What's on Your Mind?

Every year the world gets a little more digital—and every year we still find surprise, delight, and meaning in the physical and the material. Like books or movies, the objects we obsessed over tell a story about the year gone by. So to continue a tradition that goes back several years now, here’s my look at the objects that tell the story of 2025: the joys, the absurdities, and the difficult-to-explain. 1. “Gold” Oval Office Decor To call the second The President administration a new gilded age is less a critique than a straightforward descriptor. Most notably, the president has transformed the look of the Oval Office into a barrage of gold, from gilded statu…

You can now read every article that has ever appeared in The New Yorker—from as early as February 1925—with the click of a button. For the publication’s centennial anniversary, its editorial team has spent months painstakingly scanning, digitizing, and organizing every single issue it’s ever published, or more than half a million individual pages. Each issue is artfully arranged in a chronological display under a purpose-built archive section of the website; but the content has also been incorporated into The New Yorker’s search algorithm so that readers can come across it organically. As the future of magazine journalism remains uncertain, a look back through thi…

Pricing is one of the most powerful growth levers a business has, yet it is still one of the most overlooked. While teams spend months refining product and brand, pricing decisions are too often rushed, emotionally charged, or guided by instinct rather than insight. Under the pressure of rising costs and competitive pressures, many leadership teams resort to the fastest fix: promotions to meet short-term targets or price increases to plug a margin leak. The companies that consistently outperform take a different approach. They treat pricing as a strategic, evidence-led discipline. They ground pricing in how customers perceive value and make decisions to deliver gr…

My work across decades has spanned sectors, geographies, and cultures, focusing on exploration, discovery, and innovation. My husband and I have defined our work across business, nonprofit, and philanthropy simply: “We invest in people and ideas that can change the world.” I spend much of my time exploring and sharing exciting developments that hold great promise. This work has taken me from building the Internet revolution, to working in villages and cities across the globe and America’s 50 states, to the boardroom of the National Geographic Society, where I just completed a decade of service as Chairman of the Board. It has been a true privilege to lead these ef…

Thank you once again for reading Fast Company’s Plugged In. A quick programming note: We will be taking the next two Fridays off. Happy holidays to all, and I look forward to resurfacing in your inbox next year. For any number of reasons, 2025 has hardly been my favorite year. But if I were to make a list of things that went well, my relationship with AI would be on it. This was the year I went from being an AI dabbler to a daily user. And while some of that usage still amounts to messing around—hello, Sora!—even more involves tasks that make me more productive. More importantly, it brings me better results, a goal I hold dear. (Sadly, not every AI enthusiast …

Few brands have been more associated with the fast-fashion boom of the last two decades than Zara, the flagship apparel chain owned by Spanish clothing giant Inditex SA. It may surprise some consumers to learn, then, that Zara has in fact reduced its global footprint over the last few years since the pandemic. The brand’s decline in physical storefronts has been moderate but meaningful, from a third-quarter peak of around 2,139 stores in 2019 to just under 1,800 stores five years later, according to earnings statements from Inditex. That’s a reduction of 16%. Now, thanks to new accounting metrics from the company, we’ve learned that Zara’s physical footprint…

TikTok has signed agreements with three major investors — Oracle, Silver Lake and MGX — to form a new TikTok U.S. joint venture, ensuring the popular social video platform can continue operating in the United States. The deal is expected to close on Jan. 22, according to an internal memo seen by The Associated Press. In the communication, CEO Shou Zi Chew confirmed to employees that ByteDance and TikTok signed the binding agreements with the consortium. “I want to take this opportunity to thank you for your continued dedication and tireless work. Your efforts keep us operating at the highest level and will ensure that TikTok continues to grow and thrive in the U.S. and …

A 911 call about a man resembling “the CEO shooter.” Body-camera footage of police arresting Luigi Mangione and pulling items from his backpack, including a gun that prosecutors say matches the one used to kill UnitedHealthcare CEO Brian Thompson, and a notebook they have described as a “manifesto.” Notes about a “survival kit” and “intel checkin,” and testimony about alleged statements behind bars. A three-week pretrial hearing on Mangione’s fight to exclude evidence from his New York murder case ended Thursday after revealing new details about his December 2024 arrest in Altoona, Pennsylvania, steps prosecutors say he took to elude authorities for five days, and what h…

