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A few years ago, a sales executive I worked with found himself in a difficult position. His company was under review for a potential buyout, and his director asked him to present a version of the company’s story that, while technically true, left out critical details. The omission would make the company look healthier than it was, protecting its valuation and the leadership team’s positions post-acquisition. He knew this wasn’t an outright lie, but it didn’t feel honest either. Was this just strategic messaging or something more ethically concerning? And how could he navigate this without jeopardizing his reputation or future at the company? A third path He cho…

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when its brand name appears in literature by rendering them in the books’ original first-edition typefaces. The passages are printed in black, and references to either “Coke” or “Coca-Cola” in passages from King’s The Shining, J. G. Ballard’s Extreme Metaphors, and V. S.…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Building a resilient technology company is hard. Building one that can withstand constant policy change is another level of hard. Right now, companies across sectors—not just fintech—are staring down government and regulatory shifts happening faster than most orgs can process, let alone implement. For industries like financial technology, where regulatory changes directly impact how produc…

At a recent fundraising event, I stood backstage with a young woman waiting to give a speech in front of 550 people to honor her alma mater. She was visibly nervous; I watched as she paced, taking deep breaths to calm the adrenaline that was flooding her body, twisting her hands, and looking toward the stage door as if she might try to make a run for it. As a charity auctioneer who has spent more than two decades on stages around the world commanding rooms filled with thousands of people, I know that feeling. There were so many nights in the beginning of my career when I felt the same way. But spending 1,000-plus nights onstage has given me plenty of practice to learn…

A major Burger King franchisee with dozens of locations has filed for Chapter 11 bankruptcy. Consolidated Burger Holdings, based in Destin, Florida, filed the court documents this week in the U.S. Bankruptcy Court for the Northern District of Florida. The franchisee now operates 57 Burger King restaurants in Florida and Georgia, after it reportedly closed 18 locations before its Chapter 11 filing. “Over the past several years, and particularly as a result of the COVID-19 pandemic, the Debtors’ business suffered significantly from loss of foot traffic, resulting in declining revenue without proportionate decreases in rental obligations, debt service, and other liab…

Rice, the world’s most consumed grain, will become increasingly toxic as the atmosphere heats and as carbon dioxide emissions rise, potentially putting billions of people at risk of cancers and other diseases, according to new research published Wednesday in The Lancet. Eaten every day by billions of people and grown across the globe, rice is arguably the planet’s most important staple crop, with half the world’s population relying on it for the majority of its food needs, especially in developing countries. But the way rice is grown—mostly submerged in paddies—and its highly porous texture means it can absorb unusually high levels of arsenic, a potent carcinogen…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The speed and breadth of the changing political/cultural status quo in the U.S. has been breathtaking and disorienting for brand leaders across the tech/business community. Some leaders ​​have gone all in to kiss the ring of the new status quo. Many more are wrestling with the question “How do I continue to support the ideals my brand believes in without causing serious self-sabotage?” Thi…

Hertz is notifying customers that hackers may have stolen personal information like credit card details and social security numbers during a data breach on one of its vendors. In a notice on its website, Hertz said an unauthorized third-party stole data during a cyberattack on Cleo Communications’ file-transfer platform between October 2024 and December 2024. Hertz, which also owns the Dollar and Thrifty rental brands, said it confirmed the attack on Feb. 10 and concluded April 2 that the information exposed by the breach could have included customers’ names, contact information, dates of birth, credit card information, driver’s license information, and informat…

As far back as records of the subject go, the art and science of leadership has always addressed one constant question: How should humans lead other humans? Today, that paradigm is shifting. Leaders must now learn to guide hybrid teams—composed of both human professionals and AI systems that support and augment human team members, while increasingly also performing complex tasks independently. Already, more than 75% of knowledge workers report using AI at work. Meanwhile, Gartner predicts that 100 million workers will collaborate with “robo-colleagues” by 2026. This is not a minor evolution. It may be the most profound transformation in human history of how we con…

“What?!” That single word is the most frequent reaction Aasiyah Abdulsalam gets when she tells people about her company, Renatural, which makes wigs with no lace. The surprise stems from the fact that most commercial wigs today are built with a lace base—a lightweight mesh cap that mimics the scalp but is really scratchy and only comes in a limited palette of colors. Instead of lace, Abdulsalam has designed a proprietary silicone band to anchor the wig without visible mesh. After launching the Wig Fix three years ago and selling 80,000 units in her first year, she decided to expand from simply supplying an accessory to reinventing the wig itself. Launching tod…

“He just put it in bold!” exclaimed Ryan Gosling’s character in a Saturday Night Live video that attracted a cult following in the world of graphic design last year. The follow-up to a 2017 SNL bit in which Gosling played a man haunted by his realization that the logo for the 2009 blockbuster Avatar was expressed in the gauche Papyrus typeface, the newer video centered on his fresh horror of discovering that the same graphic designer responsible for the first logo had updated the wordmark for the movie’s sequel by simply setting it in bold type. A year later, it seems that life is imitating satire, as, following last week’s announcement of Amazon’s brand refresh, 2025…

