Getting Started

When I talk with small business owners about their tech stack, I hear the same frustrations over and over: too many apps, too many logins, and not enough time to make sense of all the data scattered across them. Instead of technology simplifying their day, it often feels like they’re spending half their week just stitching tools together, chasing down information, and trying to keep everything secure with limited IT support. At the same time, the pressure to “do more with less” keeps rising—especially as AI, remote work, and customer expectations all move faster than most small teams can reasonably keep up with. That’s why I wanted to sit down with someone who lives at t…

Facebook’s Marketplace is set to transform the online shopping experience for small businesses, offering enhanced features designed to cultivate community engagement and facilitate easier transactions. The recent updates focus on empowering users to interact with listings more effectively, making it a prime time for small business owners to reassess their digital sales strategies. Every day, approximately 25% of young adult users in the U.S. and Canada utilize Facebook Marketplace, showing its potential as a bustling platform for buying and selling. These updates aim to streamline that experience, particularly for items like home decor, clothing, and vehicles—categories …

Becoming a video creator involves several key steps that can lead to success in this competitive field. First, you need to identify your niche and comprehend your target audience, as this shapes your content. Next, investing in quality equipment is crucial for producing professional-looking videos. Moreover, you’ll want to develop a clear content strategy and promote your videos effectively to reach a wider audience. Grasping monetization strategies can further improve your path, but there’s more to explore. Key Takeaways Identify your niche by choosing a topic that aligns with your interests and resonates with a specific audience. Invest in essential equipment like a c…

This holiday season, Canadian consumers will have a new way to shop—PayPal Pay in 4. This buy now, pay later (BNPL) option offers users the ability to split their purchases into four equal, interest-free payments, all without additional fees. As the latest addition to a growing trend in flexible payment options, this service arrives just in time for busy shopping days like Black Friday, Cyber Monday, and Christmas, allowing small businesses to enhance their customer experience. With millions of online retailers, including prominent names such as The Home Depot Canada and Ticketmaster opting into PayPal Pay in 4, consumers can expect simplified payment options for purchas…

401(k) administration is essential for managing retirement plans effectively and ensuring compliance with regulations like ERISA. It involves overseeing employee contributions, maintaining accurate records, and communicating investment options. Effective administration protects participant assets, minimizes fiduciary liabilities, and helps avoid costly penalties. By comprehending the key responsibilities and challenges in this area, you can better support employees in achieving their retirement goals. So, what specific strategies can improve your 401(k) administration efforts? Key Takeaways 401(k) administration involves managing retirement plans, ensuring compliance …

Creating an impactful business plan presentation requires careful consideration of several key elements. You need to start with a thorough review of your plan, ensuring clarity in your mission and vision. Engaging your audience is essential, so telling a compelling story can make your points resonate. Moreover, using high-quality visuals helps convey complex information effectively. Comprehending your audience and anticipating their questions will further improve your delivery. Let’s explore these strategies in detail to strengthen your presentation skills. Key Takeaways Begin with a strong mission and vision to establish the purpose of your business plan. Utilize com…

As a salesperson, grasping psychology can greatly impact your success. Comprehending principles like reciprocity, commitment, and scarcity allows you to influence customer behavior effectively. By applying these techniques, you can improve trust, nurture connections, and create urgency in purchasing decisions. Each principle plays a critical role in shaping customer interactions. To fully leverage these strategies, you’ll need to explore how they work and how to implement them effectively in your sales approach. Key Takeaways Leverage the Reciprocity Principle by providing valuable content or offers to encourage positive responses from potential customers. Utilize the…

With the holiday shopping season approaching, the process of finding the perfect gift can often turn into a frustrating chore for consumers. Fortunately, Google has announced a major update to its AI shopping capabilities, designed to streamline and enhance the shopping experience just in time for the holidays. Small business owners seeking to better connect with customers can significantly benefit from these advancements. One of the highlights of Google’s update is the ability to shop conversationally in Search. This means that consumers can now describe what they’re looking for using natural language, similar to how they might ask a friend for advice. This approach eli…

