Getting Started

Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to …

The National Federation of Independent Business (NFIB) reported a decline in its Small Business Optimism Index for March 2025, dropping 3.3 points to 97.4. This places the index below the 51-year average of 98, as small business owners across the country express concern over ongoing policy shifts and economic conditions. “The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.” The NFIB Uncertainty Index also …

Key Takeaways Enhanced Convenience: Apple Pay streamlines the checkout process on Etsy, allowing users to complete transactions quickly with just a tap, minimizing cart abandonment rates. Increased Security: With advanced encryption and tokenization, Apple Pay ensures customers’ sensitive information remains protected during transactions, fostering trust in Etsy shops. Broader Customer Base: By accepting Apple Pay, Etsy sellers can attract a wider audience, particularly those who prefer mobile wallet payments, leading to potentially higher sales conversions. Easy Setup: Sellers can easily activate Apple Pay for their shops through the Shop Manager, providing custome…

The build-to-rent (BTR) housing market continued its upward surge in 2024, reaching a historic milestone with 39,000 new single-family rentals completed across the United States, according to a new report from Point2Homes. Based on Yardi Matrix data as of March 2025, this figure marks a 15.5% increase over 2023 and underscores the sector’s rapid growth since the pandemic era, when completions hovered around 6,000 to 7,000 units annually. Point2Homes’ analysis highlights how the BTR model—which merges the low-maintenance appeal of rentals with the space and privacy of detached homes—has evolved into one of the fastest-growing segments of single-family home construction. T…

Key Takeaways Engage Customers with Events: Hosting events, such as seasonal promotions and holiday-themed activities, creates memorable experiences that attract foot traffic and foster customer loyalty. Leverage Local Collaborations: Partnering with local businesses for joint events can amplify visibility, enhance community ties, and drive traffic to your store through shared audiences. Support Community Causes: Organizing charity events around local nonprofits can enhance your store’s reputation while demonstrating commitment to community welfare, helping customers connect with your brand on a deeper level. Offer Educational Experiences: Workshops and demonstratio…

A recent study by influencer marketing platform Heepsy reveals that YouTube users are more likely than users of any other platform to forget their passwords and request account recovery help. The study, which analyzed password-related search queries across 35 major platforms, found that YouTube leads with the highest volume of password reset activity, both in absolute numbers and per capita. According to the findings, YouTube users request new passwords more than four times a year on average, with a staggering 1.4 billion total password-related searches. This equates to 35,899 searches per 100,000 users, making it the most problematic platform in terms of password memory…

Zoom has officially launched Zoom Tasks, a new AI-powered task management product built directly into Zoom Workplace. This release marks a significant addition to Zoom’s AI-first open work platform, enabling users to track, manage, and complete tasks through its AI Companion assistant. Zoom Tasks is now generally available, allowing users to consolidate to-dos from meetings, Zoom Team Chat, emails, and more into a single streamlined interface. According to Zoom, the new tool enables users to manage tasks more efficiently by leveraging agentic AI capabilities that can surface, organize, and prompt task completion. AI-Driven Task Management Built on Zoom AI Companion’s fe…

The City of Raleigh has opened the fourth and final application cycle for its 2025 Facade Rehabilitation Grant Program, a long-standing initiative designed to support exterior improvements to commercial properties across the city. Applications for this round opened on Thursday, April 3, and will be accepted through Sunday, April 27. Award notifications are expected by Friday, May 16. Originally launched in the 1980s, the Facade Rehabilitation Grant Program provides matching reimbursement grants of up to $10,000 for eligible small business owners and property owners to enhance the exteriors of their buildings. The program aims to stimulate economic activity and revitalize…

The Kansas Department of Commerce has introduced a new grant program aimed at enhancing the appearance and economic appeal of downtown districts across the state. The Supporting Innovative Growth through New Signage (SIGNS) grant, launched today, will provide $250,000 in total funding to support high-quality, creative signage projects for retail and commercial businesses. The SIGNS grant is open to a wide range of applicants, including businesses, building owners, municipalities, Main Street organizations, economic development groups, chambers of commerce, foundations, tribal organizations, and other nonprofit community entities. Funding awards will range from $1,000 to …

