Getting Started

Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies. The Rising Importance of Mobile Marketing The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strateg…

A reliable email hosting solution is so important for small businesses, offering more than just storage. It’s the key to secure, efficient communication and access to advanced features. This article will reveal the best 10 email hosting providers, empowering your business with dependable email solutions. Email Hosting: Why It Matters Email hosting serves as the foundation of professional communication for businesses. In contrast to standard web hosting, it focuses exclusively on the management of emails. Choosing the right email host ensures reliable delivery, robust security, and specialized features. This translates to seamless communication and a strong, trustworthy…

Entering the world of weddings isn’t just about love and romance; it’s a thriving industry with vast entrepreneurial opportunities. With many wedding business ideas available for aspiring entrepreneurs, one that often gets overlooked is wedding rentals. If you’ve ever wondered how to start a wedding rental business, keep reading this article for guidance and actionable insights about how to start a business in this exciting field. Understanding the Wedding Rentals Business The wedding rental industry has witnessed consistent growth, with couples seeking bespoke experiences for their big day. From thematic decors to couture gowns, the demand for unique and customized re…

Are you seeking more engaging and persuasive methods to introduce your business? Do you have a significant event or product launch approaching and need to ensure your message attracts the right audience? If that’s the case, consider reviewing these five business introduction email examples that are guaranteed to capture your audience’s attention. Let’s dive in! Effective Introduction Email Templates These templates represent some of the best email introduction examples around. First up, let’s check out this email introduction letter template with blanks that you can copy and paste or use as inspiration for your own business email: Subject Line: ______________________…

There are multiple ways to run a salon business. The owner can rent or buy a space and hire employees who work for a set wage. Or they can set up a salon booth rental arrangement. The latter option provides some unique benefits both for business owners and those who rent the space. The following post is your complete guide for finding a booth and/or renting booths to stylists. What is Booth Rental? With a booth rental salon, the salon owner simply rents chairs to other licensed cosmetologists instead of hiring them to work for a set wage. The owner gets the profits from renting the space. And those who rent the space essentially run their own business within the larger…

A floral shop can be a fun and profitable business opportunity. If you already love flowers, you just need some basic business knowledge to get started. This article shows you how to open a flower shop and some other essential tips to help it thrive. Starting Your Own Flower Shop Business If you’re interested in becoming a flower shop owner, there are a few key steps to take before you can spend your day arranging flowers. Here are the most important elements of opening a flower shop. Research the Flower Shop Industry The flower shop industry has encountered several challenges in recent years. Growing competition from online and large retailers, combined with declinin…

Starting a small business can be exciting and fulfill your entrepreneurial spirit. However, the legal side of things can be daunting for the uninitiated. Don’t fear – there are many ways to get free legal advice for your small business that can help you navigate the complexities of business law. From experienced professionals to online resources, free legal advice is available and tailored to help you get on course with your small business ventures. Let’s dive in! How Can You Legal Advice Free in the US? In the U.S., there are various ways to receive free legal advice or low-cost legal assistance, particularly for issues related to business law, personal law, or other …

For small businesses, spring means one thing: tax season. That means there’s no better time than the present to start getting the necessary paperwork in order. Whether you’re a one-person show or a larger corporation, there are several key dates to be aware of. Not only will you avoid a last-minute rush, you’ll also avoid possible fees or penalties and ensure your business remains in compliance. Businesses with Employees If you had employees or hired independent contractors in 2024, you are required to provide them with the appropriate federal tax forms. For employees who earned wages in 2024, W2 forms must be distributed by Jan. 31, 2025. For independent contractors w…

Quick Response codes, also known as QR codes, serve as efficient tools for swiftly navigating various internet sites. If you’ve been wondering how to create a QR code, this guide is here to provide assistance. QR codes aim to facilitate users in obtaining speedy access to certain content without the need to manually input the URL. By simply aligning their smartphone’s camera with a QR code, users can be led to a specific online location. This can involve a wide range of activities such as mobile ticketing, presenting multimedia content, accessing a restaurant’s menu, incorporating a VR card contact into a user’s device, or guiding users to a specific webpage without typ…

