What's on Your Mind?

Andy Merolla is a professor in the Department of Communication at the University of California, Santa Barbara. Jeffrey Hall is a professor in the Department of Communication Studies and the director of the Relationships and Technology Lab at the University of Kanas. What’s the big idea? Individually, most day-to-day interactions may seem trivial, but they add up to an important personal and societal opportunity. We all engage in our own unique ecosystem of everyday communication—our very own social biome. Meaningful engagement with others is critical to health and wellbeing, but we live in a time when any kind of engagement is dwindling. So, even if we don’t get ev…

At first glance, your Kindle might seem like a no-frills reading device: straightforward, minimal, and focused on the basics. Kind of like an actual book, huh? But beneath its simple exterior lies a surprising range of features, tools, and tricks designed to make reading smoother, smarter, and more enjoyable. So, whether you’re a seasoned reader or new to Kindle, here are five hidden gems to take your reading experience to the next level. Double-Tap to Turn PagesAmazon may have killed off physical buttons, there’s a new feature that might help ease the pain. If you’ve got the most recent Kindle Paperwhite or the new Kindle Colorsoft, you now have access to double-tap func…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. April is Earth Month and that means all I want to do is talk about plastic. Last August, I learned of a new study that revealed that the human brains studied were nearly 0.5% plastic by weight. Let that sink in. Plastic has infiltrated our bodies so thoroughly that it’s likely now a measurable part of our minds. Shouldn’t our brains just be, well, brain matter? How did we get here? For…

To ban or not to ban cellphones in school, that is the perennial question facing parents and educators across the country. A new study published in The Lancet lends credence to the latter camp, finding no evidence that restricting student access to cellphones improved either well-being or grades in reading and math. The study examined 30 schools in the U.K., 20 of which restricted cellphones in some capacity, 10 which did not. “In restrictive schools, phones were not allowed to be used during the school day for recreational purposes, and were required to be kept off inside bags, stored in lockers, kept in a pouch, handed into the school reception, or phones were…

Dr. Becky Kennedy, a New York City-based clinical psychologist who coaches parents through difficult moments with their kids, has created a booming business centered on the notion that kids are, essentially, good people. The idea sounds simple, but to Kennedy, it’s profound—the key to unlocking healthy parent-child relationships. And that insight, which Kennedy has developed into the Good Inside method, has turned “Dr. Becky” from prominent psychologist into a celebrity-status parenting guru. [Image: Dr. Becky] Early in her career, Kennedy embraced what she calls a “behavior-first, reward-and-punishment” approach to parenting. But she came to understand that the me…

Oceans cover about 70% of the Earth’s surface, yet the ocean floor remains largely untouched by humans. But perhaps not for long. A Canadian-based firm called the Metals Co. (TMC) recently announced plans to ask the The President administration to allow it to mine the deep seabed for valuable critical metals in the Pacific Ocean. President Donald The President is reportedly considering an executive order that would speed up permitting for deep-sea mining, which has prompted outrage from other countries. While some small and exploratory deep-sea mining operations already exist, the practice has yet to happen on a large commercial scale, partly due to fears that it cou…

I was mid-text argument with my colleague John when I caught myself, again, hovering over the “send” button, rewriting the same defensive message for the third time. It was about politics. But frankly, the content didn’t matter. What mattered was how my nervous system was lighting up like a pinball machine. I wasn’t responding. I was reacting. So I stopped. I paused the conversation, switched from text to voice note, and eventually asked if we could meet in person so that I could show up in a way that honors him. That single decision, to press pause, completely changed the tone and outcome of the conversation. By meeting in person, John and I demonstrated that we …

How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding ways to embed their brands into their daily lives, primarily through branded entertainment. NBCUniversal: Find Ways to Engage Fans within an Experience When John Jelley, SVP of product and user experience at Peacock and global streaming for NBCUniversal, thinks about branded entertainment, he thinks about fandoms. From Love Island to The Traitors to Saturday Night Live, NBCUniversal has a wide array of IP with deep fando…

Six hours after OpenAI’s launch of GPT-4.1, Sam Altman was already apologizing. This time, it wasn’t about hallucinations or bias or Scarlett Johansson. No, it was about the model name. GPT-4.1 seemed nonsensical to many, difficult to parse from their already launched models like GPT-4o and GPT-4.5. “How about we fix our model naming by this summer and everyone gets a few more months to make fun of us (which we very much deserve) until then?” Altman wrote. Streamers take the brunt of the internet’s name-mocking: Are you a Hulu, Tubi, or Fubo subscriber? But AI companies are just as bad, if not worse. Their model names are often incoherent and unmemorable. From S…

Mauritania isn’t typically a major tourist destination. But its only railway has recently become the subject of a viral TikTok travel trend: riding the “Iron Ore Train.” This 437-mile journey through the Sahara desert offers dramatic selfie backdrops—and no shortage of controversy. The History of the Iron Ore Train The Mauritania Railway, or “Iron Ore Train,” is the country’s only rail line. Since the 1960s, it has transported iron ore from the mining hub of Zouérat to the port city of Nouadhibou. Operated by the state-owned Société Nationale Industrielle et Minière (SNIM), the train is a crucial economic lifeline for Mauritania—hauling up to 16,800 metric …

