Getting Started

Key Takeaways Engage Customers with Events: Hosting events, such as seasonal promotions and holiday-themed activities, creates memorable experiences that attract foot traffic and foster customer loyalty. Leverage Local Collaborations: Partnering with local businesses for joint events can amplify visibility, enhance community ties, and drive traffic to your store through shared audiences. Support Community Causes: Organizing charity events around local nonprofits can enhance your store’s reputation while demonstrating commitment to community welfare, helping customers connect with your brand on a deeper level. Offer Educational Experiences: Workshops and demonstratio…

Fiverr has introduced a new Freelancer Equity Program aimed at providing top-performing U.S.-based freelancers on its platform with a financial stake in the company. The initiative offers eligible freelancers up to $10,000 in Fiverr shares, with equity grants distributed over four years based on annual eligibility requirements. The program arrives as the freelance economy continues its rapid growth, with projections indicating that freelancers could make up half of the U.S. workforce by 2027. Fiverr describes the program as a way to deliver additional financial value to freelancers beyond their regular earnings. “Freelancers are the backbone of today’s economy and the h…

Stripe announced a new partnership with CLEAR, the identity verification platform trusted by over 30 million customers, to power its billing and payment infrastructure. As of March 24, 2025, CLEAR has officially migrated its online and in-person payments to Stripe, adopting the platform’s suite of tools including Stripe Billing, Stripe Terminal, and Stripe Radar. CLEAR, widely recognized for its CLEAR Plus membership that uses biometrics to streamline airport identity verification, has expanded its reach into industries such as healthcare and financial services. Now, with Stripe handling its payment processing, the company aims to provide the same seamless experience for…

Retailers are increasingly turning to AI agents to stay competitive in a fast-evolving marketplace, according to Salesforce’s sixth Connected Shoppers Report. The report reveals that 75% of retail decision-makers believe AI agents will be essential to beat the competition within the next year. Salesforce’s findings are based on dual surveys of 8,350 shoppers and 1,700 retail industry leaders. The data points to a shifting landscape marked by rising customer acquisition costs, increasing returns, and changing consumer behaviors that require a new approach to retail operations. AI and Unified Commerce Emerge as Strategic Priorities To manage growing complexities across di…

Project managers, rejoice! Zoho just introduced an application to usher in a bright new future for what you do. On March 11, 2025, Zoho revealed its new unified AI-driven project management platform Projects Plus. “Zoho Projects Plus is basically a collaboration of hybrid project management,” explained Zoho senior evangelist Aarthi Elizabeth. “One is your traditional projects and the other is your agile methodologies.” “It then brings in data analytics as well,” Elizabeth added. For many businesses, this constitutes a game changer. Think about the possibilities. Zoho’s current Projects software sees greatest use amongst businesses in construction, manufacturing, bank…

Key Takeaways Understand Your Audience: Gaining insights into customer behavior, market trends, and competitive strategies is vital for enhancing online sales. Optimize the Sales Funnel: Focus on the stages of Awareness, Interest, Desire, and Action to effectively guide customers toward purchasing. Utilize Effective SEO Techniques: Optimize website content and structure to increase visibility and attract targeted traffic, thereby boosting potential sales. Leverage Social Media Marketing: Engage with audiences through compelling content and targeted advertising to drive conversions and enhance brand visibility. Enhance Customer Experience: Streamline the checkout pr…

Canva has introduced a range of new features aimed at enhancing presentations, collaboration, and design customization. The latest updates include offline presenting mode, interactive animations, collaboration enhancements, and AI-driven creative tools, addressing key user needs in delivering impactful presentations. Enhancing Presentation Delivery One of the most requested features from users was the ability to present without relying on an internet connection. Canva’s new Offline Presenting Mode allows users to deliver presentations seamlessly, ensuring that slides, animations, and transitions function without disruptions. This feature is designed for conferences, clie…

TikTok has introduced Security Checkup, a new feature designed to give users a streamlined and centralized way to manage their account security settings. Announced by Kim Albarella, Head of TikTok Global Security, the tool provides a comprehensive dashboard that helps users take control of their account security with ease and confidence. According to the announcement, “Security Checkup, a powerful new tool that provides an all-in-one security dashboard to easily review and update account security settings.” The dashboard offers a step-by-step guide through several security features, aiming to simplify the process of safeguarding accounts. Simplified Access and Control U…

