What's on Your Mind?

The day after the jewelry heist at the Louvre in Paris, officials from across Washington’s world-famous museums were already talking, assessing and planning how to bolster their own security. “We went over a review of the incident,” said Doug Beaver, security specialist at the National Museum of Women in the Arts, who said he participated in Zoom talks with nearby institutions including the Smithsonian and the National Gallery of Art. “Then we developed a game plan on that second day out, and started putting things in place on Days 3, 4 and 5.” Similar conversations are happening at museums across the globe, as those tasked with securing art ask: “Could that happen here…

Let’s be real: No one has a perfect business continuity and disaster recovery (BCDR) plan. And that’s okay because perfection isn’t the goal—resilience is. A client once told me they had a mature BCDR plan. Then a hurricane hit. Their primary data center flooded. Admins needed to reach a backup site in another state, but flights were grounded, roads iced over, and their own homes were underwater too. Suddenly, you’re asking people to choose between their jobs and their families. That’s not just a logistics problem; it’s a human one, reminding us that even the best plans can fall apart in practice. But while FEMA estimates that one in four businesses never reop…

Picture this: You walk into a coffee shop, order a latte, and pay with your phone. To you, it feels like checking out with Venmo. And to the cashier, it’s business as usual. But behind the scenes, something different is happening: You just paid with crypto. This isn’t science fiction—it’s already happening. From Starbucks to Walmart, retailers are rolling out crypto acceptance, and consumers are responding. Surveys show 39% of U.S. crypto holders have shopped with crypto (with 9% doing so daily), while 23% of non-holders say they’d use crypto if they could shop with it. That’s millions of shoppers who want the choice to pay with digital assets, but don’t realize t…

I keep seeing articles and conferences about “humanizing” AI in one way or another. And while I get the sentiment, I think they’re taking the wrong approach. There’s no point in making technologies more human. Being human is our job. If anything, AI is less an opportunity to humanize technology, than to re-humanize ourselves. Let’s start at the beginning. AI is just the latest, perhaps greatest advancement yet in what OG computer scientist Norbert Wiener dubbed “cybernetic” technologies. Unlike traditional technologies, cybernetic ones take feedback from the world in order to determine their functions. They work less like a machine you turn on than a home heater’s th…

The health care industry, like many others, has traditionally relied on tried-and-true conventional, one-way marketing tactics. However, that strategy is no longer enough to break through to consumers. More than 81% of consumers tune out generic ads and crave more engaged and personalized content, signaling that marketers need to adapt and stop ineffective communication that tries to pull consumers to them. Instead, we must go to our customers, meeting them precisely where their attention already lives. We know a great story has the power to transcend demographics, evoke emotion, and build lasting connections. Ultimately, brands are collections of human beings, an…

Greetings and thank you once again for reading Fast Company’s Plugged In—and a happy Halloween to you. Recently, I used Apple Photos to revisit the photos I took during the 2015 Thanksgiving holiday. There were some gems in there—memories I’d like to preserve forever. But there were even more images I regretted saving in the first place. You already know the ones I’m talking about. The near-duplicates of other, better photos. The blurry misfires. The shots of people with their eyelids drooping or mouths agape. The ones I accidentally took of the floor when my thumb slipped. Did I mention that the treasured pictures of loved ones remain intermingled with detrit…

AI’s explosive growth depends on a backbone of vast energy-hungry, water intensive data centers, costing hundreds of billions of dollars in resources. The challenge—and opportunity—of the moment is ensuring this infrastructure scales without hollowing out long-term value. Across the U.S., states are racing to attract data center facilities with lucrative incentives. The promise is economic growth and prestige. The reality is more complicated: hidden costs borne by communities, power grids, and ecosystems. As a venture capitalist focused on hardtech and sustainability, I see this tension as both risk and opportunity. The future of AI will belong to those who reconc…

