Getting Started

Facebook plays a major role in social media marketing and is key to business success. You need a strategic approach. We’ve developed these Facebook marketing tips to give you the strategic framework you’ll need for all your advertising campaigns. Setting Up Your Facebook Page for Success The configuration of your Facebook page is crucial. A well-designed business page establishes the atmosphere for customer engagement and influences brand perception. Creating an Impactful Facebook Business Page 1. Choose the Right Page Name and Category Select a page name that reflects your brand and category that accurately describes your business to make it easier for users to find…

Key Takeaways Capitalize on Consumer Enthusiasm: The New Year is a prime time to boost sales as consumers are motivated by resolutions and fresh starts, making it essential for businesses to leverage this mindset. Align Offers with Trends: Tailor promotions around seasonal buying patterns, focusing on products related to health, organization, and self-improvement to resonate with customer interests. Implement Effective Promotional Strategies: Use resolution-based promotions, limited-time offers, and engaging year-in-review content to foster a sense of urgency and drive customer engagement. Utilize Targeted Marketing: Deploy targeted social media campaigns and intera…

Key Takeaways Importance of Digital Asset Management (DAM): Implementing DAM software is crucial for small businesses to efficiently organize, store, and retrieve digital assets, improving overall workflow and productivity. Centralized Access Benefits: With centralized cloud access, teams can collaborate effectively from any location, ensuring consistent brand management and seamless communication. Key Features to Prioritize: When selecting DAM software, look for user-friendly interfaces, scalability options, and integration capabilities to enhance operational efficiency and adapt as your business grows. Time Management and Efficiency: Utilizing DAM systems can boos…

Key Takeaways Local Mobile Marketing is Crucial: It helps small businesses reach consumers in real-time, boosting visibility, foot traffic, and customer engagement. Optimize for Local SEO: Prioritize your Google My Business listing and use relevant local keywords to enhance online presence and search rankings. Leverage Geolocation: Utilize geotargeting and location-based ads to attract local customers, offering exclusive promotions or discounts to drive visits. Utilize Mobile Marketing Tools: Implement SMS marketing apps and CRM solutions to manage customer relationships, enhance communication, and track engagement effectively. Measure Key Performance Indicators (K…

Key Takeaways Employee Engagement Boosts Customer Experience: Engaged employees deliver superior service, leading to increased customer satisfaction and loyalty.Emotional Commitment Matters: Employee engagement stems from emotional commitment; when employees feel valued, they invest more in their roles.Positive Customer Interactions Drive Loyalty: Consistently positive experiences, facilitated by engaged staff, foster customer loyalty and repeat business.Strategies for Engagement: Implement training, development programs, and recognition systems to cultivate a motivated workforce.Measurement is Key: Use surveys, performance metrics, and customer feedback tools to connec…

There are multiple ways to run a salon business. The owner can rent or buy a space and hire employees who work for a set wage. Or they can set up a salon booth rental arrangement. The latter option provides some unique benefits both for business owners and those who rent the space. The following post is your complete guide for finding a booth and/or renting booths to stylists. What is Booth Rental? With a booth rental salon, the salon owner simply rents chairs to other licensed cosmetologists instead of hiring them to work for a set wage. The owner gets the profits from renting the space. And those who rent the space essentially run their own business within the larger…

Making a strong first impression on customers is essential for businesses aiming to differentiate themselves from the competition. Customized packaging solutions can assist businesses in reaching this objective. Consequently, it is no surprise that in recent years, the demand for custom packaging among small businesses has consistently increased. What is Custom Packaging? Unlike a one-size-fits-all packaging solution, custom packaging is uniquely tailored to a small business specific needs. The shape, size, materials, color, and style of the package are modified to reflect the business and to create a special buying experience. In addition to asking what custom packaging…

Breakroom Furniture: The Top Choices for Your Business A well-designed break room is essential for any business looking to provide employees with a comfortable and relaxing space. With the right breakroom furniture, your office can transform from a standard workplace to an inviting environment that encourages productivity, satisfaction, and overall well-being. In this guide, we’ll discuss the importance of office breakroom furniture, offer tips on selecting the perfect pieces, and provide inspiration for your office redesign. How to Choose the Right Office Breakroom Furniture Selecting the right breakroom furniture for a business, whether it’s for an office, factory, or …

