What's on Your Mind?

Students applying to college know they can’t—or at least shouldn’t—use AI chatbots to write their essays and personal statements. So it might come as a surprise that some schools are now using artificial intelligence to read them. AI tools are now being incorporated into how student applications are screened and analyzed, admissions directors say. It can be a delicate topic, and not all colleges are eager to talk about it, but higher education is among the many industries where artificial intelligence is rapidly taking on tasks once reserved for humans. In some cases, schools are quietly slipping AI into their evaluation process, experts say. Others are touting th…

Fatherhood used to be invisible in the conversation about entrepreneurship. The story was always the same: A founder celebrated for sacrifice, for grinding through the night, taming fortune one day at a time. The world championed the grind. But that archetype is now deeply outdated. The successful founder is no longer the one sleeping under their desk. That’s not simply dedication; it’s a symptom of poorly designed systems. If your company requires your constant, heroic presence, you haven’t built a business—you’ve built a cage. Today, elite performance is not measured by the hours you log, but by the resilience of the organization you leave behind. The best entre…

More than 1 million workers in America have been laid off so far in 2025, according to the latest tally of announced job cuts from the executive outplacement firm Challenger, Gray & Christmas. The jobs span nearly every major industry, but layoffs have hit tech and government jobs the hardest. Here’s what you need to know, and which tech companies have had the largest round of layoffs in 2025. 2025 layoff announcements surpass 1 million Nearly every week this year, there have been headlines about layoffs hitting America’s workers. The latest report from Challenger, Gray & Christmas adds up layoff announcements from U.S. employers through the end o…

Since the launch of ChatGPT three years ago, almost everyone has used Artificial Intelligence in some fashion to help with their work and the world collectively believes AI holds potential. I have written on AI subjects three times before in this series – on strategy & AI, on AI investment, and on AI’s impact on entry level hiring. The third was co-authored with friends Ahmad Zaidi, co-founder and CEO of AI start-up TransforML, and Gui Loureiro, Regional CEO Walmart Canada, Central America, Chile and Mexico and co-author of Reinventing the Leader. That team returns for this Playing to Win/Practitioner Insight piece on leadership and AI. And as always, you can find all…

A few blocks from my home sits a small Japanese grocery store that has been in the neighborhood for years. It’s the kind of place that once felt irreplaceable—carefully sourced ingredients, shelves stocked with items I couldn’t find in mainstream supermarkets, and an owner who knows her regulars. But much as I love this store, it has been in steady decline for a few years now. Whole Foods opened up nearby and it now stocks all the basics—miso paste, kombu, dashi packets, nori—that I, or anyone else, could want for weeknight Japanese cooking. Suddenly, the extra trip to the specialty shop felt unnecessary most of the time. The big chain became “good enough,” and in a w…

A shooting last weekend at a children’s birthday party in California that left four dead was the 17th mass killing this year—the lowest number recorded since 2006, according to a database maintained by the Associated Press and USA Today in partnership with Northeastern University. Experts warn that the drop doesn’t necessarily mean safer days are here to stay and that it could simply represent a return to average levels. “Sir Isaac Newton never studied crime, but he says ‘What goes up must come down,'” said James Alan Fox, a criminologist at Northeastern University. The current drop in numbers is more likely what statisticians call a “regression to the mean,” he said, r…

The Prada Group closed the purchase of Milan fashion rival Versace in a $1.375 billion cash deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada’s “ugly chic” aesthetic and Miu Miu’s youth-driven appeal. The highly anticipated deal is expected to relaunch Versace’s fortunes, after middling post-pandemic performance as part of the U.S. luxury group Capri Holdings. Prada said in a one-line statement that the acquisition had been completed after receiving all regulatory clearances. Capri Holdings, which owns Michael Kors and Jimmy Choo, said the money would be used to pay down debt. Donatella Versace welcomed the deal in an Instagra…

