Getting Started

Mirage Digital LLC, a digital content studio founded by entrepreneur Griffin Haddrill and partners John Littell and Robin Bigge, has introduced a new content monetization model that has generated over a million dollars for its roster of more than 300 creators. By repurposing and redistributing original content across streaming platforms such as Sling, Roku, and Plex, Mirage Digital is opening new, non-traditional revenue streams for digital creators. Mirage Digital leverages its global syndication network and extensive content library to help creators license, sell, and redistribute content, ensuring indefinite revenue generation. The company’s business model enables cre…

Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies. The Rising Importance of Mobile Marketing The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strateg…

Employee engagement models are essential for comprehending how to motivate and retain staff effectively. These frameworks focus on elements like meaningful work, recognition, and supportive environments, which can greatly affect productivity and employee satisfaction. By exploring various models, such as the Zinger and Gallup frameworks, you can gain insights into best practices for enhancing engagement. What specific strategies do these models offer, and how can they be implemented in your organization? Key Takeaways The Gallup Model, with its 12-question survey, boosts profitability by 21% and reduces absenteeism by 41% through targeted engagement strategies. Aon He…

Mother’s Day is a wonderful opportunity to show our gratitude and appreciation for the women who have influenced our lives. As a small business owner, you can enhance your Mother’s Day gifts by including the perfect printable gift tag, adding a personal touch to each present. Check out some of the best Mother’s Day gift tags that will make your gifts stand out and show appreciation to the amazing moms out there. How do you say Happy Mother’s Day in business? In a business setting, it’s important to maintain a professional tone while still conveying warmth and appreciation. When it comes to saying “Happy Mother’s Day” to employees, colleagues, or customers, the key is st…

In today’s fast-paced, ever-evolving retail landscape, small business owners must keep a keen eye on the latest trends, insights, and other consumer statistics to stay competitive and informed. Understanding retail statistics empowers small business owners to make data-driven decisions that can optimize their operations, enhance customer experience, and, ultimately, drive revenue growth. To give small business owners a head start, we’ve gathered information on crucial aspects of the retail industry, including consumer behavior, sales strategies, e-commerce, and brick-and-mortar trends. By staying updated with these retail stats, you’ll be better equipped to navigate the …

The NATO Cooperative Cyber Defence Centre of Excellence (CCDCOE) has recently collaborated with Oracle and Druid Software to enhance battlefield connectivity through the implementation of secure private 5G networks. While this initiative is primarily aimed at fortifying NATO’s cyber defenses, small business owners can glean important insights about the implications of advanced technology in their own operations. Oracle’s 5G Security Edge Protection Proxy (SEPP) will play a vital role in enabling seamless, secure communications across NATO networks. “Safeguarding mission-critical and sensitive information over communications networks is paramount to national and global se…

Steering through used equipment leasing can seem intimidating, but with a clear approach, you can make informed decisions that benefit your business. Start by pinpointing your equipment needs, then research reputable leasing companies that fit your requirements. Prepare vital financial documents to establish your eligibility for a lease. Comprehending the different types of leases and their terms is key, as this knowledge will guide you through the entire process. What comes next may surprise you. Key Takeaways Identify your specific equipment needs and budget to determine the most suitable leasing options available. Research and compare independent lessors based on r…

Maneuvering Franchise Disclosure Documents, or FDDs, is vital for anyone considering a franchise investment. These documents provide critical details about a franchisor’s history, financial performance, and what’s expected from franchisees. By closely examining sections like Item 19, which focuses on financial performance, you can better understand potential risks and support available. To guarantee you make an informed decision, it’s important to know what to look for in these documents, including hidden pitfalls and important insights. Key Takeaways Understand the importance of the FDD as it provides essential information about the franchisor and the franchise system …

Key Takeaways Brand Consistency is Crucial: Ensuring all franchise units maintain the same brand identity is essential for customer trust and brand loyalty. Effective Communication with Franchisors: Managing the relationship with your franchisor through clear communication can prevent conflicts and enhance operational support. Market Adaptation is Necessary: Staying alert to market fluctuations and consumer behavior ensures your franchise remains competitive and relevant. Financial Management Matters: Understanding and managing initial investments, ongoing fees, and operational costs is key to a franchise’s long-term success. Legal Compliance is Mandatory: Adhering…

