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Syracuse University is rolling out a new “Center for the Creator Economy,” looking to train the new class of influencers, streamers, podcasters and YouTubers. The center, the first of its kind in the U.S., is a joint project between the university’s communications and business schools, and aims to attract students planning to participate in the $250 billion creator economy. With rising unemployment rates, and a college degree no longer unlocking the career opportunities it once did, the creator economy could be a beacon of hope for young graduates in a dismal job market. The number of creators globally is expected to grow at a compound annual rate between 10 and 2…

Mike Zatz was not planning to leave the Environmental Protection Agency. For two decades, Zatz worked within the department’s Energy Star program, managing the commercial building side of the public-private partnership focused on energy efficiency. “I loved the program. I loved what we were doing. I loved the success that we were having,” he says. But in June, when the EPA offered a second round of early retirement (or deferred resignation), Zatz was one of more than 1,400 employees to step away. The offer came after President The President and the so-called Department of Government Efficiency rolled out mass terminations and program cuts to shrink the federal workfor…

When Hurricane Melissa began moving toward Jamaica earlier this week, Amazon’s chief meteorologist was watching closely—not just for the company’s global shipping operations, but also to see how its disaster relief team might need to act. “As soon as the hurricane formed, we had eyes on it,” says Abe Diaz, principal technical product manager for Amazon’s disaster relief team. “We’ve been tracking this for multiple days.” Inside an Amazon fulfillment center near Atlanta, pallets are stacked with disaster relief supplies, from medical supplies to solar-powered lights. It’s one of 15 massive “disaster relief hubs” that the company has stationed inside warehouses …

A first-of-its-kind refinery has been in the works for a decade and half. Set to be completed this year, the facility is design to produce climate-friendly jet fuel, a material in increasing demand in response to climate commitments and regulations around the world. The refinery—called the Freedom Pines Fuels—was designed to showcase new methods of producing the fuel, and was receiving government support to help clean up air travel. Now, a year behind schedule due to a hurricane and equipment glitches, the project hit another roadblock this summer, when a major shift in U.S. energy policy under the new administration threw a wrench into the business model. It’s now …

JPMorgan Chase’s new $3 billion global headquarters in midtown Manhattan was finally unveiled the week of October 20 after six years in the making. But rather than highlighting the Danny Meyer-curated food hall, imported taps that pour a perfect pint of Guiness, or lighting that adjusts with circadian rhythms, online attention has been focused on another feature of the 270 Park Ave. skyscraper. “Congratulations JPMorgan on the opening of your new headquarters!” billionaire Michael Dell posted on X last week, alongside a photo of what seems to be a trading floor in the new office. The image features row upon row of his company’s monitors in four-screen setups, dup…

As the largest art and design school in the United States—with nearly 17,000 students enrolled at its Savannah and Atlanta campuses—the Savannah College of Art and Design prides itself on offering a course of study for almost every type of creative person. Along with degree programs in animation, film and television, game development, graphic design, and illustration, SCAD tempts students with courses in beauty and fragrance, sneaker design, luxury and brand management, and equestrian studies. There’s a new degree program this school year, in Applied AI, that is attracting a different sort of attention. As I learned directly from faculty, students, and industry veter…

Below, Paul Leonardi shares five key insights from his new book, Digital Exhaustion: Simple Rules for Reclaiming Your Life. Paul is a professor of technology management at the University of California, Santa Barbara. He is a frequent consultant and speaker to a wide range of companies, such as Google, Microsoft, YouTube, McKinsey, GM, and Fidelity. He is also a contributor to the Harvard Business Review. What’s the big idea? We are the first generation in human history to carry the entire world’s information, connections, and distractions in our pockets. It’s no wonder that the technology once promised to make life easier now leaves us tired and overwhelmed. Pa…

Some 99% of hiring managers in the U.S. say they’ve used AI in some form during the hiring process, a 2025 report reveals. AI can whiz in and speed up cumbersome workflows (or make them disappear altogether). But after Fast Company spoke to several hiring managers and chief human resources officers to understand how HR is using AI to hire today, it became clear that for every benefit that AI offers there’s a human cost. In this piece paid subscribers will: Get a step-by-step guide outlining how AI is reshaping hiring—and who gets jobs. Learn what HR is doing to ensure hiring remains as fair as possible across the workforce. What job seekers can do to ma…

In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join New York Times reporter David Gelles onstage at the Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what moderator Gelles calls “anticipatory compliance,” and how they grow their businesses while also prioritizing causes like environmental conservation and immigration. This is an abridged transcript of an interview from Rapid Response recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podc…

