Getting Started

Key Takeaways Understanding Consumer Alerts: Yelp’s consumer alerts help users identify potential fake reviews and suspicious activity, enhancing decision-making when choosing local businesses. Benefits for Consumers: These alerts protect consumers by highlighting issues, allowing them to avoid misleading information and make informed choices in finding dependable services. Impact on Businesses: By addressing flagged reviews, businesses can enhance their credibility and transparency, ultimately attracting more customers and fostering community support. Types and Triggers: Yelp employs different alerts for fraudulent reviews, suspicious activities, and business integ…

Key Takeaways Understand Your Target Audience: Identifying and defining your ideal clients allows you to tailor marketing strategies to meet their specific legal needs effectively. Build a Professional Online Presence: A user-friendly, mobile-optimized website is essential for attracting clients. Optimize your content with relevant keywords to improve search engine visibility. Leverage Digital Marketing Techniques: Employ SEO and content marketing to enhance visibility and authority. Regularly share valuable content through blogs and social media to engage prospects. Engage in Networking and Community Involvement: Building relationships with local businesses and par…

Key Takeaways Diverse Business Ideas: Solopreneurs can explore various business models, including online coaching, e-commerce, and course creation, catering to different skills and market demands. Importance of a Business Plan: Crafting a solid business plan is crucial for defining goals, identifying niches, and setting financial objectives, which guide long-term success. Effective Marketing Strategies: Leveraging social media and building an email list are vital for customer acquisition and brand awareness, driving engagement and sales. Utilizing Tools and Resources: Access to the right platforms and tools, such as financial management software and e-commerce solut…

Key Takeaways Streamlined Social Media Monitoring: Talkwalker Quick Search simplifies the monitoring of social media platforms, providing instant access to valuable insights that help improve brand engagement and strategy. Real-Time Data Access: Gain immediate insights into consumer interactions and trending topics across various social media platforms, allowing for quick responses to customer feedback and conversations. User-Friendly Interface: The tool is designed for small business owners without technical expertise, enabling efficient use of social media analytics and campaign management. Advanced Filtering Capabilities: Customize search results with advanced fi…

On Small Business Breakdown this week, our panel is back and taking on some of the biggest headlines in business. The crew tackles the possibility that AI could be threatening Google. Here what each of our panelists has to say on that topic. Also, the Small Business Breakdown team talks about the trust factor and what it means to entrepreneurs and business owners. See what they say about that and other topics on this week’s episode below … Small Business News Here is a roundup of the latest small business headlines from the last week … GoDaddy Survey Finds Small Business Owners Remain Optimistic Despite Economic Concerns A new survey from GoDaddy Inc. reveals that…

TriNet, a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), has announced the launch of several new HR products and enhancements aimed at helping entrepreneurs manage the complexities of an evolving business environment. The announcement was made on May 8, 2025. The new solutions are designed to address the growing challenges SMBs face, including economic uncertainty, workforce changes, and disruption driven by artificial intelligence. According to TriNet, these enhancements are intended to give businesses greater control, clarity, and efficiency in their HR operations. “Today’s announcement underscores our commitme…

Comerica Bank and the Detroit Tigers are teaming up once again to spotlight small businesses across metro Detroit through the 2025 Small Business of the Month program. Kicking off Sunday, May 11, the initiative highlights the impact of local entrepreneurs while offering promotional opportunities tied to Tigers games at Comerica Park. The program’s relaunch follows the conclusion of National Small Business Week (May 4–10) and begins with the recognition of Rent A Bounce as the first honoree. Based in Sylvan Lake, Rent A Bounce specializes in party rentals, including inflatables, tables, chairs, and tents. Its service area covers Oakland County and parts of Wayne and Macom…

Key Takeaways Recognize the Roots of Fear: Understand that fear of failure often stems from societal pressures and past experiences, which can hinder personal and business growth. Adopt a Growth Mindset: Embrace failure as a learning opportunity, fostering resilience and creativity by viewing setbacks as integral to the entrepreneurial journey. Set SMART Goals: Establish clear, realistic, and flexible objectives to reduce anxiety and provide focus, breaking down larger goals into manageable tasks. Utilize Visualization and Affirmations: Reprogram your mindset through positive visual imagery and affirmations, boosting self-confidence and motivation. Practice Mindful…