If you are handling cash in your business, a money counter machine can introduce a new level of efficiency in your operation. From saving time to accurate counts and counterfeit detection, the technology in today’s bill-counting machines is fantastic. By expediting and simplifying the counting of your bills with machines, you can have your employees spend more time on other tasks. But you must first find the best bill-counting machine your budget will allow. And with so many different options available today, it can take a lot of time to find the right one for your business. Here are some of the better money counter machines across different price points to help you make…

Key Takeaways Strong Online Presence: Establishing a Facebook page is essential for small businesses to connect with a vast audience of over 2.9 billion users and enhance brand visibility.Community Building: An effective Facebook page fosters interaction, allowing businesses to share promotions, gather feedback, and provide customer support, thereby building a loyal community.Engaging Content: Utilizing various formats such as videos, storytelling, and user-generated content can significantly increase audience engagement and improve organic reach.Page Optimization: Optimizing your Facebook page layout, including proper image sizes and complete page information, enhances…

Key Takeaways Convenient Culinary Exploration: Food truck finders simplify the process of discovering diverse food options, making it easier to locate gourmet meals on the go.Support for Small Businesses: Using food truck finders promotes local small businesses by increasing their visibility and driving foot traffic to their mobile operations.User-Friendly Features: Many food truck finders include interactive maps, search filters, and user reviews to enhance the experience for food enthusiasts.Mobile Accessibility: The best food truck finder apps offer mobile-friendly designs, enabling users to access information anytime and anywhere.Catering to Preferences: Users can f…

This week, our Small Biz Breakdown crew is back and talking about some of the biggest stories that matter most to small business owners and entrepreneurs right now. Check out the always lively discussion of this week’s panel as they discuss some of the latest innovations in AI technology, specifically a new offering from OpenAI, as well as a talk about some of the latest economic conditions and how they affect small business owners nationwide. See what they had to say about these topics and much more on this week’s episode of Small Biz Breakdown below … Small Business News Here are the top headlines from Small Business Trends from the last week that are important to …

NetSuite has introduced a range of AI-driven innovations, new product offerings, and integrations designed to enhance business efficiency, streamline processes, and support diverse revenue models. These updates, announced at SuiteConnect New York, aim to automate operations, reduce manual workload, and improve financial and procurement functions for organizations of all sizes. AI and Automation Updates NetSuite has expanded its AI capabilities to accelerate data management, optimize product configurations, and improve issue resolution. New features include: NetSuite Text Enhance for automating data entry in custom text fields. Prompt Management API for centralized AI m…

In 2023, several content marketing trends are emerging that you should be aware of. AI-driven content creation offers efficiency, whereas real-time personalization can greatly boost user engagement. Short-form video content is gaining traction, and optimizing for voice search is becoming crucial for visibility. Furthermore, user-generated content builds trust, and collaborating with micro-influencers can extend your reach. Comprehending these trends will help you adapt your strategies effectively. What else should you consider to stay ahead? Key Takeaways AI and Automation: Utilize AI tools for efficient content creation while ensuring human review for quality and bra…

Key Takeaways Streamlined Selling Process: eBay Valet connects sellers with experts who handle everything from listing to shipping, making online selling hassle-free. Expert Appraisals and Listings: Professionals assess items, create attractive listings, and determine competitive pricing, enhancing your sales potential. Flexible for Various Products: Suitable for a wide range of items including collectibles, electronics, and vintage clothing, eBay Valet helps tap into eBay’s vast audience. Commission-Based Pricing: The service operates on a commission model, aligning incentives between sellers and the Valet team to maximize sales effectiveness. Time and Stress Savi…

OpenAI has launched its most advanced image generation technology to date, integrating the capability directly into GPT-4o, its natively multimodal model. The new feature is now rolling out to Plus, Pro, Team, and Free users in ChatGPT, with Enterprise and Edu access coming soon. Developers will also gain access via the API in the coming weeks. OpenAI stated, “At OpenAI, we have long believed image generation should be a primary capability of our language models. That’s why we’ve built our most advanced image generator yet into GPT-4o. The result—image generation that is not only beautiful, but useful.” Multimodal, Context-Aware Image Creation The image generation tool …

Key Takeaways Explore Diverse Jewelry Types: Handmade jewelry ranges from beaded pieces to metalwork, offering ample creative opportunities and avenues for profitability in the artisan market. Invest in Quality Materials: Sourcing high-quality tools and sustainable materials is critical in creating unique jewelry items that resonate with customers and reflect your brand commitment. Leverage Online Platforms: Utilize platforms like Etsy and social media to effectively market and sell your handmade jewelry, enhancing visibility and customer engagement. Participate in Local Events: Engaging in craft fairs and local markets can help build community connections, foster c…

