Getting Started

Wix has introduced Wix Functions, a no-code solution that allows users to create customized business flows, automate pricing and checkout rules, and tailor app behavior. This new tool provides businesses with greater flexibility to adapt operations to their specific needs without requiring technical expertise. Wix Functions features an intuitive visual function builder, enabling users to define business logic using conditions, variables, formulas, and dynamic values. The tool allows businesses to customize pricing rules, enforce checkout conditions, and implement tailored loyalty rewards. Users can start from scratch or modify templates designed for specific Wix apps. B…

Key Takeaways Understanding Diverse Costs: Incorporating your business involves various costs, including state filing fees, legal expenses, and compliance requirements that can significantly affect your budget. Types of Incorporation Matter: The legal structure you choose affects the overall costs. LLCs, Corporations, S Corps, Partnerships, and Sole Proprietorships come with different fees and benefits; understanding these differences is crucial. State Fees Vary: Incorporation costs differ by state, with fees ranging from as little as $35 to over $300, impacting where you might choose to register your business. Account for Hidden Costs: Ongoing expenses like annual …

Key Takeaways Planning is Essential: Effective planning sets the tone for the party, ensuring smooth execution and employee engagement.Set a Clear Budget: Establish a budget to manage expenses for the venue, food, and entertainment while avoiding overspending.Manage Expectations: Send clear invitations and establish party guidelines regarding dress code, alcohol consumption, and behavior to create a respectful atmosphere.Prioritize Safety: Implement responsible alcohol policies and arrange transportation options to ensure employee safety and promote a responsible environment.Engage Employees: Involve employees in the planning process and incorporate fun activities that …

The U.S. Postal Service announced that it has filed notice with the Postal Regulatory Commission (PRC) of proposed mailing services price changes scheduled to take effect on July 13, 2025. The proposed changes include a 5-cent increase in the price of a First-Class Mail Forever stamp, from 73 cents to 78 cents. According to the Postal Service, the proposed adjustments were approved by its Board of Governors and would raise mailing services product prices by approximately 7.4 percent. The PRC must review and approve the proposed rates before they go into effect. Summary of Proposed Price Changes The Postal Service provided the following breakdown of key planned rate incr…

Key Takeaways Definition of Secret Santa: A festive gift exchange tradition that fosters camaraderie among friends, family, and coworkers by maintaining anonymity during the gift-giving process. Benefits for Businesses: Participating in Secret Santa enhances employee engagement, boosts morale, improves communication skills, and contributes to a positive workplace culture. Setting Guidelines: Establishing a budget and clear rules is essential for a smooth Secret Santa experience, ensuring fairness and inclusivity among participants. Encouraging Thoughtful Gifting: Suggesting personalized gift ideas and themes can enhance the gifting experience and ensure employees fe…

Walmart has introduced a new initiative called Grow with US, a voluntary four-step program aimed at helping small businesses succeed in Walmart stores and on its online Marketplace. Announced on April 29 by John Furner, President and CEO of Walmart U.S., the program is designed to simplify the process for U.S.-based entrepreneurs to navigate the complexities of retail and expand nationally. “We want small businesses to work with Walmart, but we know getting started can feel complex,” Furner said. “That’s why we’re unveiling Grow with US, a new program designed to provide U.S. small businesses with the training, mentorship and resources they need to grow with Walmart.” G…

At its Spring 2025 Spotlight event, HubSpot unveiled more than 200 new and updated features designed to help small and midsize businesses (SMBs) adopt AI solutions that provide immediate value. The updates include improvements to Breeze Agents, enhancements to Marketing Hub Enterprise, and the introduction of three new AI-powered Workspaces. “SMBs don’t need more AI hype—they need technology that helps,” said Andy Pitre, EVP of Product at HubSpot. “The products we’re launching at the Spring 2025 Spotlight are helping teams move fast on AI and solve their go-to-market challenges. We’ve embedded AI throughout our entire platform so businesses of any size can start seeing v…

Key Takeaways Enhanced Safety: Hiring security guards significantly improves safety by deterring crime, managing emergencies, and maintaining a secure environment for both employees and customers. Types of Guards: Understand the differences between unarmed and armed security guards to choose the right personnel based on your specific security needs. Employee Motivation: A secure workplace fosters higher employee motivation and engagement, leading to improved performance and reduced turnover. Qualifications Matter: Prioritize candidates with appropriate training and certifications, ensuring they are qualified to handle various security scenarios effectively. Thoroug…

