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Kentucky Fried Chicken is being uprooted from its ancestral home state in a shake-up announced Tuesday by its parent company that will relocate the chain’s U.S. corporate office to Texas. The food chain now known as KFC—launched by Colonel Harland Sanders and his secret blend of 11 herbs and spices—will be based in Plano, Texas, and about 100 KFC corporate employees will be relocated in the next six months, said Yum Brands, which owns KFC, Taco Bell and Pizza Hut. The relocation of KFC’s corporate office from Louisville brought a quick response from political leaders in Kentucky. “I am disappointed by this decision and believe the company’s founder would be, too,” Gov.…

Ever wondered what it would be like to wake up in Pompei on eruption day? How about how it would have felt to be a passenger on the Titanic? Now you don’t need to. A new TikTok trend lets you travel back in time via artificial intelligence and experience the POV of someone living though that time period. From waking up as a caveman in 40 B.C. to being the last person on earth in 2087, many of the most viral videos have been posted by creator @timetravellerpov. “The inspiration behind my videos is the desire to bring history to life in a way that feels immersive,” @timetravellerpov tells Fast Company over email. “Each one is designed to transport viewers into differen…

Shares in Super Micro Computer, Inc. (Nasdaq: SMCI) are once again rising in premarket trading this morning. As of the time of this writing, SMCI stock is up over 6% to $59.25 per share. That rise is in addition to the more than 16% rise in the stock yesterday. When looking back year-to-date, Super Micro Computer (aka Supermicro) has seen shares rise over 83% as of yesterday’s close. It is now at highs not seen since late August when a spate of bad news, including alleged accounting issues, kicked off a months-long drop in the stock’s price. The turnaround in SMCI’s stock price fortunes has been especially evident over the last five days. During that time, SMCI s…

What do prison and business have in common? At first glance, nothing. One is a place where hope and trust are scarce, and every decision you make is a matter of survival. The other is a world built on innovation and collaboration, full of opportunities. But when you strip them both down to their core, you’ll find the same thing: leadership. And not the kind of leadership you read about in glossy books. I’m talking about real-life, earned leadership. My name is Andre Norman, and I was once sentenced to more than 100 years in prison. That kind of time breaks most men. But I worked day in and day out to earn my freedom and, after 14 years, I reentered the world as a comp…

As a kid of the 1970s, I was fascinated by a short-lived art movement known as photorealism. The painters who practiced it created works that weren’t merely realistic. They were borderline indistinguishable from photographs—an extraordinary feat to pull off with oil on canvas. If the genre hadn’t involved so much painstaking effort, it might have gained more momentum. Thanks to generative AI tools such as DALL-E and Midjourney, which can turn a written prompt into a photo-like image in seconds, we now live in an era of point-and-click photorealism. The results often don’t amount to anything more than internet chum. I certainly didn’t consider any of it to be art—until…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: What should I do if I feel like my company is failing? A: This is a bleak question, and unfortunately not uncommon right now. I’ll address it from two different angles: 1.) If you feel the failure of the company is unfixable or that you aren’t in a position to help; and 2.) If you have hope that you might be able to turn things around. When the failure of your company is certain (or unfixable) First, here are some of the signs that things are goi…

As demand for EVs declines, electric automaker Rivian is taking this time to adapt its business and expand its brand. Rivian’s founder and CEO RJ Scaringe joins Rapid Response to explore the company’s recent $5.8 billion partnership with Volkswagen, the ongoing risk assessment for self-driving features, and how Rivian’s AI-enabled ‘technological plumbing’ can accelerate the brand beyond incumbent manufacturers. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leader…

During Robert F. Kennedy Jr.’s Senate confirmation hearing for secretary of the U.S. Department of Health and Human Services (HHS), Democratic Senator Tina Smith of Minnesota asked him about his stance on people who take antidepressants. “I know people, including members of my family, who’ve had a much worse time getting off of SSRIs than they have getting off of heroin,” Kennedy responded. While many of Kennedy’s beliefs are questionable, he’s voicing a common misconception around SSRIs, or selective serotonin reuptake inhibitors. Approximately 13% of Americans take SSRIs, which are a type of antidepressant that work by increasing serotonin levels in the brain. …