In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. From record-breaking viewership and unprecedented media attention to historic endorsement deals and social media buzz, this draft marked a new era for female athletes and the business of sports. View the full article

When outdoor accessories brand Yeti completed its first major acquisition last year, there were skeptics. After its January 2024 purchase of Bozeman, Montana-based cult bag brand Mystery Ranch, many of that brand’s acolytes feared it would disappear, swallowed by its larger new owner. And second, isn’t this a coffee cup and cooler brand? Not exactly. It’s been almost a decade since Yeti first dropped its first Panga duffel in 2017, and since then it’s branched out to include backpacks, luggage, and more. But the company sees the new Ranchero backpack—the first Yeti product to integrate Mystery Ranch design—that launched in March as a turning point for it to truly beco…

Hello! Next Thursday, April 24, I’ll be moderating two fireside chats—with Runway cofounder Alejandro Matamala Ortiz and F-35 pilot Justin “Hasard” Lee—at Artist and the Machine’s AI & Creativity Summit in Brooklyn. The event promises to be an invigorating exploration of the intersection of technology and art from multiple perspectives, and I hope to see some of you there. Sam Altman wants to build a social network. Given the OpenAI CEO’s unbridled ambition—and the potential to turn 400 million ChatGPT users into some semblance of a community—it would be weird if he didn’t. And the timing makes sense: On Tuesday, The Verge’s Kylie Robison and Alex Heath report…

It would seem unlikely for clothing designers get their wheels turning by thinking about what happens to garments when people are through with them. But that’s exactly the sort of backward thinking that led to Under Armour’s new “regenerative sportswear collection,” created in collaboration with Portland, Oregon-based Unless Collective. The collection, which is making its debut in Italy this week during Milan Design Week, comprises footwear and clothing made entirely from plants and plant-based materials. That means they’re biodegradable and compostable. “All of our products make good dirt,” says Eric Liedtke, Unless co-founder & Under Armour EVP of brand stra…

Fast food giant Yum Brands has worked for years to distance itself from third-party tech partners. Last week, it made the ultimate power move: a development deal with Nvidia, a tech giant consistently ranked among the most valuable companies in the world. “We want to own the intellectual property. We want to own the technology,” Yum Brands chief digital and technology officer Joe Park told the Wall Street Journal. “That’s a shift in our strategy as we think about AI.” In other words: Yum knows its strength and wants full control over its own data. The company will build more services for its 61,000 restaurants with Nvidia’s tech with the goal of quickly processin…

If you’ve been thinking about skipping that Target run this weekend, you’re not alone. A grassroots group called The People’s Union USA is asking shoppers to sit out spending money at major retailers, restaurants, and banks from midnight on Good Friday through Easter Sunday. “No shopping, no spending, no fueling the corporate machine that has been bleeding us dry,” organizer John Schwarz said in a video posted to Instagram. The goal? Hit big brands where it hurts—their bottom line. The boycott follows weeks of frustration over corporate DEI rollbacks and rising political tension, especially with companies such as Target, which has been the focus of a separate 40-d…

Low-cost carrier Avelo Airlines has reportedly signed a deal with the Department of Homeland Security’s (DHS) Immigration and Customs Enforcement agency (ICE) to start flying deportation flights from Arizona this May, a move the company’s CEO has acknowledged is controversial, according to the Associated Press. Avelo CEO Andrew Levy said, “we realize this is a sensitive and complicated topic,” but the airline’s flights would be part of a “long-term charter program” to support the DHS’ deportation plans, which would help with expansion and protect jobs. Meanwhile, some upset customers are taking to social media in protest. On Bluesky, one user posted, “Nope. They f…

Andrew Hoffman is a professor at the University of Michigan’s Ross School of Business. He has been writing and teaching about business and environmental issues for almost 30 years, having published 18 books and over 100 articles. His work has been covered by the New York Times, Scientific American, Time, The Wall Street Journal, The Atlantic, and NPR. What’s the big idea? We need to rethink business education. If we keep producing business graduates who care only about making their wallets fatter and exploiting a broken system, then we’re doomed. It’s urgent that we reshape how we teach business in higher education so that we create a different kind of business lea…

For Paul, a finance administrator, things came to a head when his report mistakenly included £7,000,000 of costs rather than £700,000. Fearing accusations of fraud, Paul disclosed his recent dementia diagnosis to his boss. Six weeks of sick leave became six months, and then a stepping stone to early retirement. Several years later, Paul regrets his unwanted unemployment, but at the time there didn’t seem to be an alternative. Paul was participating in an unrelated study about public transport when he told us about his unemployment. As researchers, we had heard many similar accounts—so we decided to dig down into the research on work and dementia. We were curious a…

Rice, the world’s most consumed grain, will become increasingly toxic as the atmosphere heats and as carbon dioxide emissions rise, potentially putting billions of people at risk of cancers and other diseases, according to new research published Wednesday in The Lancet. Eaten every day by billions of people and grown across the globe, rice is arguably the planet’s most important staple crop, with half the world’s population relying on it for the majority of its food needs, especially in developing countries. But the way rice is grown—mostly submerged in paddies—and its highly porous texture means it can absorb unusually high levels of arsenic, a potent carcinogen…