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Hello! Next Thursday, April 24, I’ll be moderating two fireside chats—with Runway cofounder Alejandro Matamala Ortiz and F-35 pilot Justin “Hasard” Lee—at Artist and the Machine’s AI & Creativity Summit in Brooklyn. The event promises to be an invigorating exploration of the intersection of technology and art from multiple perspectives, and I hope to see some of you there. Sam Altman wants to build a social network. Given the OpenAI CEO’s unbridled ambition—and the potential to turn 400 million ChatGPT users into some semblance of a community—it would be weird if he didn’t. And the timing makes sense: On Tuesday, The Verge’s Kylie Robison and Alex Heath report…

When outdoor accessories brand Yeti completed its first major acquisition last year, there were skeptics. After its January 2024 purchase of Bozeman, Montana-based cult bag brand Mystery Ranch, many of that brand’s acolytes feared it would disappear, swallowed by its larger new owner. And second, isn’t this a coffee cup and cooler brand? Not exactly. It’s been almost a decade since Yeti first dropped its first Panga duffel in 2017, and since then it’s branched out to include backpacks, luggage, and more. But the company sees the new Ranchero backpack—the first Yeti product to integrate Mystery Ranch design—that launched in March as a turning point for it to truly beco…

In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. From record-breaking viewership and unprecedented media attention to historic endorsement deals and social media buzz, this draft marked a new era for female athletes and the business of sports. View the full article

Mauritania isn’t typically a major tourist destination. But its only railway has recently become the subject of a viral TikTok travel trend: riding the “Iron Ore Train.” This 437-mile journey through the Sahara desert offers dramatic selfie backdrops—and no shortage of controversy. The History of the Iron Ore Train The Mauritania Railway, or “Iron Ore Train,” is the country’s only rail line. Since the 1960s, it has transported iron ore from the mining hub of Zouérat to the port city of Nouadhibou. Operated by the state-owned Société Nationale Industrielle et Minière (SNIM), the train is a crucial economic lifeline for Mauritania—hauling up to 16,800 metric …

Six hours after OpenAI’s launch of GPT-4.1, Sam Altman was already apologizing. This time, it wasn’t about hallucinations or bias or Scarlett Johansson. No, it was about the model name. GPT-4.1 seemed nonsensical to many, difficult to parse from their already launched models like GPT-4o and GPT-4.5. “How about we fix our model naming by this summer and everyone gets a few more months to make fun of us (which we very much deserve) until then?” Altman wrote. Streamers take the brunt of the internet’s name-mocking: Are you a Hulu, Tubi, or Fubo subscriber? But AI companies are just as bad, if not worse. Their model names are often incoherent and unmemorable. From S…

How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding ways to embed their brands into their daily lives, primarily through branded entertainment. NBCUniversal: Find Ways to Engage Fans within an Experience When John Jelley, SVP of product and user experience at Peacock and global streaming for NBCUniversal, thinks about branded entertainment, he thinks about fandoms. From Love Island to The Traitors to Saturday Night Live, NBCUniversal has a wide array of IP with deep fando…

I was mid-text argument with my colleague John when I caught myself, again, hovering over the “send” button, rewriting the same defensive message for the third time. It was about politics. But frankly, the content didn’t matter. What mattered was how my nervous system was lighting up like a pinball machine. I wasn’t responding. I was reacting. So I stopped. I paused the conversation, switched from text to voice note, and eventually asked if we could meet in person so that I could show up in a way that honors him. That single decision, to press pause, completely changed the tone and outcome of the conversation. By meeting in person, John and I demonstrated that we …

Imagine nearly every seat in Philadelphia’s Wells Fargo Center − over 20,000 seats − are empty. That’s the scale of Pennsylvania’s projected shortfall of registered nurses by 2026, according to the Hospital and Healthsystem Association of Pennsylvania. Hospitals in the state report an average 14% vacancy rate for registered nurses. In rural areas it is much higher. This shortage, of course, is not just in hospitals. It also affects long-term care facilities, outpatient clinics and home health agencies, which compete with hospitals for a limited pool of registered nurses, licensed nursing professionals and nursing support staff. We are a senior associate dean o…

Oceans cover about 70% of the Earth’s surface, yet the ocean floor remains largely untouched by humans. But perhaps not for long. A Canadian-based firm called the Metals Co. (TMC) recently announced plans to ask the The President administration to allow it to mine the deep seabed for valuable critical metals in the Pacific Ocean. President Donald The President is reportedly considering an executive order that would speed up permitting for deep-sea mining, which has prompted outrage from other countries. While some small and exploratory deep-sea mining operations already exist, the practice has yet to happen on a large commercial scale, partly due to fears that it cou…

Dr. Becky Kennedy, a New York City-based clinical psychologist who coaches parents through difficult moments with their kids, has created a booming business centered on the notion that kids are, essentially, good people. The idea sounds simple, but to Kennedy, it’s profound—the key to unlocking healthy parent-child relationships. And that insight, which Kennedy has developed into the Good Inside method, has turned “Dr. Becky” from prominent psychologist into a celebrity-status parenting guru. [Image: Dr. Becky] Early in her career, Kennedy embraced what she calls a “behavior-first, reward-and-punishment” approach to parenting. But she came to understand that the me…

