Getting Started

Discord has announced the expansion of its rewarded advertising format, Video Quests, to mobile devices, marking the company’s first foray into mobile advertising. The pilot for Video Quests on Mobile is expected to launch in June 2025 and aims to connect advertisers with Discord’s highly active, cross-platform user base. According to the company, this expansion will allow advertisers to showcase trailers, make impactful announcements, and promote premium content to a growing mobile audience while retaining Discord’s user-first, opt-in approach. “Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy. Our mission is to create the m…

Optimum Business and the Charleston Area Alliance have announced the opening of applications for the Lifting Up Small Businesses Grants, a new initiative aimed at bolstering small business growth in Kanawha County. As part of the program, 25 small businesses will each receive a $5,000 grant, totaling $125,000 in funding to support long-term economic prosperity in the region. The grant program, introduced on April 14, 2025, is designed to directly support local entrepreneurs and strengthen the community’s economic infrastructure. Selected recipients will be announced later this year. The initiative includes recognition events hosted by Optimum Business, where local offici…

Key Takeaways Explore Diverse Jewelry Types: Handmade jewelry ranges from beaded pieces to metalwork, offering ample creative opportunities and avenues for profitability in the artisan market. Invest in Quality Materials: Sourcing high-quality tools and sustainable materials is critical in creating unique jewelry items that resonate with customers and reflect your brand commitment. Leverage Online Platforms: Utilize platforms like Etsy and social media to effectively market and sell your handmade jewelry, enhancing visibility and customer engagement. Participate in Local Events: Engaging in craft fairs and local markets can help build community connections, foster c…

Gran Coramino Tequila, co-founded by comedian Kevin Hart and tequila maker Juan Domingo Beckmann, has announced a new round of $10,000 grants for small businesses in under-resourced communities. The expansion brings the total amount awarded through The Coramino Fund to over $1.5 million, benefiting more than 150 entrepreneurs across the United States. Applications for this latest round of grants are now open. The initiative continues Gran Coramino’s collaboration with the Local Initiatives Support Corporation (LISC) and introduces a new partnership with 1st Street Partnerships. In addition to financial assistance, grantees will receive hands-on training and business ment…

Key Takeaways Capitalize on Consumer Enthusiasm: The New Year is a prime time to boost sales as consumers are motivated by resolutions and fresh starts, making it essential for businesses to leverage this mindset. Align Offers with Trends: Tailor promotions around seasonal buying patterns, focusing on products related to health, organization, and self-improvement to resonate with customer interests. Implement Effective Promotional Strategies: Use resolution-based promotions, limited-time offers, and engaging year-in-review content to foster a sense of urgency and drive customer engagement. Utilize Targeted Marketing: Deploy targeted social media campaigns and intera…

Key Takeaways Talent Shortage Impact: Small businesses are grappling with a talent shortage that adversely affects growth, operational efficiency, and the ability to attract qualified candidates. Root Causes: Economic factors, a significant skills gap, and a competitive job market are principal contributors to the talent shortage small businesses face. Operational Challenges: Approximately 40% of small business owners report unfilled positions, leading to increased workloads and strain on existing staff, which may affect productivity and team dynamics. Financial Implications: High turnover rates due to recruitment difficulties result in increased labor costs and pot…

The City of Flint, in partnership with LISC Flint, has launched the Flint Small Business Rescue Fund, a one-time grant initiative aimed at supporting local businesses still recovering from the economic impacts of the COVID-19 pandemic. Funded by American Rescue Plan Act (ARPA) dollars, the program will provide reimbursement grants of up to $20,000 to 20 eligible small businesses located within Flint city limits. The application period opens April 18 and runs through April 30, 2025. Businesses must demonstrate qualifying expenses incurred between March 3, 2020, and October 31, 2023, to be considered. Eligible expenses include payroll, rent, utilities, equipment purchases,…

Key Takeaways Leverage Post-Holiday Opportunities: Utilize the post-holiday period to engage consumers and clear out inventory with targeted promotions that resonate with their interests. Implement Targeted Marketing: Use data-driven marketing strategies to segment your audience and create personalized offers that encourage repeat purchases, boosting overall sales. Enhance Social Media Engagement: Utilize social media platforms to share compelling content, host contests, and run targeted advertisements, enhancing brand visibility and driving traffic to your store. Focus on Customer Experience: Prioritize excellent customer service and personalized offers to foster l…