The elephant enclosure at your local zoo is an interesting place to be. But until 20 years ago, it was somewhere you’d encounter in person—with reverence and intimacy. A video uploaded by YouTube cofounder Jawed Karim 20 years ago today changed that. Karim wanted to test out the capabilities of a new website he and his colleagues had developed—what they called YouTube—and needed content to share with the world. It was designed to be filler: That much is evident in the halting presentation of the 19-second video. But beyond its role as a historical footnote—the video that gave birth to YouTube, the cultural phenomenon that has reshaped our consumption habits and …

At least half of the people I coach identify delegation as an area that they’d like to improve. Delegating can be a real challenge because—let’s face it—it’s tough to let go of control. Many of us believe that if we want something done right, we have to do it ourselves. Plus, it takes effort to explain the task, trust someone else to do it, and then follow up. Sometimes, it feels like it’s just easier to do it ourselves rather than invest the time in teaching someone else. But in the long run, this mindset can lead to burnout and missed opportunities for growing and developing our team members. So, while delegating may feel like a hurdle, it’s a crucial skill fo…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. Blade Runner wasn’t so far-fetched after all In Blade Runner 2049, Ryan Gosling’s Officer K has a live-in girlfriend named Joi, played by Ana de Armas. The two interact like a real couple—they share familiar banter and seem to have a history together. But Joi is a hologram, projected from ceiling-mounted emitters in K’s apartment. She’s not human; she’s an advanced form of spatial computing—a future-facing concept we’re already seeing the early stages of today. The “AI girlfriend” (or bo…

Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created on the fly, using AI, depending on the specific scene of a TV show or movie that is on the screen at any given time. For instance, if a viewer is watching a scene involving a loving phone call between a mother and daughter, pausing the show could result in an ad for mobile phone service, with AI-generated text dynamically created, right the…

With one sweeping gesture, Dar Sleeper hoists the humanoid robot off the ground. Bracing its back with one arm and its legs with the other, he gently carries it across the room and lowers it onto a sofa, where it lies in repose as if catching a quick nap. It’s a slightly surreal scene, but it has a serious point. I am visiting the Palo Alto headquarters of 1X Technologies, and Sleeper, the company’s VP of growth, is demonstrating that Neo, its home robot, is a lightweight at a mere 66 pounds. That’s a crucial design feature, given that a weighty domestic bot could prove hazardous if it toppled over in the vicinity of a human, a pet, or just a pricey vase. Soon, Ne…

Attending the Masters for the first time was a new experience for Thomas Abraham, and it wasn’t just about the golf. The 16-year-old from Houston had the rare opportunity to use a public telephone for the first time. “It was kind of cool,” said Abraham, who phoned a friend while attending the Masters Par 3 competition on Wednesday with his father, Sid. “I’ve never used one before. I figured it out. If I had to use one of those (rotary) phones I probably would’ve had to ask my dad.” Augusta National requires its patrons to leave their cellphones and other electronic devices behind. In place of those security blankets, there are several public telephone banks of…

If you’ve followed Apple for any length of time, you’ve no doubt come across the notion that the company doesn’t rush into adopting cutting-edge technology; instead, it waits until it can do it right. “We don’t feel an impatience to be first,” CEO Tim Cook told Bloomberg in 2017. “Our thing is to be the best and to give the user something that really makes a difference in their lives.” But I’m starting to wonder if something else is going on. Sure, a lot of Apple’s Android competitors have sometimes been accused of throwing features at the wall. These days, though, I think their hardware is often just markedly better—and it hits the market earlier. There hav…

Artists and cultural workers are falling through the cracks of our economy at a time when their work has never been more needed in society. Their ability to exist and thrive is threatened by the cost of living and housing affordability crisis, our increasingly precarious economy, and cuts to grant funding under the new administration. Many exist in a structural grey area between independent gig workers and small business owners. Their work is often episodic, making them easily left out of safety net programs like unemployment and healthcare—this is especially true for artists from historically marginalized communities. To address these challenges, we need new syst…

When we think of summer bags, we tend to think of big totes we can carry to the beach or a farmers market. But this year, bag designers are reimagining the summer staple as a piece of art you can carry around with you. They’re taking the seasonal materials we’re used to seeing—raffia, straw, wicker—and transforming them into beautiful, interesting shapes. They’re meant to do more than hold your phone; they’re designed to give you pleasure and start conversations. Here are our favorite sculptural bags of the season. Camilla Clutch Cult Gaia, $298 Cult Gaia first made a name for itself with a half-moon-shaped bamboo Ark bag, which went viral. Since then,…

For some, Microsoft Teams is a necessary evil: the modern day equivalent of an ever-ringing desk phone. But the fact is that in many organizations, it’s become an essential tool for communication and collaboration. And as long as you’re using it, you might as well transform your Microsoft Teams experience from simply functional to truly powerful. Here are some quick tricks you should be using to get the most out of Microsoft Teams. Slash your way around the interface Slash commands save you time by providing quick access to frequently used features. Simply type a forward slash (/) in the search box at the top of the screen and a list of available co…