Getting Started

A breakeven business is one that earns enough revenue to cover all its costs, resulting in neither profit nor loss. Comprehending your breakeven point is crucial for evaluating your financial health and setting realistic sales targets. It can guide your decision-making and help you optimize your product offerings. Nevertheless, calculating your breakeven point isn’t always straightforward. There are likewise strategies to lower it, but they come with certain limitations. Key Takeaways A breakeven business is one that covers its total costs through sales, achieving zero profit or loss. The breakeven point (BEP) helps businesses determine the minimum sales volume requir…

In a world increasingly driven by artificial intelligence, Stripe’s latest partnership with OpenAI is transforming the way small businesses can engage with consumers. With the launch of “Instant Checkout” within ChatGPT, users can now purchase products directly from popular platforms like Etsy and Shopify without leaving the chat interface. This innovation promises to streamline online shopping and create new revenue opportunities for small businesses. Starting today, ChatGPT users in the U.S. can shop for items from Etsy merchants, with Shopify integration following soon. This shift to AI-driven shopping interfaces means that merchants can now convert AI recommendations…

Creating a winning marketing strategy requires a clear, step-by-step approach. First, you’ll want to conduct thorough market research to understand your audience and competitors. Next, developing detailed buyer personas will help you tailor your offerings. After that, crafting a compelling messaging framework is essential for articulating your unique value proposition. Then, it’s time to design targeted marketing strategies. Finally, continuous measurement and refinement guarantee your strategy remains effective. Let’s explore each of these steps in detail. Key Takeaways Conduct thorough market research to identify customer needs and analyze competitors for effective …

At this year’s SuiteWorld conference in Las Vegas, Oracle NetSuite unveiled major updates to its SuiteCloud Developer Network (SDN), marking another step toward accelerating artificial intelligence (AI) adoption among businesses. The updates aim to help partners build, verify, and deliver AI-powered applications faster—potentially giving small and midsize businesses (SMBs) new ways to automate workflows, strengthen compliance, and enhance decision-making through trusted AI integrations. For small business owners already using or considering NetSuite’s cloud ERP, the announcement signals a clear shift: AI is no longer just an optional add-on—it’s becoming an embedded part…

At SuiteWorld 2025 in Las Vegas, Oracle NetSuite unveiled “NetSuite Next,” its most ambitious evolution yet of the cloud ERP platform. The company says the new version is designed to make artificial intelligence feel less like a tool and more like an active business partner—one that listens, reasons, and takes action. For small business owners juggling financials, inventory, payroll, and customer data, NetSuite Next promises something rare in enterprise software: simplicity without sacrificing power. Oracle calls it “collaborative, insightful, adaptive, and trustworthy.” In practice, that means AI features that automate repetitive tasks, flag risks before they become pro…

Google’s latest advancement in AI, Gemini, promises to transform how small business owners manage daily tasks with a more intuitive, conversational approach. Launched recently, Gemini brings significant improvements to voice-activated assistance, making it an invaluable tool for business owners juggling multiple responsibilities. Gone are the days of clunky interactions with digital assistants. With Gemini, users can engage in fluid conversations without needing to repeat themselves. For instance, if a business owner encounters an issue with their dishwasher, they can start with a simple query, “Hey Google, my dishwasher isn’t draining, what should I check first?” and fo…

In terms of conducting an inventory audit, having an extensive checklist is essential for accuracy and efficiency. You need to start by ensuring your inventory records align with actual stock levels, then implement effective counting procedures using tools like barcode scanners. Classifying and prioritizing your inventory based on value is equally important, along with performing a thorough cost analysis. Finally, integrating technology can streamline the entire auditing process. How can you improve your current practices? Key Takeaways Regularly schedule physical inventory counts to identify and rectify discrepancies in stock levels. Utilize barcode scanners to enhan…

In a groundbreaking move aimed at empowering small businesses, Square has unveiled new bitcoin tools that promise to streamline payments and enhance financial management. As bitcoin continues to gain traction as both a digital currency and an investment asset, Square, under the Block umbrella, positions itself at the forefront of making this cryptocurrency accessible and functional for everyday transactions. Miles Suter, Head of Bitcoin Product at Block, emphasized the dual focus of these new tools: “The bitcoin tools we’re building at Square deliver on two critical needs: ensuring sellers never miss a sale, and giving them access to powerful financial tools that help th…

