Getting Started

Key Takeaways Real-Time Monitoring: Shopify Live View provides instant access to visitor counts and sales activity, empowering merchants to make timely decisions based on current data. Enhanced Customer Engagement: By analyzing customer behavior in real time, you can tailor marketing strategies, leading to personalized shopping experiences and increased conversion rates. Valuable Insights: The feature offers geolocation tracking and sales analytics, helping you understand customer locations and popular products, which inform targeted marketing efforts. User-Friendly Setup: Setting up Shopify Live View involves a simple step-by-step process, making it accessible for …

Key Takeaways Understanding Your Role: As a VRBO host, you’re not just renting a property; you create unique experiences that enhance travelers’ stays while maximizing your income potential. Key Responsibilities: Focus on effective property management, guest communication, marketing your listing, booking management, and compliance with local regulations to ensure smooth operations. Essential Qualities: Successful hosts possess hospitality skills, attention to detail, adaptability, strong communication skills, and business acumen to foster meaningful guest interactions. Financial Models: Choose between an annual subscription or pay-per-booking fee structure t…

Key Takeaways Flexibility and Independence: As an Uber Eats driver, you have the freedom to set your own hours and choose your delivery routes, allowing for a work-life balance that suits your personal schedule. Navigating the App: Familiarity with the Uber Eats app is essential for managing deliveries, tracking earnings, and maintaining effective communication with customers, enhancing your overall driving experience. Vehicle Requirements: To qualify as a driver, ensure your vehicle meets the necessary specifications, including registration and insurance, and understand the age requirements for different delivery methods (bicycle, scooter, car). Earning Potential: …

Key Takeaways Freelance delivery is a flexible income source, appealing to both individuals and businesses, allowing for autonomy over work schedules and operations.This sector is rapidly expanding due to the growing demand for e-commerce and on-demand services; tapping into this market can lead to significant growth opportunities.Effective management of factors like unpredictable income and operating expenses is crucial for success in freelance delivery; careful budgeting and record-keeping are recommended.Popular platforms like DoorDash and Uber Eats provide essential support and resources to enhance delivery services while ensuring customer satisfaction; choosing the…

Key Takeaways Monetization Opportunities: The TikTok Creator Fund allows creators to earn money based on video performance metrics, providing an avenue for monetizing engaging content.Eligibility: To join the Creator Fund, you must be at least 18 years old, reside in a supported country, and have a minimum follower count of around 10,000.Content Quality Matters: Success in the Creator Fund hinges on producing consistent, high-quality content that resonates with your audience, rather than just pursuing viral fame.Tools for Growth: TikTok provides various resources, including analytics tools and hashtag features, to help creators boost content visibility and engagement ra…

Key Takeaways Streamlined Ad Management: Hootsuite Ads centralizes social media ad campaigns across major platforms, simplifying scheduling and performance tracking from one dashboard. Advanced Audience Targeting: The tool offers precise targeting options based on interests, demographics, and behaviors, helping businesses reach the right customers more effectively. Real-Time Performance Tracking: Users can monitor key metrics and adjust campaigns dynamically, ensuring optimal performance and better return on investment (ROI). Content Creation and Sharing Tools: Hootsuite Ads provides built-in capabilities for creating and sharing engaging content, including videos a…

Key Takeaways Maximize Audience Reach: Social media ads allow businesses to connect with billions of users across platforms like Facebook, Instagram, and Twitter, significantly increasing visibility and engagement. Effective Targeting: Utilize precise targeting options to tailor ads according to demographics, interests, and behaviors, optimizing the likelihood of engagement and conversions. Diverse Ad Formats: Explore various ad types, including image, video, carousel, and stories, to effectively showcase products and capture your audience’s attention. Cost-Effective Advertising: Compared to traditional methods, social media ads offer a budget-friendly approach wher…

Key Takeaways Convenience and Personalization: Amazon Registry allows users to create customized gift lists, simplifying the gifting process for special events or business launches. User-Friendly Features: The intuitive interface makes managing registries easy, enabling quick updates and effortless navigation without technical complications. Enhanced Customization: Users can showcase their brand identity through unique storefronts, utilizing A+ Content for improved product listings and higher conversion rates. Community Engagement: Features like group gifting encourage collaboration among supporters, fostering relationships and promoting brand loyalty. Strategic Ma…

