Getting Started

If you’re looking to streamline your social media strategy, utilizing sample social media calendar templates can be a transformative element. These templates, such as HootSuite’s customizable calendar and HubSpot’s organized solution, provide crucial features that improve your content planning. With options like Content Cal and Smartsheet offering automation and detailed breakdowns, you can enhance your workflow considerably. Explore these tools to find the best fit for your needs and boost your marketing efforts effectively. Key Takeaways HootSuite’s customizable calendar template facilitates planning across multiple platforms, enhancing workflow efficiency for socia…

In a rapidly evolving digital landscape, small businesses find themselves at a crossroads where technology can either elevate their operations or overwhelm them. Intel has stepped in with a significant update to its AI Assistant Builder that promises to enhance the AI capabilities available to small business owners. This innovative software, previously known as SuperBuilder, is set to change the way entrepreneurs leverage artificial intelligence for everyday tasks. The AI Assistant Builder allows users to harness the power of AI right from their Intel-based PCs without needing an Internet connection. This feature highlights Intel’s commitment to user privacy and data sec…

Every month, millions of individuals worldwide choose to drive or deliver with Uber, underscoring a growing demand for flexible work opportunities. At the recent “Only on Uber” event in Washington, DC, the company outlined new developments designed to enhance the earning potential and safety of drivers and couriers. For small business owners, these updates may signal shifts in market dynamics that could affect everything from customer engagement to logistics. Key among the announcements was the introduction of digital tasks in the Uber Driver app, a pilot program currently launching in the U.S. After early success in India, Uber aims to provide drivers more avenues to ea…

When considering the cost of purchasing a franchise, several key factors come into play. The initial franchise fee typically ranges from $20,000 to $50,000, but total startup costs can reach up to $2.3 million. Moreover, ongoing royalty payments and marketing contributions greatly affect your financial planning. Equipment and inventory costs, along with any professional fees, further complicate the budget. Comprehending these elements is essential, as they directly impact your potential return on investment. What other factors should you consider? Key Takeaways Initial franchise fees vary significantly, typically ranging from $20,000 to $50,000, depending on the franc…

Salesforce Ventures, a subsidiary of the tech giant Salesforce, is making significant strides in the rapidly evolving realm of artificial intelligence (AI) with its AI fund, now totaling over $850 million in deployed investments. Small business owners should pay close attention to these developments, as the investment in AI is poised to redefine the competitive landscape and create numerous opportunities for innovation. This move follows Salesforce’s impressive expansion of its AI fund to $1 billion last year and positions its portfolio in line with leading innovators in the AI sector. With investments in 35 AI-first companies, including names like Anthropic and Cohere, …

Deal activity in the small business marketplace is heating up, even as broader economic uncertainties put pressure on margins and long-term confidence. According to new data from BizBuySell’s Q3 2025 Insight Report, the number of completed small business sales surged to 2,599 — an 8% increase from the same period last year and an 11% jump from the previous quarter. The total value of those transactions reached $2.13 billion. At first glance, this upward trend in acquisitions might suggest growing optimism. But a closer look reveals a more nuanced reality for small business owners: many are selling not out of confidence, but out of concern. Owner confidence has dropped b…

To increase social media engagement, you need to employ effective strategies that resonate with your audience. Consider connecting your content to current events or holidays, as this can improve relevance. Sharing customer testimonials provides social proof, whereas promoting live events creates anticipation. Engaging your followers with polls and questions nurtures interaction. These strategies not only diversify your content but likewise build a sense of community. What other innovative ideas can you implement to make your posts stand out? Key Takeaways Share timely posts related to current events or seasonal holidays to resonate with your audience and increase visi…

Not all pieces of small business AI are created equal. Some are packaged to operate out-of-the-box, while others require undergoing a substantial training process before they work as intended. Some are calibrated to handle every conceivable business operation, while others arrive with a narrower focus on one or two critical tasks. Not to mention the fact that AI offerings are changing all the time. Small business owners may think they have a handle on the technology, but even seasoned AI users could benefit from a refresher given the rapid pace of AI development. And new users should know what to look for when evaluating AI deployments or risk wasting time and resources …