Bubble mailers, often referred to as bubble envelopes or padded envelopes, are a form of protective packaging commonly utilized in the shipping industry. These mailers consist of envelopes that are lined with bubble wrap, providing a cushioning effect that protects fragile items during transit. This feature and the mailers’ light weight make them an ideal shipping supply, particularly for small businesses. These businesses often need to maximize usable space in their shipping and storage areas, and the compact size of bubble mailers makes them a great fit for this requirement. Benefits of Bubble Mailers Built-In Cushioning: Bubble mailers feature built-in bubble cushion…

Bubble tea, or boba tea, is a popular beverage that originated in Taiwan. It usually includes tea, milk, tapioca balls, and sometimes other toppings. There are several franchises available in the U.S. for entrepreneurs interested in building a business around this beverage. Here are a few bubble tea franchise opportunities to consider. Top Bubble Tea Franchises If you’re ready to start a bubble tea business, there are plenty of brands offering new franchise locations around the U.S. Here are some top bubble tea franchise opportunities to consider. Kung Fu Tea Kung Fu Tea is a popular brand with over 2000 stores across the U.S. The company provides a ten-step process f…

The build-to-rent (BTR) housing market continued its upward surge in 2024, reaching a historic milestone with 39,000 new single-family rentals completed across the United States, according to a new report from Point2Homes. Based on Yardi Matrix data as of March 2025, this figure marks a 15.5% increase over 2023 and underscores the sector’s rapid growth since the pandemic era, when completions hovered around 6,000 to 7,000 units annually. Point2Homes’ analysis highlights how the BTR model—which merges the low-maintenance appeal of rentals with the space and privacy of detached homes—has evolved into one of the fastest-growing segments of single-family home construction. T…

Staying at home with kids is a full-time job on its own. But many moms also want to make extra money online or with a home-based business idea. If you’re looking for the perfect business idea for stay at home moms, read on for some options. What is a Mompreneur? A mompreneur is any mom who also runs a business. The term is often applied to those who run companies that serve other moms, or those who serve as the primary caregiver for their children. Read more: What is a Mompreneur? Business Opportunities for Stay-at-Home Moms Technology has opened lots of opportunities for stay-at-home moms and anyone looking to run a business remotely. You can run a company completely…

Small business loans can be an excellent option for starting or expanding your business. However, with the variety of loan types available, it can be challenging to determine which one suits your needs best. In this article, we will cover some of the most common business loan terminology you should know to make an informed decision. Let’s get started! What is Loan Terminology? Business loan terminology can be confusing for small business owners. Business loan terminology is a set of words and phrases used in the lending and borrowing of money. The most common terms in a business loan agreement are principal, interest, maturity, and amortization. Business Loan Glossary…

You do not always need a lot of money to start a new business, and there are many business ideas you can pursue that do not require a large upfront investment. So, if you are considering starting a new business venture but do not have a lot of capital, there are still plenty of options available for you. Whether you’re interested in e-commerce, freelancing, or passive income ideas, there are opportunities that can be explored with minimal upfront investment. Read on to discover what kinds of businesses you can start without requiring a large investment. How Can You Start Your Own Business With No Money? If you would like to start a new business without incurring larg…

The California Chamber of Commerce has announced the launch of the first Small Business Grant Awards, offering $20,000 in total funding to support small businesses across the state. In partnership with the Sacramento Host Committee, the California Retailers Association, the California Restaurant Association, the California New Car Dealers Association, Western Growers, and Visit California, CalChamber will award four $5,000 grants to selected recipients. Two of the grants will go to small businesses impacted by recent wildfires in Los Angeles—specifically one business affected by the Eaton Fire and another by the Palisades Fire. The remaining two grants will be awarded to…

A federal grand jury has indicted Edward Michael Greer, a Newport Beach businessman, on charges of tax evasion. According to the indictment, Greer, the owner of insurance salvage company Greer & Kirby Co. Inc., allegedly misclassified millions of dollars in personal expenditures as business expenses between 2017 and 2020. The indictment alleges that Greer used his company’s bank accounts to cover personal expenses, including payments to bookmakers Wayne Nix and Ken Arsenian to settle gambling losses, as well as the purchase of a 2021 Mercedes Benz. Greer allegedly concealed these payments in the company’s financial records and directed them to be recorded as business…

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas that can help small businesses grow their customer base without breaking the bank. Let’s get started! What is free advertising? Free advertising refers to promoting a product or service without spending any money on advertising costs. Instead, businesses can utilize various methods such as social media channels, word-of-mouth marketing, community events, and Google search engine optimization to reach their target au…