To develop an effective brand strategy, you need to follow five fundamental steps. Start by defining your target audience, as comprehending their demographics and needs is vital. Next, identify your brand positioning to differentiate from competitors. Then, craft a vision statement that resonates with stakeholders. After that, set clear goals to measure your success. Finally, create a strategic plan that addresses market opportunities. By excelling in these steps, you can build a brand that stands out. Key Takeaways Define your target audience by analyzing demographics and conducting market research to understand their needs and pain points. Identify your brand positi…

In today’s fast-paced business world, small companies often find themselves drowning in IT-related tasks that divert valuable resources from core activities. Salesforce’s latest announcement, the Agentforce IT Service, aims to rescue organizations from this cycle of inefficiency by streamlining IT service management through autonomous AI capabilities and a user-friendly interface. Small business owners feel the strain when employees lose an average of 352 hours each year dealing with IT issues—time that could be spent driving growth and innovation. As Salesforce emphasizes, the traditional ticket-based IT Service Management (ITSM) model is not only outdated but also burd…

Dropbox has unveiled a significant upgrade to its Dropbox Dash tool, positioning it as a game changer for small business owners looking to enhance productivity and streamline workflows. The enhanced Dash now features advanced search capabilities for videos and images, along with AI-driven tools designed to expedite document creation. This evolution comes as small businesses increasingly seek ways to optimize their operations in a competitive landscape. According to Dropbox CEO Drew Houston, “Knowledge workers waste more than a month a year just looking for information and switching between apps. With the new Dash, we’re not just helping you find your content faster—we’re…

If you’re considering selling handmade products on Amazon, grasping the process is crucial. First, you’ll need to apply for Amazon Handmade, which requires high-quality images and detailed descriptions of your items. Once approved, you can create your artisan profile to highlight your unique craft story. It’s important to manage your orders efficiently during the time you engage with customers to boost your sales. Next, let’s explore the pros and cons of selling on this platform. Key Takeaways Apply for Amazon Handmade by submitting product descriptions, images, and details about your production process for approval. Create your artisan profile after approval, showcas…

Intuit recently unveiled its new Intuit Accountant Suite, a cutting-edge platform designed specifically for accounting firms seeking to enhance efficiency and profitability. In an era when small businesses often feel overwhelmed by the complexities of managing client accounts, this AI-powered solution promises to streamline operations and improve service delivery. The introduction of Intuit Accountant Suite comes at a time when the demands on accounting practices continue to grow. “Accounting firms play a vital role in advising their clients on key growth strategies, while managing their own complex operations,” says Simon Williams, vice president of accountant partnersh…

As the rideshare industry continues to evolve, Lyft has unveiled a suite of new features aimed at enhancing the experience for its drivers, with significant implications for small business owners looking to optimize their operation costs and efficiencies. By focusing on driver-centric improvements, Lyft is reinforcing its commitment to both safety and earnings, which can be critical considerations for small businesses that rely on transportation solutions. In an announcement celebrating a strong year for drivers, Lyft highlighted that over 453.2 million rides were completed in the first half of this year alone across nearly 1,000 cities globally. With driver efficiency i…

A solid sales plan example should encompass several key components to effectively guide your team’s efforts. It needs to start with a clear company mission and positioning, followed by a detailed analysis of target markets and customer demographics. Furthermore, setting specific sales goals using SMART criteria is essential. You’ll likewise want to outline sales strategies, team roles, and performance metrics to measure success. Comprehending these elements will prepare you for the challenges ahead and help drive your success. Key Takeaways An Executive Summary outlining mission, objectives, and expected results sets the stage for the sales plan. A Target Market Analy…

When you think about products, it’s crucial to differentiate between a product and a product line. A product is a single item, like a smartphone, whereas a product line includes a range of related items, such as different models of that smartphone. Comprehending these distinctions can help you grasp how companies organize their offerings and tailor their marketing strategies. This sets the stage for more profound insights into how brands manage their diverse portfolios effectively. Key Takeaways A product is a singular offering, while a product line consists of a group of related products under one brand. Products can include physical goods, services, or digital items, …

