What's on Your Mind?

Rain-parched Southern California finally received some much-needed precipitation recently, offering some relief from the Los Angeles wildfires which displaced more than 150,000 people from their homes—and either razed or damaged some 15,000 structures. Of course, not everyone jumped to help. But amid the widespread devastation came what seems like, in our socially and politically fraught times, an unlikely ray of hope: A convergence of communities, of neighbors helping each other in whatever way possible and even heading out to assist complete strangers. The goodwill and altruism born from this calamity has been a boon to exhausted and overwhelmed firefighters and p…

Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe’s AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly’s web app through two subscription tiers—Firefly Standard and Firefly Pro—which retail for $9.99 and $29.99 per month, respectively. [Image: Adobe]What is Adobe’s new Firefly video model?Firefly Video Model is Adobe’s answer to existing video models like Open AI’s S…

As an introvert, I dread large conferences. I get invited to a number throughout the year, and I usually scramble to find excuses for why I can’t attend. Since I have spent much of my career posing as an extrovert, some people are surprised to discover that I really don’t enjoy networking at large gatherings. I worry about feeling overwhelmed by the crowds, not remembering people’s names, having to sit alone for meals, drawing a blank and not being able to engage in small talk, and, of course, worried I won’t know anyone there. Just thinking through all of this is absolutely exhausting. Last year, I was invited to speak and attend Transform, a conference focused on dr…

The theme park wars will shift into an even higher gear right before Memorial Day. On May 22, Universal Orlando is scheduled to open Epic Universe, it’s $6 billion expansion that’s meant to lure more visitors away from the Magic Kingdom and other assets of Walt Disney World and make the company’s theme-park hub a seven-day visit for tourists. Announced in 2019, Epic Universe will be the first new Central Florida theme park in more than 25 years. Divided into five lands, it’s a park that hopes to have something that appeals to all types of family members. And it’s a serious enough threat that Disney has announced a major upgrade to its Orlando parks, part of a 10-year,…

In another devastating blow to customers and employees of Joann Inc, the popular fabric and crafts retailer is moving to close a significant chunk of its brick-and-mortar locations as part of ongoing bankruptcy proceedings, according to a court filing on Wednesday. The company, which filed for Chapter 11 protection a second time last month, had initially said it would continue operating its approximately 800 stores as it restructured and sought a buyer. However, it told a court this week that it has now identified a number of underperforming locations during the bidding process that it wants to close as a way of cutting costs. “As the sale process progressed,…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get over decision paralysis? A: I feel this one. I think we all do. By most estimates, the average person makes around 35,000 decisions per day. Most of those are small choices like what to wear, what to have for lunch, what to post on social media. Hopefully you’re not paralyzed by those choices. But you also shouldn’t discount them completely. If you spend too much time mulling over the less consequential parts of life, you can end up with dec…

After decades of fielding questions about travel points, loyalty programs, and rewards credit cards, you’d think that Brian Kelly—the founder of The Points Guy—would tire of the subject. Instead, he’s more energized than ever, a passion he channeled into his new book, How to Win at Travel. In 300-plus pages, Kelly delivers more than just strategies for maximizing credit cards and points. He’s created a travel bible of sorts, one that makes planning and logistics as rewarding as the trip itself. Brian Kelly [Photo: Brandon Launerts/courtesy Simon & Schuster] It’s a book built for every kind of traveler, from those working towards their first bucket-list trip to …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When economic analysts talk about a cyclical change, they’re talking about short-term fluctuations driven by the business cycle. When those same analysts talk about a secular change, they’re talking about long-term, structural shifts in the economy. Sometimes a trend can be a little of both. One example: First-time homebuyers keep getting older. In 1991, the median age of first-time homebuyers in the U.S. was 28 years old. In 2024, it was 38 years old. In other words, the median first-time U.S. homebuyer in 2024 (age 38) has been out of high scho…