A momentous week in the technology sector made it clear there is no sign the boom in building artificial intelligence infrastructure is slowing — despite the bubble talk. Nvidia, whose processors are the AI revolution’s backbone, became the first company to surpass $5 trillion in market value. Microsoft and OpenAI inked a deal enhancing the ChatGPT maker’s fundraising ability and OpenAI promptly started laying groundwork for an initial public offering that could value the company at $1 trillion. Amazon said it would cut 14,000 corporate jobs, just days before its cloud unit posted its strongest growth in nearly three years. These developments, along with numer…

If you plan to hand out chocolate this Halloween, you might be in for more trick than treat. The price of cocoa remains high after spiking last year – a trend that has shoppers turning away from a perennial favorite sweet treat, even on a holiday that revolves around candy. Compared to the Halloween season last year, chocolate costs more this year and consumers are buying less of it. Overall candy prices have risen a whopping 78% since 2020, according to an analysis from consumer finance site FinanceBuzz, which tracked candy prices across four major retailers. A 100-piece bulk bag of Halloween candy costs an average of $16.39 in 2025, up from $9.19 in 2020 and $14…

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s vivid Pink PP Collection makes you want to step out and step up. Color is more than decoration. Color is a powerful tool that drives business and creates cultural relevance. The right hues build trust, drive sales, and make brands unforgettable, while the wrong ones can cost you customers and credibility. The launch of Coke Life in a green rather than familiar red can probably contributed to the product’s uphill battle with consumers. Even tinkering with a color combina…

Imagine living in a house with the latest smart home system: lights dim on voice command, your thermostat learns your schedule, your refrigerator orders milk before the carton runs out. It’s practical yet delightful. It improves your daily life. Now imagine that same house built on shaky foundations: the electric wiring is aging, and the plumbing is rotting. No matter how advanced your devices are the structure won’t support them reliably. That’s the difference between AI and blockchain. AI is the smart tech; blockchain is the well-designed infrastructure that ensures everything works reliably, predictably, and with integrity. Similar to how a home needs both …

Cheating has long been an unwelcome but expected risk in the hiring process. While most people are honest and well-intentioned, there are always a handful of candidates who attempt to game the system. Today, however, the problem is evolving at an unprecedented speed. Generative AI has made new, more sophisticated types of cheating possible for any position, from software development to finance to design. In my work with hundreds of employers helping them hire and develop talent, I’ve seen firsthand the myriad ways candidates attempt to game the system. So, why are candidates resorting to these methods? Sometimes, candidates are attempting to secure a position they’re …

Last year, travel group AAA estimated about 80 million Americans traveled over the Thanksgiving holidays. It was the busiest Thanksgiving ever at airports across the country, and some reports are saying those records could be shattered this year. A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand campaign in four years. In a new ad called “Home For The Holidays,” we see people making their way back home and various get-togethers being organized on Facebook. Created by agency Droga5 and set to Bob Dylan and Johnny Cash…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to increase rapidly as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings could suggest a market that’s heating up. Since the national Pandemic Housing Boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country that shift has varied sign…

Lots of research shows that doing mental exercises can ward off dementia and the effects of aging, but can it actually make you better at your job? While it’s hard to imagine the late musical theater virtuoso Stephen Sondheim needing any kind of extra creative stimuli, he in fact had a well-known love of stimulating puzzles and games. And he didn’t just play them. The Tony-winning composer behind Broadway hits such as Sweeney Todd, Company, and a heartwarming ditty about presidential assassins also cultivated a side hustle as a designer of cryptic crossword puzzles and a frequent host of game nights and scavenger hunts. Barry Joseph, a game researcher and designe…

When I first learned about Roth IRAs and Roth 401(k) plans—the tax-advantaged retirement plans that are funded with a taxpayer’s after-tax income—I remember thinking that it must be nice to have enough income that you could afford to contribute money to your retirement without an immediate tax break. But even though you fund Roth accounts with after-tax dollars, making them more expensive on the contribution side, they are ultimately a savvy way to save money in the long run. Unfortunately, if you don’t know what these accounts are or how they work, you will miss out on all of their benefits. Here’s everything you need to know to make the most of Roth retirement a…