To improve your closing rates, you need to master five vital techniques that can transform your sales approach. Building strong customer relationships through personalized communication is imperative, as is demonstrating thorough product knowledge to boost your credibility. Addressing objections effectively can deepen engagement and implementing regular follow-ups helps maintain momentum. Finally, leveraging technology for better tracking can provide invaluable insights. Comprehending these strategies can greatly impact your sales success, but how can you start applying them today? Key Takeaways Build strong customer relationships through personalized communication to…

Side hustles have become a prevailing trend among small business owners, showcasing both the entrepreneurial spirit and the need for supplemental income. A recent report from SurveyMonkey highlights vital statistics that underline the importance of acquiring feedback to hone these ventures. This is particularly relevant for small business owners who often juggle multiple priorities while striving for growth. SurveyMonkey emphasizes that gathering customer feedback is instrumental for validating ideas, refining offerings, and identifying blind spots. In a landscape where competition is fierce and consumer expectations are high, these insights can make a significant differ…

To obtain a free business license in your area, start by identifying the specific licenses or permits your business type requires. Many regions don’t mandate a general business license, but certain industries may need specialized permits that can often be secured without cost. You should likewise consider applying for home occupation permits if you’re running a home-based business. Comprehending these requirements is essential, as they can vary greatly. What’s next in the process? Key Takeaways Check if a general business license is required in your area, as many locations do not mandate one in Texas. Research specific permits needed for your business type, such as sale…

To succeed in small business sales, you need effective strategies that drive results. Start by building a solid pipeline of quality leads, and don’t overlook the potential within your existing customer base. Research is key to comprehending your audience better, enabling you to tailor your communication. Setting clear goals for each interaction improves focus and conversion rates. These foundational strategies can greatly boost your sales performance, but there’s more to explore. Key Takeaways Build a pipeline of quality leads through effective lead generation tactics, improving sales productivity and fostering consistent lead flow. Focus on selling to existing custom…

As the landscape of remote work continues to evolve, Slack has unveiled a series of updates designed to enhance productivity and streamline workflows for businesses of all sizes. With nearly 20 new features highlighted in their recent press release, Slack aims to transform how teams interact and manage tasks, providing small business owners with tools that could lead to substantial efficiency gains. The latest improvements center around turbocharging user experience, enabling businesses to work smarter, not just faster. One standout feature is the real-time recap function. This tool allows users to refresh their messages easily, eliminating the hassle of sifting through …

As a salesperson, grasping psychology can greatly impact your success. Comprehending principles like reciprocity, commitment, and scarcity allows you to influence customer behavior effectively. By applying these techniques, you can improve trust, nurture connections, and create urgency in purchasing decisions. Each principle plays a critical role in shaping customer interactions. To fully leverage these strategies, you’ll need to explore how they work and how to implement them effectively in your sales approach. Key Takeaways Leverage the Reciprocity Principle by providing valuable content or offers to encourage positive responses from potential customers. Utilize the…

With the holiday shopping season approaching, the process of finding the perfect gift can often turn into a frustrating chore for consumers. Fortunately, Google has announced a major update to its AI shopping capabilities, designed to streamline and enhance the shopping experience just in time for the holidays. Small business owners seeking to better connect with customers can significantly benefit from these advancements. One of the highlights of Google’s update is the ability to shop conversationally in Search. This means that consumers can now describe what they’re looking for using natural language, similar to how they might ask a friend for advice. This approach eli…

Franchising your company can be a strategic way to expand your brand and reach new markets. To start, you need to evaluate whether your business can operate independently without your daily involvement. It’s crucial to grasp the legal requirements, like creating a Franchise Disclosure Document (FDD), and developing an all-encompassing operations manual for franchisees. There are several critical steps and considerations involved, and comprehending these can set the foundation for your franchise’s success. What comes next will greatly impact your future. Key Takeaways Assess your business model’s viability for franchising, ensuring it can operate independently and be rep…

In a significant move that makes car buying easier for consumers, Amazon has partnered with Ford to offer certified pre-owned vehicles through its Amazon Autos platform. This new service allows customers to browse, finance, and purchase thousands of vehicles from Ford dealers—all from the convenience of their home computer or mobile device. For small business owners who may be in the market for a fleet or simply want to streamline their vehicle acquisition process, this development opens up new avenues. The collaboration presents a well-structured buying experience that is beneficial in several ways. Ford certified pre-owned vehicles are classified into three categories—…