromanage the final product. “I had control of the script,” she remembers. “I could think about the intonation, and I could give the actor notes.” That was before she pivoted to helping AI companies shape the personality of their assistants. Rather than handing a digital helper a script, the best she can do is point it in the right direction: The technology “sometimes feels like a toddler that you give a permanent marker to and see what it writes on the wall,” she says. After joining DeepMind cofounder Mustafa Suleyman’s startup Inflect…

Most people say they want to live to a ripe old age. But that isn’t really true. What people really want is to live to a ripe, old age in good mental and physical health. Some of us actually get to live this dream. These folks are known as super-agers and they make it well into their 80s not just in decent physical shape, but also with minds at least as sharp as people 30 years younger. How do they manage it? That’s the question Northwestern University researchers have been aiming to answer with a 25-year-long study. It examined the brains and lifestyles of almost 300 super-agers. As you’d expect, a quarter century of data shows it really helps to be born with lu…

Raquel Urtasun is the founder and CEO of self-driving truck startup Waabi as well as a computer science professor at the University of Toronto. Unlike some competitors, Waabi’s AI technology is designed to drive goods all the way to their destinations, rather than merely to autonomous vehicle hubs near highways. Urtasun, one of Fast Company’s AI 20 honorees for 2025, spoke with us about the relationship between her academic and industry work, what sets Waabi apart from the competition, and the role augmented reality and simulation play in teaching computers to drive even in unusual road conditions. This Q&A is part of Fast Company’s AI 20 for 2025, our roundup…

Andreessen Horowitz investors (and identical twins) Justine and Olivia Moore have been in venture capital since their undergraduate days at Stanford University, where, in 2015, they cofounded an incubator called Cardinal Ventures to help students pursue business ideas while still in school. Founding it also gave the Moores an entry point into the broader VC industry. “The thing about starting a startup incubator at Stanford is all the VCs want to meet you, even if you have no idea what you’re doing, which we did not back then,” Olivia says. At the time, the app economy was booming, and services around things like food delivery and dating proliferated, recalls Just…

Amid an uncertain economy—the growth of AI, tariffs, rising costs—companies are pulling back on hiring. As layoffs increase, the labor market cools, and unemployment ticks up, we’re seeing fewer people quitting their jobs. The implication: Many workers will be “job hugging” and sitting tight in their roles through 2026. Put more pessimistically: Employees are going to feel stuck where they are for the foreseeable future. In many cases, that means staying in unsatisfying jobs. Gallup’s 2025 State of the Global Workforce report shows that employee engagement has fallen to 21%. And a March 2025 study of 1,000 U.S. workers by advisory and consulting firm Fractional I…

The rapid expansion of artificial intelligence and cloud services has led to a massive demand for computing power. The surge has strained data infrastructure, which requires lots of electricity to operate. A single, midsize data center here on Earth can consume enough electricity to power about 16,500 homes, with even larger facilities using as much as a small city. Over the past few years, tech leaders have increasingly advocated for space-based AI infrastructure as a way to address the power requirements of data centers. In space, sunshine—which solar panels can convert into electricity—is abundant and reliable. On November 4, 2025, Google unveiled Project Sunca…

Endings are tricky: You want closure and to go out with a bang—which is a hard balance. It’s natural to want the end of the year to be meaningful. Even the moon appears to agree with this sentiment, and it’s about to prove it. The final full moon of 2025, which is also called the cold moon, will be a bright supermoon occurring on December 4. Before we get into how best to moon-gaze, let’s break down what that all means, and do a year-end moon review. Why is December’s full moon called the ‘cold moon’? Human beings assign names even to celestial happenings. The Old Farmer’s Almanac compiled the most commonly used monikers, based on Old English and Native Ame…