The City of Raleigh has opened the fourth and final application window for its 2024–2025 Building Up-fit Grant program. The current cycle began on Thursday, April 3, and runs through Sunday, April 27. Award notifications are expected by Friday, May 16. The Building Up-fit Grant is a matching reimbursement initiative that assists small business owners with interior improvements to commercial properties within Raleigh city limits. Designed to promote job creation, economic development, and the revitalization of underused spaces, the grant matches up to 50 percent of qualified construction costs. Projects must include capital improvements and a change in use to qualify. Ap…

LinkedIn has announced the release of its fifth thinking-oriented game, Zip, marking another addition to its growing collection of games designed to foster connection and engagement among users. Zip is available to play starting today. The announcement comes nearly a year after LinkedIn Games first launched, and according to the company, user engagement has remained high. “84% of people who play today will play again tomorrow, and 80% will still be playing a week from now,” LinkedIn reported. LinkedIn states that the games have become “a fun and valuable way to strengthen connections, spark conversations, and encourage friendly competition within professional networks.”…

The Internal Revenue Service issued a reminder Thursday that individuals and businesses in certain disaster-declared areas have until May 1, 2025, to file their 2024 federal income tax returns and make tax payments. The automatic extension applies to taxpayers in parts of twelve states affected by federally declared disasters in 2024. The IRS emphasized that taxpayers do not need to contact the agency to receive this relief. “If a taxpayer’s address of record is in a disaster area locality, individual and business taxpayers automatically get the extra time without having to ask for it,” the IRS stated. Who Qualifies for the May 1 Extension? The May 1 deadline applies to…

Artificial intelligence is increasingly influencing how U.S. consumers search and shop online, according to a new survey released by adMarketplace. The company surveyed 1,000 U.S. adults using a census-balanced sample by age and gender to gauge perceptions and adoption of AI-driven search experiences. The results highlight significant trends for advertisers and publishers as AI becomes more integrated into native search environments. The findings show that 45% of Americans have used AI-powered search tools, including chat-based engines and AI-driven results. That figure nearly doubles the 27% who report not having tried these tools. Meanwhile, 17% of respondents said the…

The national average price for a gallon of regular gasoline jumped more than 10 cents over the past week, reaching $3.26, according to AAA. This marks the first time since September that prices have hit this level, reflecting typical seasonal shifts. Despite the increase, prices remain below last year’s national average of $3.54 for the same period. AAA attributes the rise to several contributing factors, including ongoing refinery maintenance and the transition to more expensive summer-blend gasoline. One month ago, the national average stood at $3.09. Supply and Demand Trends Data from the Energy Information Administration (EIA) shows a decrease in gasoline demand, fa…

Xero has announced an expanded partnership with carbon accounting software provider Sumday, offering Xero customers 12 months of free access to Sumday’s tools to help track and manage their carbon footprint. The partnership aims to simplify the carbon accounting process for small businesses and their accounting and bookkeeping partners by providing software, training, and educational resources to build skills in environmental reporting. Eligibility requirements and terms apply to the offer. According to Xero, small and medium enterprises contribute to nearly 50% of total U.S. greenhouse gas emissions. This collaboration with Sumday is designed to support these businesse…

Nimble, a CRM platform tailored to small businesses and marketing professionals, has introduced its new Email Marketing feature, enabling users to conduct large-scale, HTML-powered, and trackable email campaigns directly from within the platform. The feature, announced on April 3, 2025, is designed to support outreach efforts such as newsletters, webinars, and promotional messages. According to Nimble, the new capability helps users bypass the limitations of email platforms like Google and Microsoft, which typically restrict daily sends to around 500 emails per user. The Email Marketing feature allows users to send unlimited emails to segmented lists and manage campaigns…