With the last weekend before Christmas upon us, the holiday travel period has begun. This year, the American Automobile Association (AAA) says a record number of Americans will be making journeys—122.4 million of them in total. While millions of those journeys will be made by plane or other forms of public transportation, the overwhelming majority—109.5 million—will be made by car. If you’re one of those making your Christmas trip by car, here are the best and worst times to hit the road over the holiday travel period, which AAA defines as running from December 20 to January 1. Best times to hit the roads The 2025 holiday period spans 13 days this year, ru…

Delivery company Instacart will pay $60 million in customer refunds under a settlement reached with the Federal Trade Commission over alleged deceptive practices. The FTC said Thursday that Instacart has been falsely advertising free deliveries. The San Francisco-based company isn’t clearly disclosing service fees, which add as much as 15% to an order and must be paid for customers to receive their groceries, the FTC said. Instacart has also failed to clearly disclose that customers who enroll in a free trial for its Instacart+ program will be charged membership fees at the end of the trial. The FTC said hundreds of thousands of customers have been charged but have rece…

Before food influencers were deep-frying Chipotle burritos, putting an entire serving of mac and cheese on their Chick-fil-A sandwich, and making McDonald’s hash browns into ice cream sandwiches, there was another food-hack-slash-Frankenfood that ruled the internet: the quesarito. This week, Taco Bell brought it back to its official menu. The quesarito is exactly what its name implies: a fully loaded burrito that, instead of being wrapped in a regular tortilla, has been lovingly sealed inside a giant quesadilla. It’s the epitome of fast-food gluttony, and as of December 18, it’s back in Taco Bell stores for a limited time for $6.70 (and a relatively modest 570 calorie…

Stocks rose in morning trading on Wall Street Friday and further trimmed losses from earlier in the week for several major indexes. The S&P 500 jumped 0.8%, adding to gains made on Thursday. The Dow Jones Industrial Average rose 283 points, or 0.6%, as of 10:05 a.m. Eastern. The Nasdaq jumped 1% and is now on track for a weekly gain. Technology stocks with an focus on artificial intelligence once again led the market. Nvidia jumped 3.4% and Broadcom rose 2.4%. Oracle rose 7% on news that it, along with two other investors, had signed agreements to form a new TikTok U.S. joint venture. Oracle, Silver Lake and MGX each get a 15% share in the popular social video pla…

Last month, the U.S. Congress passed the Epstein Files Transparency Act, which was subsequently signed into law by President Donald The President. The act mandates that the Department of Justice (DOJ) publish all unclassified information it has on the late convicted sex offender Jeffrey Epstein by Friday, December 19. That’s today. Here is what to know about what will likely be included in the trove of documents, as well as where and when you can view them. What documents will be included in the disclosure? When Congress passed the Epstein Files Transparency Act, it mandated that the DOJ must publish its unclassified material on Jeffrey Epstein. But what …

Canada and the U.S. will launch formal discussions to review their free trade agreement in mid-January, the office of Canadian Prime Minister Mark Carney said. The prime minister confirmed to provincial leaders that Dominic LeBlanc, the country’s point person for U.S-Canada trade relations, “will meet with U.S. counterparts in mid-January to launch formal discussions,” Carney’s office said in a statement late Thursday. The United States-Mexico-Canada trade pact, or USMCA, is up for review in 2026. U.S. President Donald The President negotiated the deal in his first term and included a clause to possibly renegotiate the deal in 2026. Carney met with the leaders of Canad…

The seven states that rely on the Colorado River to supply farms and cities across the U.S. West appear no closer to reaching a consensus on a long-term plan for sharing the dwindling resource. The river’s future was the center of discussions this week at the annual Colorado River Water Users Association conference in Las Vegas, where water leaders from California, Nevada, Arizona, Colorado, New Mexico, Utah, and Wyoming gathered alongside federal and tribal officials. It comes after the states blew past a November deadline for a new plan to deal with drought and water shortages after 2026, when current guidelines expire. The U.S. Bureau of Reclamation has set a n…

A reader asks: I run a small business that supplies a product to major companies. To keep the details anonymous, let’s say that we supply garments to a few mid-tier clothing retailers that you can buy in the mall. The problem is that one of my employees two levels down (he reports to someone who reports to me), Dave, behaves as though we’re making clothing for Gucci or Prada. This causes enormous production headaches. It means everything moves much more slowly through his department, because he is extremely conscientious about quality. That is admirable, but it results in things like being short with our subcontractors because they have not produced the products t…

