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As AI data centers spring up across the country, their energy demand and resulting greenhouse gas emissions are raising concerns. With servers and energy-intensive cooling systems constantly running, these buildings can use anywhere from a few megawatts of power for a small data center to more than 100 megawatts for a hyperscale data center. To put that in perspective, the average large natural gas power plant built in the U.S. generates less than 1,000 megawatts. When the power for these data centers comes from fossil fuels, they can become major sources of climate-warming emissions in the atmosphere—unless the power plants capture their greenhouse gases first and th…

Alphabet Inc’s Google is close to deciding on locations in its key market of India where it will open its first physical retail stores outside the United States, three sources familiar with the matter said. Google counts India as a key growth market, where it has committed to investing $10 billion. It currently has only five physical stores, all in the United States, which sell its products such as Pixel phones, watches, and earbuds. It is aiming to mirror a retail approach that helped Apple Inc. rake in billions of dollars in the past two decades by showcasing its own products. Apple has 500 plus stores worldwide. Google is in advanced stages of finalising lo…

At its annual Google I/O developer conference in Mountain View next week, Google will try to rally developers around one of its next big bets: Android XR. Later this year, Samsung is set to release the first VR headset powered by the spatial computing operating system, and Google is aiming to attract as many developers as possible to build apps for the device. That’s no small task for a company whose history with AR and VR has been marked by inconsistency. Google was among the first to experiment with AR glasses, gave millions their first taste of VR through low-cost mobile viewers, and even launched a stand-alone immersive VR headset before Meta—only to abandon each …

Google has 44 data centers in operation or in development around the world, but as demand for AI and the need for compute capacity grows, the company is getting started on three more. This latest batch is destined for Texas, where Google already has a pair of data centers in operation just south of Dallas. One of the new centers will be located outside of Amarillo in Armstrong County, with the other two headed to Haskell County, about three and a half hours west of Dallas. The $40 billion investment in the Lone Star State will help the company build additional infrastructure for its cloud and AI units. The company expects the centers to be operational by the end o…

Google has 44 data centers in operation or in development around the world, but as demand for AI and the need for compute capacity grows, the company is already getting started on three more. This latest batch is destined for Texas, where Google already has a pair of data centers in operation just south of Dallas. One of the new centers will be located outside of Amarillo in Armstrong County, with the other two headed to Haskell County, about three and a half hours west of Dallas. The $40 billion investment in the Lone Star State will help the company build additional infrastructure for its cloud and AI units. The company expects the centers to be operational by t…

Starting today, Google is weaving its massive investment in AI into one product nearly everyone already uses—and for many people, the change won’t feel optional. Google announced Thursday that a suite of new features powered by Gemini 3 will begin appearing in Gmail, introducing automation designed to reduce inbox overload. The most consequential update is a new Gmail view called AI Inbox, which reshapes email around summaries, topics, and to-dos, rather than individual messages. What changes the moment this turns on For users, the shift isn’t about learning new tools—it’s about no longer having to manage email the same way. Instead of opening Gmail to a chrono…

Google has acted illegally to maintain a dominant position in online advertising, a federal judge ruled on Thursday. The tech giant’s “exclusionary conduct substantially harmed Google’s publisher customers, the competitive process, and, ultimately, consumers of information on the open web,” Judge Leonie Brinkema wrote in her 115-page ruling, which followed another federal judge’s ruling last year that Google had monopolized the search market. Google was found “liable under Sections 1 and 2 of the Sherman Act” for actions in the ad exchange and tool sectors, but not that it operated a monopoly on ad networks. Google told Fast Company it disagreed with the court’s decis…

Alphabet’s Google laid off hundreds of employees in its platforms and devices unit, The Information reported on Friday, citing a person with direct knowledge of the situation. The cuts in the division, which houses the Android platform, Pixel phones and the Chrome browser among other applications, follow Google’s January buyout offers to employees in the unit, the report said. “Since combining the platforms and devices teams last year, we’ve focused on becoming more nimble and operating more effectively and this included making some job reductions in addition to the voluntary exit program that we offered in January,” a Google spokesperson told The Information. …

Since exercise can make you smarter, less stressed, and happier, Google decided to find ways to help employees exercise more often. The research team assigned employees to one of three groups: People in one group were asked to pick a convenient two-hour window, and to follow a strict routine: something along the lines of “work out at 6 p.m. every day.” They then received a financial reward every time they worked out. People in a second group followed a flexible plan, working out whenever they wished. They also received a financial reward every time they worked out. People in the third group (the control group) were simply “encouraged” to work out more: no routi…

Shares in Alphabet Inc (Nasdaq: GOOG), the company better known as Google, are rising again in premarket trading today. The stock is currently up by more than 4% following yesterday’s rise of 6.2%. If those gains hold, Google could be set to become the world’s next company with a $4 trillion market cap today. Here’s what you need to know. Why are GOOG shares rising? Shares in Alphabet have had a stellar run as of late. Yesterday, they rose more than 6.2%. Over the past five days, they have been up more than 11.5%. Over the past month, they have jumped more than 22%. And over the past six months, they have been up more than 87%. And that’s before…

A helicopter flying over your head, the ground rumbling under your feet, bullets whizzing by your ears: If it’s up to Google and Samsung, then your movie nights will soon sound like you’re in the middle of the action. The two companies announced a new 3D audio format called Eclipsa Audio this month that will soon bring spatial audio to compatible devices, starting with this year’s Samsung TVs and soundbars. Google is also bringing Eclipsa Audio to YouTube, where creators will soon be able to upload content with immersive audio, and has plans to extend support for it to Android phones, Chrome browsers, as well as TVs, soundbars and streaming devices made by a number of…