Key Takeaways Understanding profitability is essential for gauging your small business’s financial health and making informed decisions.Effective budgeting techniques and regular expense reviews can maximize profit margins and facilitate growth.Implementing optimal pricing strategies ensures you attract customers while covering costs and achieving desired profit margins.Enhancing sales through upselling and cross-selling, along with leveraging digital marketing, drives customer engagement and increases revenue.Identifying and eliminating unnecessary expenses is critical for cost management, ensuring your funds are directed toward growth initiatives.Streamlining operatio…

As a McAfee subscription customer, it’s important that you’re aware of the various scams that are going around so you can protect your computer and data. That’s why, in this article, we’ll reveal McAfee scams you need to watch out for related to phishing emails, your McAfee subscription, and more. Let’s get started! Can You Get Scammed From a Computer Security Software Company Like McAfee? Getting scammed by the official McAfee company is quite unlikely. However, there are many scammers who try to take advantage of the well-known McAfee name. Scammers trick people and gain access to their money or personal information using malicious software. READ MORE: McAfee and Vis…

Christmas is fast-approaching, and it won’t be long before the turkey is roasting in the oven and presents are being opened on Christmas Day. Now’s the time to show your appreciation and gratitude to the most important people in your business – your clients, customers and employees. Sending holiday greetings offers small business owners an excellent opportunity to foster a warm, appreciative, and enduring professional relationship with clients, customers, and employees. After all, without these important individuals, your business wouldn’t exist. Christmas Messages for Businesses If you’re having difficulty finding the perfect words for your Christmas messages, we’ve …

Meta is updating its Facebook Live video storage policy, limiting the availability of live broadcasts to 30 days before automatic deletion. The change, which takes effect on February 19, will align Facebook’s storage policies with industry standards and streamline how live video content is managed on the platform. New 30-Day Limit for Live Videos Under the updated policy, new live broadcast videos can be replayed, downloaded, or shared for 30 days before they are automatically removed from Facebook. Previously, live videos were stored indefinitely. Additionally, all live videos older than 30 days will be deleted in phases over the coming months. Meta will notify users b…

Meta announced it will begin testing its new Community Notes feature across Facebook, Instagram, and Threads in the United States starting March 18. This marks the beginning of Meta’s transition away from its third-party fact-checking program, which the company revealed in January it would discontinue in favor of a crowd-sourced model. Community Notes is designed to allow users to add context to posts, similar to the existing system used by X (formerly Twitter). Meta said, “We expect Community Notes to be less biased than the third party fact checking program it replaces because it allows more people with more perspectives to add context to posts.” Initially, notes writ…

Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to …

Meta has introduced an expanded labeling system for advertisements created or significantly edited using its in-house generative AI tools. The company says this initiative is part of its ongoing effort to increase transparency and accountability in digital advertising. The labeling system applies to ads featuring images or videos that have been significantly modified by Meta’s AI-powered marketing tools. Depending on the level of AI involvement, labels will either appear in the three-dot menu of an ad or directly next to the “Sponsored” label. Meta outlined a multi-pronged approach to determining when to apply these AI labels: If an advertiser uses Meta’s generative A…

Meta has released Edits, a new video creation app designed to support creators through every step of the video-making process. Now available for mobile users, Edits allows creators to produce, edit, and share high-quality videos directly from their phones. According to Meta, Edits is aimed at streamlining video production by bringing powerful tools and features into a single platform. The app supports longer camera capture, up to 10 minutes, and provides project management capabilities. Videos can be shared directly to Instagram and Facebook or exported for use on other platforms without watermarks. The app includes a frame-accurate timeline with clip-level editing, aut…

Meta has launched the first version of its standalone Meta AI app, bringing a more personal and conversational AI assistant to users across iOS, Android, web browsers, and Ray-Ban Meta smart glasses. Built on Meta’s Llama 4 model, the app aims to deliver a more seamless and relevant AI experience with contextual memory and voice capabilities. According to Meta, the new app “gets to know your preferences, remembers context and is personalized to you.” The AI assistant integrates features such as image generation and editing, web search, and voice-based interaction, and is already available across Meta platforms like WhatsApp, Instagram, Facebook, and Messenger. New Featu…

