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Below, Gene Ludwig shares five key insights from his new book, The Mismeasurement of America: How Outdated Government Statistics Mask the Economic Struggle of Everyday Americans. Gene is the former Comptroller of the Currency and founder of the Ludwig Institute for Shared Economic Prosperity (LISEP), a nonprofit dedicated to uncovering the truths that official statistics too often obscure. His writing has appeared in The New York Times, The Wall Street Journal, The Atlantic, Politico, The Financial Times, and TIME. What’s the big idea? Americans keep hearing that the economy is strong. Unemployment is low. Wages are rising. Growth is steady. But for millions of…

With more than 100,000 artifacts dating back thousands of years, nearly 900,000 square feet of floor space, a site that spans more than 120 acres, and a total price tag estimated to be more than $1 billion, it’s not hyperbole to call the Grand Egyptian Museum outside Cairo, Egypt, the most significant museum project in recent decades. It’s the kind of blockbuster building that would have even the starriest of starchitects salivating at the chance to lay claim to what’s likely become one of Egypt’s most visited tourist attractions. So, in hindsight, it’s a bit unexpected that the architecture firm that won the museum’s international design competition way back in 2002 …

Have you ever been to the Gamerhood? Part game show, part reality series, it recently wrapped its fourth season in August. Over five weekly episodes on Twitch and YouTube, the show pitted gaming creators like Kai Cenat, Ludwig, Mark Phillips, and Berleezy, against each other in a combination of gaming and IRL challenges. The third season from last summer attracted more than 23 million views. In September, the show went mainstream when season four landed on Prime Video. Even before that, just on YouTube and Twitch, season four was getting about 20 million views for each episode. Not too shabby for a show created by a brand. That’s right, Gamerhood is fully owned by St…

How do you say yes when you have no idea how to deliver? My cofounders and I built Moment Factory by saying yes to projects most people thought were impossible. Long before the technology existed, we designed interactive concerts, illuminated night walks through forests, and towering LED installations in airports. Every project started with the same challenge: Finding the path to make the impossible possible. The unknown isn’t unique to our industry. Every creative team faces it—startups launch apps no one knew they needed, architects design spaces no one had imagined, chefs invent dishes no one had tasted. At the beginning of every project, you don’t know the outcome…

Most immersive experiences today may feel stale in retrospect. Brands have invested heavily in creating spaces meant to captivate, yet these experiences all replicate the same visual and audio cues, making it increasingly difficult for brands to differentiate. The underlying issue is a technological design constraint: You can either create something highly personalized or something that scales to hundreds of people simultaneously, but rarely both. A seismic change is afoot that will dwarf the previous chasm, like the shift from black and white film to color cinema. Multimodal AI is poised to eliminate the joint scaling and personalization limitation, enabling truly mu…

House fires burn hotter and spread faster than ever before, leaving families with as little as two minutes to safely escape their homes. Despite that short window to reach safety, families are startlingly unprepared: Only 26% of American families have developed and practiced a home fire escape plan. The disconnect between the urgency of fire safety and actual household preparation points to a fundamental challenge in home safety education. Traditional approaches (pamphlets, static demonstrations, and classroom presentations) often fail to create the lasting behavioral change needed when seconds matter most. At Kidde, our ultimate goal is to help keep everyone safe…

As a child and adolescent psychiatrist, I’ve seen how America’s education system leaves neurodivergent children behind. Despite growing awareness of ADHD, autism, and learning differences, schools remain stuck in outdated models. Without rethinking how classrooms are structured, we’ll keep failing students whose brains work differently. Last year, I worked with a boy who dreaded school so much he would sometimes vomit on the drive there. His anxiety wasn’t about tests or teachers in the usual sense. It was about the environment itself—the noise, the lights, the pressure to sit still in a classroom not built for how his brain works. His parents tried everything from wa…

As the global climate and environmental crisis accelerates, the urgency for sustainable alternatives to fossil fuel-based products has never been greater. Today, biobased products—derived from renewable agricultural, marine, and forestry materials—are gaining momentum as critical tools in reducing our reliance on non-renewable resources and mitigating environmental harm. From everyday household goods to advanced industrial materials, biobased alternatives are transforming entire industries and creating pathways toward a lower-carbon, more resilient future. Biobased products offer a broad range of applications, including lubricants, detergents, inks, fertilizers, and b…

Earlier this year, while the U.S. government was cutting billions in foreign aid, a refugee education program called Yeti Confetti did something remarkable: It took a single grant and scaled from serving 35 to 1,400+ students in Lebanon and NYC. They anticipate doubling that within the next few months. While hundreds of humanitarian organizations suspended programs because of the U.S. foreign assistance freeze, Rocket Learning, an education tech platform in India, is reaching 3 million children across 10 states and territories at $1.50 per child per year, a fraction of comparable traditional early childhood programs. This dichotomy was reflected in two types of co…

Have you ever tried to complete a jigsaw puzzle without all the pieces? That’s what it’s like to run a business with siloed systems. Business data is critical in every industry, but if it’s siloed across departments, teams, and people—that is, if your puzzle pieces are scattered across your home—you may never figure out how to make that information work for you. Left unaddressed, this fragmentation can eventually undermine customer trust, brand integrity, and employee retention, severely impacting your business goals. True integration isn’t just about building more efficient systems: It’s about centering the entirety of your customer’s needs in every system you bu…

Halloween might be over, but sky-watchers are in for a treat this week. On Wednesday, November 5, the night sky will be illuminated with the biggest, brightest full moon of the year, also called the beaver moon. And it’s a supermoon, meaning it will be full at the same time it’s closest to Earth. Here’s everything to know about this week’s sky-watching event. What’s the best time to see the supermoon? The best time to see a full moon typically is right after sunset, especially for a supermoon, when it appears biggest on the horizon, according to Live Science. According to the Weather Channel, the best time to see the beaver moon is from dusk on Tuesday,…

