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Getting Started

New to home-based business? Learn about the essentials of setting up and running a successful business from home, including choosing the right business structure and tools.

  1. The national average price for a gallon of regular gasoline jumped more than 10 cents over the past week, reaching $3.26, according to AAA. This marks the first time since September that prices have hit this level, reflecting typical seasonal shifts. Despite the increase, prices remain below last year’s national average of $3.54 for the same period. AAA attributes the rise to several contributing factors, including ongoing refinery maintenance and the transition to more expensive summer-blend gasoline. One month ago, the national average stood at $3.09. Supply and Demand Trends Data from the Energy Information Administration (EIA) shows a decrease in gasoline demand, fa…

  2. Mother’s Day is a wonderful opportunity to show our gratitude and appreciation for the women who have influenced our lives. As a small business owner, you can enhance your Mother’s Day gifts by including the perfect printable gift tag, adding a personal touch to each present. Check out some of the best Mother’s Day gift tags that will make your gifts stand out and show appreciation to the amazing moms out there. How do you say Happy Mother’s Day in business? In a business setting, it’s important to maintain a professional tone while still conveying warmth and appreciation. When it comes to saying “Happy Mother’s Day” to employees, colleagues, or customers, the key is st…

  3. Wix has announced the launch of Astro, a new AI-powered business assistant designed to streamline site and business management for users of the Wix and Wix Studio platforms. Astro integrates directly into the Wix dashboard, enabling users to perform various tasks and access essential tools through a chat-based interface. According to the company, Astro is the first in a planned series of AI agents aimed at enhancing user productivity and helping businesses grow. The assistant is designed to simplify operations by offering real-time insights, guiding users to relevant tools and features, and facilitating app installations and package upgrades. “Astro seamlessly integrate…

  4. B2B Stars, an AI-powered business analytics and reputation platform, has officially launched in the United States to help small and midmarket businesses (SMBs) improve corporate visibility, identify trustworthy partners, and attract new clients. Originally launched in Europe in 2024, B2B Stars is now available to U.S. companies and includes data on more than three million firms across the U.S. and Western Europe. Part of the Expandi Group, a global adtech and martech firm, B2B Stars offers what it describes as a level playing field for smaller businesses long overshadowed by larger enterprises in general-purpose search engine rankings. “Traditionally, it has been hard f…

  5. Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary Generative AI technology. This new feature is designed to offer brands a creative and interactive way to connect with Snapchat’s user base by placing consumers at the center of AI-powered, branded experiences. According to Snapchat, Sponsored AI Lenses allow users to visualize themselves in imaginative scenarios, such as wearing ‘90s hairstyles, exploring the Wild West, or showcasing high-fashion runway styles. These personalized, AI-driven images aim to enhance self-expression while promoting brand visibility among friends. “With advancements in AI transforming th…

  6. Adobe has officially launched a suite of new AI-powered tools across its flagship video editing products, including Premiere Pro, After Effects, and Frame.io. Headlining the announcement is Generative Extend, now generally available and powered by Adobe’s Firefly Video Model, which enables editors to instantly generate and extend the length of video and audio clips in 4K and vertical formats. The launch also includes Media Intelligence in Premiere Pro, an AI feature that allows editors to search through terabytes of footage in seconds, and Caption Translation, which instantly localizes captions in 27 languages. These advancements are now available to video professionals …

  7. Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to …

  8. The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. “The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.” The NFIB Uncertainty Index also …

  9. Key Takeaways Enhanced Convenience: Apple Pay streamlines the checkout process on Etsy, allowing users to complete transactions quickly with just a tap, minimizing cart abandonment rates. Increased Security: With advanced encryption and tokenization, Apple Pay ensures customers’ sensitive information remains protected during transactions, fostering trust in Etsy shops. Broader Customer Base: By accepting Apple Pay, Etsy sellers can attract a wider audience, particularly those who prefer mobile wallet payments, leading to potentially higher sales conversions. Easy Setup: Sellers can easily activate Apple Pay for their shops through the Shop Manager, providing custome…

  10. The build-to-rent (BTR) housing market continued its upward surge in 2024, reaching a historic milestone with 39,000 new single-family rentals completed across the United States, according to a new report from Point2Homes. Based on Yardi Matrix data as of March 2025, this figure marks a 15.5% increase over 2023 and underscores the sector’s rapid growth since the pandemic era, when completions hovered around 6,000 to 7,000 units annually. Point2Homes’ analysis highlights how the BTR model—which merges the low-maintenance appeal of rentals with the space and privacy of detached homes—has evolved into one of the fastest-growing segments of single-family home construction. T…

  11. Key Takeaways Engage Customers with Events: Hosting events, such as seasonal promotions and holiday-themed activities, creates memorable experiences that attract foot traffic and foster customer loyalty. Leverage Local Collaborations: Partnering with local businesses for joint events can amplify visibility, enhance community ties, and drive traffic to your store through shared audiences. Support Community Causes: Organizing charity events around local nonprofits can enhance your store’s reputation while demonstrating commitment to community welfare, helping customers connect with your brand on a deeper level. Offer Educational Experiences: Workshops and demonstratio…

  12. A recent study by influencer marketing platform Heepsy reveals that YouTube users are more likely than users of any other platform to forget their passwords and request account recovery help. The study, which analyzed password-related search queries across 35 major platforms, found that YouTube leads with the highest volume of password reset activity, both in absolute numbers and per capita. According to the findings, YouTube users request new passwords more than four times a year on average, with a staggering 1.4 billion total password-related searches. This equates to 35,899 searches per 100,000 users, making it the most problematic platform in terms of password memory…

