What's on Your Mind?

Starbucks baristas will soon have a new dress code that’s meant to center the coffee chain’s signature brand color. Beginning May 12, employees will be required to wear solid black tops along with bottoms that are khaki, black, or blue denim under the coffee chain’s longtime signature-green apron. Starbucks Green is a rich, earthy green that appears in Starbucks partner aprons going back to 1987, and it’s also the color of its well-known Siren logo. The company calls the color its “most identifiable asset,” and by putting the color at the center of its new dress code, the coffee chain is extending its brand guidelines around Starbucks Green to employee dress as the co…

“It is surprisingly kind of anticlimactic,” Tristan ‘Geppetto’ Brandenburg says about the time he broke the sound barrier. “You don’t hear a sonic boom from the cockpit because you are leaving the shock waves behind you. You can only feel that she is happy flying at supersonic speed.” Brandenburg is the chief test pilot of Boom Supersonic. And the “she” he’s referring to is the XB-1, a long, thin dart designed to cut through the air in the most efficient way possible. Last month, the XB-1 broke the sound barrier over the Mojave Desert. The event positions Boom Supersonic to produce the first supersonic airliner since the Concorde was grounded in 2003. Getting the…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Retail is at a turning point. AI is no longer a futuristic idea or marketing buzzword—it’s a business necessity. Consumers expect intelligent, seamless, and personalized experiences at every touchpoint. The brands that deliver on those expectations will win. Those that don’t will fall behind. Still, when I talk with retail leaders, I hear the same concerns again and again: How do…

Barclays Center in Brooklyn is abuzz as the Brooklyn Nets’s Jalen Wilson catches the ball, readies himself, and releases a contested three. The ball arcs high above the Knicks defender’s outstretched arms and swishes through the net. As the stadium erupts, Bryan Velazquez throws a fist in the air. Even though he is blind, he knows that his team just scored. He felt it on his fingertips. Velazquez, who works as an outreach coordinator at Omnium Circus, is using a new kind of haptic device that translates live game action into vibrations. Developed by Seattle-based startup OneCourt, the laptop-size device consists of a silicone relief map displaying a basketball court with …

A woman paid a witch on Etsy for a love spell. Instead of following through, the witch found the man online and sent him screenshots of the conversation. Now, people are calling it a WIPPA violation. “Guys the Etsy witch told on me,” @andtheg4gis cried in a TikTok posted on Monday. “I said the guy’s name, his birthday and stuff, and she literally DM’d him on Instagram and exposed me.” The video has since been viewed 2.4 million times and spread across other social media platforms. “Imagine getting a “hey girly” text from a witch,” one person commented. Many in the comments are calling for the TikTok user to drop the name of the Etsy seller, just so they know who …

Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Her work has been covered in the New York Times, Washington Post, BBC, Forbes, and Scientific American, among other outlets. What’s the big idea? Every moment is filled with how we’ve decided to spend our time, and that time defines us. We make value judgements (often automatically) of our options and follow similar patterns, day in and day out. When we decide we want to change in some way, it can be extremely difficult to snap out o…

It’s been another bad week for Tesla shares so far. After closing down again yesterday, as of the time of this writing, TSLA shares are down over 5% in early morning trading on Tuesday. The stock’s decline this week comes after the company shed nearly 15% of its value in a single day last week. Much of Tesla’s recent stock declines have been attributed to the public souring of the company as its CEO, Elon Musk, has become increasingly involved in politics in both America and Europe. Since Musk’s political engagements, including his role in the Department of Government Efficiency (DOGE) in the United States and his support of the far-right party Alternative for German…

Le Creuset turned 100, and to celebrate, it released a new cookware collection in a hue inspired by its original color, Flame. Named Flamme Dorée, French for “golden flame,” the set includes round and oval dutch ovens, a braiser, and a saucepan in a rich orange gradient with a shimmering gold finish. Prices for the Flamme Dorée pieces range from $310 to $860, which is more expensive than its standard lines—especially premium prices for what the company is positioning as a special occasion product. The French cookware brand was first known for its orange enameled cast iron cocottes, and it now sells products in a range of more than 200 colors. Last year it par…

Steel has long anchored modern construction, but its environmental toll is staggering: producing a single ton emits nearly two tons of CO2. Steel is also complex to manage in construction processes, which prevents smaller contractors and projects from using it. A material invented at the University of Maryland will soon offer a radical alternative. Called Superwood, it has a 50% greater tensile strength than steel and a strength-to-weight ratio that’s 10 times better. It’s lighter, tougher, and also locks away carbon. After seven years of development, the startup commercializing the technology will begin mass production this summer. “We’ve spent years perfecting o…

A question I often get when I train editorial teams on the use of AI is, “Is using AI cheating?” Although it’s a yes or no question, it’s obviously not a yes or no answer. The short answer is sometimes, but the key to figuring out the long answer is using the tools with an open mind. If you’re a professional in a field like journalism, you’ll generally be able to tell when it’s speeding up drudgery and when your judgment and expertise are most needed. However, the recent viral story in New York magazine about how colleges and universities are struggling with rampant, unauthorized AI use from students got me thinking about what’s happening much earlier in the pipel…

TJX Companies, parent company of TJ Maxx, Marshalls, and HomeGoods, among other retail brands, reported strong sales and operating results on Wednesday for the fourth quarter and fiscal year ended February 1. For Q4, TJX exceeded Wall Street’s revenue expectations, with sales of $16.35 billion. However, its revenue and earnings guidance for the coming fiscal year were below analyst expectations, according to a consensus estimate cited by CNBC. Key takeaways Here are the main points from the announcement: Q4 fiscal 2025 (13-week period): Net sales: $16.4 billion (flat compared to the prior year’s 14-week period). Consolidated comparable store sales: …

On Friday, cable companies Charter Communications and Cox Communications announced that they’ve agreed to merge. Charter will acquire Cox in a deal valued at $34.5 billion. This is one of the biggest deals of the year. Charter, known more widely by its brand Spectrum, is one of the largest television communications operators in the country. The proposed transaction will result in Charter acquiring Cox’s commercial fiber and managed IT and cloud businesses, and Cox will contribute its residential cable business to Charter. The joint press release noted that the merger will “create an industry leader in mobile and broadband communications services, seamless v…

Wind-driven wildfires that were among South Korea’s worst ever have ravaged the country’s southern regions, killing 24 people, destroying more than 200 structures and forcing 27,000 residents to evacuate, officials said Wednesday. The death toll included a pilot who died after a helicopter crashed during efforts to contain a blaze in the southeastern town of Uiseong, one of the hardest-hit areas. The aircraft had no other crew members. Police said that most of the dead are those in their 60s and 70s. The National Fire Agency said at least 26 people sustained varying degrees of injuries. An ancient Buddhist temple, houses, factories and vehicles were destroyed in the wi…

For some people, home evokes feelings of joy and comfort. However, according to Ikea’s new Life at Home Report, one in three people struggle to find the joy in their living spaces. The latest report explores why this is—and how, in a world of uncertainty and constant change, small, simple adjustments can help bring more joy into everyday life. Insights gathered from more than 38,000 people across 39 countries show that, while many find it difficult to experience consistent enjoyment in their spaces, joy is often found in life’s smaller moments—through self-expression, cozy comforts, and playful touches. [Image: Ikea] The report highlights four key ingredients f…