What's on Your Mind?

It’s rare for a company to give up more than a decade of brand recognizability for a new name. It’s even rarer for said company to trade their name for the name of a younger, less well-known company. But that’s exactly what Grammarly, the writing and grammar assistant tool with 40 million daily active users, is doing. Starting today, Grammarly is rolling out a massive, all-encompassing rebrand to become “Superhuman.” “Naming a company is like naming a kid,” says Grammarly CEO Shishir Mehrotra. “Renaming your 16-year-old is, like, 10 times harder. Swapping the name of your 16-year-old and your 11-year-old is 100 times harder. That’s probably what we’re doing.” …

The Federal Reserve is expected to cut its short-term rate Wednesday for the second time this year despite an increasingly cloudy view of the economy it is trying to influence. The government shutdown has cut off the flow of data that the Fed relies on to track employment, inflation, and the broader economy. September’s jobs report, scheduled for release three weeks ago, is still postponed. This month’s hiring figures, to be released Nov. 7, will likely be delayed and may be less comprehensive when they are finally released. And the White House said last week that October’s inflation report may never be issued at all. The data drought raises risks for the Fed because it…

Rumor has it that Palantir Technologies is poised for a stock split. An analyst for RBC Capital Markets recently polled investors, who reportedly indicated a desire for the software company to make such a move. “Retail investors are also largely focused on the potential for a stock split, and although this topic decreased quarter over quarter, it remains the most relevant topic,” analyst Rishi Jaluria stated, according to Investor’s Business Daily. He continued: “With Palantir’s $6 billion cash balance, we think retail investors may be starting to become frustrated by the company’s lack of willingness to return capital to shareholders given no apparent intere…

Who saw this coming? Bettors, apparently. Coinbase Global, one of the largest crypto exchanges on the market, announced its third-quarter 2025 earnings on Thursday—a relatively benign event by most measures. But it wasn’t the revenue or profit numbers that caught many people’s attention. It was some specific comments and words spoken by CEO and cofounder Brian Armstrong. Armstrong, near the end of Coinbase’s earnings call, squeezed in a last-second barrage of keywords. “I was a little distracted because I was tracking the prediction market about what Coinbase will say on their next earnings call, and I just want to add here the words Bitcoin, Ethereum, b…

Cheating has long been an unwelcome but expected risk in the hiring process. While most people are honest and well-intentioned, there are always a handful of candidates who attempt to game the system. Today, however, the problem is evolving at an unprecedented speed. Generative AI has made new, more sophisticated types of cheating possible for any position, from software development to finance to design. In my work with hundreds of employers helping them hire and develop talent, I’ve seen firsthand the myriad ways candidates attempt to game the system. So, why are candidates resorting to these methods? Sometimes, candidates are attempting to secure a position they’re …

Imagine living in a house with the latest smart home system: lights dim on voice command, your thermostat learns your schedule, your refrigerator orders milk before the carton runs out. It’s practical yet delightful. It improves your daily life. Now imagine that same house built on shaky foundations: the electric wiring is aging, and the plumbing is rotting. No matter how advanced your devices are the structure won’t support them reliably. That’s the difference between AI and blockchain. AI is the smart tech; blockchain is the well-designed infrastructure that ensures everything works reliably, predictably, and with integrity. Similar to how a home needs both …

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s vivid Pink PP Collection makes you want to step out and step up. Color is more than decoration. Color is a powerful tool that drives business and creates cultural relevance. The right hues build trust, drive sales, and make brands unforgettable, while the wrong ones can cost you customers and credibility. The launch of Coke Life in a green rather than familiar red can probably contributed to the product’s uphill battle with consumers. Even tinkering with a color combina…

If you plan to hand out chocolate this Halloween, you might be in for more trick than treat. The price of cocoa remains high after spiking last year – a trend that has shoppers turning away from a perennial favorite sweet treat, even on a holiday that revolves around candy. Compared to the Halloween season last year, chocolate costs more this year and consumers are buying less of it. Overall candy prices have risen a whopping 78% since 2020, according to an analysis from consumer finance site FinanceBuzz, which tracked candy prices across four major retailers. A 100-piece bulk bag of Halloween candy costs an average of $16.39 in 2025, up from $9.19 in 2020 and $14…

