Getting Started

This week on “The Exit Strategy” we talk about how when you create a business, you have to know when the right time to exit is. This is a talent not too many entrepreneurs have mastered. It’s hard to “go out” on top! Peter Shankman’s first major exit, The Geek Factory, stemmed from a realization that both he and the market had become complacent. He knew it was time to move on when the work started feeling “too easy.” This sense of ease, while comfortable, was actually a warning sign that innovation had stalled. If you find yourself coasting through work without challenge or excitement, it may signal stagnation, either in your own engagement or in the market itself. Comp…

Oracle has taken a significant step to enhance how businesses of all sizes can leverage the power of cloud technology with the introduction of its Oracle Cloud Infrastructure (OCI) Dedicated Region. Designed to meet the growing demand for flexibility and sovereignty in cloud solutions, the OCI Dedicated Region allows organizations to quickly deploy a complete cloud environment without the extensive space and infrastructure typically required. Scott Twaddle, Senior Vice President of Product and Industries at Oracle Cloud Infrastructure, emphasized the increasing need for businesses to manage AI and cloud services in ways that best suit their unique requirements. “Organiza…

As the holiday season approaches, small business owners are gearing up for what could be a make-or-break period. According to a new report from Constant Contact, a leading provider of digital marketing tools, a staggering 60% of small to medium-sized businesses (SMBs) attribute up to half of their annual sales to the current quarter. With such a significant financial impact, adapting to both economic pressures and shifting consumer behaviors has become more crucial than ever. The report surveyed over 1,800 small business owners across the United States, the United Kingdom, Australia, and New Zealand, revealing that one in three owners feels the highest revenue pressure d…

After spending time at Adobe MAX this year, one announcement stood out for small business owners looking to level up their marketing: the introduction of Adobe Express’s new AI Assistant. I recently sat down with Parimal Deshpande, who leads global product marketing for Adobe Express and Creative Cloud, to unpack what this update really means for entrepreneurs who juggle design, promotion, and operations all at once. Over the past few years, Adobe Express has grown from a simple design app into a complete creative platform for non-designers—people who need professional-looking graphics, ads, and social posts without spending hours learning complicated software. The new A…

Thanksgiving is just around the corner. So it’s time for business owners to give thanks for their customers, clients, team members, partners, and anyone else who made an impact on operations this year. In preparation for the holiday, you may want to compose a quick message to people who have impacted your business in the past year, giving thanks and wishing them a happy holiday. Thanksgiving Messages for Businesses If you’re not sure where to start when crafting this message, here are some examples of different Thanksgiving messages for businesses to consider. Looking for the perfect Thanksgiving gift? Check out: Thanksgiving Gifts for Clients, Co-workers, Employees, a…

Threads, the popular social media platform, is rolling out an innovative feature called ghost posts, designed to empower users—including small business owners—to share thoughts that don’t weigh heavily on the permanence of online content. This new capability allows posts to vanish after 24 hours, fostering a space for more spontaneous and unfiltered communication. Ghost posts encourage users to share fresh ideas or engage in dialogue without the anxiety of long-term visibility. As Threads introduces this feature, small businesses stand to benefit from a platform that prioritizes connection and creativity over curation. “Here today and gone tomorrow, you can feel confide…

Facebook has just introduced a significant update for group admins, providing small business owners an avenue to expand their networks and reach new audiences through community engagement. This change allows private group admins to convert their groups to public ones while safeguarding member privacy and past content. Facebook Groups have long served as an essential tool for connection, whether users are seeking advice, sharing experiences, or networking with others from similar backgrounds or interests. For small businesses, these groups present unique opportunities to cultivate brand loyalty, attract new customers, and foster community support. With this update, small…

As the marketing landscape undergoes a seismic shift, small business owners face new challenges—and opportunities—largely driven by advancements in artificial intelligence. HubSpot, a leader in marketing software, has announced its agreement to acquire XFunnel, a platform designed to help businesses optimize their visibility in the era of Answer Engine Optimization (AEO). The timing couldn’t be more critical. As consumers increasingly rely on AI tools like ChatGPT and Claude for information, businesses must adapt their marketing strategies to ensure they appear where their customers are searching. HubSpot reports that leads generated from AI-driven strategies convert thr…