A new report from Oxford Economics reveals that TikTok has become a key driver of employment in the United States, with 7.5 million businesses on the platform supporting more than 28 million workers. The study, published today, highlights TikTok’s role in job creation and economic opportunity, particularly for small and mid-sized businesses. 4.7 Million Jobs Directly Benefit from TikTok The Oxford Economics report estimates that 4.7 million jobs in the U.S. benefit directly from using TikTok. This includes: Over 3.1 million workers who use TikTok in their jobs by creating content for the platform or managing accounts. More than 1.6 million workers who benefit indirectl…

The City of St. Paul has announced that applications for its 2025 Neighborhood STAR grant program will open on Monday, March 31. The program offers grants to support capital improvement projects that enhance the vitality, cultural diversity, and economic prosperity of neighborhoods across the city. Eligible businesses and organizations must be located in or conducting business within St. Paul and use the funds for permanent capital improvements with a projected lifespan of at least seven years. Most grant awards are $50,000 or less. All applications must be submitted online through ZoomGrants by 4 p.m. on Friday, May 2. To qualify for consideration, applications must be…

Artificial intelligence is increasingly influencing how U.S. consumers search and shop online, according to a new survey released by adMarketplace. The company surveyed 1,000 U.S. adults using a census-balanced sample by age and gender to gauge perceptions and adoption of AI-driven search experiences. The results highlight significant trends for advertisers and publishers as AI becomes more integrated into native search environments. The findings show that 45% of Americans have used AI-powered search tools, including chat-based engines and AI-driven results. That figure nearly doubles the 27% who report not having tried these tools. Meanwhile, 17% of respondents said the…

Key Takeaways Understanding your worth and industry standards is crucial for setting competitive prices that reflect your expertise.Utilize different pricing strategies, such as cost-based and value-based pricing, to determine the best approach for your business.Evaluate your skills, experience, and specializations to establish a solid foundation for your pricing strategy.Factor in market research, client expectations, and geographic influences when calculating your rates to ensure they align with your target audience.Communicate your prices effectively, highlighting the unique benefits and quality of your offerings to justify your rates and build client trust.Be prepar…

In today’s fast-paced business environment, choosing the right online HR system is essential for effective workforce management. Systems like Paycor and SAP SuccessFactors cater to different business sizes, offering features that streamline payroll and onboarding. Meanwhile, GoCo is customized for nonprofits and education sectors. Each platform has unique strengths, such as UKG for analytics and Rippling for automation. Identifying the best fit for your organization can greatly improve productivity and efficiency. What options will best suit your needs? Key Takeaways Paycor offers essential HR functionalities and onboarding software, ideal for small businesses seeking s…

A new study from Zoho Corporation reveals that US businesses are falling behind global counterparts in digital workplace transformation, with security gaps and slow adoption of digital tools hindering progress. The Trends in Digital Workplace Transformation report surveyed 4,900 employees worldwide to assess digital transformation maturity and identified critical weaknesses in security and operational efficiency. US Businesses Struggle to Keep Pace The study found that 39% of US organizations remain in the early stages of digital transformation, trailing top-performing global competitors. US businesses ranked 61% in digital transformation maturity, slightly below the 62.…

Key Takeaways Resilience is Key: Successful mom entrepreneurs demonstrate the ability to adapt and persevere through the daily challenges of balancing motherhood and business. Effective Planning is Essential: Creating a solid business plan that includes financial management, market research, and growth strategies is critical for long-term sustainability. Networking Drives Success: Building relationships with mentors and fellow entrepreneurs can open doors to funding opportunities, partnerships, and valuable insights. Master Time Management: Implementing effective time management strategies, including scheduling and task delegation, enables mom entrepreneurs to prior…

Private sector employment in the United States grew by 155,000 jobs in March, while annual pay increased 4.6% year-over-year, according to the latest ADP National Employment Report produced in collaboration with the Stanford Digital Economy Lab. The report offers a high-frequency, independent view of the labor market using anonymized payroll data from more than 25 million U.S. employees. “Despite policy uncertainty and downbeat consumers, the bottom line is this: The March topline number was a good one for the economy and employers of all sizes, if not necessarily all sectors,” said Nela Richardson, chief economist at ADP. Job Gains by Sector and Region March’s job grow…