To ban or not to ban cellphones in school, that is the perennial question facing parents and educators across the country. A new study published in The Lancet lends credence to the latter camp, finding no evidence that restricting student access to cellphones improved either well-being or grades in reading and math. The study examined 30 schools in the U.K., 20 of which restricted cellphones in some capacity, 10 which did not. “In restrictive schools, phones were not allowed to be used during the school day for recreational purposes, and were required to be kept off inside bags, stored in lockers, kept in a pouch, handed into the school reception, or phones were…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. April is Earth Month and that means all I want to do is talk about plastic. Last August, I learned of a new study that revealed that the human brains studied were nearly 0.5% plastic by weight. Let that sink in. Plastic has infiltrated our bodies so thoroughly that it’s likely now a measurable part of our minds. Shouldn’t our brains just be, well, brain matter? How did we get here? For…

At first glance, your Kindle might seem like a no-frills reading device: straightforward, minimal, and focused on the basics. Kind of like an actual book, huh? But beneath its simple exterior lies a surprising range of features, tools, and tricks designed to make reading smoother, smarter, and more enjoyable. So, whether you’re a seasoned reader or new to Kindle, here are five hidden gems to take your reading experience to the next level. Double-Tap to Turn PagesAmazon may have killed off physical buttons, there’s a new feature that might help ease the pain. If you’ve got the most recent Kindle Paperwhite or the new Kindle Colorsoft, you now have access to double-tap func…

Andy Merolla is a professor in the Department of Communication at the University of California, Santa Barbara. Jeffrey Hall is a professor in the Department of Communication Studies and the director of the Relationships and Technology Lab at the University of Kanas. What’s the big idea? Individually, most day-to-day interactions may seem trivial, but they add up to an important personal and societal opportunity. We all engage in our own unique ecosystem of everyday communication—our very own social biome. Meaningful engagement with others is critical to health and wellbeing, but we live in a time when any kind of engagement is dwindling. So, even if we don’t get ev…

After making his mark in Silicon Valley, Icelandic designer and tech mogul Haraldur “Halli” Thorleifsson is now solving a far more analog problem: the inaccessibility of local storefronts. As a wheelchair user, Thorleifsson knows firsthand how exclusion can be built into a city. “If you don’t see anyone using a wheelchair,” he says, “it’s not because they don’t exist—it’s because they have nowhere to go.” Thorleifsson has experienced such access barriers to public spaces throughout his life, but the turning point came on a late-night walk with his family in downtown Reykjavík, when he couldn’t join his son in a corner store because of a single step at the entrance. …

In the defining years of American business, founding CEOs were virtually synonymous with the companies they led. Walt Disney was Disney incarnate; Dale Carnegie came to represent the steel industry itself. These figures were not just company leaders; they were the gravitational center around which entire industries revolved. Those days are gone. Though we still have echoes in modern chief executives like Tim Cook or Richard Branson, these figureheads, too, are becoming rarer. In fact, the average CEO tenure is the lowest in recent history. Over the past three years, CEO turnover has reached record highs, with 58 leadership changes in the S&P 500 alone. This patter…

SAG-AFTRA is expanding its reach into the influencer economy. In late April, the union’s board unanimously voted to establish a new influencer committee, appointing New York-based lifestyle influencer Patrick Janelle as chair. SAG-AFTRA’s involvement with influencers isn’t new. In 2021, the union introduced an influencer agreement and waiver to cover branded content work—an initiative that thousands of members have used. While that agreement marked a major step forward, it notably excluded original creative content, which remains the core of many creators’ livelihoods. “It really became clear that if we’re going to continue to expand, and especially outside of…

One of the world’s most distinctive new buildings is now poking out of the center of a small village in the Swiss Alps. The structure, a cylinder of bone-white columns topped by a dome, wasn’t built in the traditional sense. It was 3D-printed. It’s now the tallest 3D-printed tower in the world, and it could offer a technique for other 3D-printed buildings to rise even higher. Standing on the base of an existing building, the tower rises to a height of 98 feet, with four floors connected by a central staircase. The tower itself is all structure, with 32 tree-inspired concrete columns forming a cage-like shell that’s open to the air. Gradually widening as it rises, the …

A woman paid a witch on Etsy for a love spell. Instead of following through, the witch found the man online and sent him screenshots of the conversation. Now, people are calling it a WIPPA violation. “Guys the Etsy witch told on me,” @andtheg4gis cried in a TikTok posted on Monday. “I said the guy’s name, his birthday and stuff, and she literally DM’d him on Instagram and exposed me.” The video has since been viewed 2.4 million times and spread across other social media platforms. “Imagine getting a “hey girly” text from a witch,” one person commented. Many in the comments are calling for the TikTok user to drop the name of the Etsy seller, just so they know who …

Leo Robitschek says he loves gin-based martinis and negronis. Unfortunately, they don’t always love him back. “After two, that decision to have a third is usually a tricky one,” says Robitschek, who has worked in the liquor industry for more than two decades, including serving as a bar director for Manhattan hot spots Eleven Madison Park and the NoMad Hotel. To lessen the pain after a boozy night out, Robitschek joined forces with another bartender, Nick Strangeway, and the founder of the sparkling beverage brand Dry Soda, Sharelle Klaus, to launch Second Sip Gin. The London dry gin is 20% alcohol by volume (ABV), roughly half the level of most gins, and was formu…