If you’re looking for alternatives to QuickBooks, several options can meet your accounting needs. FreshBooks is ideal for freelancers with its customizable solutions, whereas Xero serves well for established businesses because of its extensive invoicing features. For those integrated into the Zoho ecosystem, Zoho Books offers seamless compatibility. Each software has unique strengths, and comprehending these can help you find the right fit for your business operations. Let’s explore these options further. Key Takeaways FreshBooks offers unlimited invoicing and time tracking, ideal for freelancers and small businesses at $21 to $65 per month. Xero provides robust account…

When planning your next crafting project, consider the advantages of purchasing fundamental materials in bulk. For example, lively acrylic paints can bring your designs to life, whereas versatile ribbons add creative flair. Furthermore, sturdy crafting tools and reliable adhesives are vital for ensuring strong bonds. By stocking up on these items, you not merely save money, but you likewise have everything you need readily available. Let’s explore the specific materials that can improve your crafting experience. Key Takeaways Bulk acrylic paints offer a wide color selection and excellent coverage for various crafting projects, ideal for classrooms and mixed media appl…

A shadow looms over the Small Business Administration’s (SBA) 8(a) program, as a recent scandal reveals fraudulent activities that could cost taxpayers hundreds of millions. The fallout has ignited a call for substantial reforms aimed at protecting legitimate small businesses and ensuring fair access to federal contracting opportunities. U.S. Senate Committee on Small Business and Entrepreneurship Chair Joni Ernst (R-Iowa) is at the forefront of this movement, advocating for a thorough reassessment of the SBA’s 8(a) program, which is designed to assist socially and economically disadvantaged businesses. Ernst’s call to action follows revelations of a widespread “pass-thr…

A media calendar template is a crucial tool for anyone looking to streamline their content planning across various platforms. It outlines publication dates, content types, and team responsibilities, making it easier for you to coordinate efforts and maintain consistency. By using this template, you can avoid the chaos of last-minute content creation and guarantee your posts align with audience engagement peaks. But how exactly can you create and utilize a media calendar template to maximize its benefits? Key Takeaways A media calendar template organizes and schedules content across various platforms, enhancing collaboration and workflow efficiency. It includes essential…

Salesforce is making a significant move in the realm of enterprise search by announcing its intention to acquire Doti, a company renowned for its innovative agentic search solutions. This acquisition is set to bolster Salesforce’s AI research and development initiatives in Israel and aims to create a more unified, intelligent search experience that small businesses can leverage for enhanced productivity. In a landscape where information overload can stiflе decision-making, the integration of Doti’s search capabilities stands to benefit small business owners by streamlining access to vital data. As organizations increasingly rely on technology to drive efficiency, the par…

In today’s fast-paced business environment, choosing the right online HR system is essential for effective workforce management. Systems like Paycor and SAP SuccessFactors cater to different business sizes, offering features that streamline payroll and onboarding. Meanwhile, GoCo is customized for nonprofits and education sectors. Each platform has unique strengths, such as UKG for analytics and Rippling for automation. Identifying the best fit for your organization can greatly improve productivity and efficiency. What options will best suit your needs? Key Takeaways Paycor offers essential HR functionalities and onboarding software, ideal for small businesses seeking s…

When you’re starting a business, choosing between a Limited Liability Company (LLC) and a sole proprietorship is essential. Each structure has its own benefits and drawbacks that can greatly impact your operations. You’ll need to evaluate your business goals, personal risk tolerance, and tax implications. Comprehending these factors will help you make an informed choice that aligns with your long-term vision. What steps should you take to guarantee you choose the right path for your business? Key Takeaways Assess your business objectives to determine if you need the flexibility and protection of an LLC or the simplicity of a sole proprietorship. Evaluate your personal…

Generating leads is crucial for any business looking to grow. You can implement several proven techniques to boost your lead generation efforts. For instance, asking for referrals can tap into your satisfied customers’ networks. Regular customer care calls help maintain relationships and encourage repeat business. By establishing yourself as a trusted source of information, you can elevate your credibility. There’s more to discover about effective strategies, including utilizing online platforms and creative marketing approaches. Key Takeaways Implement a structured referral program to incentivize satisfied customers and generate high-quality leads from their networks…

Verizon Business has forged a new partnership with Amazon Web Services (AWS), aimed at propelling small businesses into the future of artificial intelligence (AI) through enhanced network capabilities. This collaboration promises a significant boost in connectivity and performance, crucial for companies ready to harness the power of AI technologies. At the heart of this initiative is the implementation of high-capacity, low-latency fiber pathways intended to connect AWS data centers. By expanding its fiber network, Verizon means to deliver reliable, robust cloud services capable of supporting advanced AI applications at scale. For small business owners, this could transl…