Key Takeaways Understand the Sales Process: Familiarize yourself with all steps from lead generation to closing, emphasizing relationship building and effective communication.Employ Closing Techniques: Master various closing techniques, like the Assumptive Close and Urgency Close, to guide potential customers toward making a decision.Build Rapport: Establishing strong relationships with customers enhances trust, making it easier to address objections and close deals effectively.Identify Customer Needs: Use active listening and targeted questions to understand your prospects’ challenges, allowing you to present customized solutions.Overcome Objections: Handle common obje…

Key Takeaways Exceptional Customer Service is Key: Delivering outstanding customer service is crucial for differentiating your eCommerce brand in a competitive market. Multi-Channel Support: Provide various communication channels, such as email, live chat, and social media, to enhance customer accessibility and improve their shopping experience. Comprehensive Resources: Create an extensive FAQ section and knowledge base to empower customers with self-service options, reducing the volume of inquiries. Efficient Return Policies Matter: Establish clear and simple return guidelines to build trust and encourage repeat purchases, demonstrating your commitment to customer …

Key Takeaways Understanding Local Needs: Effective local marketing focuses on understanding the unique preferences of your community, which fosters trust and enhances customer loyalty. Community Engagement: Actively participating in local events and initiatives strengthens your brand presence and builds valuable relationships with customers. Local SEO Importance: Optimizing your online presence for local search is crucial; maintain an accurate Google My Business listing and use local keywords to boost visibility. Leveraging Social Media: Utilize social media platforms for direct communication with local audiences, sharing relevant content and encouraging interaction…

Key Takeaways Versatile Expertise: Amy Dowell combines creativity and business acumen, making her a significant figure in small business and community initiatives.Entrepreneurial Guidance: She focuses on essential areas such as market research, financial management, and branding, providing valuable insights for aspiring entrepreneurs.Networking Advocate: Emphasizing the power of networking, Amy encourages building relationships that foster mentorship and growth among business owners.Community Impact: Through educational reforms and outreach, she actively contributes to creating supportive learning environments that benefit students and entrepreneurs alike.Future Innovat…

Key Takeaways Social Media as a Marketing Tool: Leverage platforms like Facebook, Instagram, and TikTok to build brand awareness and foster genuine audience engagement through strategic marketing strategies. Engagement is Key: Create opportunities for audience participation through campaigns, polls, and user-generated content to strengthen community ties and build brand loyalty. Creative Content Matters: Utilize visually appealing formats like videos and stories to capture attention and convey impactful narratives that resonate emotionally with your audience. Importance of Analytics: Implement social media analytics tools to measure engagement, track campaign succes…

eBay has announced the launch of its 2025 Up & Running Grants program, offering $10,000 grants to 50 small businesses across the United States. Now in its sixth year, the initiative will award a total of $500,000, along with additional resources aimed at helping entrepreneurs grow and scale their businesses. Since the program’s inception in 2020, eBay has distributed over $2.5 million in grants to 250 sellers. This year’s recipients will each receive a $10,000 cash grant, a $500 credit for eBay Refurbished, and access to a suite of coaching, tools, and educational materials. According to eBay, the Up & Running Grants program is designed to help sellers strengthe…

Key Takeaways Growing Market Opportunity: The demand for mobile bar services is increasing due to the rise of outdoor events and private gatherings, offering a unique alternative to traditional bars.Business Planning is Essential: Conduct thorough market research and develop a comprehensive business plan to outline your target audience, legal structure, and unique offerings.Compliance with Regulations: Familiarize yourself with the necessary licenses and permits required to legally operate your mobile bar, including business and alcohol licenses.Effective Marketing Strategies: Build a strong brand and enhance your online presence through social media and a user-friendly…

Key Takeaways Importance of Sales Forecasting: Accurate sales forecasts are essential for predicting revenue, guiding strategic decisions, and optimizing resource allocation in any business size. Methods of Forecasting: Employ both qualitative (customer feedback, expert insights) and quantitative (historical data, time series analysis) methods to create a comprehensive and accurate sales forecast. Challenges: Be aware of data accuracy issues and market volatility that can affect forecasting accuracy; continuous monitoring and adaptability are key to overcoming these challenges. Best Practices: Maintain clean and up-to-date data, choose suitable forecasting methods, …

Key Takeaways Attraction to Unique Products: Weird product ideas often spark curiosity and drive sales, helping small businesses stand out in a competitive market. Innovative Gadgets Enhance Experience: Quirky kitchen gadgets and unconventional cooking tools simplify tasks while creating engaging shopping experiences for customers. Attention-Grabbing Technology: Strange tech gadgets, like the self-stirring mug and smart toaster, provide both functionality and entertainment, appealing to a wide range of consumers. Fashion That Defies Norms: Outlandish clothing designs and unusual accessories capture attention, resonating with trendsetters and enhancing brand identity…