If you blinked this week, you might’ve missed a few major moves. Netflix decided it’s time for a stock split, Amazon trimmed thousands of jobs, and Walmart is already dropping “Black Friday” prices before the Halloween candy wrappers are even off. Meanwhile, housing trends, climate shocks, and AI budgets kept reshaping the conversation about what’s next for growth. Here’s a look at what mattered most this week, and why these stories could shape the months ahead. Mortgage-free America hits a new high A record 40.3% of owner-occupied homes are owned free and clear, up from 39.8% last year. Aging baby boomers and longer lifespans concentrate equity among older…

This weekend, tennis star Novak Djokovic is serving snackers something a little different: a new sorghum-based, corn-free “popcorn” brand called Cob, which will compete in the same aisle as SkinnyPop and Orville Redenbacher’s. The popcorn’s launch coincides with the announcement of a $5 million seed round for the startup that’s led by Djokovic. Popcorn has become a particularly alluring category for celebrities over the past few years. New entrants have included Khloud Protein Popcorn backed by reality TV star Khloé Kardashian; singer Luke Bryan’s Boldly Grown Popcorn; and Rob’s BackStage Popcorn, cofounded by the pop rock band the Jonas Brothers. Why popcorn? …

In the C-suite, relationships can make or break your effectiveness, and too often, we’ve been taught that you must choose to be either a friend or a colleague, but never both. The fear is understandable. Too much closeness, and you risk favoritism. Too much distance erodes trust, but our research and experience as leadership advisers point to a different reality: genuine, trust-based relationships are not a liability; they’re a leadership advantage. The real risk isn’t choosing one or the other; it’s failing to integrate both. Morag’s Ally Mindset Profile data reveals a telling truth: 67% of respondents say their success has been undermined by their peer relationships…

The latest generation of artificial intelligence models is sharper and smoother, producing polished text with fewer errors and hallucinations. As a philosophy professor, I have a growing fear: When a polished essay no longer shows that a student did the thinking, the grade above it becomes hollow—and so does the diploma. The problem doesn’t stop in the classroom. In fields such as law, medicine, and journalism, trust depends on knowing that human judgment guided the work. A patient, for instance, expects a doctor’s prescription to reflect an expert’s thought and training. AI products can now be used to support people’s decisions. But even when AI’s role in doing t…

It’s 10 a.m. on an October morning, and I’m in the middle of a one-on-one Zoom interview when a sudden trilling sounds from behind me. I try to ignore it, but several other strange noises follow. My eyes glaze over as I commit myself to feigning complete obliviousness to my sonic surroundings. It’s easier than explaining that the noises are coming from my AI-powered pet. This awkward encounter came thanks to Moflin, a $429 AI pet built by the electronics company Casio. According to Casio’s official description, the Moflin is “a smart companion powered by AI, with emotions like a living creature.” This robot friend looks a bit like a Star Trek tribble, in that it’s an …

Amidst much confusion, polarization, and debate around how AI will impact work, the fact of the matter is that many people are concerned by automation and the prospect of AI job elimination. For example, the simple notion that “AI is going to take my job” is a thought that has crossed the minds of 25% of workers. For some, this may be true, although the magnitude of AI-driven job displacement is still uncertain; depending on assumptions, AI-driven job displacement could potentially range from 3% to 14%. What will the ultimate figure be? It’s hard to know: nobody has data on the future, and any projection is merely extrapolating from past data and past innovation, whic…

As more than 19 million U.S. college students prepare to wrap up their fall semester and begin looking ahead to securing internships and jobs next spring, it’s natural for them—and their families—to worry about the fate of the job market in the age of AI. Indeed, Anthropic’s CEO predicted this summer that within the next five years—and maybe even sooner—adoption of AI could reduce entry-level hiring in white-collar professions by 50%. The impact is already being felt: postings for early-career corporate jobs are down 15%, while applications have spiked 30%. A separate Stanford study found that AI displacement, at this point, seems to be disproportionately affecting younge…