Key Takeaways Understanding the Job Market: Recognize that current hiring challenges stem from a competitive landscape, evolving candidate preferences, and a significant skills gap.Remote Work Preference: Job seekers prioritize flexibility and remote opportunities, which impacts how businesses attract talent and structure job postings.Economic Impacts: The labor shortage, highlighted by millions of job openings vs. job seekers, increases competition for talent and raises labor costs for small businesses.Employee Retention Focus: Implementing retention strategies such as employee development and enhanced benefits can mitigate turnover and improve team stability.Innovativ…

Key Takeaways Complex Role of Management: Being a manager goes beyond overseeing tasks; it involves navigating team dynamics, conflict resolution, and maintaining morale. Key Responsibilities: Successful managers prioritize team management, project oversight, financial planning, and conflict resolution to enhance productivity. Emotional Intelligence is Crucial: Managers must handle emotional labor and stress effectively while fostering a positive work environment to prevent burnout. Effective Decision-Making: Timely and informed decision-making is essential for steering team direction and achieving business goals. Time Management and Delegation: Balancing multiple …

At SuiteWorld 2025 in Las Vegas, Oracle NetSuite unveiled its latest AI-driven innovation designed to help subscription-based businesses—especially those in the SaaS and technology sectors—gain sharper visibility into their financial and operational performance. The new solution, NetSuite Subscription Metrics, provides finance leaders with a unified, AI-powered dashboard that turns complex subscription data into actionable insights. For small business owners managing recurring revenue models—whether for software, online memberships, or services—this new feature could make it easier to monitor key performance indicators (KPIs) without juggling multiple spreadsheets or rep…

Artificial intelligence is moving deeper into the core of business software—and Oracle NetSuite is giving small businesses new ways to take advantage of it. At SuiteWorld 2025 in Las Vegas, Oracle NetSuite announced major updates to its SuiteCloud Platform, introducing a wave of new AI capabilities that make it easier for companies to build, connect, and control intelligent tools inside their NetSuite environments. For small business owners already using NetSuite—or considering an ERP solution that adapts to their workflows—this expansion could mean faster automation, smarter insights, and less time spent managing repetitive tasks. The goal, according to Oracle NetSuite …

For small business owners constantly juggling invoices, bills, and cash flow, managing payments can be a time-consuming headache. Oracle NetSuite and BILL want to change that. The two companies have joined forces to create a more streamlined and secure way for U.S. businesses to handle accounts payable, right from within NetSuite’s AI-powered cloud ERP platform. Announced at SuiteWorld 2025 in Las Vegas, the new integration—known as NetSuite Intelligent Payment Automation powered by BILL—aims to help businesses speed up payments, reduce human error, and cut down on administrative overhead. For small businesses that rely on limited staff or manual accounting, the partners…

NetSuite has introduced a range of AI-driven innovations, new product offerings, and integrations designed to enhance business efficiency, streamline processes, and support diverse revenue models. These updates, announced at SuiteConnect New York, aim to automate operations, reduce manual workload, and improve financial and procurement functions for organizations of all sizes. AI and Automation Updates NetSuite has expanded its AI capabilities to accelerate data management, optimize product configurations, and improve issue resolution. New features include: NetSuite Text Enhance for automating data entry in custom text fields. Prompt Management API for centralized AI m…

At this year’s SuiteWorld conference in Las Vegas, Oracle NetSuite unveiled major updates to its SuiteCloud Developer Network (SDN), marking another step toward accelerating artificial intelligence (AI) adoption among businesses. The updates aim to help partners build, verify, and deliver AI-powered applications faster—potentially giving small and midsize businesses (SMBs) new ways to automate workflows, strengthen compliance, and enhance decision-making through trusted AI integrations. For small business owners already using or considering NetSuite’s cloud ERP, the announcement signals a clear shift: AI is no longer just an optional add-on—it’s becoming an embedded part…

As small business owners, we all know that growth comes with both opportunity and challenge. Scaling efficiently—without losing control over operations, finances, or customer experience—has always been one of the toughest balancing acts. For years, technology has promised to make that journey easier, yet many of us still find ourselves managing a patchwork of systems that barely communicate with each other. At SuiteWorld 2025, Oracle NetSuite’s annual user conference, that conversation took center stage—particularly around how artificial intelligence is shifting what’s possible for small and midsize businesses. I sat down with Sam Levy, Senior Vice President of Growth an…