In an era where data privacy is paramount, small business owners are constantly seeking ways to secure their communications and sensitive information. WhatsApp’s latest announcement promises to bolster data security by introducing passkey-enabled encryption for chat backups—a move that could transform how small enterprises manage their digital communications. WhatsApp has long been a go-to messaging app, acclaimed for its emphasis on user privacy. Now, with this new feature, the platform takes a significant step forward, making secure communication simpler and more user-friendly. Business owners can leverage this enhanced security to safeguard not only their conversation…

In an era where digital transformation is not just an option but a necessity, PayPal is making significant strides towards reshaping ecommerce through its collaboration with NVIDIA’s open AI models. This partnership aims to bolster the capabilities of PayPal’s services, making them even more beneficial for small businesses looking to streamline operations and enhance customer experiences. PayPal has announced the integration of NVIDIA’s Nemotron open models into its commerce services. This initiative not only highlights the company’s commitment to innovative solutions but also underscores the growing importance of AI in the ecommerce landscape. For small business owners,…

Amid the shifting tides of global manufacturing, small businesses may find themselves at a crossroads. The disruptions caused by the COVID-19 pandemic, coupled with geopolitical tensions and rising inflation, have transformed traditional supply chains into landscapes of uncertainty. However, this upheaval presents an opportunity for small business owners to rethink their production strategies and embrace a more local, agile model of manufacturing. Recent insights from HP highlight this seismic shift in the industry. “How do we move from a global model to something more responsive, resilient, and local?” This critical question looms over manufacturers across various secto…

As mobile devices become central to daily business operations, small business owners face a pressing cybersecurity dilemma. The latest findings from the Verizon 2025 Mobile Security Index (MSI) reveal that mobile attacks are surging, with 85% of organizations experiencing increased threats. This situation is compounded by employees using generative AI tools for work, escalating both risks and vulnerabilities. Chris Novak, VP of Global Cybersecurity Solutions at Verizon Business, puts it starkly: “This year’s Mobile Security Index is a clear wake-up call: mobile security is no longer a perimeter defense, but a battle fought in the palm of every employee’s hand.” With 38% …

As the holiday shopping season approaches, small businesses are bracing for a potentially transformative period, with insights from Shopify revealing key trends that could shape the success of their year-end sales. With 26% of consumers reportedly starting their holiday shopping by the end of September, striking the right chord in marketing will be crucial. Shoppers are poised to spend more this year—an increase of $37 anticipated for Black Friday Cyber Monday (BFCM), bringing the total planned spending up to $192. However, this uptick comes with a caveat: consumers are focusing on tighter budgets and seeking value for their money. According to the Shopify 2025 Global Ho…

In an age where efficiency is paramount for small businesses, Dropbox has unveiled a game-changer: Dash, an AI-powered personalized workspace designed to streamline collaboration and enhance productivity. This innovative platform allows teams to access answers and tools without having to switch between multiple applications, saving valuable time and reducing the risk of miscommunication. With Dash, business owners can ask specific questions about work projects—such as “What’s new in the latest version of the client proposal?” or “Can you summarize all the reporting from last year’s brand campaign?”—and receive immediate, relevant responses. This context-aware technology …

Producing high-quality web videos requires a systematic approach, starting with pre-production planning. You’ll need to set clear objectives that guide your content, followed by crafting a well-structured script. Storyboarding your vision helps you visualize the narrative flow, ensuring that your message is clear and engaging. Comprehending the technical aspects, like equipment choices and lighting techniques, is crucial for enhancing video quality. The next steps involve filming and editing, which greatly impact your final product’s effectiveness. Key Takeaways Start with clear objectives using SMART criteria to guide your video project’s purpose and target audience …

Looking for amazing veterans day messages? Veterans Day is when the trees are ablaze with vibrant and glorious hues honoring Veterans who have fought for our country. It’s also an opportunity for small businesses to show their appreciation to all the Veterans by sending out a message of thanks. This article will provide Veterans Day message examples you can use for inspiration. Let’s get started! Why You Should Send a Veterans Day Message From Marines to Sailors, to Airmen, and brave soldiers, it’s important to honor all the Veterans on this important day. Here are four reasons you should send a Veterans day message to clients, co-workers, employees, and your boss: …

In recent years, small business owners have found themselves increasingly vulnerable to lawsuits alleging violations of the Americans with Disabilities Act (ADA). The surge in these legal actions has become a significant concern for entrepreneurs, as many report they are being targeted without clear compliance guidelines. This predicament is illustrated by the experience of Clay*, an online store owner who was blindsided by a legal notice regarding his website’s accessibility. “It made my heart sink,” he recalls, highlighting the anxiety many small business owners face as they navigate these turbulent legal waters. The ADA, established in 1990 to enhance accessibility fo…