Samsung’s latest innovation, the Galaxy XR, is set to redefine how small businesses leverage technology for enhanced productivity and customer engagement. With an infinite screen that seamlessly integrates virtual reality (VR) and augmented reality (AR), this device not only offers a fresh way to interact with applications but also opens the door to immersive experiences that could transform operations. The Galaxy XR features a cutting-edge interface guided by Gemini, an intelligent assistant that allows users to navigate with voice, hand gestures, and eye movement. For small business owners looking to streamline operations and enhance user experiences, this presents a c…

Lyft is shifting its focus to reward the loyalty of its long-term riders, introducing a new initiative called Lyft Cash Rewards, aimed at enhancing the driving experience and creating additional value for its most frequent users. The program comes as Lyft highlights that its riders with over ten years of tenure are more engaged, taking twice as many rides and tipping drivers 20% more often than less seasoned customers. In a push to capitalize on this loyalty, Lyft’s latest program offers a structured rewards system that will provide cash back for rides taken when riders opt for the auto-refill payment method. With percentages ranging from 2% to 5% back on each ride depen…

As the holiday season approaches, small business owners need to harness new tools and methods to capture consumer attention and maximize sales. According to PayPal’s recent 2025 Holiday Shopping Survey, shoppers are increasingly turning to artificial intelligence (AI) and flexible payment options like Buy Now, Pay Later (BNPL) to enhance their shopping experiences. The findings present both opportunities and challenges for small businesses aiming to thrive this holiday season. PayPal’s survey reveals that 40% of American consumers have utilized AI for shopping within the past year, with 77% intending to use AI tools again this holiday season. This trend has significant i…

In 2023, several content marketing trends are emerging that you should be aware of. AI-driven content creation offers efficiency, whereas real-time personalization can greatly boost user engagement. Short-form video content is gaining traction, and optimizing for voice search is becoming crucial for visibility. Furthermore, user-generated content builds trust, and collaborating with micro-influencers can extend your reach. Comprehending these trends will help you adapt your strategies effectively. What else should you consider to stay ahead? Key Takeaways AI and Automation: Utilize AI tools for efficient content creation while ensuring human review for quality and bra…

In an era where efficiency is critical, small businesses often find themselves juggling multiple contracts across various departments. Enter Workday, a leader in enterprise AI solutions, which has just announced the launch of its Custom AI Model Library, enhancing its Contract Intelligence Agent. This new offering, boasting over 120 pre-built AI models, aims to simplify contract management for businesses of all sizes, including small enterprises. The potential benefits of these AI models are significant. Designed to streamline the review process, they allow organizations to quickly analyze contracts across HR, finance, legal, IT, and sales. With features that automatical…

In recent years, small business owners have found themselves increasingly vulnerable to lawsuits alleging violations of the Americans with Disabilities Act (ADA). The surge in these legal actions has become a significant concern for entrepreneurs, as many report they are being targeted without clear compliance guidelines. This predicament is illustrated by the experience of Clay*, an online store owner who was blindsided by a legal notice regarding his website’s accessibility. “It made my heart sink,” he recalls, highlighting the anxiety many small business owners face as they navigate these turbulent legal waters. The ADA, established in 1990 to enhance accessibility fo…

Looking for amazing veterans day messages? Veterans Day is when the trees are ablaze with vibrant and glorious hues honoring Veterans who have fought for our country. It’s also an opportunity for small businesses to show their appreciation to all the Veterans by sending out a message of thanks. This article will provide Veterans Day message examples you can use for inspiration. Let’s get started! Why You Should Send a Veterans Day Message From Marines to Sailors, to Airmen, and brave soldiers, it’s important to honor all the Veterans on this important day. Here are four reasons you should send a Veterans day message to clients, co-workers, employees, and your boss: …

Producing high-quality web videos requires a systematic approach, starting with pre-production planning. You’ll need to set clear objectives that guide your content, followed by crafting a well-structured script. Storyboarding your vision helps you visualize the narrative flow, ensuring that your message is clear and engaging. Comprehending the technical aspects, like equipment choices and lighting techniques, is crucial for enhancing video quality. The next steps involve filming and editing, which greatly impact your final product’s effectiveness. Key Takeaways Start with clear objectives using SMART criteria to guide your video project’s purpose and target audience …

In an age where efficiency is paramount for small businesses, Dropbox has unveiled a game-changer: Dash, an AI-powered personalized workspace designed to streamline collaboration and enhance productivity. This innovative platform allows teams to access answers and tools without having to switch between multiple applications, saving valuable time and reducing the risk of miscommunication. With Dash, business owners can ask specific questions about work projects—such as “What’s new in the latest version of the client proposal?” or “Can you summarize all the reporting from last year’s brand campaign?”—and receive immediate, relevant responses. This context-aware technology …