  13. Zoom has officially launched Zoom Tasks, a new AI-powered task management product built directly into Zoom Workplace. This release marks a significant addition to Zoom’s AI-first open work platform, enabling users to track, manage, and complete tasks through its AI Companion assistant. Zoom Tasks is now generally available, allowing users to consolidate to-dos from meetings, Zoom Team Chat, emails, and more into a single streamlined interface. According to Zoom, the new tool enables users to manage tasks more efficiently by leveraging agentic AI capabilities that can surface, organize, and prompt task completion. AI-Driven Task Management Built on Zoom AI Companion’s fe…

  14. The City of Raleigh has opened the fourth and final application cycle for its 2025 Facade Rehabilitation Grant Program, a long-standing initiative designed to support exterior improvements to commercial properties across the city. Applications for this round opened on Thursday, April 3, and will be accepted through Sunday, April 27. Award notifications are expected by Friday, May 16. Originally launched in the 1980s, the Facade Rehabilitation Grant Program provides matching reimbursement grants of up to $10,000 for eligible small business owners and property owners to enhance the exteriors of their buildings. The program aims to stimulate economic activity and revitalize…

  15. The Kansas Department of Commerce has introduced a new grant program aimed at enhancing the appearance and economic appeal of downtown districts across the state. The Supporting Innovative Growth through New Signage (SIGNS) grant, launched today, will provide $250,000 in total funding to support high-quality, creative signage projects for retail and commercial businesses. The SIGNS grant is open to a wide range of applicants, including businesses, building owners, municipalities, Main Street organizations, economic development groups, chambers of commerce, foundations, tribal organizations, and other nonprofit community entities. Funding awards will range from $1,000 to …

  16. The City of Raleigh has opened the fourth and final application window for its 2024–2025 Building Up-fit Grant program. The current cycle began on Thursday, April 3, and runs through Sunday, April 27. Award notifications are expected by Friday, May 16. The Building Up-fit Grant is a matching reimbursement initiative that assists small business owners with interior improvements to commercial properties within Raleigh city limits. Designed to promote job creation, economic development, and the revitalization of underused spaces, the grant matches up to 50 percent of qualified construction costs. Projects must include capital improvements and a change in use to qualify. Ap…

  17. LinkedIn has announced the release of its fifth thinking-oriented game, Zip, marking another addition to its growing collection of games designed to foster connection and engagement among users. Zip is available to play starting today. The announcement comes nearly a year after LinkedIn Games first launched, and according to the company, user engagement has remained high. “84% of people who play today will play again tomorrow, and 80% will still be playing a week from now,” LinkedIn reported. LinkedIn states that the games have become “a fun and valuable way to strengthen connections, spark conversations, and encourage friendly competition within professional networks.”…

  18. The Internal Revenue Service issued a reminder Thursday that individuals and businesses in certain disaster-declared areas have until May 1, 2025, to file their 2024 federal income tax returns and make tax payments. The automatic extension applies to taxpayers in parts of twelve states affected by federally declared disasters in 2024. The IRS emphasized that taxpayers do not need to contact the agency to receive this relief. “If a taxpayer’s address of record is in a disaster area locality, individual and business taxpayers automatically get the extra time without having to ask for it,” the IRS stated. Who Qualifies for the May 1 Extension? The May 1 deadline applies to…

  19. Artificial intelligence is increasingly influencing how U.S. consumers search and shop online, according to a new survey released by adMarketplace. The company surveyed 1,000 U.S. adults using a census-balanced sample by age and gender to gauge perceptions and adoption of AI-driven search experiences. The results highlight significant trends for advertisers and publishers as AI becomes more integrated into native search environments. The findings show that 45% of Americans have used AI-powered search tools, including chat-based engines and AI-driven results. That figure nearly doubles the 27% who report not having tried these tools. Meanwhile, 17% of respondents said the…

  20. OpenAI has launched its most advanced image generation technology to date, integrating the capability directly into GPT-4o, its natively multimodal model. The new feature is now rolling out to Plus, Pro, Team, and Free users in ChatGPT, with Enterprise and Edu access coming soon. Developers will also gain access via the API in the coming weeks. OpenAI stated, “At OpenAI, we have long believed image generation should be a primary capability of our language models. That’s why we’ve built our most advanced image generator yet into GPT-4o. The result—image generation that is not only beautiful, but useful.” Multimodal, Context-Aware Image Creation The image generation tool …

  21. Meta has announced a suite of new features for its Threads app aimed at enhancing personalization and user control. The updates, launched March 20, 2025, include expanded topic tagging, follower-only interaction settings, a customizable feed experience, and improvements to video playback. According to Meta, these features are designed to help users express themselves, manage their online interactions, and better connect with communities of shared interest. Enhanced Topic Tagging and Discovery Users can now add up to ten topics to their bio, enabling others to discover shared interests directly from profile pages. Tapping one of these tagged topics leads to ongoing discu…

  22. As small businesses grow their size, project management becomes an increasingly important part of the process. It’s easy to deviate from a standard process when there’s only one employee, or a small handful, but trying to herd a team of dozens or hundreds is impossible without tools to guide them along the same path. Good news: While product management software may seem like the domain of enterprise organizations, small businesses stand to benefit substantially from this offering. Use cases abound, starting with setting up a small business itself. New owners can leverage the software to track and comply with legal requirements, maintain visibility into tax preparation, …

  23. Cash App has announced it is beginning the rollout of Afterpay’s pay over time offerings to eligible customers across the U.S., bringing the popular Pay-in-4 product to hundreds of thousands of merchant partners starting this week. The integration marks a major step in unifying the two leading fintech brands under a new identity: Cash App Afterpay. According to the announcement, customers shopping online at participating merchants can now select $Afterpay at checkout to split purchases into installments. Eligible Cash App customers new to Afterpay will be able to begin using the pay over time service immediately through merchant websites, while existing Afterpay users wi…