Key Takeaways Importance of Content Marketing: A well-defined content marketing strategy is vital for enhancing brand visibility and establishing connections with your audience, ultimately driving loyalty and engagement. Audience Targeting: Understanding your target audience’s demographics, interests, and behavior is crucial for developing content that resonates and fosters customer interaction. Diverse Content Creation: Utilizing different content formats, like videos and informative blogs, caters to audience preferences and enhances engagement across various platforms. Social Media Integration: A robust social media strategy, combining both organic growth tactics …

Key Takeaways Growing Market Opportunity: The demand for mobile bar services is increasing due to the rise of outdoor events and private gatherings, offering a unique alternative to traditional bars.Business Planning is Essential: Conduct thorough market research and develop a comprehensive business plan to outline your target audience, legal structure, and unique offerings.Compliance with Regulations: Familiarize yourself with the necessary licenses and permits required to legally operate your mobile bar, including business and alcohol licenses.Effective Marketing Strategies: Build a strong brand and enhance your online presence through social media and a user-friendly…

Key Takeaways Streamlined Social Media Monitoring: Talkwalker Quick Search simplifies the monitoring of social media platforms, providing instant access to valuable insights that help improve brand engagement and strategy. Real-Time Data Access: Gain immediate insights into consumer interactions and trending topics across various social media platforms, allowing for quick responses to customer feedback and conversations. User-Friendly Interface: The tool is designed for small business owners without technical expertise, enabling efficient use of social media analytics and campaign management. Advanced Filtering Capabilities: Customize search results with advanced fi…

Key Takeaways Engagement Boost: Facebook Live encourages real-time interaction, making your audience feel heard and valued, leading to increased brand loyalty.Improved Visibility: Live sessions enhance organic reach, helping your content appear more prominently in user feeds without relying heavily on ads.Preparation is Key: Setting clear objectives and using quality equipment enhances the overall viewer experience and keeps broadcasts professional.Audience Interaction: Utilize interactive features like live polls and Q&A sessions to foster community engagement and keep viewers interested.Effective Promotion: Announce your live streams across various platforms and e…

Key Takeaways Local Mobile Marketing is Crucial: It helps small businesses reach consumers in real-time, boosting visibility, foot traffic, and customer engagement. Optimize for Local SEO: Prioritize your Google My Business listing and use relevant local keywords to enhance online presence and search rankings. Leverage Geolocation: Utilize geotargeting and location-based ads to attract local customers, offering exclusive promotions or discounts to drive visits. Utilize Mobile Marketing Tools: Implement SMS marketing apps and CRM solutions to manage customer relationships, enhance communication, and track engagement effectively. Measure Key Performance Indicators (K…

Key Takeaways Market Understanding: The global footwear market is valued at approximately $365 billion, growing at a CAGR of nearly 5.4%, highlighting the importance of identifying lucrative niches within the industry. Trends for Success: Stay ahead by leveraging key trends such as sustainability, e-commerce, customization, and digital marketing to enhance brand visibility and consumer appeal. Niche Definition: Clearly define your target market, focusing on specific segments like athletic, luxury, or eco-friendly shoes to differentiate your brand and tailor your product offerings. Effective Planning: Developing a comprehensive business plan that outlines your model,…

Key Takeaways Understand Overdrafts: Overdrafts offer a safety net for small businesses, allowing access to funds beyond the account balance for unexpected expenses and cash flow gaps. Monitor Your Finances: Regularly tracking your business account transactions can help prevent overdrafts and keep your finances in check. Set a Repayment Plan: Establishing a clear repayment timeline for overdraft amounts is crucial to minimize interest and fees. Use Wisely: Treat overdrafts as a short-term solution for urgent needs, rather than relying on them for regular expenses to avoid a cycle of debt. Explore Alternatives: Consider options like business lines of credit and shor…

Key Takeaways Understanding Resale Rights: Resale rights allow you to buy and sell products while honoring the original creator’s copyright, opening up new income streams for your business. Types of Resale Rights: Familiarize yourself with three main types—Basic Resale Rights, Master Resale Rights, and Private Label Rights—each offering different levels of flexibility and profit potential. Revenue Generation Potential: Resale rights enable you to maximize your profits quickly, requiring minimal upfront investment while leveraging high-demand digital products. Business Growth Strategies: Resale rights can help expand your business by allowing you to sell products or …