Key Takeaways Protect Your Content: The YouTube Copyright Match Tool is essential for safeguarding your original videos from unauthorized reuploads and ensures brand integrity. Automated Detection: Utilizing advanced Content ID matching technology, the tool automatically identifies near-exact matches of your uploads, helping you maintain control over your content. User-Friendly Interface: Access the tool easily through YouTube Studio’s dashboard, allowing you to manage matches and take action efficiently. Focus on Monetization: By preventing misuse of your content, the Copyright Match Tool helps secure your revenue streams, enhancing your overall earning potential. …

Key Takeaways Optimal Setup is Crucial: An organized and inviting flea market stall attracts customers and enhances their shopping experience, ultimately leading to higher sales. Strategic Layout Planning: Design your stall layout to encourage easy navigation, maximizing customer engagement while placing high-demand items to encourage exploration of your entire inventory. Essential Equipment Matters: Utilize sturdy tables, display racks, and clear signage to enhance organization and visual appeal, making products easy for customers to browse and understand. Effective Merchandise Organization: Categorizing products by type, price range, and theme makes shopping smoot…

Fiverr has introduced a new Freelancer Equity Program aimed at providing top-performing U.S.-based freelancers on its platform with a financial stake in the company. The initiative offers eligible freelancers up to $10,000 in Fiverr shares, with equity grants distributed over four years based on annual eligibility requirements. The program arrives as the freelance economy continues its rapid growth, with projections indicating that freelancers could make up half of the U.S. workforce by 2027. Fiverr describes the program as a way to deliver additional financial value to freelancers beyond their regular earnings. “Freelancers are the backbone of today’s economy and the h…

Artificial intelligence is increasingly influencing how U.S. consumers search and shop online, according to a new survey released by adMarketplace. The company surveyed 1,000 U.S. adults using a census-balanced sample by age and gender to gauge perceptions and adoption of AI-driven search experiences. The results highlight significant trends for advertisers and publishers as AI becomes more integrated into native search environments. The findings show that 45% of Americans have used AI-powered search tools, including chat-based engines and AI-driven results. That figure nearly doubles the 27% who report not having tried these tools. Meanwhile, 17% of respondents said the…

The Kansas Department of Commerce has introduced a new grant program aimed at enhancing the appearance and economic appeal of downtown districts across the state. The Supporting Innovative Growth through New Signage (SIGNS) grant, launched today, will provide $250,000 in total funding to support high-quality, creative signage projects for retail and commercial businesses. The SIGNS grant is open to a wide range of applicants, including businesses, building owners, municipalities, Main Street organizations, economic development groups, chambers of commerce, foundations, tribal organizations, and other nonprofit community entities. Funding awards will range from $1,000 to …

Zoom has officially launched Zoom Tasks, a new AI-powered task management product built directly into Zoom Workplace. This release marks a significant addition to Zoom’s AI-first open work platform, enabling users to track, manage, and complete tasks through its AI Companion assistant. Zoom Tasks is now generally available, allowing users to consolidate to-dos from meetings, Zoom Team Chat, emails, and more into a single streamlined interface. According to Zoom, the new tool enables users to manage tasks more efficiently by leveraging agentic AI capabilities that can surface, organize, and prompt task completion. AI-Driven Task Management Built on Zoom AI Companion’s fe…

A recent study by influencer marketing platform Heepsy reveals that YouTube users are more likely than users of any other platform to forget their passwords and request account recovery help. The study, which analyzed password-related search queries across 35 major platforms, found that YouTube leads with the highest volume of password reset activity, both in absolute numbers and per capita. According to the findings, YouTube users request new passwords more than four times a year on average, with a staggering 1.4 billion total password-related searches. This equates to 35,899 searches per 100,000 users, making it the most problematic platform in terms of password memory…

Key Takeaways Accessibility and Flexibility: Starting an internet home business is easier than ever, allowing for flexible work hours and the potential for financial independence from the comfort of home. Diverse Business Models: Options range from e-commerce and dropshipping to freelance services and affiliate marketing, providing entrepreneurs the chance to leverage their unique skills and interests. Effective Marketing Strategies: Utilizing social media and email marketing can significantly enhance brand visibility, engagement, and customer acquisition for your online business. Strategic Planning is Essential: Developing a solid business plan, understanding legal…

Verizon Business has introduced My Biz Plan, a new customizable wireless offering for small and midsized business (SMB) customers, now available nationwide. The new plan allows business owners to tailor wireless services based on their needs, marking a shift away from traditional carrier packages. Unlike the “good, better, best” options often offered by wireless carriers, My Biz Plan provides a single base plan with unlimited calling, data, and texting. Customers can then add business-specific features such as international connectivity and productivity tools, and make adjustments as needs change. Verizon highlights this plan as a flexible solution designed to offer more…