A momentous week in the technology sector made it clear there is no sign the boom in building artificial intelligence infrastructure is slowing — despite the bubble talk. Nvidia, whose processors are the AI revolution’s backbone, became the first company to surpass $5 trillion in market value. Microsoft and OpenAI inked a deal enhancing the ChatGPT maker’s fundraising ability and OpenAI promptly started laying groundwork for an initial public offering that could value the company at $1 trillion. Amazon said it would cut 14,000 corporate jobs, just days before its cloud unit posted its strongest growth in nearly three years. These developments, along with numer…

AI’s explosive growth depends on a backbone of vast energy-hungry, water intensive data centers, costing hundreds of billions of dollars in resources. The challenge—and opportunity—of the moment is ensuring this infrastructure scales without hollowing out long-term value. Across the U.S., states are racing to attract data center facilities with lucrative incentives. The promise is economic growth and prestige. The reality is more complicated: hidden costs borne by communities, power grids, and ecosystems. As a venture capitalist focused on hardtech and sustainability, I see this tension as both risk and opportunity. The future of AI will belong to those who reconc…

Greetings and thank you once again for reading Fast Company’s Plugged In—and a happy Halloween to you. Recently, I used Apple Photos to revisit the photos I took during the 2015 Thanksgiving holiday. There were some gems in there—memories I’d like to preserve forever. But there were even more images I regretted saving in the first place. You already know the ones I’m talking about. The near-duplicates of other, better photos. The blurry misfires. The shots of people with their eyelids drooping or mouths agape. The ones I accidentally took of the floor when my thumb slipped. Did I mention that the treasured pictures of loved ones remain intermingled with detrit…

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers. More than 81% of consumers tune out generic ads and crave more engaged and personalized content, signaling that marketers need to adapt and stop ineffective communication that tries to pull consumers to them. Instead, we must go to our customers, meeting them precisely where their attention already lives. We know a great story has the power to transcend demographics, evoke emotion, and build lasting connections. Ultimately, brands are collections of human beings, an…

I keep seeing articles and conferences about “humanizing” AI in one way or another. And while I get the sentiment, I think they’re taking the wrong approach. There’s no point in making technologies more human. Being human is our job. If anything, AI is less an opportunity to humanize technology, than to re-humanize ourselves. Let’s start at the beginning. AI is just the latest, perhaps greatest advancement yet in what OG computer scientist Norbert Wiener dubbed “cybernetic” technologies. Unlike traditional technologies, cybernetic ones take feedback from the world in order to determine their functions. They work less like a machine you turn on than a home heater’s th…

Picture this: You walk into a coffee shop, order a latte, and pay with your phone. To you, it feels like checking out with Venmo. And to the cashier, it’s business as usual. But behind the scenes, something different is happening: You just paid with crypto. This isn’t science fiction—it’s already happening. From Starbucks to Walmart, retailers are rolling out crypto acceptance, and consumers are responding. Surveys show 39% of U.S. crypto holders have shopped with crypto (with 9% doing so daily), while 23% of non-holders say they’d use crypto if they could shop with it. That’s millions of shoppers who want the choice to pay with digital assets, but don’t realize t…

Let’s be real: No one has a perfect business continuity and disaster recovery (BCDR) plan. And that’s okay because perfection isn’t the goal—resilience is. A client once told me they had a mature BCDR plan. Then a hurricane hit. Their primary data center flooded. Admins needed to reach a backup site in another state, but flights were grounded, roads iced over, and their own homes were underwater too. Suddenly, you’re asking people to choose between their jobs and their families. That’s not just a logistics problem; it’s a human one, reminding us that even the best plans can fall apart in practice. But while FEMA estimates that one in four businesses never reop…

The day after the jewelry heist at the Louvre in Paris, officials from across Washington’s world-famous museums were already talking, assessing and planning how to bolster their own security. “We went over a review of the incident,” said Doug Beaver, security specialist at the National Museum of Women in the Arts, who said he participated in Zoom talks with nearby institutions including the Smithsonian and the National Gallery of Art. “Then we developed a game plan on that second day out, and started putting things in place on Days 3, 4 and 5.” Similar conversations are happening at museums across the globe, as those tasked with securing art ask: “Could that happen here…