In an era where efficiency is critical, small businesses often find themselves juggling multiple contracts across various departments. Enter Workday, a leader in enterprise AI solutions, which has just announced the launch of its Custom AI Model Library, enhancing its Contract Intelligence Agent. This new offering, boasting over 120 pre-built AI models, aims to simplify contract management for businesses of all sizes, including small enterprises. The potential benefits of these AI models are significant. Designed to streamline the review process, they allow organizations to quickly analyze contracts across HR, finance, legal, IT, and sales. With features that automatical…

In 2023, several content marketing trends are emerging that you should be aware of. AI-driven content creation offers efficiency, whereas real-time personalization can greatly boost user engagement. Short-form video content is gaining traction, and optimizing for voice search is becoming crucial for visibility. Furthermore, user-generated content builds trust, and collaborating with micro-influencers can extend your reach. Comprehending these trends will help you adapt your strategies effectively. What else should you consider to stay ahead? Key Takeaways AI and Automation: Utilize AI tools for efficient content creation while ensuring human review for quality and bra…

As the holiday season approaches, small business owners need to harness new tools and methods to capture consumer attention and maximize sales. According to PayPal’s recent 2025 Holiday Shopping Survey, shoppers are increasingly turning to artificial intelligence (AI) and flexible payment options like Buy Now, Pay Later (BNPL) to enhance their shopping experiences. The findings present both opportunities and challenges for small businesses aiming to thrive this holiday season. PayPal’s survey reveals that 40% of American consumers have utilized AI for shopping within the past year, with 77% intending to use AI tools again this holiday season. This trend has significant i…

Lyft is shifting its focus to reward the loyalty of its long-term riders, introducing a new initiative called Lyft Cash Rewards, aimed at enhancing the driving experience and creating additional value for its most frequent users. The program comes as Lyft highlights that its riders with over ten years of tenure are more engaged, taking twice as many rides and tipping drivers 20% more often than less seasoned customers. In a push to capitalize on this loyalty, Lyft’s latest program offers a structured rewards system that will provide cash back for rides taken when riders opt for the auto-refill payment method. With percentages ranging from 2% to 5% back on each ride depen…

Samsung’s latest innovation, the Galaxy XR, is set to redefine how small businesses leverage technology for enhanced productivity and customer engagement. With an infinite screen that seamlessly integrates virtual reality (VR) and augmented reality (AR), this device not only offers a fresh way to interact with applications but also opens the door to immersive experiences that could transform operations. The Galaxy XR features a cutting-edge interface guided by Gemini, an intelligent assistant that allows users to navigate with voice, hand gestures, and eye movement. For small business owners looking to streamline operations and enhance user experiences, this presents a c…

Not all pieces of small business AI are created equal. Some are packaged to operate out-of-the-box, while others require undergoing a substantial training process before they work as intended. Some are calibrated to handle every conceivable business operation, while others arrive with a narrower focus on one or two critical tasks. Not to mention the fact that AI offerings are changing all the time. Small business owners may think they have a handle on the technology, but even seasoned AI users could benefit from a refresher given the rapid pace of AI development. And new users should know what to look for when evaluating AI deployments or risk wasting time and resources …

To increase social media engagement, you need to employ effective strategies that resonate with your audience. Consider connecting your content to current events or holidays, as this can improve relevance. Sharing customer testimonials provides social proof, whereas promoting live events creates anticipation. Engaging your followers with polls and questions nurtures interaction. These strategies not only diversify your content but likewise build a sense of community. What other innovative ideas can you implement to make your posts stand out? Key Takeaways Share timely posts related to current events or seasonal holidays to resonate with your audience and increase visi…

Deal activity in the small business marketplace is heating up, even as broader economic uncertainties put pressure on margins and long-term confidence. According to new data from BizBuySell’s Q3 2025 Insight Report, the number of completed small business sales surged to 2,599 — an 8% increase from the same period last year and an 11% jump from the previous quarter. The total value of those transactions reached $2.13 billion. At first glance, this upward trend in acquisitions might suggest growing optimism. But a closer look reveals a more nuanced reality for small business owners: many are selling not out of confidence, but out of concern. Owner confidence has dropped b…