Sales of previously occupied U.S. homes rose in November from the previous month, but slowed compared to a year earlier for the first time since May despite average long-term mortgage rates holding near their low point for the year. Existing home sales rose 0.5% in last month from October to a seasonally adjusted annual rate of 4.13 million units, the National Association of Realtors said Friday. Sales fell 1% compared with November last year. The latest sales figure came in slightly below the 4.14 million pace economists were expecting, according to FactSet. Through the first 11 months of this year, home sales are down 0.5% compared to the same period last ye…

There’s something incredibly compelling about a brand-new year. A fresh start beckons, with each day untroubled by your past decisions. Whatever mistakes you made in 2025 are old news. They were sooo last year. You’re a new person now with new priorities, new habits, and new strategies. It’s in this spirit of new-leaf-turning-over that nearly a third of American adults—and almost half of 18- to 29-year-olds—decide to make New Year’s resolutions for the coming year. Unfortunately, making resolutions doesn’t work. Baylor College of Medicine reported in January 2024 that 88% of people who make resolutions abandon them within two weeks. That doesn’t mean change or imp…

In today’s corporate landscape, optics often precede outcomes, especially in technology-led transformations. Announcements of new platforms, AI-powered strategies, or “digital-first” pledges frequently come long before the underlying infrastructure to support them. That was Ted’s reality as the chief growth officer at a global bank when his CEO unveiled a high-profile “AI-Powered Growth Strategy” positioned as a bold leap forward. The announcement made headlines and thrilled investors, but behind the scenes, the organization wasn’t prepared. Ted was given a skeletal team of two direct reports, a patchwork of third-party tools, and the mandate to partner with five glo…

In the Star Trek universe, the audience occasionally gets a glimpse inside schools on the planet Vulcan. Young children stand alone in pods surrounded by 360-degree digital screens. Adults wander among the pods but do not talk to the students. Instead, each child interacts only with a sophisticated artificial intelligence, which peppers them with questions about everything from mathematics to philosophy. This is not the reality in today’s classrooms on Earth. For many technology leaders building modern AI, however, a vision of AI-driven personalized learning holds considerable appeal. Outspoken venture capitalist Marc Andreessen, for example, imagines that “the AI tut…

The tech industry has endured another turbulent year, buffeted by the continued rise of artificial intelligence and the economic threats posed by President Donald The President’s tariffs. Even the most prominent companies encountered challenges they never imagined they’d have to face. As 2025 comes to a close, here are Apple’s biggest wins and greatest failures of the year. Apple’s biggest wins of 2025 iPhone 17 series Without a doubt, Apple’s biggest win of 2025 is the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Myriad reports suggest that iPhone 17 series sales have exceeded both Apple’s and investors’ expectations. …

Have you ever tried quickly looking something up on Wikipedia—just because you’re curious or maybe for work—only to, a half an hour later, wonder why you’re reading about the history of the European Space Agency? In my opinion, Wikipedia is one of the last good websites on the internet. Outside of the occasional fundraiser, there are no ads, no dark patterns, and no clickbait—it’s just information. Which leaves no doubt in my mind that falling into a Wikipedia rabbit hole is healthier than scrolling on social media. Even so, it can be addictive, and links are the reason why. Every Wikipedia article is jam packed with links to other Wikipedia articles, which is exa…

Planning to hit the road this holiday season? Or maybe just thinking about an extended drive of some sort for sometime in the new year? The next time you’ve got a driving adventure ahead of you, today’s Cool Tools discovery is exactly the new virtual companion you need. It’s a truly cool app I encountered recently that enhances your standard navigation setup and offers some really smart extras that’ll make whatever trip you’re taking infinitely more interesting—and enjoyable. Lemme show ya what it’s all about. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and get ready to discover all sor…

Never before has the CMO position been more complex—or more essential to driving business results. The mark of success for any chief marketing officer is their impact on the long-term trajectory of a beloved brand. So, what does that look like in a year as chaotic as 2025, where there’s been on-again, off-again tariffs, massive holding company mergers, and the continued rise of AI across the board? I reached out to CMOs from Hinge, McDonald’s, Crayola, State Farm, and Kraft Heinz, five marketing leaders operating at the top of their game, navigating the chaos, and getting results. We talked about what lessons they’ve learned from the past year, issues they’ll be…

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