Key Takeaways Robust Local Marketing Tools: Surefire Local Marketing Platform provides essential tools tailored to small businesses for enhancing customer acquisition and retention through effective local marketing strategies. User-Friendly Interface: The platform features an intuitive design that simplifies management tasks, allowing businesses to navigate and implement marketing strategies quickly and efficiently. Increased Visibility: By managing business listings across over 70 channels, the platform ensures consistent online presence and boosts SEO for improved search engine rankings, directly aiding customer discoverability. Enhanced Customer Interaction: Sure…

Key Takeaways Diverse Blogging Niches: Exploring popular niches like lifestyle, tech, food, and travel can help bloggers connect with specific audiences and enhance profitability. Effective Monetization Strategies: Bloggers can utilize affiliate marketing, sponsored content, and digital products to generate revenue while leveraging their expertise and audience. Importance of Quality Tools: Selecting robust hosting services, utilizing content management systems like WordPress, and incorporating SEO tools are essential for a successful blogging business. Strategic Planning Steps: Starting a blogging business involves choosing the right niche, creating quality, evergre…

American Express has announced new limited-time offers for eligible new and existing Business Platinum Card® Members, aiming to support small business owners as business travel regains importance in 2025. The promotions offer statement credits and Membership Rewards® points for qualifying purchases related to airfare and general spending. Offers for New Business Platinum Card Members Eligible new Business Platinum Card Members can earn one or both of the following: A one-time $500 statement credit after spending $2,500 on airfare booked directly with airlines or through American Express Travel within the first three months of Card Membership. 150,000 Membership Rewards…

Shopify has launched its Summer ’25 Edition, a sweeping update featuring over 150 new tools and enhancements designed to help merchants build, manage, and grow their online businesses with greater ease, flexibility, and fun. The updates span nearly every aspect of the platform—from storefront customization to global payments—delivering an ecosystem tailored for creativity and scale. At the heart of this release is Horizon, a brand-new theme foundation designed to offer merchants a balance of beauty and customization. With 10 ready-to-use presets, drag-and-drop Theme Blocks, and AI-generated content blocks, Horizon allows sellers to craft visually compelling storefronts w…

Key Takeaways Global Reach: Skillshare provides a platform for teachers to share their expertise with a worldwide audience, promoting unique skills and crafts.Community Building: Teaching on Skillshare allows educators to connect with like-minded individuals and foster a supportive community around their interests.Course Creation Steps: Successful course creation involves planning, structuring lessons, engaging content development, and effective promotion to capture student interest.Earning Potential: Teachers earn money through royalties based on class views, with high-quality, engaging content attracting more learners and increasing revenue.Challenges: Competition is …

Key Takeaways Significance of Naming: The name of your spiritual business plays a crucial role in conveying your mission and values, influencing customer perception and connection. Purpose Alignment: A well-chosen name reflects your core values and aligns with your entrepreneurial vision, attracting clients who share similar beliefs. Branding Impact: A memorable name enhances your branding strategy, supports marketing consistency, and fosters an emotional connection with your audience. Types of Names: Classic names evoke peace and wisdom, while creative names offer intrigue and uniqueness, both serving to attract your target audience. Audience Understanding: Resear…

Key Takeaways Real-Time Monitoring: Shopify Live View provides instant access to visitor counts and sales activity, empowering merchants to make timely decisions based on current data. Enhanced Customer Engagement: By analyzing customer behavior in real time, you can tailor marketing strategies, leading to personalized shopping experiences and increased conversion rates. Valuable Insights: The feature offers geolocation tracking and sales analytics, helping you understand customer locations and popular products, which inform targeted marketing efforts. User-Friendly Setup: Setting up Shopify Live View involves a simple step-by-step process, making it accessible for …

Key Takeaways Influencer Earnings: The richest Instagram influencers can earn between six to seven figures per sponsored post, showcasing the financial potential of influencer marketing. Engagement Importance: High engagement rates are crucial; they lead to better visibility and more lucrative sponsorships, benefiting both influencers and brands. Diverse Influencer Types: The landscape includes both celebrity and non-celebrity influencers, each offering unique opportunities for targeted marketing strategies. Strategic Brand Partnerships: Successful collaborations align with influencer audiences, enhancing authenticity and driving brand awareness through sponsored co…

Key Takeaways Role and Importance: A project champion drives project success by aligning initiatives with organizational goals and fostering team collaboration.Key Responsibilities: Their main duties include advocacy for the project, resource management, risk assessment, and conflict resolution to ensure smooth project execution.Effective Leadership: Strong leadership skills, effective communication, and problem-solving expertise are essential traits that set a project champion apart within a team.Benefits of Advocacy: By securing necessary resources and enhancing communication, project champions significantly improve project outcomes and team dynamics.Challenges and So…