When a leader inherits a business in crisis, what decisions can they make to steady the ship and drive positive change? The Honest Company CEO Carla Vernón and National Women’s Soccer League commissioner Jessica Berman riff on counterintuitive methods for gaining employee trust after public scandals and share practical advice on reframing strategy. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Bob Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leade…

“I always dream of the same mall.” So begins a recent post on the popular subreddit r/The MallWorld. The subreddit was first created in 2021, and currently has 10,000 monthly visitors detailing their recurring dreams of eerie, often empty spaces. The description reads, “Have you been to one of these common dream locations?” The post continued: “It has a very vintage feel to it. It always has warm amber lighting and wooden guard rails. It has 3 main floors, and one secret lower floor. “The lower floor is usually kept pristine, a time capsule of the 90’s. The stores are closed, but the merchandise remains. It smells like my kindergarten class did..” If this…

Last week, Amazon became the latest company to announce massive layoffs. In a memo, senior vice president of people experience and technology, Beth Galetti, revealed that the company would let go of “approximately 14,000” employees, citing AI innovations and a fast-changing world. “This generation of AI is the most transformative technology we’ve seen since the Internet, and it’s enabling companies to innovate much faster than ever before (in existing market segments and altogether new ones),” Galetti wrote. “We’re convinced that we need to be organized more leanly, with fewer layers and more ownership, to move as quickly as possible for our customers and business.” …

Last week, YouTube TV ditched over 20 Disney-owned channels, after the two companies failed to reach a new content distribution deal ahead of the deadline. But now, YouTube TV is trying to make it up to subscribers who are reeling from their diminished viewing options. According to multiple reports, YouTube TV seems to be (quietly) offering $10 credits on subscriber bills for six months, for a total savings of $60. But there’s a catch, which is that that credit won’t be automatically applied. It looks like users will have to do some digging through your YouTube TV account’s settings in order to opt in. Here’s how to check for the credit: According to TechRadar…

Global competitors are pouring billions into agricultural research and emerging technologies, while American farmers are being asked to do more with less. The pressure on farmers is real: Net farm income for row crop producers remains persistently low, public investment in agricultural research has plummeted to 1970s levels, and the technologies that could reshape our industry too often stall before reaching the farm gate. At Land O’Lakes Inc., we believe there’s a better way forward rooted in cooperation, trust, and a ground up approach to innovation. We believe the cooperative mindset is what it will take to overcome the challenges ahead. It’s a mindset that sho…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. D.R. Horton, America’s largest homebuilder, is doubling down on mortgage rate buydowns to keep its sales volumes up amidst an affordability-strained housing market. On its October 28 earnings call, the builder said 73% of its homebuyers in fiscal Q4 2025 received a mortgage rate buydown—up slightly from 72% in the previous quarter. “As we anticipated on our last call, we did expect to lean in more heavily to the offering of 3.99% [mortgage rate buydown],” said Jessica Hansen, D.R. Horton’s senior vice president of investor relations. “That is som…

Public servants manage a geographically distributed group of people across dozens of public and private organizations daily. Cybersecurity officials work with state and federal counterparts, and homelessness coordinators work with public health departments and nonprofits. State veterans affairs departments sit at the intersection of educational and health benefits along with housing and job assistance. From my conversations with public servants across the country, it’s clear that most critical government functions cannot happen without collaboration. This makes it paramount to have a deep understanding of who does what across dozens of organizations for government…

It looks and feels like any other luxurious cashmere sweater. But a new oversized crew from Reformation is made entirely from recycled fiber, a milestone three years in the making. The brand now makes a cardigan, crew, V-neck, and five other styles from a carefully developed blend of 95% recycled cashmere and 5% recycled wool—the unexpected material that made 100% recycled fiber feasible. Some other pieces in its lineup still use a small amount of virgin cashmere, but Reformation is aiming to eliminate it completely. “It really does have an outsized and shockingly large footprint compared to other fiber,” says Kathleen Talbot, Reformation’s chief sustainability of…

Across the streaming world, companies have been focused on adding features that make their top-tier subscriptions more valuable to the users who consume their content. Anime streamer Crunchyroll recently added access to a library of digital manga for top-paying customers. Spotify—somewhat belatedly—has begun offering high-quality audio for its Premium subscribers. SoundCloud is taking a different approach. It operates a standard streaming platform, with 100 million licensed tracks. But SoundCloud also has an enviable base of creators—musicians, DJs, podcasters, and more—who have uploaded 300 million tracks on the service to reach fans and make money from their stream…

PepsiCo, the food and bev giant behind childhood favorites like 7UP, Mountain Dew, Lay’s, and Doritos, just got new branding, and it looks nothing like its namesake product. The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its inception in 1965, and all of them have taken their most prominent design cues from Pepsi, the soda brand that started it all—until now. When PepsiCo designed its last identity in 2001, it owned 13 consumer brands. Today, it owns more than 500. And, over the past several months, PepsiCo has signaled…

When Elon Musk launched Grokipedia, his AI-generated encyclopedia intended to rival Wikipedia, it was not just another experiment in artificial intelligence. It was a case study in everything that can go wrong when technological power, ideological bias, and unaccountable automation converge in the same hands. Grokipedia copies vast sections of Wikipedia almost verbatim, while rewriting and “reinterpreting” others to reflect Musk’s personal worldview. It could genuinely be conceived as the antithesis of everything that makes Wikipedia good, useful, and human. Grokipedia’s edits aggressively editorialize topics ranging from climate change, to immigration, to (of course…