Key Takeaways Understand Local Advertising’s Importance: Local advertising strengthens community ties and enhances brand visibility, crucial for small business success. Identify Your Target Audience: Tailor your advertising strategies by analyzing local demographics, preferences, and purchasing behaviors to connect effectively with potential customers. Utilize Creative Local Advertising Strategies: Engage local audiences through social media campaigns, participation in community events, and innovative grassroots marketing approaches to increase visibility and customer engagement. Implement Low-Cost Strategies: Use cost-effective methods such as community bulletin bo…

PayPal announced the launch of Offsite Ads on April 29, 2025, introducing a new advertising solution that allows brands to utilize PayPal’s transaction graph to target consumers across the open web through display and video advertising. The product is designed to give advertisers the ability to reach relevant audiences based on real purchase behavior rather than browsing history or probabilistic modeling. Offsite Ads is powered by PayPal’s expansive two-sided network, which connects millions of merchants and consumers. This infrastructure enables advertisers to tap into cross-merchant transaction insights while maintaining consumer privacy. By leveraging actual purchase …

Key Takeaways Market Understanding: Conduct thorough market research to identify opportunities and challenges, ensuring a solid foundation for your car wash business. Target Audience Identification: Define your target audience, focusing on demographics and preferences, to tailor marketing strategies effectively and attract loyal customers. Comprehensive Business Planning: Create a detailed business plan that outlines your business model, marketing strategy, and financial projections to secure funding and guide operations. Operational Efficiency: Choose a strategic location with high visibility and traffic, and invest in quality equipment to enhance service delivery …

Snap Inc. announced that Snap Map, its real-time location-sharing feature within Snapchat, has reached over 400 million monthly active users. The platform enables users to connect with friends, explore local hotspots, and discover new experiences in their physical surroundings. “Snap Map is unique in that it enables Snapchatters to stay connected to their world, whether they’re using it to meet up with friends they see nearby or to discover new places and experiences around them,” the company stated. “Unlike other digital maps, our Map is about more than getting directions from Point A to Point B, it enables Snapchatters to stay connected, in real time, to their physical…

Key Takeaways Assess Your Reasons: Evaluate your motivations for deleting your Twitter account, whether it’s for privacy, reduced social media usage, or a shift in focus to other platforms. Back Up Your Data: Before proceeding with deletion, ensure you back up any important data, as recovering it post-deletion is impossible. Understand the Deletion Process: Familiarize yourself with the straightforward steps to deactivate your account from the Twitter settings menu on both desktop and mobile. 30-Day Reactivation Period: Remember that after deactivation, Twitter holds your account data for 30 days, allowing you time to reconsider and reactivate if desired. Focus on …

Key Takeaways Freelance skills are increasingly valuable in today’s job market, offering flexibility and opportunities for income enhancement.Essential skills for freelancers include communication, time management, and self-discipline, which are critical for successful project completion and client satisfaction.Industry-specific technical skills such as AI, machine learning, and cybersecurity can significantly enhance a freelancer’s employability and project success.Building an attractive online portfolio and leveraging testimonials are key strategies for marketing oneself as a freelancer.Effective networking through industry events, social media, and professional groups …

Key Takeaways Diverse Startup Opportunities: Explore innovative startup ideas in technology, sustainability, and niche markets to meet evolving consumer demands in 2023. Focus on HealthTech and E-Commerce: Health and wellness applications, as well as e-commerce platforms offering personalized experiences, are key sectors for entrepreneurs. Niche Market Potential: Cater to specific audience needs with unique offerings like AI-powered solutions and eco-friendly products to differentiate your business. Market Research Importance: Conduct thorough market research and competitive analysis to validate startup ideas and refine your unique selling proposition. Funding Stra…

Gasoline prices are on the decline despite the approach of peak travel season, according to AAA. The national average price for a gallon of gas has dropped by three cents over the past week, settling at $3.15 as of May 8. This marks a decrease of nearly 49 cents compared to one year ago. AAA attributes the decrease to a lull in demand between spring and summer travel periods. Additionally, OPEC+ recently announced it will increase oil output again in June, expanding the global supply surplus. This development could contribute to further declines in crude oil prices, potentially keeping pump prices low for summer travelers. National Averages and Demand Trends The followi…