When comparing franchise and corporate ownership, you’ll find distinct differences that affect how each operates. For instance, franchise owners have the freedom to make local decisions, whereas corporate entities follow strict guidelines. Financially, franchisees take on personal risks but often benefit from established brand recognition. This contrast extends to employee management and marketing strategies as well. Comprehending these differences can provide valuable insights into which model may suit your business aspirations better. What else should you consider? Key Takeaways Franchise owners enjoy local flexibility in decision-making, while corporate managers en…

If you’re looking to tap into the crafting market, consider the top seven best-selling items that consistently attract buyers. Handmade jewelry remains a high-demand accessory, whereas tufted rugs and mats offer unique home décor options. Seasonal wreaths provide year-round crafting opportunities, and personalized candles allow for customized fragrances. Furthermore, macramé wall hangings and decorative pillows improve home aesthetics. Comprehending these trends can guide your crafting choices effectively. What other creative avenues can you explore? Key Takeaways Handmade jewelry remains a top seller due to its unique designs and high profit margins, appealing to consu…

Intuit Inc. has partnered with Cherry Bekaert, a significant player in the advisory, assurance, and tax sectors, to deliver a new solution aimed at small and mid-market businesses grappling with the complexities of growth. The initiative focuses on the Intuit Enterprise Suite—an AI-powered enterprise resource planning (ERP) system designed to streamline operations and enhance profitability. For small business owners, this collaboration highlights the increasing importance of adopting advanced technologies to maintain competitiveness. Intuit’s solution promises to alleviate common pain points experienced by growing businesses, such as managing multiple software applicatio…

Creating a monthly social media calendar is vital for streamlining your content strategy and maximizing engagement. By comprehending your audience’s demographics, you can select the right platforms and tailor your content effectively. Planning content themes in advance allows for a consistent posting schedule, whereas incorporating flexibility helps you stay relevant with trends. There are several key strategies to contemplate that can improve your approach. Let’s explore these fundamental tips to boost your social media presence. Key Takeaways Analyze your audience demographics to select the right platforms for effective engagement. Establish a consistent posting sch…

Freshworks has recently launched significant new features for its AI-powered IT management platform, Freshservice, aimed at enhancing employee experience (EX) and streamlining service delivery. These capabilities come in response to a pressing issue in the industry: the growing complexity and fragmentation of IT tools which has been contributing to employee burnout and reduced productivity. At a recent event, Freshworks highlighted the need for organizations to overcome the challenges presented by cumbersome software, which nearly 20% of IT leaders say leads to team burnout. Additionally, 29% of employees report productivity loss due to inefficient tools. These insights …

When considering how to improve customer satisfaction, it’s crucial to implement effective CSAT questions in your surveys. These questions can range from overall satisfaction ratings to specific inquiries about your products, services, and customer support experiences. By focusing on key areas like onboarding and checkout processes, you can gather valuable insights. Comprehending what to ask helps pinpoint areas needing improvement. Next, you’ll learn about the fundamental questions you should incorporate into your surveys. Key Takeaways Utilize Likert scale questions to assess overall satisfaction, allowing customers to express varying levels of contentment effectively…

Being an owner sole proprietor means you have total control over your business decisions and profits, but it additionally comes with significant responsibilities. You’ll manage everything from daily operations to legal compliance, all during facing unlimited personal liability. This structure can be appealing because of low startup costs and simplicity, yet it demands a strong commitment. As you consider this path, it’s essential to understand both the advantages and challenges that lie ahead. What will you prioritize as you begin? Key Takeaways As a sole proprietor, you own and operate the business independently without any legal distinction from it. You retain all pro…

A sales strategy is a structured plan that outlines how your business will sell its products or services to achieve specific goals. Comprehending this concept is essential for optimizing revenue and improving sales efficiency. This guide will explore various aspects of sales strategy, including its importance, key components, and effective building steps. By grasping these elements, you can improve your approach and better target your audience, setting the stage for your business’s success. Key Takeaways A sales strategy is a detailed plan for selling products or services, focusing on target customers and revenue objectives. Key components include target market identifi…