As the holiday shopping season approaches, small businesses are bracing for a potentially transformative period, with insights from Shopify revealing key trends that could shape the success of their year-end sales. With 26% of consumers reportedly starting their holiday shopping by the end of September, striking the right chord in marketing will be crucial. Shoppers are poised to spend more this year—an increase of $37 anticipated for Black Friday Cyber Monday (BFCM), bringing the total planned spending up to $192. However, this uptick comes with a caveat: consumers are focusing on tighter budgets and seeking value for their money. According to the Shopify 2025 Global Ho…

As mobile devices become central to daily business operations, small business owners face a pressing cybersecurity dilemma. The latest findings from the Verizon 2025 Mobile Security Index (MSI) reveal that mobile attacks are surging, with 85% of organizations experiencing increased threats. This situation is compounded by employees using generative AI tools for work, escalating both risks and vulnerabilities. Chris Novak, VP of Global Cybersecurity Solutions at Verizon Business, puts it starkly: “This year’s Mobile Security Index is a clear wake-up call: mobile security is no longer a perimeter defense, but a battle fought in the palm of every employee’s hand.” With 38% …

Amid the shifting tides of global manufacturing, small businesses may find themselves at a crossroads. The disruptions caused by the COVID-19 pandemic, coupled with geopolitical tensions and rising inflation, have transformed traditional supply chains into landscapes of uncertainty. However, this upheaval presents an opportunity for small business owners to rethink their production strategies and embrace a more local, agile model of manufacturing. Recent insights from HP highlight this seismic shift in the industry. “How do we move from a global model to something more responsive, resilient, and local?” This critical question looms over manufacturers across various secto…

In an era where digital transformation is not just an option but a necessity, PayPal is making significant strides towards reshaping ecommerce through its collaboration with NVIDIA’s open AI models. This partnership aims to bolster the capabilities of PayPal’s services, making them even more beneficial for small businesses looking to streamline operations and enhance customer experiences. PayPal has announced the integration of NVIDIA’s Nemotron open models into its commerce services. This initiative not only highlights the company’s commitment to innovative solutions but also underscores the growing importance of AI in the ecommerce landscape. For small business owners,…

In relation to employment background checks in California, comprehending the key regulations is vital. The California Fair Chance Act and the Investigative Consumer Reporting Agencies Act set important guidelines for employers. For example, the Fair Chance Act prohibits inquiries about criminal records during the application process for businesses with five or more employees. Furthermore, applicants must provide written consent for background checks. As you navigate these regulations, you’ll find that compliance is fundamental for fair hiring practices. Key Takeaways California background checks are limited to criminal records from the past seven years for most position…

In terms of content marketing, tracking key metrics is essential for comprehending your efforts’ effectiveness. You need to focus on organic search traffic, conversion rates, engagement levels, and social shares. These metrics not solely provide insights into visibility and audience interaction but furthermore highlight areas for improvement. By examining these elements, you can refine your strategies and improve your overall performance. But what specific metrics should you prioritize, and how can they guide your decisions? Key Takeaways Track organic search traffic to measure content attraction through unpaid search results and optimize SEO efforts. Monitor conversi…

If you’re exploring cost-effective options for your next arts and crafts project, consider these seven supplies. Colorful paper and cardstock can serve as a lively base for various designs. Non-toxic acrylic paints allow for safe and expressive artwork. Furthermore, versatile craft sticks can be used for models or puppets, whereas fun foam sheets are ideal for creating masks. Each item offers unique possibilities, but there’s more to discover about how these supplies can elevate your creativity. Key Takeaways Colorful paper and cardstock are versatile and available in bulk, starting as low as $0.59 per sheet for various crafting needs. Fun foam sheets, priced between …

As the rideshare industry continues to evolve, Lyft has unveiled a suite of new features aimed at enhancing the experience for its drivers, with significant implications for small business owners looking to optimize their operation costs and efficiencies. By focusing on driver-centric improvements, Lyft is reinforcing its commitment to both safety and earnings, which can be critical considerations for small businesses that rely on transportation solutions. In an announcement celebrating a strong year for drivers, Lyft highlighted that over 453.2 million rides were completed in the first half of this year alone across nearly 1,000 cities globally. With driver efficiency i…