A new technology can pinpoint victims of intimate partner violence four years earlier than other detection systems and with 80% accuracy. The Automated Intimate Partner Violence Risk Support System (AIRS) utilizes clinical history and radiologic data to pinpoint patients seen in the emergency room who may be at a risk for intimate partner violence (IPV). Developed over the past five years, AIRS has been rolled out to the Brigham and Women’s Hospital’s Emergency Rooms in Boston as well as surrounding primary care sites. Currently, the tool has been validated at the University of California-San Francisco Medical Center and is being evaluated by the Alameda Health Syste…

The Humane Society of the United States is going global. The nonprofit animal advocacy organization has officially rebranded as the Humane World for Animals to better communicate its existing, broader work. Beyond the local shelters it’s perhaps best known for, the group works on behalf of animals to combat wildlife trafficking, factory farms, and animal testing, among other causes, globally. The new name and look, which its sister organization Humane Society International also adopted, is an attempt to reflect that. Building a brand to communicate international advocacy The rebrand also follows existing international coordination among its former country-…

The category of unbuilt and fantastical design ideas known as “paper architecture” may have no better exemplar than the radical British architecture group Archigram. Founded in the early 1960s, its experimental architectural concepts envisioning everything from temporary cities to inflatable structures have never been built—but nonetheless have become staples of modern architecture canon. Archigram initially published its iconoclast ideas in the form of a self-published, self-titled magazine, which came out in 10 issues between 1961 to 1974. These days though, the magazines are rarely seen. Only a few complete sets exist in libraries. That is until now. [Pho…

A new startup is leaning on the power of recommendations to spread the word about indie films. Olyn offers a direct-to-consumer platform for film and video distribution, enabling filmmakers to retain up to 90% of their revenue. Billed as “Shopify for filmmakers,” Olyn removes the platform as a middleman, eliminating ads and algorithm-driven recommendations. This allows movies to shine based on their own merits and be monetized directly through viewership. Ana Maria Jipa, cofounder and CEO of Olyn, told TechCrunch that the filmmakers are responsible for the movie’s promotion, while Olyn handles the rest. “We provide all the tech that implies: from DRM, 4K streaming…

Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims. Set to debut this spring, the line will include apparel, footwear, and accessories. The two companies are marketing it as a blend of what each brand is best known for—Nike for its innovation, sports science, and athlete insights, and Skims for its style and body-inclusive design. “Over the past five years, Skims has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” Skims CEO and cofounder Jens Grede said in a statement. “Now, by partnering with Nike, the undisputed leader in ath…

The return-to-office (RTO) pendulum continues to swing toward the wants of CEOs, and we expect this trend to continue. A 2024 survey of CEOs by KPMG found that 79% believe employees will be back in the office five days a week within three years—a dramatic increase from 2023’s survey. For many leaders, the workplace remains a vital tool for reinforcing company values and driving strategic alignment across teams. Yet, while employers prioritize a return to the collaboration, culture, and innovation that the office fosters, employees say they enjoy the autonomy and flexibility they’ve gained working remotely. If leaders don’t act consistently and communicate a RTO strate…

U.S. consumers often pay more for gluten-free products, yet these items typically provide less protein and more sugar and calories compared with gluten-containing alternatives. That is the key finding of my new study, published in the journal Plant Foods for Human Nutrition. This study compared gluten-free products with their gluten-containing counterparts, and the findings suggested that many perceived benefits of gluten-free products—such as weight control and diabetes management—are exaggerated. Currently, many gluten-free products lack dietary fiber, protein, and essential nutrients. Manufacturers often add supplements to compensate, but the incorporation of d…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Customer experience is at a tipping point. Companies are struggling to see results from AI, digital transformation, and personalization. But let’s be real: Most companies aren’t connecting the dots. Consumers want seamless, human-like engagement, but too often they’re met with fragmented systems and half-baked AI solutions. The good news? The gap between what customers expec…