A Las Vegas woman has pleaded guilty to conspiring to defraud the U.S. government by submitting fraudulent tax refund claims for COVID-19 employment tax credits, securing $33 million in improper payouts from the IRS. According to court documents, Candies Goode-McCoy conspired with others from June 2022 through September 2023 to file approximately 1,227 fraudulent tax returns claiming refundable employment tax credits, including the employee retention credit (ERC) and paid sick and family leave credit. The total fraudulent claims amounted to over $98 million, with the IRS disbursing approximately $33 million before the scheme was uncovered. McCoy personally received over…

The Northeast Dairy Business Innovation Center (NE-DBIC) has announced the launch of the Catalyzing Regional Dairy Workforce Grant program, aimed at expanding workforce development programming across the Northeast dairy sector. Applications for this grant opportunity will be open from April 24 through June 5, 2025. The program offers funding to support the development, expansion, and operation of existing dairy workforce programs. Eligible projects may include federally registered apprenticeships, state registered apprenticeships, pre-apprenticeships, internships, or other workforce training initiatives. According to NE-DBIC, funded projects must focus on enhancing progr…

Existing for-profit businesses in Brown County, Illinois, now have the opportunity to apply for grants of up to $5,000 to support forward-thinking innovations and improvements. The grant cycle runs from May 1, 2025, to May 1, 2026, with funding available on a first-come, first-served basis until resources are depleted. Grant funds will be awarded as applications are received and reviewed for project qualifications. Business owners are encouraged to submit applications promptly to maximize their chances of receiving funding. Application Process and Evaluation Applicants must submit their application through the provided online link. A diverse panel of business profession…

A new report from Oxford Economics reveals that TikTok has become a key driver of employment in the United States, with 7.5 million businesses on the platform supporting more than 28 million workers. The study, published today, highlights TikTok’s role in job creation and economic opportunity, particularly for small and mid-sized businesses. 4.7 Million Jobs Directly Benefit from TikTok The Oxford Economics report estimates that 4.7 million jobs in the U.S. benefit directly from using TikTok. This includes: Over 3.1 million workers who use TikTok in their jobs by creating content for the platform or managing accounts. More than 1.6 million workers who benefit indirectl…

Artificial intelligence is increasingly influencing how U.S. consumers search and shop online, according to a new survey released by adMarketplace. The company surveyed 1,000 U.S. adults using a census-balanced sample by age and gender to gauge perceptions and adoption of AI-driven search experiences. The results highlight significant trends for advertisers and publishers as AI becomes more integrated into native search environments. The findings show that 45% of Americans have used AI-powered search tools, including chat-based engines and AI-driven results. That figure nearly doubles the 27% who report not having tried these tools. Meanwhile, 17% of respondents said the…

Affordable technology has eased the friction of digital workplace transformation, opening the process up to businesses of all sizes and budgets. Yet, surprisingly, the majority of businesses are still lagging behind, and the trend applies extra to small businesses. A recent survey by Zoho, “Trends in Digital Workplace Transformation,” noted discrepancies in organizational maturity between international companies and those based in the United States, with US-based ones lagging behind slightly, 61% domestic versus 62.3% average internationally. The margin deepens significantly for small and medium-sized businesses, ranked at 58% maturity. The survey outlines a few reasons…

A recent study from SurveyMonkey shines a spotlight on emerging workplace trends that small business owners must navigate to foster a productive and engaged workforce. Conducted between July 25 and August 3, 2025, the survey sampled 3,573 full-time workers across the U.S., offering a snapshot of sentiments and preferences that can help businesses adapt their strategies in this evolving landscape. The findings underscore a significant shift in employee expectations and workplace culture, driven by the ongoing effects of the pandemic and shifts in work dynamics. Small business owners need to stay attuned to these trends to not only retain talent but also enhance overall em…

Marry one of the world’s most powerful business software platforms with AI capabilities. The result allows businesses of all types and sizes to create new workspaces. It enables teams to integrate native and third party apps. And it frees your employees to share data easily across your organization while maintaining critical security features. Witness the remarkable new iteration of Zoho One. And reimagine your business as teams share insights across over 50 applications and third party apps from Google, Microsoft, Quickbooks and more. “Now we have about 75,000 customers using Zoho One,” explains Raju Vegesna, Chief Evangelist at Zoho. “These customers are distributed a…