To Trina Spear, cofounder and CEO of medical apparel brand Figs, change for the healthcare industry has to start with a focus on healthcare workers. “We believe if you serve the provider, they will be able to better serve the patient,” she says. “And that drives better outcomes. That drives a better healthcare system.” As part of that focus, Figs gave away hundreds of thousands of scrubs, organized healthcare worker retreats, and donated some $510,000 to healthcare nonprofits in 2024 alone. Now it’s expanding that work by launching its own nonprofit, the Awesome Humans Foundation, which will provide financial support, training, and resources to healthcare pro…

Social media users may love the “6-7” trend, but when it comes to their advice for baby boomers, a number of recent posts from TikTok financial influencers have users recommending that people start collecting their Social Security benefits early, at age “62.” However, this differs from what financial planners typically recommend, which is that people delay their Social Security claim as long as possible to get the maximum monthly benefit at age 70. Here’s what to know about the online debate. How does age affect Social Security payments? Before you do anything, it’s important to understand how Social Security works—and that you contact your financial adviso…

Air travelers in the U.S. without a REAL ID will be charged a $45 fee beginning in February, the Transportation Security Administration announced Monday. The updated ID has been required since May, but passengers without it have so far been allowed to clear security with additional screening and a warning. The Department of Homeland Security says 94% of passengers are already compliant and that the new fee is intended to encourage travelers to obtain the ID. REAL ID is a federally compliant state-issued license or identification card that meets enhanced requirements mandated in the aftermath of the Sept. 11, 2001, terrorist attacks. Obtaining the ID — indicated by a wh…

Shares in Beyond Meat (Nasdaq: BYND) are again rising in premarket trading today after the company’s stock price surged a massive 36.4% yesterday. As of the time of this writing, BYND is up an additional 12.6% in trading before the bell. But is anything more than another round of meme stock mania driving the rising price? Here’s what you need to know. A volatile December The first day of asset trading for December kicked off yesterday, and already the final month of the year looks to be shaping up to be a volatile one. Yesterday, cryptocurrencies plunged across the board as nervous investors sold off the digital tokens amid ongoing uncertainty about next w…

Update Tuesday, 12:15 p.m.: Alternative meat company Beyond Meat saw its stock drop almost 5% in early trading on Tuesday after a significant rally had pushed shares up a day earlier and into premarket trading. As of around noon, the stock was trading at $1.28 a share after opening at $1.40. The volatility is another sign that the heavily shorted stock is being embraced by meme stock traders, with some seeking to lock in profits after shares rise. As of this writing, the stock is still up over 47% over the past five days. Original story: Shares in Beyond Meat (Nasdaq: BYND) are again rising in premarket trading today after the company’s stock price surged…

Amazon Music just dropped its 2025 Delivered, an annual recap of your most streamed songs, artists, podcasts, and audiobooks, and the platform’s answer to the popular Spotify Wrapped. Here’s what to know, and how to access the feature. What is Amazon Music’s 2025 Delivered? 2025 Delivered transforms your streaming history on Amazon Music into a virtual music festival poster with your “dream lineup” of artists. Users are given special “Trendsetter” and “Headliner” badges for being an early album adopter or an artist’s top listener, respectively. From the moment you snap on your virtual festival wristband, 2025 Delivered will share personal insights from the …

As Fast Company‘s Brands That Matter marks its fifth year, the goal remains to honor globally recognized brands that inspire and resonate with audiences. This year’s honorees demonstrate the same qualities that have defined the program since its inception: a deep dedication to their core mission and meaningful connections with both their customers and the wider cultural landscape. While the recognized brands span diverse industries and achievements, they’re united by these fundamental commitments. METHODOLOGY With more than 1,200 entries, choosing Brands That Matter honorees requires months of researching and vetting applications, until finally landing on the …