A new study by Flatworld Solutions shows that remote work in the United States continues to gain momentum in 2025, even as some major companies reinstate return-to-office (RTO) mandates. The research, which analyzed telework trends across demographics, industries, and regions between 2022 and 2025, paints a complex picture of an evolving workforce adapting to the opportunities and challenges of distributed work. According to the report, overall telework adoption increased from 19.9% in October 2022 to 23.6% in January 2025, an 18.6% rise. As of early 2025, 12.5% of American workers were teleworking some hours, while 11.1% worked remotely full-time. Interest in remote wor…

Private sector employment in the United States grew by 155,000 jobs in March, while annual pay increased 4.6% year-over-year, according to the latest ADP National Employment Report produced in collaboration with the Stanford Digital Economy Lab. The report offers a high-frequency, independent view of the labor market using anonymized payroll data from more than 25 million U.S. employees. “Despite policy uncertainty and downbeat consumers, the bottom line is this: The March topline number was a good one for the economy and employers of all sizes, if not necessarily all sectors,” said Nela Richardson, chief economist at ADP. Job Gains by Sector and Region March’s job grow…

Instacart has announced the launch of Will Call Delivery, a new solution designed to address urgent same-day supply needs for foodservice distributors and their business customers. The offering aims to mitigate common challenges such as delayed truck dispatches, warehouse fulfillment issues, and the growing expectation for rapid delivery in the hospitality and food retail sectors. Will Call Delivery is part of Instacart Business, which launched in 2022. The new service allows distributors to provide fast, same-day “fill-in” or “hot shot” deliveries using Instacart’s network of trained shoppers. By integrating directly into distributors’ existing communication workflows, …

Fiverr has introduced a new Freelancer Equity Program aimed at providing top-performing U.S.-based freelancers on its platform with a financial stake in the company. The initiative offers eligible freelancers up to $10,000 in Fiverr shares, with equity grants distributed over four years based on annual eligibility requirements. The program arrives as the freelance economy continues its rapid growth, with projections indicating that freelancers could make up half of the U.S. workforce by 2027. Fiverr describes the program as a way to deliver additional financial value to freelancers beyond their regular earnings. “Freelancers are the backbone of today’s economy and the h…

Stripe announced a new partnership with CLEAR, the identity verification platform trusted by over 30 million customers, to power its billing and payment infrastructure. As of March 24, 2025, CLEAR has officially migrated its online and in-person payments to Stripe, adopting the platform’s suite of tools including Stripe Billing, Stripe Terminal, and Stripe Radar. CLEAR, widely recognized for its CLEAR Plus membership that uses biometrics to streamline airport identity verification, has expanded its reach into industries such as healthcare and financial services. Now, with Stripe handling its payment processing, the company aims to provide the same seamless experience for…

A lot of small business owners feel shame when their company fails because they link who they are so much with their business. This is compounded when they lose money from people they know. What do we do with this shame? On The Small Business Radio show this week, I interviewed Dr. Abbie Maroño who has a new book called “Work in Progress: The Road to Empowerment, The Journey Through Shame” which offers a fresh perspective on the often-overlooked role of shame in personal growth. She explains that shame is a powerful emotion tied to our sense of self. For entrepreneurs, the line between personal identity and business success is often blurred, making failures feel deeply p…

The City of Long Beach is now accepting applications for its Visual Improvement Program (VIP) Grant, a financial assistance initiative offering up to $1,500 to small businesses and nonprofits impacted by crime or vandalism occurring on or after October 1, 2022. The grant aims to help cover the cost of storefront repairs, boarding, insurance deductibles, and operating expenses. Applications are open on a rolling basis and will remain available until all funding is exhausted. Awards will be issued as funds become accessible, and applicants will be notified if additional information is required during the review process. The City states that a minimum of 50% of grant award…

Cash App has announced it is beginning the rollout of Afterpay’s pay over time offerings to eligible customers across the U.S., bringing the popular Pay-in-4 product to hundreds of thousands of merchant partners starting this week. The integration marks a major step in unifying the two leading fintech brands under a new identity: Cash App Afterpay. According to the announcement, customers shopping online at participating merchants can now select $Afterpay at checkout to split purchases into installments. Eligible Cash App customers new to Afterpay will be able to begin using the pay over time service immediately through merchant websites, while existing Afterpay users wi…