The latest buzzword is “AI literacy.” Much like “social media,” “ESG,” and “CSR” before it, employers are now looking for proof of fluency on résumés, and individuals are desperate to differentiate themselves to show that they are keeping pace. And it’s everywhere, mentions of terms like “agentic AI,” “AI workforce,” “digital labor,” and “AI agents” during earnings calls increased by nearly 800% in the last year, according to AlphaSense data. Over the last five years, workers across industries have become expected to be well-versed in a technology that is ever-evolving and still relatively new for so many, including the leaders implementing it. The trouble with AI is…

For leaders today, the pressure to do more with less feels relentless. Leaner teams, flatter organizations, and the rise of productivity tools such as Slack, Notion.ai, and Monday.com promise efficiency but often deliver the opposite: more reporting, more deliverables, and the demand to be “always on.”​​Organizations are increasingly falling into the “acceleration trap,” taking on too much too quickly and undermining their effectiveness and well-being. Sandra, a senior leader in the tech sector, saw this firsthand. After a reorganization left her team stretched thin, she slipped into a “9-9-6” routine—working nine to nine, six days a week. Gallup’s research shows unma…

One of Paramount’s most powerful creative minds has left the production company: Taylor Sheridan, whose major hits like Yellowstone, Landman, and Lioness made him one of Paramount’s most powerful writers and producers, has ditched the media house. The move comes shortly after a new Chief Executive, David Ellison, came on board in August and a merger between the company and Skydance was approved. Sheridan will remain involved with his Paramount projects until his current deal ends in January. But while Sheridan helped prime Paramount for success, starting early next year, he will be making programs for NBCU’s streaming service, Peacock — a direct competitor. S…

In order to keep US aviation operational through the government shutdown, air traffic controllers have been working without pay. But for the people involved in inspecting our planes to ensure they follow Federal Aviation Administration (FAA) safety standards, the situation is more complicated. While principal aviation inspectors were told to keep working, assistant-level inspectors and other support staff were sent home and then had to be recalled, several sources tell Fast Company. In some cases, the government is still cycling them in and out of service, adding to the overall disruption. The approach puts even more pressure on the airline industry, which is already …

Meta recorded a nearly $16 billion one-time charge in the third quarter related to U.S. President Donald The President’s Big Beautiful Bill, and said its capital expenditure next year would be “notably larger” than in 2025. Shares of the company fell around 6% after the bell. Excluding the charge, Meta said its third-quarter net income would have increased by $15.93 billion to $18.64 billion, compared to the reported net income of $2.71 billion. The social media company now expects capital expenditure to be between $70 billion and $72 billion, compared with its prior forecast of $66 billion to $72 billion. Meta continues to benefit from its massive user ba…

It’s already been an exciting Major League Baseball season. And that excitement is clearly translating into the business and advertising side as well. Earlier this summer, Variety reported that ads for the MLB All-Star Game, which took place in July, sold out over a month in advance. On Monday night during Game 3 of the World Series, when the Los Angeles Dodgers won against the Toronto Blue Jays—which gave L.A. a 2-1 series lead and featured another significant performance from Shohei Ohtani—the game went to 18 innings and lasted six hours and 39 minutes. So what happens to ads when a game has extra innings? When a large tentpole tournament or games lik…

Google-parent Alphabet beat Wall Street estimates for third-quarter revenue on Wednesday, as both its core advertising business and cloud computing unit showed steady growth. Shares of the company rose 6% in extended trading. The company reported total revenue of $102.35 billion for the quarter, compared with analysts’ average estimate of $99.89 billion, according to data compiled by LSEG. The cloud services and AI giant raised its capital expenditure forecast for the year to between $91 billion and $93 billion, compared with the estimates of $80.67 billion. Google Cloud remained one of Alphabet’s fastest-growing segments, benefiting from surging enterpris…

The Federal Reserve cut its key interest rate Wednesday for a second time this year as it seeks to shore up economic growth and hiring even as inflation stays elevated. “Job gains have slowed this year, and the unemployment rate has edged up but remained low through August,” the Fed said in a statement issued Wednesday. “More recent indicators are consistent with these developments.” The government hasn’t issued unemployment data after August because of the shutdown. The Fed is watching private-sector figures instead. Wednesday’s decision brings the Fed’s key rate down to about 3.9%, from about 4.1%. The central bank had cranked its rate to roughly 5.3% in 2023 an…