Meta has introduced a series of updates to Instagram Direct Messages (DMs), adding new features designed to improve communication and engagement. The latest tools include message translation, music stickers, scheduled messages, pinned content, and group chat QR codes, all aimed at making conversations more seamless and interactive. A new message translation feature allows users to translate messages within their chats, making it easier to communicate across different languages. By holding down on a message sent or received in another language and selecting “Translate,” the translated text appears directly below the original message. Users can now share 30-second song pr…

Meta has announced a suite of new features for its Threads app aimed at enhancing personalization and user control. The updates, launched March 20, 2025, include expanded topic tagging, follower-only interaction settings, a customizable feed experience, and improvements to video playback. According to Meta, these features are designed to help users express themselves, manage their online interactions, and better connect with communities of shared interest. Enhanced Topic Tagging and Discovery Users can now add up to ten topics to their bio, enabling others to discover shared interests directly from profile pages. Tapping one of these tagged topics leads to ongoing discu…

As 2025 finishes its final act, Meta has spotlighted a year filled with transformative advances and innovations that may shape the future landscape of small businesses. From AI breakthroughs to the launch of cutting-edge products, these developments could offer valuable tools for entrepreneurs looking to navigate a rapidly evolving market. Meta introduced the Meta AI app, a personalized assistant designed to help users solve problems efficiently. Powered by Llama 4, this app has potential for small business owners, offering a practical solution for managing daily tasks or meeting customer needs. “We want to empower people to live more meaningful, connected lives,” said M…

Metricool has released its 2025 Social Media Report, produced in collaboration with Statista, analyzing over 1 million social media accounts and 21 million posts across eight major platforms. The report identifies key trends shaping the digital landscape, from the growing influence of video content to shifting audience preferences across platforms. LinkedIn and Pinterest Show Strong Growth, TikTok Maintains Lead The report highlights LinkedIn’s rise as an engagement leader, with interactions increasing by 99% year-over-year and a 122% jump in clicks. The platform’s 13.87% engagement rate signals its expansion beyond professional networking, attracting influencers and con…

Microsoft has announced it will retire Skype in May 2025, shifting its focus to Microsoft Teams (free) as its primary communication platform. The move is aimed at streamlining Microsoft’s consumer communication offerings and consolidating users onto a single collaboration hub. Transitioning to Microsoft Teams Microsoft stated that Skype users will have the option to migrate to Teams for free, with their existing contacts and chats seamlessly transferring when they log in using their Skype credentials. During the transition period, Teams users will be able to call and chat with Skype users and vice versa, ensuring continued connectivity between both platforms. “For years…

In today’s fast-paced business environment, staying attuned to customer needs is crucial, especially for small businesses looking to scale. Microsoft has recently announced a new tool, the CX Observe Product Feedback Copilot, designed to enhance how product teams harness customer feedback. This innovation promises not just to streamline the feedback process but also to turn it into actionable insights. At the heart of the challenge for many product teams is the deluge of customer feedback that arrives through various channels—support tickets, surveys, feature requests, and more. Amir, a product leader at Microsoft, highlighted this issue, stating, “Every month, we receiv…

Twilio’s latest research sheds light on an increasingly pressing issue for small businesses: the digital overload many mid-career professionals face. The findings from Twilio’s “Age of Distraction” report reveal that adults aged 36 to 50 are grappling with an average of 2,228 unread personal emails—more than double the UK national average. As small business owners look to connect with this demographic, these insights can guide how they shape their customer engagement strategies. The report notes that mid-career adults, who are often juggling demanding professional and family lives, report an overwhelming pressure to stay online. Surprisingly, 44% of those aged 36 to 50 f…

The Minnesota Department of Agriculture (MDA) has announced that applications are now open for the Agricultural Growth, Research, and Innovation (AGRI) Value-Added Grant Program. The initiative aims to boost the state’s agricultural and renewable energy sectors by supporting value-added businesses with targeted equipment investments. Through the AGRI Value-Added Grant, eligible applicants — including individuals, farmers, businesses, agricultural cooperatives, nonprofit organizations, educational institutions, local governments, and tribal governments — can apply for funding to enhance the production capacity, market diversification, and market access of value-added agri…