Finding your way through the complexities of lead generation software can be daunting, yet it is transformative in today’s digital landscape. Whether you’re a sales professional, a marketer, or a small business owner, selecting the right tool can significantly enhance your efficiency and amplify your results. We’ve carefully selected the top ten tools that combine ease of use, seamless integration, and excellent customer support. Are you prepared to elevate your lead generation efforts? What is Lead Generation? Lead generation is the art and science of attracting and converting strangers into potential customers. It’s a cornerstone of digital marketing, where creating a …

Small business loans can be an excellent option for starting or expanding your business. However, with the variety of loan types available, it can be challenging to determine which one suits your needs best. In this article, we will cover some of the most common business loan terminology you should know to make an informed decision. Let’s get started! What is Loan Terminology? Business loan terminology can be confusing for small business owners. Business loan terminology is a set of words and phrases used in the lending and borrowing of money. The most common terms in a business loan agreement are principal, interest, maturity, and amortization. Business Loan Glossary…

The easy definition of digital products is intangible assets like pictures, e-books, online courses, and music. In short, items without a physical form. This blog covers selling digital products, marketing strategies, and the financial and lifestyle benefits of this venture. How to Sell Digital Products on Your Terms Imagine the freedom of running a business that operates around the clock, across the globe, without the need for inventory management or physical shipping—unlocking a world where your creativity and knowledge can lead to substantial income and flexibility in how you live and work. Meanwhile, selling digital products can be a full-time job or a side hustle. …

Understanding the cost of goods sold (COGS) is essential for businesses. It plays a significant role in decisions related to inventory, pricing, and more. But what does it really mean? This article explains what COGS is, how to calculate it, and other important information you should be aware of. What is Cost of Goods Sold? Cost of Goods Sold (COGS) is a critical financial metric for businesses. It directly reflects the cost of producing the goods or services a company sells. Here is an expanded explanation: Definition: The cost of goods sold (COGS) refers to the direct expenses incurred in the production of goods that a company sells. This encompasses the costs of …

A Master Franchise happens when an investor goes all in. These franchisees pay big money to develop business opportunities in a specific territory. They recruit new franchisees, train them, and offer support. Master franchise opportunities cover a number of new businesses over a specific period. Here’s some more good information on this franchising opportunity. What Is a Master Franchise Company? A Master Franchise Company, often known as a Master Franchisee, is a firm or individual that purchases the rights to sub-franchise within a certain territory. Essentially, they act as a mini-franchisor for a specific region, territory, or country. This model allows the primary …

What is an NFT? Non-Fungible Tokens (NFT) are digital assets such as collectibles, gaming, art, and virtual assets that are exchanged over blockchain platforms such as Ethereum, OpenSea, Rarible, Axie Marketplace, or NBA Top Shot Marketplace and come with their digital signature that designate ownership of the asset. As NFTs gain popularity, creators, businesses, and celebrities are increasingly buying and selling them to explore new avenues for brand commercialization and revenue generation through NFT collections. What Exactly is an NFT? Non-Fungible Tokens (NFT) are interchangeable digital assets traded over the internet. NFTs are generated and traded in cryptocurre…

Hackers use clickjacking to fool people into downloading malware or revealing confidential information. There’s usually a hidden frame over an innocuous web page. The malicious invisible frame gets activated when users click on the web page. Sensitive data can be stolen and accessed, resulting in reputational and financial harm for small businesses. Additionally, there are penalties associated with data protection laws such as The General Data Protection Regulation (GDPR). Implementing a content security policy frame offers some effective safeguards. What is Clickjacking? One common clickjacking technique includes the use of a decoy button or link. The user thinks the…

Pipedrive has released a new report, The Evolving Role of AI in Sales Workload Management, underscoring how artificial intelligence is reshaping sales roles and optimizing workload distribution. The report finds that AI is no longer just an automation tool but a crucial assistant that enhances sales efficiency and enables professionals to focus on high-value activities. According to the report, AI is increasingly being used to streamline administrative tasks such as data entry, lead enrichment, and CRM record maintenance. “AI is becoming the hardest-working assistant in sales, taking care of the repetitive administrative tasks that have long demanded valuable time from …