The behavioral health sector is at a crossroads. The landscape is shifting rapidly, and for many, it feels harder than ever to plan. The One Big Beautiful Bill is a sweeping piece of legislation that redefines Medicaid eligibility and coincides with a broader restructuring of the U.S. Department of Health and Human Services (HHS) under the The President administration. Combined, these changes have introduced new questions about sustainability, staffing, and service delivery. While some details are still in flux, the direction is crystal clear: Providers will need to adapt. To help make sense of what’s changing, I recently joined a discussion with Chuck Ingoglia, C…

Silicon Valley chipmaker Nvidia plans to supply hundreds of thousands of its graphics processing units for projects with South Korean businesses and the government to advance the country’s artificial intelligence infrastructure and technologies. The plan was announced Friday by the government, Nvidia, and some of South Korea’s biggest companies, including chipmakers Samsung Electronics, SK Hynix and auto giant Hyundai Motor, after President Lee Jae Myung met with Nvidia CEO Jensen Huang. At a news conference, Huang said he hopes to export Nvidia’s most advanced AI chips to China, following U.S. President Donald The President’s talks with Chinese President Xi Jinping on …

Amazon posted higher fiscal third quarter profit and sales compared with a year ago, fueled by accelerating growth in its cloud computing business and strong spending by its customers looking for low prices at a time when inflation is resurging. The results, announced Thursday, beat Wall Street expectations. The company’s prominent cloud computing arm also surpassed analysts’ expectations, rising 20%. But Amazon issued a cautious sales outlook for the fiscal fourth quarter. Shares, however, soared nearly 13% in after-hours trading. Analysts are analyzing Amazon’s results, along with other retailers’ earnings performances, to get insight into how shoppers are spending h…

Few objects embody the endurance of the human spirit better than a medal. This Sunday, when the projected 55,000 breathless souls cross the finishing line of the annual TCS New York City marathon, they will be receive a one-of-a-kind medal to remember this achievement. The NYC marathon medal looks different every year. While many previous versions have attempted to etch the experience onto metal, the 2025 medal takes an even more tangible approach. At first glance, the surface of the new medal appears to be brushed with an array of diagonal stripes. But flip it on its side, and you will notice that the stripes are ribbed, and they reflect the actual elevation of the f…

In the defining years of American business, founding CEOs were virtually synonymous with the companies they led. Walt Disney was Disney incarnate; Dale Carnegie came to represent the steel industry itself. These figures were not just company leaders; they were the gravitational center around which entire industries revolved. Those days are gone. Though we still have echoes in modern chief executives like Tim Cook or Richard Branson, these figureheads, too, are becoming rarer. In fact, the average CEO tenure is the lowest in recent history. Over the past three years, CEO turnover has reached record highs, with 58 leadership changes in the S&P 500 alone. This patter…

Research is clear that multitasking significantly undermines career progress despite its popularity in modern workplaces. But why does multitasking harm workplace productivity? And how can you maintain concentration to get more accomplished? Below, experts share proven strategies that replace multitasking habits with intentional productivity systems to improve focus and work quality. No-Stacking Rule Drives Meaningful Project Completion Trying to multitask is the workplace version of spinning plates . . . except they all end up smashed! In my experience, multitasking is the fastest way to look busy while achieving very little. On the surface, it feels productiv…

Elon Musk is the kind of entrepreneur who likes to have an enemy as motivation—traditional carmakers, the mainstream media, the “deep state.” His newest undertaking, launched October 27, is no exception: Grokipedia is positioned as an alternative to Wikipedia, which Musk claims is biased and “woke.” A product of Musk’s artificial intelligence company xAI, Grokipedia’s inner workings are unclear, but the pitch is that it’s an AI-generated compendium of what Musk calls “truth, the whole truth, and nothing but the truth.” One major factor that makes Grokipedia different from Musk’s other rival-fueled enterprises is that Wikipedia is quite popular, well-liked, and widely …