Fast Company’s Brands That Matter is designed to honor the brands that plant their flags firmly at the intersection of business and culture in unique ways. But there are also bigger companies that manage to succeed in that task with multiple brands. The five 2025 Brands That Matter family of brands honorees didn’t just excel with a single brand—they’ve created cultural moments and sales momentum for multiple brands across their businesses. While being bespoke for each brand, the efforts are nonetheless able to drive solid results on engagement and overall business performance. Coca-Cola When you make the world’s top-selling soda, it might be easy to let the ma…

Aging gracefully is a tall order for any company, but the 2025 Brands That Matter heritage brands honorees have stuck around in style for decades—and in one case, even centuries. Along the way, they’ve adapted to the times and grown even stronger in the process, whether that means embracing design overhauls, creating innovative new technologies, or staying on the pulse of Gen Z trends. Here are the brands proving that age doesn’t necessarily make a brand old-fashioned in 2025. Bath & Body Works Bath & Body Works began as a mall staple in 1990, and 35 years later, it could easily have fallen by the wayside like so many of its peers. But instead, it is Ge…

The early stages of building a brand are critical. Beyond identifying their audience, brands also have to connect with them while demonstrating their utility. For the five companies recognized as 2025 Brands That Matter honorees in the on the rise category, in four years or less they have managed to do both those things with aplomb. Whether it’s Unrivaled’s unique NIL and athletic proposition for WNBA athletes, Scarlett Gasque’s ability to tap into underserved shoppers, or Alan-1’s efforts to give the arcade game an upgrade for avid players, these brands have proven their strengths. Alan-1 Alan-1 creates arcade and video game products inspired by the 1980s. In …

After the initial sprint of getting a brand to last for five years, there’s always the possibility of hitting a wall. Companies that emerge during cultural moments might be tempted to shift. But the 2025 Brands That Matter honorees for established excellence, which have been in business for 5 to 14 years, have managed to stand out by finding new ways to hew to their original ethos. In doing so, they underscore what set them apart in the first place and position their brands for future growth. Actively Black Founded five years ago, activewear company Actively Black donates more than 10% of its profits to organizations focused on Black mental health, healthier f…

Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That’s particularly true when it comes to finding fresh ways to engage longtime consumers—and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care about the cutest aspect of regenerative agriculture, there’s a wide range of ways these brands kept from resting on their laurels. Blumhouse As the horror film production studio marked 15 years, this past year, Blumhouse h…

A brand that isn’t thinking globally is limiting its reach. The four 2025 Brands That Matter global honorees know that and have worked hard to make their messaging reach beyond their home countries. All based outside the United States, these brands demonstrated that good messaging and authentic connection have no nationality. 1Password People don’t like to think about their digital security, so Toronto-based 1Password has become an expert at making it fun, and doing so using sports as the backdrop. The brand used its sponsorship of the Presidents Cup golf tournament in fall 2024 to debut its “What Not to Do” campaign. With more than 12 million impressions, the spot…

The 2025 Brands That Matter United States honorees aren’t just united by their shared geography—they are all identifying their target audience and meeting them exactly where they need to. Whether solving a uniquely American problem, as GoodRx does in addressing the cost of prescription drugs, or pioneering innovation that can help people globally like Owlet, these companies are showing how American brands can step up in authentic and impactful ways. GoodRx GoodRx has built its brand equity by being present where its customers need it—the pharmacy counter. Over the past year, the prescription savings platform introduced a feature that gets users to engage with …

Increasingly, the media and entertainment brands that thrive are ones that can build on their core business in creative ways. Two of the 2025 Brands That Matter honorees in the media and entertainment world—Ebony and Essence—are legacy Black publications that have grown their audiences and cultural cachet by building events around their flagship editorial product. Overtime is partially a sport brand, but it’s also a company that knows how to engage with younger consumers around sports—that’s how it’s gotten noticed by major brands and other sports leagues. Those three examples of the six outlined below, are just some of the ways companies are rethinking what a me…