If you’re unfamiliar with What is Canva, it’s an excellent tool for producing professional-quality designs. Many individuals are curious about whether they can sell products made with images created with Canva. In this blog post, we’ll explore the Canva personal or commercial use policy to help you understand what you can and cannot do with your creations. Can You Use Canva for Commercial Use? Canva is an excellent tool for creating stunning designs on your personal computer or mobile device, even if you aren’t a professional graphic designer. According to the license agreement, all free photos, music, and video files available on the Canva platform can be used for both…

Canva has introduced a range of new features aimed at enhancing presentations, collaboration, and design customization. The latest updates include offline presenting mode, interactive animations, collaboration enhancements, and AI-driven creative tools, addressing key user needs in delivering impactful presentations. Enhancing Presentation Delivery One of the most requested features from users was the ability to present without relying on an internet connection. Canva’s new Offline Presenting Mode allows users to deliver presentations seamlessly, ensuring that slides, animations, and transitions function without disruptions. This feature is designed for conferences, clie…

Canva has officially launched Visual Suite 2.0, its most comprehensive product update to date, during the Canva Create 2025 event. The update introduces a suite of AI-powered tools and new features aimed at seamlessly merging creativity with productivity. According to the announcement, Visual Suite 2.0 is designed to eliminate the disconnect between productivity tools and creative platforms by allowing users to work across presentations, videos, whiteboards, websites, and spreadsheets within a single format. “Whether you’re brainstorming on a whiteboard, mapping out your strategy in a doc, or building a campaign across slides, spreadsheets, and socials, everything lives …

Cash App has announced it is beginning the rollout of Afterpay’s pay over time offerings to eligible customers across the U.S., bringing the popular Pay-in-4 product to hundreds of thousands of merchant partners starting this week. The integration marks a major step in unifying the two leading fintech brands under a new identity: Cash App Afterpay. According to the announcement, customers shopping online at participating merchants can now select $Afterpay at checkout to split purchases into installments. Eligible Cash App customers new to Afterpay will be able to begin using the pay over time service immediately through merchant websites, while existing Afterpay users wi…

Are you looking to start your entrepreneurial journey and need some ideas? Here are 25 cash flow business ideas you can start. These small businesses are easy to start, require little up-front investment, and generate a consistent flow of income. Let’s get started! What are the Characteristics of a Good Cash Flow Business? Having a steady cash flow business with recurring income is important for small business owners. Here are five characteristics of a good cash flow business: Low Overhead Costs A business with low overhead ensures that a significant portion of the revenue isn’t eaten up by fixed and variable costs. It’s the foundation of sustainability. Less money sp…

Growing cherry tomato seeds can be a lucrative venture when managed properly. Cherry tomato plants yield substantial amounts of fruit annually and are available in various types, including black cherry tomatoes, sungold cherry tomatoes, grape tomatoes, and more. Cherry tomatoes are extremely popular. Their compact size enables them to be packed with flavor, and with their many varieties, they can add a beautiful pop of color to salads and other dishes. Not to mention their health benefits. Cherry tomatoes contain vitamin C, potassium, and lycopene – even more than their larger counterparts. They are also lower in calories and carbohydrates. Cherry tomato plants need ple…

Key Takeaways Significance of Naming: The name of your spiritual business plays a crucial role in conveying your mission and values, influencing customer perception and connection. Purpose Alignment: A well-chosen name reflects your core values and aligns with your entrepreneurial vision, attracting clients who share similar beliefs. Branding Impact: A memorable name enhances your branding strategy, supports marketing consistency, and fosters an emotional connection with your audience. Types of Names: Classic names evoke peace and wisdom, while creative names offer intrigue and uniqueness, both serving to attract your target audience. Audience Understanding: Resear…

Stripe announced a new partnership with CLEAR, the identity verification platform trusted by over 30 million customers, to power its billing and payment infrastructure. As of March 24, 2025, CLEAR has officially migrated its online and in-person payments to Stripe, adopting the platform’s suite of tools including Stripe Billing, Stripe Terminal, and Stripe Radar. CLEAR, widely recognized for its CLEAR Plus membership that uses biometrics to streamline airport identity verification, has expanded its reach into industries such as healthcare and financial services. Now, with Stripe handling its payment processing, the company aims to provide the same seamless experience for…