Whenever we have a free afternoon, my nine-year-old and I visit our favorite bookshop. By now, we have a routine. Ella makes a beeline to the graphic novels. Her favorite books—such as Smile, Roller Girl, and The New Girl—are part of a new genre of graphic novels that has emerged over the past decade-and-a-half specifically targeted at eight-12-year-olds. The books’ illustrations are colorful and fun, but the stories tackle serious issues: Mending broken relationships; confronting social anxiety; dealing with siblings and parents. Unlike prose, which takes her days to read, Ella will binge these graphic novels in less than an hour. But she’ll come back again and a…

Workweeks can go by in a flash. Starting a day can feel like getting on a roller coaster. Strap in, and almost before you can blink, the day is over. And then it is time to start it again. Because you can get immersed in the chaos of the day so quickly, the momentary emotions you experience as you move from one task to another probably get lost in the shuffle. As Barbara Fredrickson and Daniel Kahneman pointed out, though, most of our lives are really experienced through our memories of events rather than the moment of those events themselves. Paradoxically, then, you want to think about how to create memories of a happy work life rather than maximizing the happiness …

Even tech giant Apple couldn’t prevent its artificial intelligence from making things up. Last month, the company suspended its AI-powered news alert feature after it falsely claimed a murder suspect had shot himself, one of several fabricated headlines that appeared under trusted news organizations’ logos. The embarrassing pullback came despite Apple’s vast resources and technical expertise. Most users probably weren’t fooled by the more obvious errors, but the incident highlights a growing challenge. Companies are racing to integrate AI into everything from medical advice to legal documents to financial services, often prioritizing speed over safety. Many of these a…

In his last semester at college, in between studying labor law and environmental impact assessment, Alex Elderbroom took a class on something very different: how to build a tiny house. In the class, at Paul Smith’s College in upstate New York—a school that mixes traditional academics with more practical courses—a small group of students spent three months last fall going through each step of the construction process, from planning and purchasing materials to building basic furniture for the finished 8-by-10-foot space. Elderbroom, who just graduated, happens to already rent a tiny cabin. He was interested in learning how to build one of the homes himself. “It seem…

YouTube isn’t just a website anymore. And computers and smartphones aren’t even the primary ways that people watch YouTube content, either. YouTube CEO Neal Mohan, in his annual letter to the YouTube community yesterday, wrote, “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S.” At the same time, he said, creators “have moved from filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Ahead of posting his letter, Mohan spoke with Fast Company about how YouTube—which is celebrating its 20th year—is responding to changing viewer habits and givin…

AI rivalry heats up: Glean CEO Arvind Jain replies to Sam Altman’s caution to investors. View the full article

Global sustainability models are failing. They’ve been designed to showcase ethical trade and environmental responsibility, but they fundamentally misunderstand how global supply chains operate—especially the critical, unseen work at the beginning of essential value chains such as critical minerals. For decades, these models have burdened African merchants, miners, and farmers—the backbone of global industries from cocoa to lithium—while corporations further along the chain claim the benefits. The systems celebrate end products, like sleek electric vehicles (EVs) or iPhones, while ignoring the heavy lifting at the start of the work, where it’s most difficult. Th…

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (“never been done before”) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s…

Small dwelling units are booming as solutions for affordable housing, camping, and glamping. But of most interest, at present, is the opportunity this category provides as a source of transitional housing during times of climate crisis and regional disasters such as the L.A. fires. California already had increasingly positive regulation toward accessory dwelling units (ADUs) and tiny homes prior to the January 2025 Los Angeles fires. In the wake of the current disaster, L.A. Mayor Karen Bass issued an emergency executive order: Return and Rebuild. This new mandate eliminates the significant regulatory hurdles of rebuilding to organize efforts with a theme of “urgency,…

My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in wearing a power suit, fresh from her role as a senior marketing executive at a major software company. At the time, it was a bit embarrassing. Looking back, I realize I was witnessing someone who refused to accept artificial limitations on what she could achieve. Years later, as a CMO, I’ve come to appreciate how those early lessons shaped my understanding of professional possibilities. As a CMO in the ‘80s, my mother was a trailblazer—it was not typical for a woman to have a seat at the board table. But I’ve also learned that even with strong…