And the layoffs keep coming. General Motors joins Amazon and Paramount this week, announcing on Wednesday it will be laying off 1,750 workers in Michigan and Ohio, in response to the downturn in U.S. electric vehicle (EV) market. The Detroit News first reported the news. Shares in the automotive maker (NYSE: GM) were down less than 1% in midday trading on Wednesday. The company said those cuts include 1,200 workers in Detroit at the company’s electric vehicle plant and another 550 employees at Ohio’s Ultium Cells battery cell plant. The company is also instituting temporary layoffs for some 850 workers at the Ohio plant and another 700 workers in Tennessee,…

Paramount is the latest company to join the bloodbath of layoffs this week. The entertainment giant began cutting around 1,000 workers on Wednesday, with twice that many pink slips expected in the days to come. In a memo to staff, new Paramount CEO David Ellison characterized the reductions, which will ultimately shrink the company by 10%, as a necessary step for the company’s long-term growth. “In some areas, we are addressing redundancies that have emerged across the organization,” Ellison wrote in a memo obtained by The Guardian and other outlets. “In others, we are phasing out roles that are no longer aligned with our evolving priorities and the new structure…

At last, the X-59 is airborne. NASA’s quiet supersonic airplane took to the skies in Palmdale, California, successfully landing back a few minutes later. While this initial sortie on October 28 was a subsonic check of basic systems and airworthiness, the flight represents the penultimate step toward reviving supersonic passenger travel over land. It also marks the beginning of a race to see which of three supersonic airplane ideas wins to become the dominant design of the 21st century. There’s Lockheed Martin’s X-59 dart-like shape developed to avoid the sonic boom. Then we have Boom Supersonic’s XB-1, which doesn’t look to avoid the sonic boom but to stop it from re…

Toyota was quick to pump the brakes on a claim President Donald The President made this week regarding an alleged promise by the Japanese automaker to invest $10 billion in the U.S. “We didn’t specifically say that we’ll invest $10 billion over the next few years,” Hiroyuki Ueda, president director, told reporters on Wednesday during the Japan Mobility Show in Tokyo, as first reported by Reuters. While Ueda stressed that the automaker will continue to invest and create jobs in the U.S. over the next few years, it hasn’t made any explicit promise of an investment of the magnitude The President referenced—nor, in fact, of any particular amount. The confusion,…

You may remember this, if you are old enough: in 2002, search engine optimization (SEO) transformed from a technical curiosity into a full-blown industry. All of a sudden, agencies, consultants, and “black-hat sorcerers” emerged overnight, offering tricks and hacks to get brands onto the first page. Today, we stand at the dawn of the next wave: what some call Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) or simply AI Engine Optimisation (AIO). The logic is similar: get your brand seen, but the stakes are higher, the rules blurrier, and the risks far more structural. Imagine a world where users no longer click search results but instead ask an…

Uber said Wednesday that the San Francisco Bay Area will be the first market for its specially built autonomous taxi, which is expected to launch in late 2026. The San Francisco ride-hailing company said in July it was developing a robotaxi with the electric car company Lucid and the self-driving technology company Nuro Inc. The vehicle is exclusive to Uber but is based on the Lucid Gravity SUV. Uber said Lucid recently delivered test vehicles to Nuro and said it plans to have 100 test vehicles on the road in the coming months. Within six years, Uber plans to deploy 20,000 or more Lucid-based autonomous taxis in multiple locations. The vehicles will be availab…

U.S. stocks are rising toward more records on Wednesday as Wall Street waits to hear from the Federal Reserve in the afternoon about what it will do with interest rates. The S&P 500 added 0.3% in morning trading. The Dow Jones Industrial Average was up 231 points, or 0.5%, as of 10:15 a.m. Eastern time, and the Nasdaq composite was 0.6% higher. All three indexes are coming off their latest all-time high. The bond market was also relatively steady as the countdown ticked to the announcement from the Fed. The widespread expectation is that it will announce the second cut of the year to its main interest rate in hopes of helping the slowing job market. More impor…

Stewart McLaurin knew it was coming. An entire wing of the White House, a building he calls “the most special, important building on the planet,” was going to be replaced to make way for a ballroom that President Donald The President wants to add to the building. But when McLaurin, president of the White House Historical Association, saw the first images of backhoes tearing into the East Wing, it still came as a bit of a shock. “When the reality of things happen, they strike us a little bit differently than the theory of things happening, so it was a bit of a jarring moment,” McLaurin told The Associated Press in an interview Tuesday. McLaurin, who has led the nonprof…