If you’re embarrassed every time you have to hand over that Gmail address you came up with in 2006, you’re in luck. Google is finally allowing users to change their Gmail username without creating an entirely new account. The update will allow you to edit your email address to any that isn’t taken. Until now, Google only offered the option to create an alternate email and forward your mail to a new @gmail.com address. But, if you wanted any of your documents, pictures, or other media, then it required you to transfer all the data over—a process that is far from smooth. Now, Google is offering the ability to keep all of that information, whether you’ve changed y…

Google’s logo just got a little bit blurrier. In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color blocked “G” for gradients. Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new “G” is Google’s biggest update to its visual identity since retiring serfs for its current sans-serif font, Product Sans, in 2015. Why a gradient? In 2013, Google was among the first tech companies to move from skeuomorphic, dimensional lettering to a flat logo design. It arguably ushered in the “blanding” era—a moment when companies embraced s…

Starting today, thousands of changemakers and leaders will descend upon Austin for one of the biggest festivals and conferences of the year: South by Southwest (SXSW). It’s the “level playing field” event where startups and Fortune 500 companies share the same stage to discuss the hottest topics and trends in film, tech, sustainability and travel, social good, and health and wellness. It’s where brands unveil new products, relationships are formed, and celebrities premiere their films. However, despite its popularity as a must-attend event, you won’t find SXSW in your Google Calendar app. You also won’t find two other cultural events in March: Women’s History Month o…

Google is rapidly expanding its AI search capabilities, as reflected in the announcements it made Tuesday at its Google I/O developer conference. The search giant announced the general availability of AI Mode, its chatbot-format AI search product; some changes to its AI Overviews search results; and its plans to add new visual and agentic search features this summer. Google’s biggest announcement in the realm of search was the general availability of its AI Mode, a chatbot-style search interface that allows users to enter a back-and-forth with the underlying large language model to zero in on a complete and satisfying answer. “AI Mode is really our most powerful vers…

For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list, through search engine optimization (SEO), has become a $200 billion business. But in the past two years, search has changed. Companies are now synthesizing and summarizing results into AI-generated answers that eliminate the need to click through to websites. While this may be convenient for users (setting aside concerns over hallucinations and accuracy) it’s bad for businesses that rely on search traffic. One such business, educational tech firm Chegg, has sued Google i…

Google CEO Sundar Pichai is expected to take the stand on Wednesday morning at a trial in Washington where antitrust enforcers seek an order forcing the company to sell its Chrome web browser and take other measures to boost competition among online search providers. Pichai will testify in the Alphabet unit’s defense against proposals by the U.S. Department of Justice that the company has said would cause unintended harm to browser developers, smartphone makers and internet users. The outcome of the case could fundamentally reshape the internet by potentially unseating Google as the go-to portal for information online. The DOJ and a broad coalition of state at…

Google released its new Gemini 2.5 Pro Experimental AI model late last month, and it’s quickly stacked up top marks on a number of coding, math, and reasoning benchmark tests—making it a contender for the world’s best model right now. becoming apparent that the new reasoning model may be the best model in the world, at least for now. Gemini 2.5 Pro is a “reasoning” model, meaning its answers derive from a mix of training data and real-time reasoning performed in response to the user prompt or question. Like other newer models, Gemini 2.5 Pro can consult the web, but it also contains a fairly recent snapshot of the world’s knowledge: Its training data cuts off at the e…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on gathering some informed opinions from people trying out Google’s new Gemini 3 Pro AI model. I also look at another “circular” AI investment agreement. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on X (formerly Twitter) @thesullivan. What smart people are saying about Google’s Gem…

Google will confront an existential threat Monday as the U.S. government tries to break up the company as punishment for turning its revolutionary search engine into a ruthless monopoly. The drama will unfold in a Washington courtroom during the next three weeks during hearings that will determine how the company should be penalized for operating an illegal monopoly in search. The proceedings, known in legal parlance as a “remedy hearing,” feature a parade of witnesses that includes Google CEO Sundar Pichai. The U.S. Department of Justice is asking a federal judge to order a radical shake-up that would ban Google from striking the multibillion dollar deals with Apple an…

What does the future of computing look like? Is it voice chat? Floating holographic displays? A generative AI fever dream with no escape? At Salone de Mobile—the annual design fair in Milan—Google is suggesting something less literal: It’s light that’s as pliable as fabric. Since first attending in 2018, Google has become a staple of Milan’s annual design festival, where the installations draw long lines and buzz. The company has measured how different rooms make you feel, demonstrated that water informs their design, and explored the ties of color and emotion through immersive spectacles. This year, Google’s project is called Making the Invisible Vis…

AI image generators used to be terrible at handling text. Even once the models mastered hands with five fingers, the presence of mangled, nonsensical, vaguely Cyrillic-looking text was a dead giveaway that an image was generated by AI. Not anymore. Today’s most advanced image generators have slowly improved their text generation. OpenAI’s image generator within ChatGPT handles basic text tasks fairly well. And design-centered models like Ideogram are great for simple, practical text tasks like creating video thumbnails. This week, though, Google has released Nano Banana Pro, an updated version of its wildly popular AI image editing tool. Nano Banana P…

The best thing I can say about Google’s Pixel Watch 4 is that I don’t think about it all that much. Whenever I wear my Apple Watch, it’s kind of a nuisance. Stand up. Breathe. How are you feeling right now? Looks like you’re on a walk. Was that an exercise you just started? Even just regular notifications for emails and text messages can get overwhelming. The Pixel Watch 4 is unintrusive by comparison. While it’s full of fitness tracking features and can put notifications on your wrist, it doesn’t ask for much of your attention in return. In a way, that’s pretty refreshing. Fitness optional My big disclaimer with this review is that I’m not big into quantif…