Let’s start with a different question… What is cybersecurity? It’s one that a lot of small businesses need to ask today. And the answers need to include information on phishing. What it is, what to do about it, and how it can affect your enterprise if you don’t do anything. What is phishing? Phishing attacks are designed to trick you into giving up sensitive information. Cybercriminals use phishing emails to pose as credible institutions. They want personal details and to steal credit card information, or to install malware on a computer. A targeted attack can include malicious web links to fake websites. A phishing attack is one of the cybersecurity terms you should k…

A new survey from GoDaddy Inc. reveals that while nearly half of U.S. microbusiness owners anticipate a weakening national economy in the coming months, most still maintain confidence in the growth prospects of their own enterprises. According to data released May 5, 2025, by the GoDaddy Small Business Research Lab, 49% of the 2,100 surveyed business owners expect the national economy to decline in the next six months, a 17-point increase from 2024. Despite this shift in sentiment, 66% of respondents expressed positive revenue expectations, with only 9% forecasting a decline in sales. “Small business owners are realistic about the economy, but they believe in themselves…

What is WordPress? WordPress powers businesses all over the world. It is one of the most popular website building platforms, and it allows you to create a website or blog from scratch or improve an existing website. There are many notable brands, celebrities and companies that use it too. This article discusses what WordPress is and how it can benefit your business. By the end of this post, you should definitely know the answer to the question, “What is WordPress?” What is a WordPress Website? If you ever did an internet search for “What is WordPress?” you’d likely find out more than 1 in 4 websites use the website platform to power their own website (by the way, the te…

The National Small Business Association (NSBA) released its 2025 Small Business Taxation Survey, highlighting the challenges small businesses face due to federal tax laws. The report underscores concerns about the expiration of the 2017 Tax Cuts and Jobs Act, which many small businesses fear will result in significant tax increases. According to the survey, 83% of small businesses are structured as pass-through entities, meaning they pay business taxes at the personal income level. This structure makes them particularly vulnerable to potential tax hikes if Congress does not extend expiring tax cuts. Other major findings include: More than 20 hours per year are spent d…

Key Takeaways Main Street Opportunities: Main Street provides a unique backdrop for launching small businesses, allowing for community engagement and personal customer connections. Diverse Business Ideas: Consider various business models, including retail shops (gift, clothing, antique, stationery), cafés, bakeries, and service-based businesses (cleaning, landscaping, fitness centers). Essential Market Research: Conduct comprehensive market research to understand local demographics and optimize your business model, ensuring alignment with community needs. Effective Marketing Strategies: Leverage local advertising, social media, and SEO to enhance visibility, attract…

If you’re a startup that implements objectives and key results (OKRs), you are probably familiar with the basic tools like Google Sheets. However, as your business grows, you will need a tool that supports its expansion, allowing you to scale OKRs across it. A reliable OKRs tool not only enables leaders to assign OKRs, but also streamlines efforts and ensures a hassle-free OKRs cycle. As such, your business will be able to execute, manage, and update OKRs at the company, department, and employee levels. Having said that, let’s find out what makes a good OKRs tool. Essential Features in a Robust OKRs Tool OKR Dashboards: This feature will give you a snapshot of all your…

Starting a new business can come with numerous organizational expenses that can add up quickly. Fortunately, the IRS offers a deduction for startup costs that can help ease the financial burden. In this guide, we’ll explain everything you need to know about startup cost deduction and how to take advantage of it in the future. What is the startup cost deduction? The startup cost deduction is a tax provision that allows entrepreneurs and small business owners to deduct a portion of their startup expenses from their taxable income in the year they begin conducting business. The deduction is intended to help offset the costs involved with starting a business, which can inc…

VRBO is an online marketplace specializing in different rentals. Vrbo vacation rentals have been around since 1995. These vacation rental properties can be found in 190 different countries with over 2 million properties. What does Vrbo stand for? Vacation rental by owner. Some of the owners on this site use a property manager to look after their rental property. You can stay in a standard hotel and or other hotel rooms too. What Is Vrbo? VRBO is a specialized online platform for booking private vacation properties. Focused on offering entire homes without shared spaces, unlike competitors such as Airbnb, VRBO provides travelers with privacy and the comforts of home in v…