Key Takeaways Focus on Popular Categories: Vintage clothing, handmade crafts, antiques, and unique home décor items tend to sell well, attracting diverse customer interests. Effective Presentation Matters: Organizing items neatly and using eye-catching displays can significantly enhance customer engagement and sales. Understand Pricing Strategies: Set competitive prices and consider offering bundled deals to encourage larger purchases, while remaining open to negotiations. Stay Updated on Market Trends: Monitor consumer preferences and seasonal demands to adjust your inventory accordingly for maximum profitability. Local Products Appeal: Highlighting local artisana…

Key Takeaways Significance of Naming: The name of your spiritual business plays a crucial role in conveying your mission and values, influencing customer perception and connection. Purpose Alignment: A well-chosen name reflects your core values and aligns with your entrepreneurial vision, attracting clients who share similar beliefs. Branding Impact: A memorable name enhances your branding strategy, supports marketing consistency, and fosters an emotional connection with your audience. Types of Names: Classic names evoke peace and wisdom, while creative names offer intrigue and uniqueness, both serving to attract your target audience. Audience Understanding: Resear…

Key Takeaways Importance of a Strong Name: A well-chosen craft business name creates a lasting first impression, builds trust, and reflects the essence of your products.Key Elements: Focus on simplicity, relevance, creativity, emotional connection, and marketability to craft a memorable business name.Categories for Inspiration: Consider names based on craft types or those that evoke emotions to attract your target audience effectively.Audience Consideration: Tailor your business name to reflect your offerings and resonate with potential customers for better engagement.Utilize Tools and Feedback: Leverage online name generators and seek feedback from peers and customers …

Key Takeaways Convenience and Personalization: Holiday gift cards combine ease of use with the ability for recipients to choose their desired gifts, making them an ideal option for holiday shopping. Versatile Formats: Available in physical and digital forms, gift cards cater to various shopping preferences and occasions, simplifying the gifting process for both givers and receivers. Enhanced Customer Satisfaction: Offering gift cards improves customer experiences and fosters brand loyalty, as they allow recipients to select what they truly want. Budget Considerations: Establishing a reasonable budget for gift cards helps streamline buying decisions and can optimize …

Key Takeaways Market Insight: Understanding the gym industry and current market trends, such as the rise of online classes and boutique fitness studios, is essential for making informed business decisions. Target Audience Identification: Clearly defining your target audience based on demographics and fitness goals enhances marketing effectiveness and customer acquisition. Structured Planning: A solid business plan, outlining your gym’s vision, services, and financial projections, is crucial for guiding growth and securing funding. Location and Equipment Choices: Selecting a prime location and essential gym equipment, like cardio and strength training tools, signific…

Key Takeaways Franchise vs Corporate: Franchising offers a proven business model and brand recognition, while corporate structures provide greater control and flexibility in operations.Ownership Structure: Franchisees operate under a franchisor’s brand, while corporate owners control the entire business, including all locations and decisions.Operational Control: Franchisees adhere to the franchisor’s guidelines, which streamline operations, whereas corporate owners have complete autonomy over their business practices.Profit Distribution: Franchisees share profits with the franchisor through fees, whereas corporate owners retain all profits, allowing for more reinvestmen…

Key Takeaways Global Reach: Skillshare provides a platform for teachers to share their expertise with a worldwide audience, promoting unique skills and crafts.Community Building: Teaching on Skillshare allows educators to connect with like-minded individuals and foster a supportive community around their interests.Course Creation Steps: Successful course creation involves planning, structuring lessons, engaging content development, and effective promotion to capture student interest.Earning Potential: Teachers earn money through royalties based on class views, with high-quality, engaging content attracting more learners and increasing revenue.Challenges: Competition is …

Google has issued new guidance explaining how events such as flight confirmations, hotel bookings, and restaurant reservations sent to Gmail accounts are automatically added to Google Calendar. This feature, part of Google’s smart personalization tools, is enabled by default in most countries and helps users manage logistics by integrating event-related emails into their calendars. When Gmail detects an eligible email, such as a ticket or reservation confirmation, it automatically creates a corresponding event in Google Calendar. Events appear with key details such as time, location, confirmation number, and a link to the original email. These entries stay updated if cha…